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Forbes
a day ago
- Business
- Forbes
Why AI Transformation Is Non-Negotiable For Executives
Greg Genung is CEO and founder of Snowfire AI, a pioneer in AI signals and decision intelligence technology. There are two types of executives in this new era of AI. The first is an executive who's still using antiquated systems to run their business, mainly on intuition. The second is an executive running an AI-transformed business, fully leveraging automation and real-time intelligent analyses that augment their intuition. There's a massive shift happening in the executive layer in companies worldwide. And based on my industry experience, I've found that a delay in AI transformation is a dangerous game. So, to help support executives in overcoming their unpreparedness, I built an AI transformation ROI formula that helps determine the financial impact of AI implementation—or, looking at it another way, the cost of inaction. This formula offers a way for C-suite executives, private equity or venture capital managers, portfolio companies and founders to measure AI's impact and take steps to help improve growth, margins and retention in the age of AI. The Stakes: What You Lose By Waiting Inaction is a death spiral. Competitors wielding AI are capturing markets, slashing costs and securing customer loyalty while you're mired in outdated systems. CEOs sometimes see AI as a threat to their positions. A Dataiku and Harris Poll survey shows that 74% of CEOs globally said "they could lose their job within two years if they don't deliver measurable AI-driven business gains." No one escapes this transformation. Executives and employees are all aware that AI is disrupting their roles. This isn't just a skills gap; it's a mindset problem that stalls progress and inflates costs as inefficiencies mount. The transformational impact that AI is having across the C-suite is creating quite a bit of discomfort for executives. Our data shows that only 15% of organizations say their C-suite has high AI proficiency. This is a red flag when nearly 30% believe the CEO's role will be the one most transformed by AI. Without executive fluency in AI and the role it plays in business transformation, businesses risk missteps that cede ground to rivals. Hesitation costs money. The ATI ROI Formula: How To Measure AI's Transformative Power To quantify what's at stake, I developed a return on investment (ROI) formula to determine how AI platforms can impact the entire business—the AI transformation impact (ATI) formula: AI transformation impact = (Revenue Growth * Margin Improvement * Retention %) / (Total Headcount / AI Efficiency %). In short form: ATI = (RGI * MEF * CRF) / (HC / AEF) RGI: Revenue And Growth Index = TR * (1 + % Revenue Growth) * (1 + % Market Expansion) MEF: Margin Efficiency Factor = 1 + (% Gross Margin Improvement - % COGS Increase) CRF: Customer Retention Factor = 1 + (% Retention Rate Improvement - % Churn Increase) HC: Headcount (e.g., 100 employees) AEF: AI Efficiency Factor = 1 + % Productivity Gain Example: A company with $10 million in revenue and 100 employees adopts AI, achieving 20% revenue growth, 10% market expansion, 15% margin improvement, 5% COGS (cost of goods sold) increase, 10% retention improvement, 2% churn increase and 30% productivity gain. RGI = $13.2 million, MEF = 1.1, CRF = 1.08 and adjusted headcount = 100 / 1.3 ≈ 76.92. ATI = ($13.2M * 1.1 * 1.08) / 76.92 ≈ $203,923, dwarfing the pre-AI performance of $100,000 per employee. Delay AI, and you're stuck at the lower figure, hemorrhaging millions to competitors. This formula reveals what inaction sacrifices: revenue, margins, growth and loyalty. The Risks Of Delay For executives, the burden of inaction is personal and punishing. CEOs face relentless board pressure to deliver growth, but without AI, they're blindsided by market shifts, eroding their credibility as missed opportunities pile up. Across the C-suite, inaction means longer hours, tougher scrutiny and the constant threat of being outmaneuvered. The research underscores the following key areas of focus for executives: • C-Suite Knowledge Gap: With only 15% of organizations reporting high C-suite AI proficiency in our survey, executives are ill-equipped to lead transformation. This gap risks strategic missteps, like the competitor who ignored AI market analysis and lost 10% revenue. • Data Integration Gaps: AI demands unified data from CRM and ERP systems, marketing, the supply chain and support teams. Gartner researchers estimate that, through 2026, 60% of AI projects will be unfinished due to poor data. • Rising Costs: Inaction compounds inefficiencies, inflating COGS and delaying ROI. Manual processes drain budgets while rivals optimize. Urgent Steps To Act Now From my experience and research, here are critical steps to take to avoid costly inaction: • Unify data immediately. Integrate CRM (sales), ERP (financials), marketing (customer insights), supply chain (operations) and support (retention) data to power AI. A client unified these to spot demand trends, boosting margins by 12%. Delay risks silos that cost revenue—start mapping data today. • Launch a pilot. Test AI in one area, like pricing for CFOs. A client's finance team gained 10% margins in three months. Waiting cedes profits to competitors. • Upskill the C-suite. Invest in executive AI training—15% proficiency is a liability. • Set up governance. Form an AI ethics committee to prevent bias and build trust. Late governance cost one firm a key client due to flawed AI pricing. Inaction Risks Irrelevance The cost of inaction can be devastating. For executives wary of numbers, it's simple: AI means selling more (new markets), keeping more (higher profits) and holding customers close (less churn), with your team working smarter. One of our client's 40% value surge came from acting fast—unifying data, piloting AI and training their team. Their competitor's delay likely cost millions. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Associated Press
05-05-2025
- Business
- Associated Press
Snowfire AI Receives 2025 Global Recognition Award
Military-Inspired AI Platform Delivers Boardroom Insights in 24 Hours, Slashing Traditional Deployment Times Texas, United States, May 5, 2025 -- Snowfire AI, a decision intelligence company led by Greg Genung, has been recognized with a 2025 Global Recognition Award for its exceptional leadership in decision intelligence systems. The company's proprietary platform significantly advances enterprise intelligence by synthesizing structured and unstructured data streams to produce insights for executive decision-makers. Snowfire AI's platform combines sophisticated pattern recognition with practical applications, enabling executives to make informed decisions based on comprehensive data analysis. The company has developed unique AI algorithms that cross-correlate data from disparate sources, allowing businesses to extract valuable insights from complex data streams without requiring clean data environments. 'Businesses utilizing AI decision-making tools are experiencing a huge reduction in time to make decisions while also seeing a boost in the accuracy of those decisions,' states Greg Genung, CEO of Snowfire AI. 'Our platform is a specialized AI solution that strengthens executive decision-making across global enterprises, with measurable improvements in strategic planning accuracy.' The company's platform addresses a critical challenge in the enterprise space: the need to derive actionable intelligence from dirty data across disconnected systems. Unlike traditional solutions that require months of deployment time, Snowfire AI can deliver insights within 24 hours of implementation, a dramatic improvement over industry standards. Snowfire AI's platform features a catalog of over 700 connectors that integrate with existing enterprise systems, from hyperscalers to spreadsheets. The platform's AI analyzes all fields in each data source and automatically generates available metrics, building what the company calls a 'large metric model' for each client. 'The future belongs to AI-enabled humans,' explains Genung. 'We're not here to replace executives. We're here to make them superheroes. When you're not in front of a screen—when you're sleeping, skiing, or in meetings—our system works on your behalf as well as you would, and it never sleeps.' Snowfire AI operates on four time horizons: real-time alerts for emerging risks or opportunities, daily lists, weekly checks, and board-ready monthly narratives. Such structure ensures transparent accountability while maintaining the human element in final decision-making. 'When a decision fails, you can't blame an AI,' notes Genung. 'Our systems provide the data, but humans remain the decision-makers—and the accountable parties. AI handles the 'what,' but humans own the 'why.'' Gartner predicts that 75 percent of Global Fortune 500 companies will use Decision Intelligence practices to track and analyze their decisions by 2026, underscoring the relevance of Snowfire AI's solutions in the evolving business intelligence landscape. 'We see this new AI data economy as something that's not being talked about enough,' says Genung. 'Every company wants to be an AI company. The first layer of this AI upgrade is in the data economy, and we believe our company is positioned to be there on the board at the end—the decision intelligence framework for executives and leaders.' Visit Snowfire AI to explore enterprise decision intelligence solutions. About Snowfire Snowfire AI delivers military-grade signals intelligence adapted for corporate leadership. Recognized for its 700+ system connectors and real-time risk modeling, the company plans to serve clients across manufacturing, healthcare, financial sectors and more. Contact Info: Name: Snowfire Support Team Email: Send Email Organization: Snowfire AI Website: Release ID: 89159246 In case of encountering any inaccuracies, problems, or queries arising from the content shared in this press release that necessitate action, or if you require assistance with a press release takedown, we urge you to notify us at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our responsive team will be readily available to promptly address your concerns within 8 hours, resolving any identified issues diligently or guiding you through the necessary steps for removal. The provision of accurate and dependable information is our primary focus.
Associated Press
16-04-2025
- Business
- Associated Press
Snowfire AI Emerges from Stealth; Announces Cybersecurity Maverick Greg Genung as CEO and Founder to Redefine Decision Intelligence with Adaptive AI Platform
AUSTIN, TX, April 16, 2025 (EZ Newswire) -- Snowfire AI, an emerging leader in artificial intelligence for executive decision-making, today announced Greg Genung as its founder and CEO following a $2.3 million pre-seed funding round from U.S.-based angel investors. Genung will guide Snowfire AI's goal to empower global business leaders with cutting-edge AI technology. With over 20 years of experience in cybersecurity and data analytics, Genung is uniquely positioned to lead Snowfire AI. Genung holds patents in cybersecurity and has driven innovation at Deepwatch, Rackspace, Intel471, Praetorian and as the founding employee of the Retail and Hospitality Information Sharing and Analysis Center (RH-ISAC), Genung united the $30 trillion retail industry with unified intelligence following the Target breach. 'Snowfire AI is here to redefine how executives make data-driven decisions and I'm thrilled to lead the charge. We're not just building an AI tool, we are creating a brand new category of AI with our Adaptive Decision Intelligence platform, one that constantly analyzes data and processes information flow. Our aim is to help scale intelligent decisioning with our personalized AI platform that enables executives to make precision decisions across the entire business, in real time,' said Genung. Snowfire AI will launch its platform later this month, designed to provide global business executives, military and government officials, and venture capital/private equity investors with unified decision intelligence AI insights from complex data sets. The Snowfire AI platform helps industries such as finance, healthcare, retail, high-tech, and manufacturing to deploy and enable cost-effective AI and decision making, harnessing growth, margin, and retention data at scale. Genung's announcement marks a pivotal moment for the company as it enters the AI space with the bold mission to transform how CEOs, their executive teams, and boardrooms use Adaptive Decision Intelligence to harness data investments and steer strategic direction in the age of AI. About Snowfire AI Snowfire AI redefines executive decision-making through its patent-pending Adaptive Decision Intelligence platform. Synthesizing internal intelligence and external information data, it provides real-time, tailored insights at scale to empower data-driven leadership. Snowfire fosters growth, strengthens margins, and enhances retention by harnessing artificial intelligence to optimize operational efficiency, elevate performance, and deliver strategic outcomes. Headquartered in Austin, Texas, Snowfire pioneers the advancement of data-driven leadership in the age of AI. For more information call +1-844-SNO-FIRE or visit Media Contact Snowfire AI Press [email protected] ### SOURCE: Snowfire AI Copyright 2025 EZ Newswire
