Latest news with #SpiritZuluTime
Bangkok Post
11-07-2025
- Entertainment
- Bangkok Post
For a gentleman's adventures
Portraying a dashing modern traveller, Henry Cavill sports the Longines Spirit Zulu Time 1925 that gives him the time in Sydney and Hong Kong in a new campaign. Named Longines Ambassador of Elegance earlier this year, the acclaimed British actor relates well to the campaign, which explores the question: "What time is it there?" "For me, the Spirit Zulu Time represents not only precision timekeeping, but also connection. In today's lifestyle, our loved ones and colleagues can often be a world away," he said. "However, the Spirit Zulu Time gives me, at a glance, that immediate connection with them. Knowing where someone is in their day, whilst not detailed, you can imagine being in their shoes, which places you with them for a moment." Longines' heritage in dual time zone wristwatches inspired the launch of the Spirit Zulu Time collection in 2022. The campaign marks the centenary of the original Longines Zulu Time, which debuted in 1925 during the early years of commercial flights. "Longines timepieces are not only beautiful with that classic understated elegance that the brand is known for, but they also come with the storied history of pioneers," Cavill said. "Longines were at the forefront during a time of true adventure, when travelling the globe was still the stuff of stories and legend." His prolific career had him flying as Superman in Man Of Steel (2013) while other leading roles include Napoleon Solo in The Man From U.N.C.L.E. (2015) and Gus March-Phillips in The Ministry Of Ungentlemenly Warfare (2024). His new role as Longines Ambassador of Elegance takes him into the watchmaking world, starting with a visit to the historic headquarters in Saint-Imier, Switzerland. "Dating back to 1832, the history of Longines is incredible, we'd be here all week if I tried to get into explaining all of it," he said. "The craftsmanship is equally astounding. That might sound like an obvious thing to say, but to see these watches being built -- there is a certain peace to the watchmaking, a quietness in respect of the task." The Swiss brand expresses its ethos through the slogan "Elegance Is An Attitude". Its partnership with Cavill illustrates how his sophistication and multifaceted personality reflect what elegance means today, and how it exudes through both professional excellence and personal conduct. "Elegance is beauty, without being garish. How do I embody it?" he said. "I try not to overly focus on my own elegance as that can quickly become counterproductive, but I try to keep my eye on it as far as my behaviour goes and the interactions both personally and professionally."
Bangkok Post
11-07-2025
- General
- Bangkok Post
Around the world in 100 years
In an almost square case, the groundbreaking hand-wound Longines Zulu Time from 1925 displayed both the local and second time zone. This year, Longines celebrates the 100th anniversary of the first ever dual time zone wristwatch with an interpretation that shares the round silhouette of other automatic models with a GMT function from its Spirit Zulu Time collection. The commemorative Longines Spirit Zulu Time 1925 shines in a 39mm stainless steel case with the bidirectional rotating bezel and 24-hour graduations for easy tracking of a third time zone. Since the late 19th century, Longines has a rich horological heritage for navigating multiple time zones. The Swiss brand engineered the first pocket watches that indicate two time zones on a single dial, following an order from the Ottoman Empire in 1908. After creating the Turkish Watches, the expertise was transferred to developing military models for the Royal Canadian Navy to strap on the wrist, culminating with the Longines Zulu Time in 1925. The term Zulu has its origins in the NATO phonetic alphabet, where it designates the letter Z -- that is, zero, or GMT+0 for Greenwich Mean Time, now known as UTC+0 according to the Coordinate Universal Time scale. Eliminating the confusion of AM and PM indicators, the four-digit Zulu time format used in professional and military aviation was symbolised by a small nautical flag, positioned below 12 o'clock on the dial of the original dual time zone wristwatch. The flag was replaced by the winged hourglass logo on the Longines Spirit Zulu Time, launched in 2022, with a bezel featuring a ceramic insert. The Longines Spirit Zulu Time 1925 stands out with the bezel insert boasting a cap in rose gold, whose composition includes copper. This design element echoes the copper strip marking the Prime Meridian that is embedded in the ground at the Royal Observatory at Greenwich. Rose-gold plated hands and Arabic numerals, treated with Super-LumiNova, as well as the rose-gold plated arrow of the GMT hand contrast with the matt black dial. The characteristic five stars, representing quality and reliability, are positioned above a discreet date window at 6 o'clock, where taking a closer look uncovers an engraved "1925-2025" in a subtle tone-on-tone finish. The years are also inscribed on the circumference of the caseback while the transparent sapphire crystal reveals calibre L844.4 and its rose-gold-coloured PVD rotor, adorned with an engraving of a planisphere with the Prime Meridian running through its centre. Delivering a power reserve of up to 72 hours, the self-winding mechanical movement is officially chronometer-certified by the COSC. Moreover, it is 10 times more resistant to magnetic fields than the ISO 764 standard, thanks to the silicon balance spring and innovative components. Presented in a special box, the Longines Spirit Zulu Time 1925 can be matched with a stainless-steel bracelet or a black Nato strap. Longines will also enrich the collection with 39mm and 42mm stainless steel versions designed with rose gold accents against a black face, complemented by a ceramic insert with a 24-hour scale in matt and intense polished black to differentiate day and night hours.
The Herald Scotland
09-06-2025
- Entertainment
- The Herald Scotland
Make a super statement of true elegance with the Spirit Zulu Time 1925
This exceptional wristwatch marks the centenary of Longines' first dual-time zone watch – a timepiece forged not only from steel and gold but from a heritage of innovation, adventure and connection across meridians. Now available at Longines' Glasgow boutique, the Spirit Zulu Time 1925 is priced at £3,750 and represents a meeting of fine engineering and cultural resonance. Launched with British actor and Longines Ambassador of Elegance, Henry Cavill, the campaign evokes a single poignant question: What time is it there? There is no doubt Cavill has become the ideal modern-day avatar for a watch that connects distant geographies with elegance and technical rigour. 'It gives me, at a glance, that immediate connection with [loved ones],' says the actor, noting how the timepiece offers more than functional precision – but also continuity in a fractured world. The Spirit Zulu Time 1925 is far from a mere homage. It is a distillation of Longines' long-standing dedication to horological accuracy and innovation across borders. Universal reference IN 1925, Longines introduced its first dual-time zone wristwatch, the original "Zulu Time", whose dial was adorned with the maritime signal flag for the letter 'Z' (Zulu) – a reference to Greenwich Mean Time), the universal reference used by aviators and mariners alike. To celebrate the centenary, Longines has crafted a 39-mm stainless steel case fitted with a bidirectional rotating bezel. A first for the Spirit Zulu Time collection, the bezel features an 18K rose gold cap with a circular-brushed insert and engraved 24-hour graduations. It allows for the simultaneous reading of a third time zone—an increasingly valuable function for today's cosmopolitan traveller. The use of rose gold not only adds warmth but subtly nods to the copper strip embedded in the ground at the Royal Observatory in Greenwich—literal and symbolic grounding for the Prime Meridian. The dial is a masterclass in functional elegance. Matt black, it creates visual drama against rose-gold-coloured hands and indexes. Treated with Super-LumiNova®, they glow softly in low light, ensuring legibility in even the most far-flung cockpit or cabin. Five stars rest just above the six o'clock marker, a traditional Longines motif signifying the highest quality movements – accompanied by a discreet date window and a commemorative engraving of the years '1925 – 2025'. Turn the watch over and you'll find another first: a transparent case back revealing a rose-gold-coloured PVD rotor engraved with a planisphere crossed by the Prime Meridian. Inside beats the Longines calibre L844.4, a COSC-certified self-winding mechanical movement with a silicon balance spring that makes it up to ten times more resistant to magnetic fields than ISO standards demand. The watch's true significance, however, transcends technical detail. It stands as a continuation of Longines' commitment to making time visible, navigable and shared. From the brand's early 'Turkish Watches' in 1908, made for the Ottoman Empire, to cockpit clocks used by pioneering aviators like Clyde Pangborn and Hugh Herndon, Longines has placed itself at the axis of geographical timekeeping. In recent years, the Spirit Zulu Time line has evolved to accommodate the needs of a new generation of travellers, explorers and aesthetes. Available now in Glasgow THAT the Spirit Zulu Time 1925 is now available in Glasgow is not merely a retail announcement – it is an invitation. Whether worn under the cuff of a three-piece suit or over the sleeve of a flight jacket, this watch speaks the quiet, articulate language of refinement and purpose. For those who value not only where they are but where they've been – and those they hope to meet across the world's meridians – the Longines Spirit Zulu Time 1925 offers something few watches can: elegant precision wrapped in living history.
Man of Many
04-06-2025
- Business
- Man of Many
Interview: Henry Cavill on the Elegance of Longines and the Complexity of Warhammer 40k
By Rob Edwards - News Published: 4 June 2025 Share Copy Link Readtime: 4 min Every product is carefully selected by our editors and experts. If you buy from a link, we may earn a commission. Learn more. For more information on how we test products, click here. As Longines' new Global Ambassador of Elegance, Henry Cavill has placed his considerable cachet behind the Swiss watchmaker, long known for producing some of the most refined timepieces money can buy. This partnership between the Hollywood leading man and the iconic maison has certainly hit the ground running with the outstanding new Longines Spirit Zulu Time 1925. Marking 100 years since Longines launched its first dual-time wristwatch in the form of 1925's 'Zulu Time', this release is more than just a meticulous embodiment of Longines' ongoing commitment to tracking multiple time zones at a glance. With its stunning rotating bezel adorned with an 18K rose-gold cap—a first for the Spirit Zulu Time collection—this reference is also absolutely guaranteed to turn heads, even for those who don't share Cavill's superhuman physique. In order to celebrate this new timepiece and the recently announced partnership, we had the chance to chat briefly with Cavill—best known for roles like Superman, The Witcher's Geralt of Rivia, and August Walker in Mission: Impossible – Fallout—to discover what makes the Longines Spirit Zulu Time 1925 special and how he views the true meaning of elegance. Henry Cavill wearing his Longines Spirit Zulu Time 1925 | Image: Supplied MoM: Thank you for taking the time to chat with Man of Many. Much like Superman is a symbol of hope, Longines' Global Ambassador of Elegance should similarly represent that concept. So what does elegance mean to you, and how do you feel you embody elegance in a way that's uniquely your own? Henry Cavill: It's very difficult to describe one's own elegance without simultaneously invalidating it! It's something that my parents encouraged in me. Always strive for excellence without being callous or garish about it. MoM: You've been quoted as having an appreciation for Longines' understated approach, saying that 'True quality doesn't need to announce itself.' Is that approach something you feel is rare, and how does it align with your experiences throughout your career? Henry Cavill: In today's world, where people are encouraged to announce their qualities for fear of being drowned out in the noise…. yes, it can be rare. I've sometimes drifted into the background for following what I've said above, but time and patience can be telling. MoM: Turning to Longines' new Spirit Zulu Time 1925 releases, what do you feel makes these timepieces special, and what is the significance of a watch's dual-time functionality in a world of smartphones? Henry Cavill: Aside from the storied history and 100-year anniversary of a beautiful watch that ties in elements of the Prime Meridian itself, it's about connection. At a simple glance, I can understand what time of day my loved ones might be in, and my imagination can go there, allowing me to share a very unique and personal moment. A smartphone, for all its wonders, is also a potential rabbit hole of distraction. MoM: You're now taking on producing duties, including for a highly anticipated Warhammer 40,000 project. Can you describe how that kind of overview can impact your appreciation for the intricacies of crafting something unique and complex? Henry Cavill: I've loved every moment, even the difficult ones. Having my hand at the tiller, rather than at the whims of others, especially for something that I love so dearly, has been a reassuring experience. Warhammer is unique and complex enough all by itself; it's about reflecting that uniqueness on screen and on the page. It's a challenge that I'm enjoying. MoM: What would you describe as your most elegant on-screen moment and why? Henry Cavill: I'm not sure that's for me to say. It also might be in the eye of the beholder. Henry Cavill's Longines Spirit Zulu Time 1925 helps him feel connected to friends and family | Image: Supplied It's a fair point that echoes the way we watch lovers each have our own unique perspective with regard to different timepieces. Having said that, there's little argument that the new Spirit Zulu Time 1925 timepiece is anything but a triumphant and highly elegant celebration of 100 extraordinary years since Longines launched its first dual-time wristwatch. With Cavill now on the Longines team, it's impossible to imagine we won't see the horological powerhouse continue to refine and redefine how we perceive elegance throughout 2025 and beyond. And with upcoming projects like his beloved Warhammer 40K universe, Voltron, Highlander, and more, Cavill will surely have more need than ever to track multiple time zones via his Spirit Zulu Time 1925.
Hypebeast
28-05-2025
- Business
- Hypebeast
Longines Travels Back in Time for Commemorative Spirit Zulu Time Release
This year,Longinesmarks the 100th anniversary of the world's first dual time zone wristwatch with the release of a special edition Spirit Zulu Time model. Deeply embedded in the brand's traveling heritage, the Longines Zulu Time GMT watch was once introduced for the Royal Canadian Navy, helping them distinguish the time difference between their local time and the zero median, referred to as 'Zulu Time.' Having evolved from the Turkish pocket watches that helped convert Turkish time to Western time, the series now lives on in a line of cutting-edge examples, such as the popular Spirit Zulu Time collection. For the new Longines Spirit Zulu Time 1925, the brand looks to encapsulate the state-of-the-art materials and finishes that it has engineered over the decades. On the dedicated 39mm anniversary piece, a matte black dial is paired with a bidirectional rotating bezel featuring 24-hour graduations. In a first for the series, this bezel comes set in an 18-carat rose gold cap enhanced by rose gold-toned hands, indexes, and a rotor, visible through the transparent case back. As well as giving the watch a luxurious look, the rose gold alloy, with its copper blend, is used to pay homage to the copper strip embedded in the ground at the Royal Observatory at Greenwich. Further highlighting the centennial celebration, the model introduces intricate etchings of '1925-2025' on the dial and a planisphere motif with the prime meridian on the rotor. As for the technical makeup, fans will be pleased to find the highly magnetic resistant Longines calibre L844.4 powering the watches for up to 72 hours. Arriving in 39mm and 42mm sizes, Longines will also be delivering two new stainless steel-clad additions to the Spirit Zulu Time collection later this year. With a black dial, rose gold accents, and a ceramic bezel divided into two black shades that indicate day and night, the models appear to adopt an elegant and timeless aesthetic, typical of the brand's design imprint. Havingrecently announced the appointmentof its new global brand ambassadorHenry Cavill, the actor fronts the latest release's campaign exploring global connection. In the visuals, Cavill personifies the emotional connection between two travellers, with the Longines Spirit Zulu Time 1925 bridging the gap between their far-flung destinations. Speaking on the new model, Cavill shares, 'In today's lifestyle, our loved ones and colleagues can often be a world away. However, the Spirit Zulu Time gives me, at a glance, that immediate connection with them, and it does so with the elegance that Longines excels at.' Take a closer look at the Spirit Zulu Time 1925 in the campaign above. To find out more, head to Longines'websitenow.
