Latest news with #StRosyamMart
The Star
7 days ago
- Entertainment
- The Star
Khadijah Ibrahim, forever Malaysia's music shining star, continues her shine as a businesswoman with her own chili sauce 'Sos Ibu'
The atmosphere at St Rosyam Mart, Jalan Kebun, Klang, was vibrant and full of excitement on Sunday (July 13) as Malaysia's legendary singer, Datuk Khadijah Ibrahim, officially launched her latest product, 'Sos Cili Pedas Ibu', for the very first time at the hypermarket. The event drew an enthusiastic crowd of loyal customers, fans, and media representatives who came to witness this memorable moment. "Sos Cili Pedas Ibu" is Khadijah's creation, inspired by her personal, home-style recipe. Rich, spicy, and authentically homemade, it is the perfect choice for lovers of bold and flavorful cuisine. The launch event was further enlivened by a series of engaging activities, including interactive games, quizzes, and a karaoke session with Khadijah herself, delighting the crowd. She also served visitors with specially prepared dishes and a live cooking demo showcasing her signature touch. Guests had the opportunity to sample the delicious Sos Cili Pedas Ibu at the complimentary tasting booth. Speaking at the event, Dato' Khadijah Ibrahim shared: "This sauce is a symbol of my love for my fans and the community. I want to share the authentic taste that has long been a family favorite with all Malaysians and beyond. Your support today truly touches my heart.' "Sos Cili Pedas Ibu" is now available exclusively at St Rosyam Mart and through online platforms such as Shopee and TikTok Shop. Khadijah also announced that a portion of the proceeds will be donated to the Malaysian Artistes Association (KARYAWAN) to support artists in need. On top of that, she also announced that the chili sauce is also available in Indonesia, Singapore and Brunei. On top of that they are also in talks with a major distributor who has chains in 23 other countries. "The distributor will also be promoting our sauce in an international food expo in Shanghai next month," said Khadijah. "This launch not only introduces a new local food product, but also highlights the entrepreneurial spirit of Malaysian celebrities, driven by passion, dedication, and sincerity. I believe this is the right way forward." For the record, Khadijah, better known as Kathy Ibrahim, has been an active singer since the 70s and is also one of the few artists in Malaysia who has produced her own album every decade since then. Her famous song "Kupendam Sebuah Duka" is a glorious ballad which is played in almost every household to this day. One of Malaysia's most profound vocalists, she continues to mesmerise music fans to this day. Besides being a brilliant musician, she is also an established actress and now an inspiring businesswoman. At the age of 66, many of us will be thinking of slowing down and even thinking of retiring from the workforce. For Khadijah, it is a new beginning as she moves into the business world. And fans will be behind wishing her the best of success in her new venture.
The Star
17-06-2025
- Entertainment
- The Star
Malaysian legendary songstress Khadijah Ibrahim aims to win the taste buds of South-East Asians with 'Sos Cili Ibu'
PETALING JAYA: "Sos Cili Ibu", a culinary creation based on the original recipe of Malaysia's legendary songstress, Datuk Khadijah Ibrahim, was officially launched on Tuesday (June 17) in an exclusive media event held here in Bukit Gasing. More than just an ordinary chili sauce, "Sos Cili Ibu" is a premium product that combines spicy, sweet, and tangy notes in perfect harmony. It's ideal as a dipping sauce for snacks like crackers, fritters, burgers, pizzas, or as a flavour enhancer in dishes such as local dish ayam masak merah, fried noodles, sweet and sour dishes, and many more. Crafted with carefully selected fresh ingredients including premium red chilies, garlic, natural vinegar, and a hint of sugar, "Sos Cili Ibu". said Khadijah, is a tastier and safer choice for the whole family. Khadijah also shared, *'This recipe is a heartfelt gift to all my fans who have supported my journey in the arts for the past 48 years. I'm proud to share this heritage taste with fellow Malaysians. "But more than that, I want this sauce to be a meaningful gift – every bottle sold contributes to supporting the lives of fellow artists in need,'* said Khadijah, who is known for her dedication to product quality. In a noble and symbolic gesture, part of the proceeds from the sales of "Sos Cili Ibu" will be donated to the Malaysian Artistes Association (Karyawan), a non-governmental organisation that supports local artists and celebrities facing financial difficulties, health issues, or lack of income. The event also saw the presence of fellow celebrities such as Noor Shila Amin and Rozita Rohaizad, members of the local media, and supporters of the entertainment industry. They showed strong support for Dato' Khadijah's initiative, which not only delivers a quality product but also infuses values of love into every bottle of "Sos Cili Ibu". For the record, "Sos Cili Ibu" has already entered the markets of Singapore and Brunei and is now available at St Rosyam Mart and online via - TikTok Shop and Shopee. Bulk orders for corporate gifting and souvenirs are also welcomed. For more information, please contact: Website: ; Email: ; Social Media: @sosciliibu ; Hotline: +6017 689 4645
