Latest news with #Soon
The Star
18-07-2025
- Entertainment
- The Star
Green cookbook wins global nod
A close-up of the cookbook cover. A SUSTAINABILITY-focused cookbook developed by the Sunway Centre for Planetary Health (SCPH) has earned acclaim at the 2025 Gourmand World Cookbook Awards in Lisbon, Portugal. Planet Saving Meals won second place in the Hospitality School Cookbook category after having stood out from over hundreds of global entries. Its winning factor was its focus on plant-based cuisine and environmental consciousness. (Left) Soon's friend and photographer Lum Thien Chow received the award on the chef's behalf at the 2025 Gourmand World Cookbook Awards in Lisbon. Created in collaboration with the School of Hospitality and Tourism Management at Sunway University, the book has been compiled from 60 crowd-sourced and curated vegetarian recipes from cultures around the world. Each recipe has been designed to be climate-conscious, meat-free and rooted in cultural heritage. The book was officially launched during the 2024 Planetary Health Annual Meeting at Sunway University, Malaysia, where over 1,500 global delegates gathered to explore solutions for a more sustainable future. The event was led by SCPH executive director Prof Tan Sri Dr Jemilah Mahmood and the then communications manager Nur Hazirah Marzuki. Planet Saving Meals was brought to life by chef Soon Pau Voon and illustrator Cheang Sweetie. Soon contributed his culinary expertise while Cheang's hand-drawn artwork gave the book its distinctive visual charm. 'This is not just a cookbook, it's a call to action. 'It's about how we eat, how we live and how we share our cultures in a way that supports the health of our planet,' said Prof Jemilah. 'We have collaborated with SCPH from its establishment in bringing to the public alternative meals replacing meat with healthier non-meat options that are good for health as well as the planet,' said Soon. The cookbook has been designed for the health- conscious and seeks to align their dietary choices with the well-being of the planet. Written to make cooking easy and enjoyable, it is also meant for novice cooks who are eager to make a difference. 'Food is a universal language,' said Nur Hazirah. 'With Planet Saving Meals, we show that sustainable eating can be delicious, inclusive and respectful of traditions around the world.' The Gourmand World Cookbook Awards, often referred to as the 'Oscars of the cookbook world', recognise excellence in food writing and publishing. The win amplifies Malaysia's voice and marks the country's growing leadership in urgent global conversations around food systems, sustainability and cultural resilience.
Hypebeast
10-07-2025
- Entertainment
- Hypebeast
Ready To Hang Reimagines Nostalgia With Sculptural 'Jelly Mirror' Collection
Summary Ready To Hang, a design studio known for its innovative approach to home decor, has launched its new 'Jelly Mirror' collection. Inspired by the nostalgic charm of jelly molds from the '60s, the mirror reimagines the dessert's translucent curves and glossy texture into a sculptural home object. Crafted from polished resin with a clear glass center, the Jelly Mirror captures the iconic 'wobble' of jelly in a refined and exuberant form. Available in two hues – Honey and Cherry -its translucent frame refracts light throughout the day, casting playful shadows and subtle color shifts that animate any space. To mark the launch, Ready To Hang will host 'The Jelly Party' in collaboration with Coming Soon NYC at their Chinatown storefront on July 10, 2025. The event will feature a jelly-themed tasting menu, refreshments and a limited-edition zine celebrating the cultural legacy of jelly. Priced at $995 USD, the 'Jelly Mirror' collection will be available through the brand's officialwebsite. Coming Soon NYC53 Canal Street, New York,NY 1000, United States
Axios
08-07-2025
- Business
- Axios
Gaming's ad dilemma
Kotaku's sale marks the latest in a slew of gaming site divestitures as publishers struggle to monetize. Why it matters: That dearth of ad dollars reflects a broader paradox. Gaming commands massive attention but still doesn't attract its fair share of ad investment. The big picture: The sector is growing with Emarketer estimating U.S. 2025 gaming ad revenue will grow 5.7% to $8.6 billion. But gaming hasn't kept up proportionally with other digital growth, IAB's vice president of experience Zoe Soon said. Soon shared that less than 5% of U.S. ad budgets goes to gaming — based off calculations of Emarketer data and initially released in a 2023 IAB study — at this year's PlayFronts, an annual event to educate marketers on ad opportunities in gaming. Per a new report from ad agency Dentsu, that investment is small despite a global audience of 3.4 billion gamers and a 6% increase in time spent year-over-year. But a shift may be underway amid generational changes and maturing ad tech. Zoom in: Soon said outdated perceptions on who gamers are has held back spend. That sentiment aligns with Twitch CEO Dan Clancy referring to the platform's creators as "people who game" to avoid reductive stereotypes. Structural friction has also slowed momentum, with gaming not fitting into existing ad buckets, metrics not aligning and programmatic buying lagging behind other digital mediums. To address those issues, the IAB released a gaming measurement framework last month. "I think we just need to simplify it. When you say gaming, your mind goes in a million directions," Soon said. "Programmatic is what really is going to move the needle." The intrigue: Gaming still makes a lot of money, and that might be why the industry has not been forced to figure out ads. Unlike traditional mediums, it's diversified across subscriptions, cloud services and hardware sales. Advertising is expected to grow its share as global video game revenue surpasses $300 billion, more than double its 2019 revenue, per PWC. But that diversification and expected growth hasn't been the case for gaming journalism, which is still dependent on displays ads and vulnerable to changing consumption habits. Zoom out: Media companies have shifted away from dedicated gaming coverage with Vox Media selling Polygon, The Washington Post shuttering Launcher and Vice Media ending WayPoint. Stephen Totilo, video game reporter for Game File and formerly at Axios, said gaming's richness — intersecting with tech, entertainment, business, health, labor and politics — makes it harder to place inside newsrooms. "Gaming is a vagabond beat, with many potential homes, but one that winds up, in most outlets, with none," Totilo said. At the same time, some publishers have leaned into gaming products, most notably The New York Times, but also BuzzFeed, Vulture and The Atlantic. What we're watching: Gaming is becoming more central to some brand strategies, said PwC partner Samrat Sharma, as marketers view gaming as a way to reach younger consumers, an insights platform for product innovation and a bridge between physical and digital fandom. "You are seeing brands who are looking to engage younger fans or recruit younger consumers very actively looking at gaming as its core channel," Sharma said. A recent Dentsu campaign was " Level Up Lobby," a Roblox activation for skincare brand Differin that garnered more than 3 million visits, 400,000 mini games played and 12,000 hours of brand engagement in Roblox.
The Irish Sun
23-06-2025
- Entertainment
- The Irish Sun
Brit ‘making £10,000 a MONTH' from helping Fortnite players online and says he even quit sixth form ‘after a day'
ONE YOUNG Brit says he makes a staggering £10,000 a month from a popular video game. The 3 Ross McLaren makes £10,000 a month by managing Fortnite players Credit: X 3 Fortnite is so popular that it even hosts its own version of the World Cup Credit: Alamy Advertisement Ross McLaren, 22, originally wanted to be a professional Ross has He said: 'Having His dreams of becoming a 'pro Fortnite player' were dashed when he realised he 'wasn't good enough' to match up to some of the best players in the world. Advertisement Read More on Gaming News However, Ross knew that he could put his talents to good use. At the age of 17, while still living with his parents Lesley and Craig, he decided to manage other players. His career quickly took off and he began to make an eye-watering sum of money. Ross said: 'By summer 2021, I was making £10,000 per month, and I told my parents I didn't want to sit my Advanced Highers.' Advertisement Most read in Tech His parents encouraged him to go back to school, but Ross quit after just one day. Ross said that he got his big break when he worked with Bugha, a streamer who only had 20,000 followers at the time. Gamer granny 'hooked' on Fortnite at 76 - and says it was 'love at first sight' after amassing 20k followers on Twitch When Bugha won the Soon, Ross became inundated with business opportunities with players begging him to edit videos of them playing the game. After leaving George Heriot's School, the tech expert started running Advertisement As his star continues to rise, Ross is eyeing a move to Dallas, Texas, where many of the biggest Fortnite streamers are based. The news comes after the makers of an online game with 40 million players will be Black Desert Online has long been one of the most popular games in the industry, but will soon no longer be available on PS4 and XBox One. Players will have to buy a The game's developers, Pearl Abyss, said: "We understand that this news may be disappointing for our longtime Adventurers on these platforms. Advertisement "Please know that this decision was made after careful consideration, with the goal of ensuring the future growth and evolution of Black Desert Console. "We remain fully committed to delivering you the best possible adventures in Black Desert." 3 Ross has even managed KSI's YouTube channel Credit: Supplied
Borneo Post
16-06-2025
- Politics
- Borneo Post
SUPP reaffirms unwavering commitment in fighting for Sarawak's rights, autonomy
Dr Soon (fourth right, front) slices a 'nangka' (jackfruit) while (from third right, front) Chieng, Tiang, Lau, Chua and others look on. – Photo by Peter Boon SIBU (June 16): Sarawak United People's Party (SUPP) reaffirmed its commitment to fighting for Sarawak's rights and autonomy during its 66th anniversary celebration. Deputy Minister of Public Health, Housing and Local Government Datuk Michael Tiang emphasized that SUPP, along with other component parties in Gabungan Parti Sarawak (GPS), was committed to protecting and safeguarding Sarawak's rights. He recounted the party's journey since its founding in 1959, saying they had one goal — to fight for Sarawak and for Sarawakians. 'Our objective was to unite all ethnic groups under the Sarawakian identity and to make Sarawak stronger, better and become our own master. Those objectives were in 1959,' he said during the anniversary cum Father's Day celebration hosted by the SUPP Nangka branch here last Sunday. The Pelawan assemblyman also highlighted the key milestones in SUPP's political journey and recalled the formation of GPS in 2018 after Sarawak-based parties, including SUPP, left Barisan Nasional. 'Together with Parti Pesaka Bumiputera Bersatu (PBB), Parti Rakyat Sarawak (PRS) and Progressive Democratic Party (PDP), we formed GPS to put Sarawak first. GPS fights for Sarawak, only Sarawak.' He also outlined achievements that underscored GPS' and SUPP's continuous efforts in restoring Sarawak's rights. 'In 2021, the Federal Constitution was amended to restore Sabah and Sarawak's status as equal partners alongside Malaya (as enshrined in the Malaysia Agreement 1963). 'That same year, Sarawak amended its state constitution to replace the title of Chief Minister with Premier, reflecting its elevated constitutional status. 'In 2021, we also fought for Sarawak's right to define our own indigenous people without interference from the federal government. We define our indigenous people as native,' he said. He further mentioned that since 2019 until now, Sarawak continues to fight for its regulatory rights over oil and gas. 'We even formed Petros to be the sole aggregator for our gas distribution, and last month (May), our Prime Minister Datuk Seri Anwar Ibrahim and Sarawak Premier Datuk Patinggi Tan Sri Abang Johari Tun Openg signed a joint declaration, recognising Sarawak gas distribution ordinance and our right over our gas, (with) Petros as the sole aggregator. 'All these achievements, we make Sarawak strong again — just through our petroleum product sales tax, we also generated a lot of revenues. From 2019 to 2023, we have generated RM16 billion in revenue. These accomplishments, achieved alongside SUPP, mark significant milestones for Sarawak,' he said. 'When we come to crossroads, SUPP was there together with other component parties (in GPS). So, we are there to defend Sarawak, safeguard Sarawak (rights),' he said. Regarding the celebration of Father's Day, he said it was important for fathers to pay attention to their children's feelings and ideas. 'In today's world, children encounter numerous challenges, particularly online, such as bullying and similar issues. 'It is the responsibility of parents to ensure the well-being of their children. Instead of constantly insisting on obedience from children, consider other approaches,' he advised. Among those speaking at the event were Bukit Assek assemblyman Joseph Chieng, SUPP Dudong branch chairman Wong Ching Yong and SUPP Nangka chairman Chua Beng Seng. SUPP Dudong advisor Datuk Dr Soon Choon Teck and SUPP Bawang Assan chairman Kevin Lau were also present. autonomy Michael Tiang Sarawak rights Sarawak United People's Party
