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'It's about celebrity clickbait': Beyonce steals the show at Paris Fashion Week
'It's about celebrity clickbait': Beyonce steals the show at Paris Fashion Week

The Star

time11-07-2025

  • Entertainment
  • The Star

'It's about celebrity clickbait': Beyonce steals the show at Paris Fashion Week

If any force dominated the global fashion industry this season – eclipsing fabric, form and even the wildest silhouettes, it was the spectacle of celebrity. In a year marked by global anxiety and a hunger for fantasy, star power flooded Paris Fashion Week, turning runways into gladiator arenas where A-list icons, K-pop idols and digital megastars became the main event. Beyonce and Jay-Z didn't just attend Louis Vuitton's blockbuster show – they became the show. As they swept into the Pompidou Center, cameras flashed and phones shot skyward. Before the first look even hit the runway, images of the couple ricocheted across the globe. K-pop idols like J-Hope and Jackson Wang livestreamed their arrival to millions, while crowds outside flooded social feeds with every glimpse of a star. As the industry's spring season wraped up Sunday (June 29), it's clear: Fashion's global audience is focused less on what's worn and more on who's wearing it. This interplay between celebrity and fashion is hardly new, but in 2025, the desire for escapism and star-driven spectacle is peaking like never before. "It's about celebrity clickbait, and it's at a tipping point now. Celebrities have replaced the designers and stylists as the tastemakers,' said Anna Barr, a fashion magazine editor who attended shows. Read more: Fashion bros: Male celebrities flaunt their style at the latest menswear weeks Beyonce's appearance this week encapsulated a truth that every major brand – from Louis Vuitton to Dior, Hermes to Saint Laurent – now understands. The real front row isn't in Paris, but on Instagram, TikTok and Weibo. And nothing sells quite like a star. The pop star's head-to-toe denim – custom Louis Vuitton by Pharrell Williams – wasn't just viral. Within 24 hours, clips of her arrival amassed millions of views on TikTok, outpacing even Louis Vuitton's own campaign content. When Williams presented her with a Speedy bag straight from the runway in the Paris dusk, the moment went viral – underlining that Beyonce isn't just an attendee, but a face of Louis Vuitton's creative vision. But even as Beyonce's look became the week's most shared image, her presence in Paris also sparked debate. A Buffalo Soldiers T-shirt she wore during her "Cowboy Carter' tour ignited criticism from some Indigenous and Mexican communities, reminding the industry that every viral moment can be a flash point. This is the new dynamic of luxury – where the most coveted runway seat is now in your hand, and what matters most isn't just what you see, but who you see wearing it. What once was a private preview for buyers and editors is now a worldwide entertainment event. Designers don't just stage shows – they produce spectacles. Williams, Louis Vuitton's showman-in-chief, turned his runway into a snakes-and-ladders fantasy with a guest list to match: Beyonce; Jay-Z; K-pop royalty J-Hope and Jackson Wang; reggaeton star Karol G; and Hollywood names like Bradley Cooper and Mason Thames. Each arrival triggered waves of posts and stories – making the crowd as newsworthy as the collection itself. The modern runway has become a stage for celebrity, where the applause is measured in views and viral moments, and the line between performer and spectator disappears. No other force is shifting menswear trends faster than K-pop. This season, stars like J-Hope, Jackson Wang, GOT7's Bambam and NCT's Yuta were everywhere, livestreaming shows and igniting fashion frenzies from Seoul to Sao Paulo. These idols are both tastemakers and trend translators, instantly transmitting what they see in Paris to millions of fans. Their attendance has become a commercial event in itself, driving the adoption of new styles on a global scale. Even the clothes themselves now chase celebrity. Beyonce's Cowboy Carter moment and Louis Vuitton's nod to Western style sent cowboy hats, flared denim, and rhinestone shirts trending worldwide. Brands scramble to turn these viral moments into wearable trends – knowing that what Queen Bey wears in Paris will be copied in malls and on apps within weeks. "We make fashion, but we're a house of travel,' Williams told reporters. In truth, it's the celebrity's journey through fashion that matters most. The old fashion cycle is gone. It's been said before. Where trends once took months to trickle down, now a celebrity-worn look can reach the high street soon after the show lights dim. TikTok and fast fashion brands move at the speed of the repost. At Hermes, even the discreet luxury of woven leather tees and wide trousers took on new meaning as athletes and music stars documented their attendance. Their posts quickly turn exclusive details into mass-market "must-haves'. Shein and Temu, the global fast-fashion juggernauts, have weaponised the viral moment – turning celebrity sightings into shoppable trends worldwide, sometimes in a matter of hours. The result: what debuts on the Paris runway can show up in online shopping carts from Atlanta to Addis Ababa almost instantly. Beneath the celebrity glow, classic trends endure. Streetwear is still king, with oversized silhouettes, soft tailoring and activewear influences everywhere from Dior to Dolce & Gabbana. Read more: Cowboy, but make it fashion: Beyonce's tour looks blend country and couture The Hermes "cool city guy' and Dolce's pajama dressing – rumpled but rich – are direct answers to how men want to live and move now. But even these trends go mainstream through star power, not just design. The models might debut the look, but it's the front-row faces who make it stick. The celebrity ascendancy isn't just a front-row phenomenon – it's woven into the industry itself. When LVMH's Bernard Arnault tapped Williams, a global pop icon, to lead Louis Vuitton menswear in 2023, it wasn't just a creative risk. It was a declaration that celebrity now runs the show. All this spectacle reflects a bigger shift. Fashion isn't just about what's in – it's about who's in the room, and who's watching. At Armani in Milan, at Saint Laurent in Paris, at every show, a galaxy of K-pop, Hollywood, and music stars now drive the narrative. For Gen Z and Alpha, the runway is no longer about aspiration – it's about participation, sharing, and living in the moment. The "show' has become the product. In 2025, the hottest look in men's fashion isn't a garment – it's the spectacle. In the world's most-watched runway season, celebrity is the new couture, and every scroll puts you in the front row. – AP

Greek spur-thighed tortoise eggs discovered by Newport vet
Greek spur-thighed tortoise eggs discovered by Newport vet

South Wales Argus

time30-06-2025

  • General
  • South Wales Argus

Greek spur-thighed tortoise eggs discovered by Newport vet

After reading about Speedy, Jill Mancino's misgendered egg-laying tortoise in the South Wales Argus, retired Newport singer, Karen Watkins, contacted us about Rover, a tortoise she has had for forty-nine years. 'The similarities between Speedy and my tortoise are crazy. My tortoise is called Rover and I also found her walking along the pavement, it was on Lliswerry Road, in 1976. I managed to find the owner, but she had another tortoise and so gave Rover to me. 'I presumed she was male for over 40 years until a friend of mine, who's a vet, proved me wrong. She is a bit older than Speedy and the lady in the tortoise sanctuary in Sully thinks she's around 90 years old,' said Karen. Karen continued: 'I also took her to the vets for a scan and there are at least six eggs he could see, but her shell is so thick on the other side, he had no view at all.' Road in Newport closes and causes traffic congestion due to 'fallen tree' Five-bedroom property with annex and gardens up for sale at £1m Commissioner responds to report that found Gwent Police needs to improve Karen took Rover to the Sully sanctuary to be mated to see if she would drop the eggs naturally, but nothing happened. 'Perhaps her boyfriend was firing blanks,' Karen joked. Karen hopes that now she has made contact with Speedy and Jill, Speedy's boyfriend can help Rover out, Karen joked. Karen has now changed the spelling of Rover to 'Rova'. Rova the ova being more feminine, Karen explained. Like Speedy, Rova is a Greek spur-thighed tortoise and is most assuredly a lady. Greek spur-thighed tortoises can live beyond 100 years. Karen is enthusiastic about tortoises and their care and sometimes speaks to schoolchildren about the species. She has passed on her love of animals to granddaughter Flori, who is six. Karen wonders if little Flori will become a vet. 'You have to keep a tortoise in a fridge over winter, to keep them at the right temperature, so they don't wake up from hibernation. The grandchildren think this is fascinating, so do the kids in schools.' Rova and Speedy can now look forward to forming an egg-laying, misgendered tortoise club - a very niche reptile club.

Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend

time30-06-2025

  • Entertainment

Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend

PARIS -- If any force dominated the global fashion industry this season — eclipsing fabric, form and even the wildest silhouettes — it was the spectacle of celebrity. In a year marked by global anxiety and a hunger for fantasy, star power flooded Paris Fashion Week, turning runways into gladiator arenas where A-list icons, K-pop idols and digital megastars became the main event. Beyoncé and Jay-Z didn't just attend Louis Vuitton's blockbuster show — they became the show. As they swept into the Pompidou Center, cameras flashed and phones shot skyward. Before the first look even hit the runway, images of the couple ricocheted across the globe. K-pop idols like J-Hope and Jackson Wang livestreamed their arrival to millions, while crowds outside flooded social feeds with every glimpse of a star. As the industry's spring season wraps up Sunday, it's clear: Fashion's global audience is focused less on what's worn and more on who's wearing it. This interplay between celebrity and fashion is hardly new, but in 2025, the desire for escapism and star-driven spectacle is peaking like never before. 'It's about celebrity clickbait, and it's at a tipping point now. Celebrities have replaced the designers and stylists as the tastemakers,' said Anna Barr, a fashion magazine editor who attended shows. Beyoncé's appearance this week encapsulated a truth that every major brand — from Louis Vuitton to Dior, Hermès to Saint Laurent — now understands: The real front row isn't in Paris, but on Instagram, TikTok and Weibo. And nothing sells quite like a star. The pop star's head-to-toe denim — custom Louis Vuitton by Pharrell Williams — wasn't just viral. Within 24 hours, clips of her arrival amassed millions of views on TikTok, outpacing even Louis Vuitton's own campaign content. When Williams presented her with a Speedy bag straight from the runway in the Paris dusk, the moment went viral — underlining that Beyoncé isn't just an attendee, but a face of Louis Vuitton's creative vision. But even as Beyoncé's look became the week's most shared image, her presence in Paris also sparked debate: a Buffalo Soldiers T-shirt she wore during her 'Cowboy Carter' tour ignited criticism from some Indigenous and Mexican communities, reminding the industry that every viral moment can be a flash point. This is the new dynamic of luxury: The most coveted runway seat is now in your hand, and what matters most isn't just what you see, but who you see wearing it. What once was a private preview for buyers and editors is now a worldwide entertainment event. Designers don't just stage shows — they produce spectacles. Williams, Louis Vuitton's showman-in-chief, turned his runway into a snakes-and-ladders fantasy with a guest list to match: Beyoncé, Jay-Z, K-pop royalty J-Hope and Jackson Wang, reggaeton star Karol G, and Hollywood names like Bradley Cooper and Mason Thames. Each arrival triggered waves of posts and stories — making the crowd as newsworthy as the collection itself. The modern runway has become a stage for celebrity, where the applause is measured in views and viral moments, and the line between performer and spectator disappears. No other force is shifting menswear trends faster than K-pop. This season, stars like J-Hope, Jackson Wang, GOT7's Bambam, and NCT's Yuta were everywhere, livestreaming shows and igniting fashion frenzies from Seoul to Sao Paulo. These idols are both tastemakers and trend translators, instantly transmitting what they see in Paris to millions of fans. Their attendance has become a commercial event in itself, driving the adoption of new styles on a global scale. Even the clothes themselves now chase celebrity. Beyoncé's ' Cowboy Carter ' moment and Louis Vuitton's nod to Western style sent cowboy hats, flared denim, and rhinestone shirts trending worldwide. Brands scramble to turn these viral moments into wearable trends — knowing that what Queen Bey wears in Paris will be copied in malls and on apps within weeks. 'We make fashion, but we're a house of travel,' Williams told reporters. In truth, it's the celebrity's journey through fashion that matters most. The old fashion cycle is gone. It's been said before. Where trends once took months to trickle down, now a celebrity-worn look can reach the high street soon after the show lights dim. TikTok and fast fashion brands move at the speed of the repost. At Hermès, even the discreet luxury of woven leather tees and wide trousers took on new meaning as athletes and music stars documented their attendance. Their posts quickly turn exclusive details into mass-market 'must-haves.' Shein and Temu, the global fast-fashion juggernauts, have weaponized the viral moment — turning celebrity sightings into shoppable trends worldwide, sometimes in a matter of hours. The result: What debuts on the Paris catwalk can show up in online shopping carts from Atlanta to Addis Ababa almost instantly. Beneath the celebrity glow, classic trends endure. Streetwear is still king, with oversized silhouettes, soft tailoring and activewear influences everywhere from Dior to Dolce & Gabbana. The Hermès 'cool city guy' and Dolce's pajama dressing — rumpled but rich — are direct answers to how men want to live and move now. But even these trends go mainstream through star power, not just design. The models might debut the look, but it's the front-row faces who make it stick. The celebrity ascendancy isn't just a front-row phenomenon — it's woven into the industry itself. When LVMH 's Bernard Arnault tapped Williams, a global pop icon, to lead Louis Vuitton menswear in 2023, it wasn't just a creative risk. It was a declaration that celebrity now runs the show. All this spectacle reflects a bigger shift. Fashion isn't just about what's in — it's about who's in the room, and who's watching. At Armani in Milan, at Saint Laurent in Paris, at every show, a galaxy of K-pop, Hollywood, and music stars now drive the narrative. For Gen Z and Alpha, the runway is no longer about aspiration — it's about participation, sharing, and living in the moment. The 'show' has become the product. In 2025, the hottest look in men's fashion isn't a garment — it's the spectacle. In the world's most-watched runway season, celebrity is the new couture, and every scroll puts you in the front row.

Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend
Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend

Japan Today

time29-06-2025

  • Entertainment
  • Japan Today

Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend

By THOMAS ADAMSON If any force dominated the global fashion industry this season — eclipsing fabric, form and even the wildest silhouettes — it was the spectacle of celebrity. In a year marked by global anxiety and a hunger for fantasy, star power flooded Paris Fashion Week, turning runways into gladiator arenas where A-list icons, K-pop idols and digital megastars became the main event. Beyoncé and Jay-Z didn't just attend Louis Vuitton's blockbuster show — they became the show. As they swept into the Pompidou Center, cameras flashed and phones shot skyward. Before the first look even hit the runway, images of the couple ricocheted across the globe. K-pop idols like J-Hope and Jackson Wang livestreamed their arrival to millions, while crowds outside flooded social feeds with every glimpse of a star. As the industry's spring season wraps up Sunday, it's clear: Fashion's global audience is focused less on what's worn and more on who's wearing it. This interplay between celebrity and fashion is hardly new, but in 2025, the desire for escapism and star-driven spectacle is peaking like never before. 'It's about celebrity clickbait, and it's at a tipping point now. Celebrities have replaced the designers and stylists as the tastemakers,' said Anna Barr, a fashion magazine editor who attended shows. Beyoncé's appearance this week encapsulated a truth that every major brand — from Louis Vuitton to Dior, Hermès to Saint Laurent — now understands: The real front row isn't in Paris, but on Instagram, TikTok and Weibo. And nothing sells quite like a star. The pop star's head-to-toe denim — custom Louis Vuitton by Pharrell Williams — wasn't just viral. Within 24 hours, clips of her arrival amassed more than 30 million views on TikTok, outpacing even Louis Vuitton's own campaign content. When Williams presented her with a Speedy bag straight from the runway in the Paris dusk, the moment went viral — underlining that Beyoncé isn't just an attendee, but a face of Louis Vuitton's creative vision. But even as Beyoncé's look became the week's most shared image, her presence in Paris also sparked debate: a Buffalo Soldiers T-shirt she wore during her 'Cowboy Carter' tour ignited criticism from some Indigenous and Mexican communities, reminding the industry that every viral moment can be a flash point. This is the new dynamic of luxury: The most coveted runway seat is now in your hand, and what matters most isn't just what you see, but who you see wearing it. What once was a private preview for buyers and editors is now a worldwide entertainment event. Designers don't just stage shows — they produce spectacles. Williams, Louis Vuitton's showman-in-chief, turned his runway into a snakes-and-ladders fantasy with a guest list to match: Beyoncé, Jay-Z, K-pop royalty J-Hope and Jackson Wang, reggaeton star Karol G, and Hollywood names like Bradley Cooper and Mason Thames. Each arrival triggered waves of posts and stories — making the crowd as newsworthy as the collection itself. The modern runway has become a stage for celebrity, where the applause is measured in views and viral moments, and the line between performer and spectator disappears. No other force is shifting menswear trends faster than K-pop. This season, stars like J-Hope, Jackson Wang, GOT7's Bambam, and NCT's Yuta were everywhere, livestreaming shows and igniting fashion frenzies from Seoul to Sao Paulo. These idols are both tastemakers and trend translators, instantly transmitting what they see in Paris to millions of fans. Their attendance has become a commercial event in itself, driving the adoption of new styles on a global scale. Even the clothes themselves now chase celebrity. Beyoncé's ' Cowboy Carter ' moment and Louis Vuitton's nod to Western style sent cowboy hats, flared denim, and rhinestone shirts trending worldwide. Brands scramble to turn these viral moments into wearable trends — knowing that what Queen Bey wears in Paris will be copied in malls and on apps within weeks. 'We make fashion, but we're a house of travel,' Williams told reporters. In truth, it's the celebrity's journey through fashion that matters most. The old fashion cycle is gone. It's been said before. Where trends once took months to trickle down, now a celebrity-worn look can reach the high street soon after the show lights dim. TikTok and fast fashion brands move at the speed of the repost. At Hermès, even the discreet luxury of woven leather tees and wide trousers took on new meaning as athletes and music stars documented their attendance. Their posts quickly turn exclusive details into mass-market 'must-haves.' Shein and Temu, the global fast-fashion juggernauts, have weaponized the viral moment — turning celebrity sightings into shoppable trends worldwide, sometimes in a matter of hours. The result: What debuts on the Paris catwalk can show up in online shopping carts from Atlanta to Addis Ababa almost instantly. Beneath the celebrity glow, classic trends endure. Streetwear is still king, with oversized silhouettes, soft tailoring and activewear influences everywhere from Dior to Dolce & Gabbana. The Hermès 'cool city guy' and Dolce's pajama dressing — rumpled but rich — are direct answers to how men want to live and move now. But even these trends go mainstream through star power, not just design. The models might debut the look, but it's the front-row faces who make it stick. The celebrity ascendancy isn't just a front-row phenomenon — it's woven into the industry itself. When LVMH 's Bernard Arnault tapped Williams, a global pop icon, to lead Louis Vuitton menswear in 2023, it wasn't just a creative risk. It was a declaration that celebrity now runs the show. All this spectacle reflects a bigger shift. Fashion isn't just about what's in — it's about who's in the room, and who's watching. At Armani in Milan, at Saint Laurent in Paris, at every show, a galaxy of K-pop, Hollywood, and music stars now drive the narrative. For Gen Z and Alpha, the runway is no longer about aspiration — it's about participation, sharing, and living in the moment. The 'show' has become the product. In 2025, the hottest look in men's fashion isn't a garment — it's the spectacle. In the world's most-watched runway season, celebrity is the new couture, and every scroll puts you in the front row. © Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend
Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend

The Hill

time29-06-2025

  • Entertainment
  • The Hill

Beyoncé and Jay-Z become the main event as Paris crowns celebrity the world's hottest trend

PARIS (AP) — If any force dominated the global fashion industry this season — eclipsing fabric, form and even the wildest silhouettes — it was the spectacle of celebrity. In a year marked by global anxiety and a hunger for fantasy, star power flooded Paris Fashion Week, turning runways into gladiator arenas where A-list icons, K-pop idols and digital megastars became the main event. Beyoncé and Jay-Z didn't just attend Louis Vuitton's blockbuster show — they became the show. As they swept into the Pompidou Center, cameras flashed and phones shot skyward. Before the first look even hit the runway, images of the couple ricocheted across the globe. K-pop idols like J-Hope and Jackson Wang livestreamed their arrival to millions, while crowds outside flooded social feeds with every glimpse of a star. As the industry's spring season wraps up Sunday, it's clear: Fashion's global audience is focused less on what's worn and more on who's wearing it. This interplay between celebrity and fashion is hardly new, but in 2025, the desire for escapism and star-driven spectacle is peaking like never before. 'It's about celebrity clickbait, and it's at a tipping point now. Celebrities have replaced the designers and stylists as the tastemakers,' said Anna Barr, a fashion magazine editor who attended shows. Beyoncé's appearance this week encapsulated a truth that every major brand — from Louis Vuitton to Dior, Hermès to Saint Laurent — now understands: The real front row isn't in Paris, but on Instagram, TikTok and Weibo. And nothing sells quite like a star. The pop star's head-to-toe denim — custom Louis Vuitton by Pharrell Williams — wasn't just viral. Within 24 hours, clips of her arrival amassed millions of views on TikTok, outpacing even Louis Vuitton's own campaign content. When Williams presented her with a Speedy bag straight from the runway in the Paris dusk, the moment went viral — underlining that Beyoncé isn't just an attendee, but a face of Louis Vuitton's creative vision. But even as Beyoncé's look became the week's most shared image, her presence in Paris also sparked debate: a Buffalo Soldiers T-shirt she wore during her 'Cowboy Carter' tour ignited criticism from some Indigenous and Mexican communities, reminding the industry that every viral moment can be a flash point. This is the new dynamic of luxury: The most coveted runway seat is now in your hand, and what matters most isn't just what you see, but who you see wearing it. What once was a private preview for buyers and editors is now a worldwide entertainment event. Designers don't just stage shows — they produce spectacles. Williams, Louis Vuitton's showman-in-chief, turned his runway into a snakes-and-ladders fantasy with a guest list to match: Beyoncé, Jay-Z, K-pop royalty J-Hope and Jackson Wang, reggaeton star Karol G, and Hollywood names like Bradley Cooper and Mason Thames. Each arrival triggered waves of posts and stories — making the crowd as newsworthy as the collection itself. The modern runway has become a stage for celebrity, where the applause is measured in views and viral moments, and the line between performer and spectator disappears. No other force is shifting menswear trends faster than K-pop. This season, stars like J-Hope, Jackson Wang, GOT7's Bambam, and NCT's Yuta were everywhere, livestreaming shows and igniting fashion frenzies from Seoul to Sao Paulo. These idols are both tastemakers and trend translators, instantly transmitting what they see in Paris to millions of fans. Their attendance has become a commercial event in itself, driving the adoption of new styles on a global scale. Even the clothes themselves now chase celebrity. Beyoncé's ' Cowboy Carter ' moment and Louis Vuitton's nod to Western style sent cowboy hats, flared denim, and rhinestone shirts trending worldwide. Brands scramble to turn these viral moments into wearable trends — knowing that what Queen Bey wears in Paris will be copied in malls and on apps within weeks. 'We make fashion, but we're a house of travel,' Williams told reporters. In truth, it's the celebrity's journey through fashion that matters most. The old fashion cycle is gone. It's been said before. Where trends once took months to trickle down, now a celebrity-worn look can reach the high street soon after the show lights dim. TikTok and fast fashion brands move at the speed of the repost. At Hermès, even the discreet luxury of woven leather tees and wide trousers took on new meaning as athletes and music stars documented their attendance. Their posts quickly turn exclusive details into mass-market 'must-haves.' Shein and Temu, the global fast-fashion juggernauts, have weaponized the viral moment — turning celebrity sightings into shoppable trends worldwide, sometimes in a matter of hours. The result: What debuts on the Paris catwalk can show up in online shopping carts from Atlanta to Addis Ababa almost instantly. Beneath the celebrity glow, classic trends endure. Streetwear is still king, with oversized silhouettes, soft tailoring and activewear influences everywhere from Dior to Dolce & Gabbana. The Hermès 'cool city guy' and Dolce's pajama dressing — rumpled but rich — are direct answers to how men want to live and move now. But even these trends go mainstream through star power, not just design. The models might debut the look, but it's the front-row faces who make it stick. The celebrity ascendancy isn't just a front-row phenomenon — it's woven into the industry itself. When LVMH 's Bernard Arnault tapped Williams, a global pop icon, to lead Louis Vuitton menswear in 2023, it wasn't just a creative risk. It was a declaration that celebrity now runs the show. All this spectacle reflects a bigger shift. Fashion isn't just about what's in — it's about who's in the room, and who's watching. At Armani in Milan, at Saint Laurent in Paris, at every show, a galaxy of K-pop, Hollywood, and music stars now drive the narrative. For Gen Z and Alpha, the runway is no longer about aspiration — it's about participation, sharing, and living in the moment. The 'show' has become the product. In 2025, the hottest look in men's fashion isn't a garment — it's the spectacle. In the world's most-watched runway season, celebrity is the new couture, and every scroll puts you in the front row.

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