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Fashion Value Chain
5 days ago
- Business
- Fashion Value Chain
Aurum PropTech Approves the Acquisition of 100% Stake in PropTiger
Aurum PropTech Limited ('Aurum') has approved a binding agreement with REA India to invest in PropTiger's business through an all-stock, strategic equity swap. REA India will be allotted 4,242,537 equity shares of Aurum through a preferential allotment, becoming a strategic shareholder REA India will transfer control of PropTiger's business, including its technology, teams, client relationships and intellectual property to Aurum The acquisition marks a major step forward in Aurum's vision to build a seamless, full-stack PropTech ecosystem, now strengthened by a 350+ member team specializing in residential primary sales brokerage PropTiger recorded a 23% CAGR over FY22-FY24, with FY24 revenue at INR 955 million PropTiger deepens the synergies across Aurum's ecosystem, complementing Nestaway, and Aurum Analytica Aurum has appointed Mr. Prakash Tejwani as the Chief Executive Officer and will elevate Mr. Sridhar Srinivasan as the Chief Business Officer at PropTiger over the next 12 to 18 months. Speaking about the acquisition, Mr. Ashish Deora, Founder & CEO, Aurum Ventures, said, 'Our conviction in this acquisition stems from a shared vision with REA India to digitize the consumer's real estate journey. This reinforces Aurum's dominance across the total addressable market (TAM) for residential real estate distribution in India, estimated at INR 38,000 crores in annual expenditure across lead generation, sales automation and transaction management.' REA India Chief Executive Officer, Praveen Sharma, commented, 'We believe aligning PropTiger with Aurum will set the stage for its long-term growth. This agreement is a decisive step in further sharpening our focus on our business and its leading digital experiences while unlocking greater potential for PropTiger.' Strategic Fit & Synergies By joining Aurum, PropTiger gains access to a proven integration playbook, built through successful acquisitions like HelloWorld, Nestaway, and Aurum Analytica. This foundation will enable enhanced technology enablement through unified AI and data infrastructure, while unlocking smarter tools such as virtual property tours, investment dashboards and matchmaking analytics. Aurum will integrate PropTiger, ensuring continuity while expanding value for all stakeholders: For Homebuyers & Sellers: Richer discovery tools Unified digital + on-ground advisory Faster, tech-enabled transactions For Developers & Channel Partners: Access to end-to-end marketing and sales support Scalable tools such as CRM, lead intelligence, and transaction management Platform-led visibility across Aurums' ecosystem About Aurum PropTech Aurum PropTech Limited is a listed company with BSE Limited (Scrip code: 539289) and National Stock Exchange of India Limited (Scrip code: AURUM). It aims to bring transparency, trust and digital transformation into the real estate sector through its Integrated PropTech Ecosystem. It owns and operates, Nestaway Technologies, India's premier rental marketplace, using technology to enable property owners find tenants and manage properties efficiently; Aurum Analytica, a data analytics company powering real estate developers identify prospective buyers for their properties and India's leading Sales Automation and Digital Transformation company for real estate. For more information, visit
India Today
16-07-2025
- Business
- India Today
Housing sales slide 14% as affordability pressures mount across cities: Report
India's residential housing market witnessed a sharp year-on-year dip in sales during the April–June quarter of 2025, as affordability concerns and cautious sentiment prompted many prospective buyers to hold back. According to the latest 'Real Insight Residential' report by home sales across the top eight urban markets fell 14% compared to the same period last PropTiger report, which tracks sales and launches across major cities, found that the biggest annual drop was recorded in Mumbai Metropolitan Region (MMR) and Pune, where sales fell by 32% and 27% respectively. Ahmedabad, Delhi NCR, and Hyderabad also reported declines, while Bengaluru, Chennai, and Kolkata were the only cities to see growth in year-on-year the overall sales numbers remained flat, with the eight cities collectively selling 97,674 units in Q2 2025 compared to 98,095 units in Q1. However, a closer look shows that MMR (27%), Pune (16%), and Bengaluru (16%) were responsible for the bulk of activity, accounting for nearly 60% of all quarterly WOES Sridhar Srinivasan, Head of Sales at described the slowdown as a 'recalibration, not a retreat.' He pointed to affordability pressures in the budget and mid-income segments as the main reason for hesitation among buyers.'The short-term dip in home sales and new launches is more of a recalibration than a sign of waning demand. Affordability pressures, particularly in the budget and mid-income segments, have led to some cautious buyer sentiment. However, underlying demand remains intact, as evidenced by strong sequential growth in several cities and the continued dominance of key markets like MMR, Pune, and Bengaluru,' Srinivasan the slowdown, he noted developers are showing intent to stay invested, especially in premium offerings. Strategic land acquisitions in the first half of 2025 indicate long-term confidence in the market, backed by sound macroeconomic the dip in sales, the report highlights a 17% decline in new housing launches compared to Q2 2024. Launches also fell 10% on a sequential basis, with developers holding back amid softer demand and broader geopolitical new launches in MMR, Pune, and Bengaluru dropped sharply quarter-on-quarter, while cities like Chennai and Delhi NCR saw a significant uptick. Chennai posted an 87% sequential rise in launches, and Delhi NCR grew 31%. In contrast, Bengaluru witnessed a 32% fall in new supply during the same developments also played a role. The report notes that a brief but intense escalation in border conflict between India and Pakistan during the quarter added a layer of uncertainty that may have dampened market activity report highlights that this dip is not necessarily due to a weakening in housing demand but is largely a function of affordability stress caused by relentless price increases.'Supported by sectoral performance and improving consumption trends, macroeconomic indicators point to India's resilience in a turbulent global environment. So, this is not a demand-specific issue per se. The dip in both sales and launches have to do with the fact that housing affordability has worsened after a prolonged period of dramatic growth in average costs, severely affecting the affordable housing segment,' the company affordability stretched and developers becoming more selective about launching new projects, the coming months could be a period of consolidation for India's housing market. However, the underlying fundamentals remain strong—population growth, urbanisation, and aspirational demand continue to provide a solid the market sees a bounce-back in the next quarter will depend on how pricing trends evolve and whether developers pivot toward more affordable offerings. For now, the data points to a pause in the momentum that defined much of the past two years.- EndsMust Watch
