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OUT NOW: Soft Bait 'Life Advice' Plus Video For Album Track 'Sooner'
OUT NOW: Soft Bait 'Life Advice' Plus Video For Album Track 'Sooner'

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time21 hours ago

  • Entertainment
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OUT NOW: Soft Bait 'Life Advice' Plus Video For Album Track 'Sooner'

Today, Tāmaki Makaurau four-piece Soft Bait release their sophomore album, Life Advice, out now via Flying Nun Records. In support, the band have also announced a release tour of Aotearoa - with shows in Te Whanganui-a-Tara, Tāmaki Makaurau, Ōtautahi and Ōtepoti. Soft Bait have been producing off-centre post-punk since their formation in 2020, only sharpening their output since the release of Plot Points - their debut LP released in 2022. Barrelling forward with restless momentum, new album Life Advice is sharp, hook-heavy rock - locomotive bass-lines and live-wire energy fused with musings of online weirdness, distinct Kiwi-isms, and wider reflections on the quiet rituals we fall into, or inherit, without releasing. Life Advice is available worldwide digitally and on vinyl, Standard Silver or on Limited Edition Flying Nun Black. Along with the release and announcement of a nationwide tour, Soft Bait also share a new music video for album focus-track and uneasy-anthem ' Sooner ' where they trade speed for sway; steady, and suspicious. ' Bring in the good news' sings front-man Joshua Hunter - a final manifestation in the face of collective unrest and collapse Life Advice lands like well-meaning wisdom from a mate you definitely shouldn't be taking advice from - half true, half twisted, but still ringing in your ears the next day. The first single, ' New Leaf ' dropped on May 22, followed by ' Long Line ' on July 3rd - both picking up momentum locally and worldwide, with streaming numbers reaching a new height for the band and play on BBC Radio 6. For fans of Viagra Boys, Squid, Warmduscher, and Yard Act, Soft Bait deliver a raw, unfiltered take on the post-punk genre, grounded in Kiwi culture and the peculiarities of everyday life. Soft Bait are Joshua Hunter, Patrick Hickley, Keria Paterson and Cameron Mackintosh. Their debut album, ' Plot Points' (2022), introduced a sound that blends gothic post-punk with personal, powerful vocals. The album's singles, Big' and ' True Stories ', topped SRN radio charts, and their live shows have been described as "exhilarating, raucous, lively, punky, and so much fun." Now part of the Flying Nun Records family, Soft Bait have now released their sophomore album, 'Life Advice'. A sharp, hook-heavy record with chugging bass lines, restless energy, and tightly wound turns. The songs dig into online weirdness, Kiwi archetypes, and the quiet rituals we fall into without realising. Lyrically, it's full of lines that land like overheard wisdom from a mate you probably shouldn't be taking advice from — half true, half twisted, and still ringing in your ears the next day.

Soft Bait Release New Album 'Life Advice' + Announce Album Release Tour
Soft Bait Release New Album 'Life Advice' + Announce Album Release Tour

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timea day ago

  • Entertainment
  • Scoop

Soft Bait Release New Album 'Life Advice' + Announce Album Release Tour

Today, Tāmaki Makaurau four-piece Soft Bait release their sophomore album, Life Advice, out now via Flying Nun Records. In support, the band have also announced a release tour of Aotearoa - with shows in Te Whanganui-a-Tara, Tāmaki Makaurau, Ōtautahi and Ōtepoti. Soft Bait have been producing off-centre post-punk since their formation in 2020, only sharpening their output since the release of Plot Points - their debut LP released in 2022. Barrelling forward with restless momentum, new album Life Advice is sharp, hook-heavy rock - locomotive bass-lines and live-wire energy fused with musings of online weirdness, distinct Kiwi-isms, and wider reflections on the quiet rituals we fall into, or inherit, without releasing. Along with the release and announcement of a nationwide tour, Soft Bait also share a new music video for album focus-track and uneasy-anthem 'Sooner' where they trade speed for sway; steady, and suspicious. ' Bring in the good news' sings front-man Joshua Hunter - a final manifestation in the face of collective unrest and collapse Life Advice lands like well-meaning wisdom from a mate you definitely shouldn't be taking advice from - half true, half twisted, but still ringing in your ears the next day. The first single, 'New Leaf' dropped on May 22, followed by 'Long Line' on July 3rd - both picking up momentum locally and worldwide, with streaming numbers reaching a new height for the band and play on BBC Radio 6. For fans of Viagra Boys, Squid, Warmduscher, and Yard Act, Soft Bait deliver a raw, unfiltered take on the post-punk genre, grounded in Kiwi culture and the peculiarities of everyday life. Friday 12 September Meow, Te Whanganui-a-Tara Saturday 20 September Double Whammy, Tāmaki Makaurau Friday 26 September Darkroom, Ōtautahi Saturday 27 September The Crown, Ōtepoti TICKETS ON SALE NOW Life Advice is available worldwide digitally and on vinyl, Standard Silver or on Limited Edition Flying Nun Black. Order here. ABOUT Soft Bait: Soft Bait are a four-piece from Tāmaki Makaurau making pointed, off-centre post-punk that barrels forward with restless momentum. Since forming in 2020, they've built a reputation off the back of their electric live shows, sharp lyricism, and a knack for turning everyday absurdities and half-remembered pop culture into something worth shouting about. Their debut album, Plot Points (2022), introduced a sound that blends gothic post-punk with personal, powerful vocals. The album's singles, 'Big' and 'True Stories,' topped SRN radio charts in New Zealand, and their live shows have been described as "exhilarating, raucous, lively, punky, and so much fun." Soft Bait is Joshua Hunter, Cameron Mackintosh, Keria Paterson and Patrick Hickley. Soft Bait - Life Advice Tracklisting 01. Highly Recommended 02. New Leaf 03. TNT 04. Long Line 05. Neighbourhood 06. Oh Well 07. Applause 08. Safe As Houses 09. Talk Too Much 10. Sooner

Soft Bait Share New Single/Video ‘Long Line', And Announce In-Store Performance
Soft Bait Share New Single/Video ‘Long Line', And Announce In-Store Performance

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time02-07-2025

  • Entertainment
  • Scoop

Soft Bait Share New Single/Video ‘Long Line', And Announce In-Store Performance

Soft Bait are back and serving us with another ripping tune, ' Long Line ', from their upcoming sophomore offering ' Life Advice ' — due out 25th July via Flying Nun Records. 'Long Line' is about the baggage you didn't ask for but got anyway; bad backs, bad tempers, petty grudges passed down like family recipes. It's the sound of generational hangups with a beat you can stomp to. As Josh puts it, 'It's about self-concept, the beliefs and traits we inherit and hold onto, even when they don't serve us.' The track doesn't hold back. Pounding bass and drums grind forward with intent. Guitars jab like they're trying to start something. Then it cracks open into something big, messy, and weirdly uplifting, like yelling into the void and getting an answer back. Directed by Ryan Fielding, and made with the support of NZ On Air Music, the video for ' Long Line ' drops the viewer into a rusted-out dream where dystopia comes with a side of deep-fried cheese. Inside a flickering future, workers grind through shifts at a neon-lit pizza parlour, jacked into glitching VR headsets. In their heads: a band caged in an industrial dive, playing to a crowd of cyber bikers from hell. It's doomscroll-era paranoia wrapped in a warped MTV fever dream, an end-of-shift hallucination with no log-off. The band have also announced that, to celebrate their new album, they are performing a special one-off in-store at our Flying Nun Records shop on Karangahape Road in Auckland. It's free, and we reckon it'll be the hottest ticket in town — so mark Saturday 26th July @ 3PM this in your calendar now! Soft Bait are a four-piece from Tāmaki Makaurau making pointed, off-centre post-punk that barrels forward with restless momentum. Since forming in 2020, they've built a reputation off the back of their electric live shows, sharp lyricism, and a knack for turning everyday absurdities and half-remembered pop culture into something worth shouting about. Soft Bait's sophomore offering, 'Life Advice ' is out on the 25th July, both digitally and on black or silver vinyl LP. Soft Bait are Joshua Hunter, Patrick Hickley, Keria Paterson and Cameron Mackintosh. Their debut album, ' Plot Points' (2022), introduced a sound that blends gothic post-punk with personal, powerful vocals. The album's singles, Big' and ' True Stories ', topped SRN radio charts, and their live shows have been described as 'exhilarating, raucous, lively, punky, and so much fun.' Now part of the Flying Nun Records family, Soft Bait is set to release their sophomore album, 'Life Advice' on July 25th. A sharp, hook-heavy record with chugging bass lines, restless energy, and tightly wound turns. The songs dig into online weirdness, Kiwi archetypes, and the quiet rituals we fall into without realising. Lyrically, it's full of lines that land like overheard wisdom from a mate you probably shouldn't be taking advice from — half true, half twisted, and still ringing in your ears the next day. If your record shelf includes Viagra Boys, Squid, Warmduscher, or Yard Act, Soft Bait delivers a raw, unfiltered take on the post-punk genre, grounded in Kiwi culture and the peculiarities of everyday life.

Soft Bait Share New Single/Video 'Long Line', And Announce In-Store Performance
Soft Bait Share New Single/Video 'Long Line', And Announce In-Store Performance

Scoop

time02-07-2025

  • Entertainment
  • Scoop

Soft Bait Share New Single/Video 'Long Line', And Announce In-Store Performance

Soft Bait are back and serving us with another ripping tune, ' Long Line ', from their upcoming sophomore offering ' Life Advice ' — due out 25th July via Flying Nun Records. 'Long Line' is about the baggage you didn't ask for but got anyway; bad backs, bad tempers, petty grudges passed down like family recipes. It's the sound of generational hangups with a beat you can stomp to. As Josh puts it, 'It's about self-concept, the beliefs and traits we inherit and hold onto, even when they don't serve us.' The track doesn't hold back. Pounding bass and drums grind forward with intent. Guitars jab like they're trying to start something. Then it cracks open into something big, messy, and weirdly uplifting, like yelling into the void and getting an answer back. Directed by Ryan Fielding, and made with the support of NZ On Air Music, the video for ' Long Line ' drops the viewer into a rusted-out dream where dystopia comes with a side of deep-fried cheese. Inside a flickering future, workers grind through shifts at a neon-lit pizza parlour, jacked into glitching VR headsets. In their heads: a band caged in an industrial dive, playing to a crowd of cyber bikers from hell. It's doomscroll-era paranoia wrapped in a warped MTV fever dream, an end-of-shift hallucination with no log-off. The band have also announced that, to celebrate their new album, they are performing a special one-off in-store at our Flying Nun Records shop on Karangahape Road in Auckland. It's free, and we reckon it'll be the hottest ticket in town — so mark Saturday 26th July @ 3PM this in your calendar now! Soft Bait are a four-piece from Tāmaki Makaurau making pointed, off-centre post-punk that barrels forward with restless momentum. Since forming in 2020, they've built a reputation off the back of their electric live shows, sharp lyricism, and a knack for turning everyday absurdities and half-remembered pop culture into something worth shouting about. Soft Bait's sophomore offering, 'Life Advice ' is out on the 25th July, both digitally and on black or silver vinyl LP. Soft Bait are Joshua Hunter, Patrick Hickley, Keria Paterson and Cameron Mackintosh. Their debut album, ' Plot Points' (2022), introduced a sound that blends gothic post-punk with personal, powerful vocals. The album's singles, Big' and ' True Stories ', topped SRN radio charts, and their live shows have been described as "exhilarating, raucous, lively, punky, and so much fun." Now part of the Flying Nun Records family, Soft Bait is set to release their sophomore album, 'Life Advice' on July 25th. A sharp, hook-heavy record with chugging bass lines, restless energy, and tightly wound turns. The songs dig into online weirdness, Kiwi archetypes, and the quiet rituals we fall into without realising. Lyrically, it's full of lines that land like overheard wisdom from a mate you probably shouldn't be taking advice from — half true, half twisted, and still ringing in your ears the next day. If your record shelf includes Viagra Boys, Squid, Warmduscher, or Yard Act, Soft Bait delivers a raw, unfiltered take on the post-punk genre, grounded in Kiwi culture and the peculiarities of everyday life.

New Signing Soft Bait Announce Sophomore Album 'Life Advice' + Share First Single 'New Leaf'
New Signing Soft Bait Announce Sophomore Album 'Life Advice' + Share First Single 'New Leaf'

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time28-05-2025

  • Entertainment
  • Scoop

New Signing Soft Bait Announce Sophomore Album 'Life Advice' + Share First Single 'New Leaf'

It is our absolute pleasure to welcome Soft Bait to the Flying Nun Records roster. Soft Bait are a four-piece from Tāmaki Makaurau making pointed, off-centre post-punk that barrels forward with restless momentum. Since forming in 2020, they've built a reputation off the back of their electric live shows, sharp lyricism, and a knack for turning everyday absurdities and half-remembered pop culture into something worth shouting about. Soft Bait's sophomore offering, 'Life Advice ' is out on the 25th July, both digitally and on black or silver vinyl LP. Today, the band share the first single, ' New Leaf ' — a track that picks apart gossip, group dynamics, and the mess left behind. As vocalist Josh Hunter puts it: 'New Leaf is a song about gossiping, seeking social acceptance and connection among groups. People projecting their own sense of arrogance or insecurity onto others. The lack of self-awareness to understand — or care to understand — the effect of their actions as they move onto the next drama and hysteria. Leaving the subject to pick up the pieces.' That tension runs through the whole track. Driven by a locked-in, repetitive bass line, the new single possesses an anxious and relentless energy. Hooky and sharp like it's pacing the room, 'New Leaf' is innately loud, unfiltered and fun. It holds a mirror up to some of the messier sides of social interaction; the messiness, posturing, gossip, and the chaos we leave in our wake. The video, created by Patrick Hickley and Jolin Lee, takes those ideas and drops them into a dusty VHS wedding from the early-90s. Stitching themselves into the celebration as the unofficial wedding band — filmed lo-fi, green screen, digi-cam style. It's part nostalgia trip, part fever dream. A weird, funny snapshot of connection, disconnection, and everything in between. Soft Bait are Joshua Hunter, Patrick Hickley, Keria Paterson and Cameron Mackintosh. Their debut album, ' Plot Points' (2022), introduced a sound that blends gothic post-punk with personal, powerful vocals. The album's singles, Big' and ' True Stories ', topped SRN radio charts, and their live shows have been described as "exhilarating, raucous, lively, punky, and so much fun." Now part of the Flying Nun Records family, Soft Bait is set to release their sophomore album, 'Life Advice' on July 25th. A sharp, hook-heavy record with chugging bass lines, restless energy, and tightly wound turns. The songs dig into online weirdness, Kiwi archetypes, and the quiet rituals we fall into without realising. Lyrically, it's full of lines that land like overheard wisdom from a mate you probably shouldn't be taking advice from — half true, half twisted, and still ringing in your ears the next day. If your record shelf includes Viagra Boys, Squid, Warmduscher, or Yard Act, Soft Bait delivers a raw, unfiltered take on the post-punk genre, grounded in Kiwi culture and the peculiarities of everyday life.

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