Latest news with #SobhaRealty
ME Construction
3 days ago
- Business
- ME Construction
Sobha Realty announces the Sobha Privy Collection and launches ‘The S'
Property Sobha Realty announces the Sobha Privy Collection and launches 'The S' By The new tower is envisioned as an equilateral triangle sculpted at the apex of the district's canal arc Sobha Realty has unveiled its Sobha Privy Collection brand, which is said to encompass a new era of ultra-luxury living that embodies the design philosophy – The Art of Sublime. Sobha Privy Collection is characterised by seven fundamental principles – expansive living spaces, iconic addresses, unparalleled finesse, exceptional service, exclusive amenities, extraordinary privacy, and a distinct quality that elevates each home above the rest, said a statement. Marking the launch of the new brand, the developer has unveiled a new ultra-luxury development, 'The S' at Sobha Hartland II. According to the firm, this architectural landmark, the final and tallest reveal within the masterplan, is inspired by the 'The S' on Sheikh Zayed Road. The new tower is envisioned as an equilateral triangle sculpted at the apex of the district's canal arc, providing breathtaking 270-degree panoramic views across Downtown Dubai, the central lagoon, and beyond, the firm said in a statement. Ravi Menon, Chairman of Sobha Group said, 'Sobha Privy Collection reflects our pursuit of purity in design and perfection in detail. With 'The S' at Sobha Hartland II, we are presenting residences that speak the language of grandeur, stillness, elegance, and enduring value for those who resonate with the extraordinary.' Loai Al Fakir, CEO of Provident Real Estate added, ''The S' wasn't just another development; it was a project that demanded attention. From the design to the delivery, Sobha Realty brought something truly refined to the table, and we knew right away it was worth backing. Being part of its success wasn't just exciting; it reaffirmed why we do what we do.' Extending beyond a single address, Sobha Privy Collection comprises a selection of residences across the developer's projects, including the mansions and villas at Sobha Hartland II Estates, duplexes and Penthouses at SeaHaven, The S – Sheikh Zayed Road, and now, 'The S' at Sobha Hartland II. Each home is shaped with layouts, locations, personalised details, and a quiet focus on privacy, coming together to reflect the care and craft that define the Sobha way, the developer explained. Huimin Wang, Managing Director of Fastway Real Estate commented, 'When Sobha Realty introduced The S on Sheikh Zayed Road, it represented a bold vision of luxury; brought to life with unmatched precision and craftsmanship. Now, as it reaches completion, it stands as a testament to that promise and to everyone who believed in it from the very beginning.' Residences begin from the eighth floor upward, preserving uninterrupted vistas and heightened privacy. The S is a 71-storey tower with just two expansive, villa-scale residences per floor. The design features a floor-to-floor height of four metres with a clear unobstructed glazing expanse, intuitive spatial separation, panoramic master suites, private terraces, and spa-inspired bathrooms bathed in natural light, the statement outlined. At The S, residents experience luxury from the moment they arrive, with a stunning triple-height grand lobby, and concierge and valet services. Every element is shaped by Sobha's hallmark: an obsessive attention to detail refined over decades of craftsmanship. Designed for the global connoisseur, Sobha Privy Collection presents homes as rare and considered, as the lives they are meant to reflect, it added. The S, the final chapter in the Sobha Hartland II story, pays homage to Sobha's legacy while forging a new path. Offering experience of space, tranquility, and refined living. With future additions planned across waterfronts, islands, and skyline-defining destinations, Sobha Privy Collection continues to redefine the modern concept of prestige, rooted in timeless principles of clarity, craftsmanship, and The Art of Sublime, it concluded.
Khaleej Times
4 days ago
- Business
- Khaleej Times
Sobha unveils ‘The S' tower at Sobha Hartland II in Dubai
Sobha Realty, a leading Dubai-based developer, has unveiled its latest ultra-luxury development, The S at Sobha Hartland II. This launch also marks the debut of the developer's newly introduced Sobha Privy Collection, a curated portfolio of ultra-premium residences designed for global connoisseurs of bespoke living. Positioned as the tallest and final tower within the Sobha Hartland II masterplan, The S represents a striking architectural statement. With a unique equilateral triangular structure sculpted along the arc of a central canal, the tower offers residents 270-degree views of Downtown Dubai, the lagoon, and the surrounding skyline. Each floor comprises just two villa-scale residences, starting from the eighth floor, to maximize privacy and views. At 71 storeys, The S reinforces Sobha's design ethos: understated opulence. Each unit features a 4-metre floor-to-floor height, private terraces, spa-style bathrooms filled with natural light, and unobstructed glazing for panoramic vistas. Residents are greeted by a triple-height lobby and supported by dedicated concierge and valet services. The launch of the Privy Collection signals Sobha Realty's deeper foray into elite real estate, moving beyond traditional luxury into a refined realm of immersive design and personalisation. The collection also includes signature homes across Sobha's top developments, such as mansions and villas at Hartland II Estates, penthouses at SeaHaven, and residences at The S on Sheikh Zayed Road. Ravi Menon, chairman of Sobha Group, described the launch as 'a reflection of our pursuit of purity in design and perfection in detail.' Menon noted that as Dubai continues to attract high-net-worth individuals from across the globe, Sobha's Privy Collection aims to set a new benchmark in luxury real estate, offering not just homes, but curated experiences shaped by clarity, craft, and calm — a concept it calls The Art of Sublime. Industry leaders echoed this sentiment. Loai Al Fakir, CEO of Provident Real Estate, called The S 'a project that demanded attention and delivered refinement,' while Huimin Wang of Fastway Real Estate said the tower is 'a bold vision of luxury brought to life.' Industry analysts note that Sobha Realty is fast emerging as a top-tier luxury brand in Dubai's real estate landscape. With global investors increasingly seeking residences that blend design excellence, privacy, and long-term value, Sobha's commitment to end-to-end quality — from sourcing materials to in-house construction — positions it uniquely in a crowded premium market.
Khaleej Times
6 days ago
- Business
- Khaleej Times
Sobha Privy collection redefines luxury living amid Dubai's HNWI influx
Dubai's rise as a magnet for millionaires is reshaping the city's real estate narrative. According to Henley & Partners, the UAE is projected to welcome the highest number of high-net-worth individuals globally in 2025, with around 9,800 millionaires expected to relocate. This influx is accelerating demand for residences that offer more than luxury; homes that reflect stature, legacy, design excellence, and a transformed living. Leading this evolution is Sobha Realty, the global luxury developer renowned for its 'Art of The Detail' philosophy. With the Sobha Privy Collection, the company presents an ode to the 'Art of Sublime' living, crafted for those who seek the exceptional. Described by Ravi Menon, chairman of Sobha Group, 'It's a reflection of our pursuit of purity in design and perfection in detail. We are presenting residences that speak the language of grandeur, stillness, elegance, and enduring value for those who resonate with the extraordinary.' The collection includes signature residences across Sobha's flagship developments. These feature the grand villas and mansions at Sobha Hartland II Estates, sky-mansion penthouses at Sobha SeaHaven, and the iconic 'The S' on Sheikh Zayed Road. The newly launched The S at Sobha Hartland II, inspired by 'The S' on Sheikh Zayed Road, is the tallest tower in the award-winning community and the latest addition to Sobha Privy Collection. With its bold equilateral-triangle form and 270-degree Downtown views, each residence features 4-meter floor-to-floor height and unobstructed glazing expanse that amplifies space, light and views. According to Loai Al Fakir, CEO of Provident Real Estate, who previewed 'The S': ''The S' wasn't just another development; it was a project that demanded attention. From the design to the delivery, Sobha Realty brought something truly refined to the table, and we knew right away it was worth backing. Being part of its success wasn't just exciting; it reaffirmed why we do what we do.' While Huimin Wang, managing director of Fastway Real Estate, said: 'When Sobha Realty introduced 'The S' on Sheikh Zayed Road, it represented a bold vision of luxury; brought to life with unmatched precision and craftsmanship. Now, as it reaches completion, it stands as a testament to that promise and to everyone who believed in it from the very beginning.' As Dubai continues to magnetise the world's ultra-wealthy, Sobha Privy Collection reflects not just the city's growth, but its transformation into a true global capital of refined living.
Zawya
6 days ago
- Business
- Zawya
Sobha unveils ultra-luxury Privy Collection in Dubai
Sobha Realty, a leading global luxury developer, has announced the launch of Sobha Privy Collection, a new pinnacle in ultra-luxury living, rooted in the design philosophy: The Art of Sublime. The Sobha Privy Collection is defined by seven core tenets: expansive spaces, iconic addresses, uncompromising finesse, exceptional service, exclusive amenities, extraordinary privacy, and a distinct quality that sets each home a cut above the rest; all serving as the common thread across each residencem, said the developer in a statement. Marking entry into this elite zone is the new uber-luxe development– The S at Sobha Hartland II. This tower is a striking architectural landmark and the final, tallest reveal within the award-winning Sobha Hartland II masterplan. Inspired by the iconic 'The S' on Sheikh Zayed Road, the new tower is envisioned as an equilateral triangle sculpted at the apex of the district's canal arc, offering 270-degree panoramic views across Downtown Dubai, the central lagoon, and beyond, it stated. Commenting on the launch, Ravi Menon, the Chairman of Sobha Group, said: "Sobha Privy Collection reflects our pursuit of purity in design and perfection in detail. With 'The S' at Sobha Hartland II, we are presenting residences that speak the language of grandeur, stillness, elegance, and enduring value for those who resonate with the extraordinary." Conceived for global elites, 'The S' at Sobha Hartland II is imagined as a rarefied reserve of form, flow, and finesse. Residences begin from the eighth floor upward, preserving uninterrupted vistas and heightened privacy. The S is a 71-storied tower with just two expansive, villa-scale residences per floor. The design embodies a quietly opulent rhythm, featuring a floor-to-floor height of 4m with clear unobstructed glazing expanse, intuitive spatial separation, panoramic master suites, private terraces and spa-inspired bathrooms bathed in natural light. At The S, residents experience luxury from the moment they arrive, with a stunning triple-height grand lobby, and concierge and valet services. Every element is shaped by Sobha's hallmark: an obsessive attention to detail refined over decades of craftsmanship, said the developer. Extending beyond a single address, Sobha Privy Collection comprises a handpicked selection of residences across the developer's most elite developments, including the mansions and villas at Sobha Hartland II Estates, Duplexes and Penthouses at SeaHaven, The S - Sheikh Zayed Road, and now, 'The S' at Sobha Hartland II. Each luxury home is shaped with thoughtful layouts, exceptional locations, personalised details, and a quiet focus on privacy, coming together to reflect the care and craft that define the Sobha way. Reflecting on the exclusive experience at 'The S' on Sheikh Zayed Road, Loai Al Fakir, CEO of Provident Real Estate, said: "The 'S' wasn't just another development; it was a project that demanded attention. From the design to the delivery, Sobha Realty brought something truly refined to the table, and we knew right away it was worth backing. Being part of its success wasn't just exciting; it reaffirmed why we do what we do." Adding to this sentiment, Huimin Wang, Managing Director of Fastway Real Estate, said: "When Sobha Realty introduced 'The S' on Sheikh Zayed Road, it represented a bold vision of luxury; brought to life with unmatched precision and craftsmanship. Now, as it reaches completion, it stands as a testament to that promise and to everyone who believed in it from the very beginning." Designed for the global connoisseur, Sobha Privy Collection presents homes as rare and considered, as the lives they are meant to reflect, said the Dubai developer. As the final chapter in the Sobha Hartland II story, The S reflects Sobha's legacy while charting a new path, demonstrating more than traditional luxury by delivering a deeper experience of space, calm, and refined living. With future additions envisioned across waterfronts, islands, and skyline-defining destinations, Sobha Privy Collection continues to shape a modern vocabulary of prestige anchored in the timeless principles of clarity, craft, and The Art of Sublime.-TradeArabia News Service Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
Arabian Business
7 days ago
- Business
- Arabian Business
Dubai real estate: Sobha Realty unveils ultra-luxury Privy Collection with new Hartland II tower
Sobha Realty has announced the launch of Sobha Privy Collection, a new range of ultra-luxury residences that establishes what the developer calls 'The Art of Sublime' design philosophy. The collection operates on seven core principles: expansive spaces, iconic addresses, uncompromising finesse, exceptional service, exclusive amenities, extraordinary privacy, and a distinct quality that differentiates each home. The launch introduces The S at Sobha Hartland II, a tower that serves as the final and tallest structure within the Sobha Hartland II masterplan. Sobha Realty unveils final tower in award-winning Hartland II masterplan The development draws inspiration from the existing 'The S' on Sheikh Zayed Road and is positioned as an equilateral triangle at the apex of the district's canal arc, providing 270-degree panoramic views across Downtown Dubai, the central lagoon, and surrounding areas. Ravi Menon, Chairman of Sobha Group, said: 'Sobha Privy Collection reflects our pursuit of purity in design and perfection in detail. With 'The S' at Sobha Hartland II, we are presenting residences that speak the language of grandeur, stillness, elegance, and enduring value for those who resonate with the extraordinary.' The S at Sobha Hartland II targets global elites and comprises 71 storeys with two residences per floor. Residences begin from the eighth floor upward to preserve uninterrupted vistas and heightened privacy. The tower features a floor-to-floor height of 4 metres with clear unobstructed glazing, intuitive spatial separation, panoramic master suites, private terraces, and spa-inspired bathrooms with natural light. The development includes a triple-height grand lobby and provides concierge and valet services for residents. Sobha Privy Collection extends beyond a single address to include a selection of residences across the developer's developments, including mansions and villas at Sobha Hartland II Estates, duplexes and penthouses at SeaHaven, The S – Sheikh Zayed Road, and The S at Sobha Hartland II. Loai Al Fakir, CEO of Provident Real Estate, added: ''The S' wasn't just another development; it was a project that demanded attention. From the design to the delivery, Sobha Realty brought something truly refined to the table, and we knew right away it was worth backing. Being part of its success wasn't just exciting; it reaffirmed why we do what we do.' The S at Sobha Hartland II represents the final chapter in the Sobha Hartland II story. The developer has indicated that future additions to the Sobha Privy Collection are planned across waterfronts, islands, and skyline-defining destinations. The collection continues to develop what Sobha describes as a modern vocabulary of prestige anchored in principles of clarity, craft, and The Art of Sublime. Huimin Wang, Managing Director of Fastway Real Estate, added: 'When Sobha Realty introduced 'The S' on Sheikh Zayed Road, it represented a bold vision of luxury; brought to life with unmatched precision and craftsmanship. Now, as it reaches completion, it stands as a testament to that promise and to everyone who believed in it from the very beginning.'
