Latest news with #SonyIndia
Express Tribune
2 days ago
- Business
- Express Tribune
Pakistan yet to secure Asia Cup TV rights
The media rights for the Asia Cup have not yet been sold in Pakistan. The Indian broadcaster has demanded $12 million, and Pakistani TV channels are in talks to reduce the amount. At the same time, discussions are ongoing among the channels to form a consortium. According to details, the Asia Cup is scheduled to be held from September 9 to 28 in the UAE, featuring 19 matches. If both teams reach the final, three India-Pakistan matches are expected. Last year, the Asian Cricket Council sold the 8-year media rights (from 2024 to 2031) to Sony India for $170 million (approximately PKR 47.26 billion). These rights include four men's and four women's Asia Cups, as well as 119 matches including the Emerging Cup. Currently, negotiations are underway for the sale of broadcasting rights in Pakistan. Sources reveal that the Indian broadcaster has demanded $12 million for the two Asia Cups. However, none of the three Pakistani channels currently in the race is willing to pay such a high amount. According to them, the current market is not strong enough to ensure profit on such a large investment. Talks have also been held among the channels to form a consortium. Only in that case will Sony's demand be met; otherwise, negotiations to reduce the fee will continue. The digital rights for the Asia Cup in Pakistan have already been finalized, and the announcement is expected on Monday. During the recent series against Bangladesh, the state TV channel reportedly made a profit from broadcasting after a long time. Sources also said that Pakistan's share in ACC media rights is around 25% (approximately $42.5 million), while digital rights are separate. The majority of the revenue (about 65%) comes from India, meaning that the broadcaster stands to make a significant profit if the Asia Cup takes place.
Fashion Value Chain
6 days ago
- Entertainment
- Fashion Value Chain
Sony India Redefines ‘Cinema is Coming Home' Experience with the Launch of New BRAVIA Theatre System 6 and Bar 6 Soundbars
Sony India today expands its BRAVIA Theatre portfolio with the launch of two new immersive soundbars; the BRAVIA Theatre Bar 6 (3.1.2ch soundbar with a wireless subwoofer) and the BRAVIA Theatre System 6 (5.1ch home theatre system with Wireless Rear speakers). Engineered to bring cinematic audio home, these soundbars deliver powerful surround sound, seamless BRAVIA TV integration and intelligent sound technologies designed to elevate every movie night, game and concert experience. Sunil Nayyar, Managing Director, Sony India and Nezu Daisuke, Global Head of Home Product Business Division Sunil Nayyar, Managing Director, Sony India said, 'With the BRAVIA Theatre System 6 and Bar 6, we are delivering a truly cinematic experience right into the heart of Indian homes. These products offer the best of technology and innovation – offering a powerful 1000W immersive sound experience along with Dolby Atmos and wireless convenience. As Indian consumers increasingly demand richer audio-visual experiences, we are confident that this range will set a new benchmark in the premium home entertainment segment.' Nezu Daisuke, Global Head of Home Product Business Div., Home Entertainment Business Unit, Sony Corporation said, 'With our newly defined global vision of delivering the ultimate cinematic experience at home, we believe that sound is just as critical as picture quality. By bringing our home theatre products under the BRAVIA brand-renowned for its visual excellence-we are creating a truly integrated entertainment ecosystem. In markets like India, where powerful bass and immersive audio are deeply valued, our new BRAVIA Theatre lineup, including the System 6 and Bar 6, is specifically tuned to meet these expectations. This integration not only reflects our commitment to local preferences but also signals our long-term strategy to lead in the premium home entertainment segment globally.' Tomoya Kato, Senior Acoustic Engineer, Sony Corporation, said, 'The idea behind BRAVIA Theatre System 6 was clear – to bring the true cinematic experience into the home. As home entertainment continues to evolve, users are looking for more than just great visuals; they want immersive, theatre-like sound. With technologies like the Vertical Surround Engine, S-Force PRO Front Surround, and a newly developed speaker architecture, BRAVIA Theatre System 6 offers expansive, detailed and balanced sound. What sets it apart is the dedicated tuning we have done for Indian audiences-deep, punchy bass and clear vocals that elevate both movies and music. Whether it's a high-energy action sequence or a soulful song, this system delivers sound that truly resonates with Indian consumers.' 1. Power of 5.1ch and 3.1.2ch Sound with BRAVIA Theatre System 6 and Bar 6 respectively BRAVIA Theatre System 6 is an all-in-one 5.1ch 1000W powerful soundâ system with a subwoofer, delivering a deeper, richer, and well-balanced sound. The 5.1ch speaker setup brings depth, clarity, and weight to audio. BRAVIA Theatre Bar 6 is a 3.1.2ch soundbar offering immersive surround sound and clear dialogue. Also, it packs a wireless subwoofer to deliver a well-balanced bass sound transforming your space into an exceptional home entertainment experience. 2. Cinematic sound with Dolby Atmos & DTS:X present in System 6 and Bar 6 Compatible with Dolby Atmos, DTS:X, and more, both the System 6 and Bar 6 bring depth, clarity and dimension to movies, music, and games-transforming your living room into a cinematic soundscape. 3. Immersive sound experience with Vertical Surround Engine and S-Force PRO Front Surround Powered by Sony's Vertical Surround Engine and S-Force PRO Front Surround, both System 6 and Bar 6 create a virtual surround effect that places sound around and above you, without the need for rear or overhead speakers. 4. Punchy bass with dedicated Subwoofer in System 6 and wireless subwoofer in Bar 6 The powerful subwoofer of the BRAVIA Theatre System 6 creates a rich and immersive audio experience. Equipped with a high-performance driver and passive radiator, it delivers deep, impactful bass that adds both weight and clarity to music, movies, and games. The BRAVIA Theatre Bar 6 comes with wireless subwoofer that let you enjoy deep bass and punchy bass. 5. Crystal-clear dialogues with Voice Zoom 3 in System 6 and Bar 6 The BRAVIA Theatre System 6 and BRAVIA Theatre Bar 6 are equipped with Sony's Voice Zoom 3™(i) technology. AI machine learning recognizes human voices and amplifies or reduces their volume so even faint dialogue sounds loud and clear. It intelligently recognizes and enhances human voice s in real time. 6. Smarter sound with Multi Stereo mode (only in System 6) and optimized Night and Voice modes The Multi Stereo soundbar in the BRAVIA Theatre System 6 replicates stereo sound from the left and right channels to the centre and rear speakers, delivering a multi-directional sound boost. Both System 6 and Bar 6 include Night and Voice modes for a consistently clear and comfortable audio experience. Night Mode is ideal for quiet environments as it softens loud effects while enhancing subtle sounds and dialogue, making it perfect for late-night viewing without disturbing others. Voice Mode, on the other hand, enhances vocal frequencies to make speech stand out more clearly, especially in films or series with layered soundtracks. 7. Feel immersive overhead audio with upfiring speakers in the BRAVIA Theatre Bar 6 BRAVIA Theatre Bar 6 features Two upfiring speakers that project sound vertically to create immersive overhead soundscapes. Whether its the rustle of leaves above or a helicopter flying overhead, the upfiring technology brings every scene to life with stunning realism. 8. Seamless control of System 6 and Bar 6 with the BRAVIA Connect App With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on-screen menu. You can also control both BRAVIA and BRAVIA Theatre on one screen without switching the remotes. Alternatively, it is possible to control features such as sound field and volume using just the TV remote Additionally, soundbar settings seamlessly integrate into the BRAVIA TV's Quick Settings menu, providing instant access to key audio controls such as sound field adjustments and volume with just a click of the TV remote. 9. BRAVIA Theatre home audio products are made for the environment and promote accessibility BRAVIA Theatre home audio products are reducing the amount of plastic packaging(ii). The fabric(iii) used in the BRAVIA Theatre home audio products is recycled from PET(iv) bottles. The material was carefully selected for optimum sound quality, design, texture, and colour. To help visually impaired set up BRAVIA Theatre home audio products, a raised square frame on the package indicates a QR code(v) for the BRAVIA Connect app(vi), which offers screen reader support. Tactile dots on the BRAVIA Theatre Bar 6 and BRAVIA Theatre System 6 units indicate the eARC HDMI terminal for connecting to a TV. Availability and Pricing BRAVIA Theatre System 6 and Bar 6 will be available across Sony retail stores (Sony Center and Sony Exclusive stores) and major electronic stores, and other e-commerce portals in India from 1st July 2025 onwards. Model Best Buy (in INR) Availability Date BRAVIA Theatre System 6 (5.1ch) 49,990/- 3rd July 2025 onwards BRAVIA Theatre Bar 6 (3.1.2ch) 39,990/- 1st July 2025 onwards About Sony India Pvt. Ltd. Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations. (i) Available with BRAVIA 8 II and BRAVIA 5 2025 TV models. (ii) The usage of recycled paper for packagingï¼BRAVIA Theatre Bar 6 / System 6 / Sub 7ï¼ approximately 75% or more (iii) The usage ratio of recycled fabricï¼ BRAVIA Theatre Sub 7: approximately 95% (iv) Polyethylene terephthalate. (v) QR Code is a registered trademark of DENSO WAVE INCORPORATED in Japan and in other countries/regions. (vi) Updating the mobile app to the latest version is required. There may be instances where the voiceover does not correctly read out content due to certain features or screen elements. For BRAVIA Theatre Sub 7, the QR code redirects to a Help Guide.
Fashion Value Chain
18-07-2025
- Entertainment
- Fashion Value Chain
Sony India Expands BRAVIA Lineup with the Launch of the Next-Generation BRAVIA 5
Sony India announces the launch of the highly anticipated BRAVIA 5, the latest addition to its iconic BRAVIA television lineup. The new launch is designed to redefine home entertainment, the BRAVIA 5 offers an immersive viewing experience like never before. The BRAVIA 5 is available in multiple screen sizes to suit diverse viewing preferences and living spaces, ensuring there's a perfect fit for every home. Powered by Sony's most advanced visual and audio technologies, this latest innovation setting a new benchmark for home entertainment in India. BRAVIA XR Mini LED 1. With Advanced AI Processor XR, BRAVIA 5 delivers scenes with enhanced picture quality The BRAVIA 5's Advanced AI Processor XR combines artificial intelligence, which analyzes signals and data using machine learning, with cognitive intelligence that processes content based on how humans see and hear. This dual approach delivers unmatched realism and enhanced picture quality by making images appear more natural and lifelike. 2. Experience eye-popping visuals with BRAVIA 5's XR Backlight Master Drive With XR Backlight Master Drive technology, the TV uses advanced technology that delivers brighter highlights, deeper blacks, which makes the visuals appear more realistic, natural, and immersive with a wider dynamic range. 3. Experience cinematic HDR visuals and multidimensional surround sound with Dolby Vision and Atmos With Dolby Vision and Atmos, BRAVIA 5 delivers a truly cinema like experience at home. Customers can now experience picture quality with richer colors, deeper contrast, and better brightness along with improved sound quality by creating immersive, 3D and spatial audio. Together, these technologies elevate both visuals and sound, making BRAVIA 5 an ideal choice for a complete cinematic experience at home. 4. Experience true cinematic visuals with Studio Calibrated Mode, presenting content exactly as the creators envisioned BRAVIA 5 equipped with Studio Calibrated Mode that reproduce the image quality intended by film content creators in a home setting. In addition to the existing established Netflix Adaptive Calibrated Mode and Sony Pictures Core Calibrated Mode, Prime Video Calibrated Mode is a new mode designed to provide customers with even more ways to experience premium entertainment through the lens of the creator. With Prime Video Calibrated Mode, customers can enjoy optimum picture quality that is automatically calibrated across movies, series and for the first time, live sports. 5. SONY PICTURES CORE, allows customers to access a vast library of movies in near 4K Blu-ray quality, including IMAX Enhanced titles With SONY PICTURES CORE feature, BRAVIA 5 offers Sony Pictures movies in the highest image quality and more enhanced formats at home. Whether its the latest blockbusters or timeless classics, Sony Pictures Core ensures that viewers can enjoy high-quality content with stunning detail and depth, making the most of the TV's advanced display and sound technologies. 6. XR Contrast Booster 10 offers improved black levels, brightness, as well as natural contrast Experience high picture quality with the new BRAVIA 5's XR Contrast Booster 10 technology. The device elevates both brightness and black levels to produce a more lifelike and immersive viewing experience for the audiences. Whether it's a dimly lit medieval drama or a high-definition moonlit scene, this feature brings out the subtle gradations and vibrant clarity that define premium picture quality. 7. Witness stunning colours with XR Triluminos Pro and remarkable clarity with XR Clear Image technology XR Triluminos Pro in the BRAVIA 5 reproduces over a billion colours, capturing subtle differences in saturation and hue that enable natural shades in every detail. This technology ensures that every hue and shade is rendered accurately, making images appear true to life. With XR Clear image's all new AI algorithm, the new BRAVIA 5 delivers amazingly realistic Picture quality. With this technology, customers can now experience improved and expanded color quality along with better clarity experience. 8. With XR Motion Clarity technology, the new BRAVIA 5 offers smooth action scenes like never before With XR Motion Clarity technology, the new BRAVIA 5 delivers ultra-smooth and crisp action scenes, even during fast-paced sequences. It is also packed with Sony's Intelligent XR processor which uses the AI-driven scene recognition to optimize motion handling in real time. Whether its high-speed sports, action films, or dynamic gaming, BRAVIA 5 makes sure to provide realistic textures, offering a truly immersive and cinematic viewing experience for everyone 9. With Acoustic Multi-Audio feature, BRAVIA 5 comes with improved Sound Positioning Tweeters and dual down-firing full range speakers to offer immersive audio quality BRAVIA 5 comes with the Acoustic Multi-sound technology, that offers immersive and spatially accurate sound quality. With the improved Sound Positioning Tweeters and dual down-firing full range speakers, you can experience immersive audio with clear dialogue and wider surround sound. 10. Voice Zoom 3™ for Clearer Dialogue Powered by AI, Voice Zoom 3™ analyses audio in real time to detect and isolate human voices, automatically adjusting their volume for better clarity. Whether you're watching a dramatic film or a lively talk show, dialogues remain crisp and easy to follow, even over background music and sound effects. 11. Advanced Gaming Features – HDMIâ¯2.1 with 4K@120â¯Hz, VRR, ALLM and PS5 optimization including Auto HDR Tone Mapping The new BRAVIA 5 comes with a Game Menu 2 feature, making gaming more streamlined and intuitive than ever before. Gamers can adjust the Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR) or toggling Auto HDR Tone Mapping at a fingertip for a smoother, more immersive experience. Price and Availability: Model Best Buy (in INR) Availability Date K-85XR55A 4,17,990 Available Now K-75XR55A 2,84,990 Available Now K-65XR55A 1,73,840 Available Now K-55XR55A 1,37,740 Available Now These models are now available at all Sony Center, major electronic stores and e-commerce portals in India. Sony is also offering a comprehensive one-year warranty on the Bravia 5. About Sony India Pvt. Ltd. Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.
Fashion Value Chain
11-07-2025
- Business
- Fashion Value Chain
Sony India Launches Second-generation Flagship Alpha™ 1 II Full-Frame Camera
Sony India today launched the second-generation Alpha™ 1 II, a new flagship full-frame mirrorless interchangeable lens camera powered by Sonys latest AI processing unit. The camera features an approximate effective 50.1 MP (megapixel) resolution sensor, up to 30 fps (frames-per-second) blackout-free continuous shooting with AF/AE tracking(i), an anti-distortion shutter, and improved image clarity at mid-to-high sensitivities. The AI processing unit brings advanced AI-based subject recognition performance and features including a new 'Auto' mode which can detect a wide variety of subjects. In addition, the Alpha 1 II also inherits innovations from the Alpha 9 III, including Pre-Capture of up to one secon([ii), and an improved ergonomic design. The camera maintains a lightweight form factor of approximately 743 grams (1 lb, 7.3 oz)(iii) for usability in a variety of professional scenarios. Alpha 1 II Mukesh Srivastava, Head of Imaging Business, Sony India said, 'The Alpha 1 II is a reflection of Sony's leadership in the professional domain of digital imaging category. By combining high resolution, exceptional speed, advanced AI-powered subject recognition and seamless workflow enhancements, this flagship model sets a new industry standard. It is purpose-built to offer professionals the creative freedom and reliability demanded by modern visual storytelling.' 1. 50.1 MP (approx., effective) Exmor RS™ stacked CMOS sensor and powerful BIONZ XR™ image processing engine The Alpha 1 II produces high-resolution images with a wide dynamic range through the combination of the full-frame Exmor RS stacked CMOS sensor with approx. 50.1 effective MP resolution and the latest BIONZ XR image processing engine. The camera delivers high-resolution images even in APS-C crop mode, capturing approximately 21 effective MP. 2. State-of-the-art AI processing unit achieves Real-time Recognition AF for both stills and movies In addition, Real-time Recognition AF has been added to the latest Alpha 1 II with the addition of the AI processing unit. This technology maintains focus on subjects, including a human pose estimation that instantly recognises a persons head and torso, as well as accurately tracks animals, birds, insects, and vehicles. The Alpha 1 II introduces the latest evolution to Real-time Recognition AF with a newly added 'Auto' feature that allows the camera to automatically recognise the subject target without specifying a subject mode(iv). 3. Advanced Real-time Tracking with 30fps with Pre-Capture and Continuous Shooting Speed boost functions The camera offers blackout-free high-speed continuous shooting with AF/AE tracking at up to 30 frames per second(v), which can track complex movements with AF/AE calculations at up to 120 times per second(vi). The camera also includes the highly requested Pre-Capture function, which allows images to be captured up-to one second before the shutter button is pressed(vii), and the Continuous Shooting Speed Boost that can temporarily change the burst shooting speed. 4. 8K 30p and 4K 120p movie recordingfor impressive realism 4K (3840 x 2160) movies can be cropped and edited from 8K source footage with overwhelming resolution from 8.6K oversampling. 8K 4:2:2 10-bit XAVC HS recording with optional Full HD proxy is available, as are 4K recording in XAVC HS, S, or S-I formats in full-frame, or Super 35 mm oversampled from 5.8K with full pixel readout and no pixel binning. XAVC S-I allows recording at up to 600 Mbps for outstanding image quality. 5. Image stabilization with up to 8.5-step central and 7.0-step peripheral compensation To support the need for high-performing speed required by many professionals, the Alpha 1 II features an anti-distortion shutter that enables shooting with reduced distortion. The low noise performance at mid- to high-sensitivity, which is highly requested by professional photographers, has also been improved through tuning, allowing you to capture images with less noise and clear backgrounds even in indoor sports where a high shutter speed is required. Additionally, the Alpha 1 II has impressive improved optical image stabilization of up to 8.5 stops (center) and 7.0 stops (periphery)(viii) when shooting still images, as well as a newly supported Dynamic active Mode for video shooting(ix). 6. Comfortable operability and highly responsive workflow with ergonomic grip and buttons The camera features a 3.2-type LCD monitor with a highly requested 4-axis multi-angle that can be freely adjusted to any angle. This second-generation camera body has improved ergonomics compared to the original Alpha 1, including thoughtful design updates to the grip, position of the shutter button, and evolved custom buttons. The Alpha 1 II includes a new deep-type padded eyepiece cup (model FDA-EP21) accessory for additional viewing support. A standard eyepiece comes attached to the camera by default but can be swapped with the deep pad option based on the user's preference. 7. Supplied charger charges two NP-FZ100 batteries in 155 minutes For additional battery support, the Alpha 1 II comes with the BC-ZD1 Dual-Battery Charger that rapidly and stably charges two Z batteries (model NP-FZ100) simultaneously in 155 minutes to full charge(x). In addition, the VG-C5(xi) compatible vertical grip offers additional ergonomic support with additional battery performance for extending shooting needs. For professionals seeking a quick, real-time image transfer solution, the Alpha 1 II supports 2.5GBASE-T via wired LAN. This high level of connectivity dramatically improves workflows from data transfer to content creation and distribution, increasing the work efficiency of professionals. Additionally, captured data can be automatically transferred to Adobe Lightroom™ or Google Drive™ via Sonys cloud storage service, Creators Cloud(xii). This makes editing work after shooting even more convenient. 8. Alpha series offers environmentally conscious packaging To prioritise sustainability, this model's packaging is entirely free of plastic, marking the first Alpha series camera (excluding ZV-series) to use Sony's Original Blended Material – a unique mix of bamboo, sugarcane, and recycled paper(xiii). Pricing and Availability The Alpha™ 1 II Full-Frame camera is now available across all Sony Center, Alpha Flagship stores, major electronic stores, and other e-commerce portal in India. Model Name Best Buy (in INR) Availability ILCE-1M2/BQ IN5 579,990 Available Now About Sony Alpha Community In an effort to build a robust Alpha community with a strong network of amateur and professional photographers on one platform, a special initiative has been undertaken by Sony India where users can now avail several benefits by simply registering their Alpha cameras, lenses and accessories on the Alpha Community. Some of the benefits of registration include an extended warranty of 3 years (2-year standard warranty + 1 Year extended warranty) and free exclusive workshops by Sony experts and Artisans. Customers can also avail attractive discounts on photo tours (50% discount on photo tours for their first trip and 25% discount for the consecutive trips) and a chance to participate in photography/videography contests to win exciting prizes like cameras, lens and professional camcorders and a lot more. The platform will be a one-stop destination to get all latest updates, firmware updates, free service camps, workshops and new launches for Sony Alpha. For more information, visit Alpha Community. Explore the new Sony Alpha Community App. We invite you to download, experience, and share feedback on the app. Register your Sony products with ease Join expert-led Alpha Classroom sessions Stay informed about upcoming workshops near you Download Now: Android: iOS: Alpha Classroom: Alpha Classroom is a series of tutorials where experts will take you through the nuances of photography & Videography, advise you on the right gear and help you explore your creative potential to reach its fullest expression. Come, learn with us and together, we will conquer the world of your dreams. Ask an Expert: Ask an Expert is a one-stop platform to get all your questions related to cameras, lenses, gear and more answered by a Sony Alpha Expert. It's easy, convenient and absolutely free! Yup! You heard it right. Choose your slot and book an appointment with an expert today! About Sony India Pvt. Ltd. Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations. (i) When using electronic shutter. Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony's support web page for lens compatibility information. (ii) Maximum pre-capture time may be less in some situations. High continuous shooting speeds can cause an increase in camera temperature. Pre-capture may be limited to protect the device in high ambient temperature conditions. (iii) Including a battery and standard media card. (iv) When Auto is selected the camera will normally recognise the subject type automatically, but the wrong type may be selected in some situations. In such cases manually selecting the intended subject type may solve the problem. (v) When using electronic shutter. Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony's support web page for lens compatibility information. (vi) At shutter speeds of 1/125 sec. or higher. May be less depending on shooting conditions and the lens used. (vii) Maximum pre-capture time may be less in some situations. High continuous shooting speeds can cause an increase in camera temperature. Pre-capture may be limited to protect the device in high ambient temperature conditions. (viii) CIPA 2024 standards. Pitch/Yaw/Roll compensation. FE 50mm F1.2 GM lens. Long exposure NR off. (ix) Dynamic Active Mode is not available when shooting in 8K or at frame rates of 120 fps or higher. (x) Simultaneous two-battery charging requires a USB PD (30 W min.) compatible power and cable (3 A min.) The CHARGE lamp will turn off when battery charge level exceeds 90% (operational charge). Continue charging for another 30 minutes to achieve a full charge. Actual performance varies based on settings, environmental conditions, and usage. (xi) The VG-C5 vertical grip is sold separately. (xi) Priory settings in the Creators Cloud mobile application 'Creators App' or 'Creators Cloud Web' is necessary. Creators' Cloud may not be available in all regions. (xiii) Not including materials used in coatings and adhesives.
Time of India
10-07-2025
- Time of India
Sony launches WF-C710N wireless earbuds with noise cancellation and 40-hour battery life at Rs 8,990
Sony India today launched the WF-C710N truly wireless earbuds featuring dual noise sensor technology and AI-powered calling capabilities. The earbuds are priced at Rs 8,990 and available from July 10, 2025, with a limited-time cashback offer of Rs 1,000 until July 31. The earbuds feature 5mm drivers with Digital Sound Enhancement Engine processing for bass reproduction and vocal clarity. Users can customise sound through the EQ feature in Sony's Sound Connect app. Battery life extends up to 40 hours with the charging case, while quick charging provides 60 minutes of playback with just 5 minutes of charging. The WF-C710N earbuds use dual microphones to detect ambient noise and Sony's Dual Noise Sensor technology to filter external sounds. The earbuds includes Adaptive Sound Control , which automatically adjusts sound settings based on the user's location and activity, recognise frequently visited places like home, work, or gym. For calls, the earbuds employ AI-powered voice pickup technology developed using over 500 million voice samples. The Precise Voice Pickup Technology controls both internal and external microphones to ensure clear conversations in noisy environments. The WF-C710N supports multipoint connection, allowing simultaneous pairing with two Bluetooth devices. The earbuds automatically pause music when calls arrive on the secondary device and resume playback after the call ends. Design options include four colours: Glass Blue, Pink, Black, and White. The earbuds feature IPX4 water resistance and touch controls for playback, volume adjustment, and voice assistant access. Quick Attention mode allows users to lower volume by placing a finger on the left earbud's touch panel. Sony's WF-C710N earbuds will be available at Sony retail stores, electronics stores, and e-commerce platforms. Sony has eliminated plastic from the packaging as part of its environmental sustainability initiative.
