17-06-2025
Malaysian legendary songstress Khadijah Ibrahim aims to win the taste buds of South-East Asians with 'Sos Cili Ibu'
PETALING JAYA: "Sos Cili Ibu", a culinary creation based on the original recipe of Malaysia's legendary songstress, Datuk Khadijah Ibrahim, was officially launched on Tuesday (June 17) in an exclusive media event held here in Bukit Gasing.
More than just an ordinary chili sauce, "Sos Cili Ibu" is a premium product that combines spicy, sweet, and tangy notes in perfect harmony.
It's ideal as a dipping sauce for snacks like crackers, fritters, burgers, pizzas, or as a flavour enhancer in dishes such as local dish ayam masak merah, fried noodles, sweet and sour dishes, and many more.
Crafted with carefully selected fresh ingredients including premium red chilies, garlic, natural vinegar, and a hint of sugar, "Sos Cili Ibu". said Khadijah, is a tastier and safer choice for the whole family.
Khadijah also shared, *'This recipe is a heartfelt gift to all my fans who have supported my journey in the arts for the past 48 years. I'm proud to share this heritage taste with fellow Malaysians.
"But more than that, I want this sauce to be a meaningful gift – every bottle sold contributes to supporting the lives of fellow artists in need,'* said Khadijah, who is known for her dedication to product quality.
In a noble and symbolic gesture, part of the proceeds from the sales of "Sos Cili Ibu" will be donated to the Malaysian Artistes Association (Karyawan), a non-governmental organisation that supports local artists and celebrities facing financial difficulties, health issues, or lack of income.
The event also saw the presence of fellow celebrities such as Noor Shila Amin and Rozita Rohaizad, members of the local media, and supporters of the entertainment industry. They showed strong support for Dato' Khadijah's initiative, which not only delivers a quality product but also infuses values of love into every bottle of "Sos Cili Ibu".
For the record, "Sos Cili Ibu" has already entered the markets of Singapore and Brunei and is now available at St Rosyam Mart and online via - TikTok Shop and Shopee.
Bulk orders for corporate gifting and souvenirs are also welcomed. For more information, please contact: Website: ; Email: ; Social Media: @sosciliibu ; Hotline: +6017 689 4645
