Latest news with #SnapInc
Hans India
18 hours ago
- Business
- Hans India
Apple Sues Former Engineer for Allegedly Stealing Vision Pro Secrets Before Joining Snap
Apple has filed a lawsuit against a former senior engineer, Di Liu, alleging he stole sensitive company information related to its upcoming Vision Pro headset just before moving to Snap Inc. According to legal documents submitted in California on June 24, 2025, Liu, who worked at Apple from 2017 until his resignation in 2024, is accused of downloading thousands of confidential files in his final days with the company. Apple claims the data transfer occurred while Liu still had access to his company-issued laptop and credentials. Liu served as a system product design engineer on the Vision Pro, a highly anticipated mixed-reality headset positioned as Apple's most ambitious entry into the spatial computing space. The tech giant alleges that the documents Liu took included proprietary hardware designs, technology architecture, internal project codenames, and even sensitive supply chain details. What raises further concern for Apple is Liu's undisclosed move to Snap—a direct competitor in the augmented reality market, known for its Spectacles smart eyewear. Because Liu did not reveal his new employer during his resignation process, he was granted a standard two-week transition period, during which Apple alleges he misused his active credentials to access and extract classified materials. In the legal filing, Apple's attorneys stated, 'Worse still, the review of Liu's Apple-issued work laptop also shows that while maintaining access to Apple's Proprietary Information under false pretences, he used his Apple credentials to exfiltrate thousands of documents... from Apple's secure file storage systems.' While the lawsuit is directed solely at Liu, Apple's legal team highlights the suspicious overlap between the content of the documents allegedly taken and Snap's work in AR technologies. Though Snap is not named as a defendant, the implication is clear: Apple sees Liu's new position as a potential risk to its competitive edge. This legal action is part of Apple's broader push to protect its intellectual property. In previous cases, Apple pursued former employees suspected of leaking sensitive information, including a 2022 settlement with ex-employee Simon Lancaster and a 2024 lawsuit against Andrew Aude, which was later dropped after he apologized. As the case develops, all eyes are on how the court will interpret Liu's actions and whether Apple's claims of corporate espionage will hold up under scrutiny.
Los Angeles Times
2 days ago
- Business
- Los Angeles Times
Los Angeles Social Media Firm Snap Acquires Calendar App Saturn
Los Angeles-based Snap Inc. acquired Saturn, a calendar app for high school and college students. Terms were not disclosed, but nearly 30 full-time Saturn employees will join the company as part of the acquisition. Saturn was founded by Dylan Diamond, who serves as its CEO, and Max Baron, who serves as COO. It had previously raised capital from high-profile investors for its shareable calendar app. It billed itself as the first calendar for high school and supports rotation calendars, block schedules, lunch waves and modified schedules. As initial users graduated, it added features to support college students. Information for this article was sourced from Saturn.
Yahoo
2 days ago
- Business
- Yahoo
IAS Launches First-to-Market AI-Powered Social Attention Measurement for Snap
Product Combines Lumen Research Eye-Tracking with IAS Impression Level Data for Social Attention Measurement on Snapchat Campaigns within IAS Signal NEW YORK, June 30, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a first-to-market strategic partnership with Snap Inc. (NYSE: SNAP) and Lumen Research to bring customized attention measurement to Snapchat. Snap Attention Measurement will now enable advertisers to directly and seamlessly gain social attention metrics combining Lumen eye-tracking and IAS's AI-powered media quality data to create a bespoke Snapchat attention score within the IAS Signal platform. "Advertisers are increasingly seeking deeper understanding into how consumers engage with their media," said Lisa Utzschneider, CEO of Integral Ad Science. "Our new first-to-market partnership with Snap and Lumen Research creates a complete view of attention. It unifies real-world user data with media quality data to provide a holistic understanding of attention to drive media performance in a leading global social platform." Snap Attention Measurement with IAS and Lumen Research gives advertisers: A custom attention metric on Snapchat: Go beyond viewability measurement and leverage key attention insights within IAS Signal, powered by Lumen's attention model and combined with IAS's media quality metrics for attention measurement on Snapchat to understand media performance and engagement. A holistic view of attention metrics across channels: Seamlessly view Snap Attention and IAS Quality Attention Measurement across platforms and channels. Trusted Third-Party Measurement: Providing advertisers with trusted, independent third-party attention measurement to support their campaign performance goals. Attention measurement powered by Lumen Research for Snap uses eye tracking technology, backed by the world's largest opt-in dataset, enabling advertisers to move beyond viewability metrics and gain deeper, more actionable insights into consumer behavior and real attention. "This partnership is a major step forward for the Attention Economy — giving advertisers on Snap the clarity and confidence to measure how attention drives action," said Mike Follett, CEO of Lumen Research. "At Lumen, we know it's what people pay attention to that truly shapes behaviour." Snap Attention Measurement will be available in IAS Signal, IAS's unified reporting platform that delivers the data and insights advertisers need to easily measure and optimize their digital campaigns across channels. IAS is a global leader in attention measurement and optimization. In December 2024, IAS introduced its Quality Attention™ Optimization product in beta, giving advertisers a powerful new way to activate attention insights and optimize programmatic campaigns in real-time. This first-of-its-kind solution combined Lumen's industry-leading predictive eye-tracking technology with IAS's AI-driven measurement to help advertisers better understand and act on how consumers engage with their ads across screens. Alongside this launch, IAS also announced an expanded partnership with Lumen Research to bring Social Attention measurement to IAS customers —offering advertisers attention metrics across social platforms and the open web via IAS. For more information, visit: About Integral Ad ScienceIntegral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit Media Contact: press@ View original content to download multimedia: SOURCE Integral Ad Science, Inc.
Yahoo
4 days ago
- Yahoo
Snapchat Shares Insight into How it Influences Consumer Electronics Purchases
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Snapchat has published a new report into the role it plays in the purchase cycle for consumer electronics, based on a study of 3,000 electronics shoppers across five markets. And as you might expect (given the report was published by Snap), the data shows that Snapchat drives significant interest in electronics discovery. As per the report: 'From viral product drops to creator reviews, social platforms are a major catalyst in consumer electronics discovery. 78% of Snapchatters say social is where they typically first learn about new products and brands, which is 1.6x greater than non-Snapchatters.' Look, I'm not saying this is not true, but I do question the methodology on this one. As you can see in the examples above, the data is based on measuring how survey participants, including a subsection who identify themselves as Snapchat users, agree or disagree with each question. So the survey question would be: 'Social inspires me to find new tech products I would not have tried,' and based on how they answer, and the indicators of which apps they use, the data suggests that Snapchat users are 1.6x more likely to agree. But the results would be relative to how many Snapchat users are in the sample group, what the audience make-up is, etc. Without that data, it could be, like, 12 Snapchat users among the 3,000 total participants, which would skew the data somewhat. But even so, based on what we have here, it does seem like Snapchat users are more open to electronics discovery in the app. The data also shows that 60% of Snapchatters make purchases on social platforms directly from brand posts or ads, and 63% purchase via links on social platforms sent by friends and family. Snapchatters are also more likely to engage with brand content, and share those updates. Snapchatters are also more likely to trust influencer content: '75% of Snapchat users agree that they consider creator recommendations on social as trustworthy as those from friends and family, which is 1.8x greater than non-Snapchatters. In fact, 81% follow creators specifically for their electronics recommendations.' Finally, the report also looks at the role that AR experiences can play in electronics purchases: These are all valid points, and the methodology makes sense. But I do find it strange that all of these AR indicators are almost the exact same audience response percentage for Snapchat-specific users. That, to me, suggests that the Snapchat sample size here is relatively small, which is why it's being presented as a ratio versus other apps, as opposed to showing a percentage of total respondents. But those concerns aside, the data does suggest that Snapchat users are open to discovery and ads about consumer electronics, which could be another consideration for your marketing efforts. You can read Snapchat's full consumer electronics report here. Recommended Reading Snapchat Shares New Trend Insights and How Brands Can Tap Into Them Sign in to access your portfolio
Yahoo
4 days ago
- Business
- Yahoo
Snap (SNAP) Surges 7.13% on Bullish Analyst Rating
Snap Inc. (NYSE:SNAP) is one of the . Snap Inc. rallied for a second straight day on Friday, jumping 7.13 percent to close at $8.72 apiece following an investment firm's more bullish rating for the company. In a market note on Friday, Edgewater Research said that other market analysts' consensus forecast for Snap Inc.'s (NYSE:SNAP) second quarter earnings might be 'overly conservative,' suggesting huge potential for an earnings beat. A young adult family using a Camera to record moments of their daily life. Analyst consensus for Snap Inc.'s (NYSE:SNAP) earnings for the second quarter was pegged at $0.01 per share, markedly down from the $0.08 booked in the first quarter of the year. For its part, Edgewater Research said it sees momentum for the social media app's direct response advertising business. In recent news, Snap Inc. (NYSE:SNAP) acquired calendar app Saturn as part of its plans to heighten its influence among young adults. Saturn is primarily focused on making it easier for students to keep track of school commitments, allowing calendar sharing, chatting, and joining in-app events. While we acknowledge the potential of SNAP as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock. READ NEXT: 20 Best AI Stocks To Buy Now and 30 Best Stocks to Buy Now According to Billionaires. Disclosure: None. This article is originally published at Insider Monkey. 登入存取你的投資組合
