01-07-2025
You Can Now Buy Meghan Markle's As Ever Rosé Online
Meghan Markle's brand new rosé is officially here—and it looks like this is just the beginning of As Ever's expansion into the wine business.
The As Ever rosé wine is priced at $30 per bottle and sold in sets exclusively via As Ever's online boutique, starting at $90 for three bottles. Larger orders are offered at a slight discount, with a half case (six bottles) priced at $159 and a full case (12 bottles) at $300.
The company also announced plans to introduce a traditional-method sparkling wine made in the méthode champenoise style, the same technique used to produce champagne, though the name is legally reserved for wines only made in France's Champagne region. This sparkling wine will also be produced in Napa Valley. A release date hasn't been revealed yet, but the brand noted additional wine varietals will also follow.
The new 2023 Napa Valley rosé that starts shipping today is a blend of cabernet sauvignon, mourvèdre, grenache, and syrah grapes. One of the more interesting details on the label is the alcohol content level, referred to as the 'ABV.' The As Ever rosé has an ABV of 14.5%. Rosé wine typically has a lower alcohol content level, often around 12.5% to 13%. But California wines, especially heavier reds like Napa cabernet sauvignon, are famous for having higher ABVs upwards of 15%. A rosé blend incorporating cabernet sauvignon, grenache, and syrah grapes grown in warmer climates often has the effect of increasing the alcohol level, but it doesn't necessarily have an effect on the taste. Stags Leap, Kenzo Estate, and Clif Family Vineyards are other well-known Napa wineries producing rosés with ABVs higher than 14% and also have high rankings by Wine Enthusiast.
The Duchess of Sussex first announced that she was getting into the wine business with the first restock of her As Ever collection on June 20. Details at the time were minimal, but the bespoke blend was described to have notes of stone fruit with 'gentle minerality,' which is when the body of the wine has a kind of crispness to it, often seen with warm weather favorites like sauvignon blanc white wines or Provençal-style pale pink rosés, for example.
As Ever also debuted two new products (apricot jam and orange blossom honey) and brought back six of the original products: three different herbal teas (hibiscus, lemon ginger and peppermint), the flower sprinkles, the crepe baking mix, and the shortbread cookie mix. The original launch sold out within an hour back in April, the restock sold out the same day.
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