Latest news with #StefanoMartinelli
Khaleej Times
3 days ago
- Business
- Khaleej Times
UAE: Study reveals consumer preferences during deal season
As summer reaches its peak in the UAE, sale events remain one of the key drivers for summer shopping, highlighting how customers increasingly time their purchases to these to maximise value. An independent research by Amazon with HarrisX found that 77 per cent of UAE shoppers feel a sense of satisfaction when getting something they want for less. Scoring a great deal is emotionally rewarding for many, often perceived as more exciting than certain life experiences, as 47 per cent find scoring a great deal more exciting than going on a spontaneous weekend trip, highlighting how deeply satisfying deal-hunting can be for consumers in the UAE. In a landscape full of digital options, there is growing affinity for digital subscriptions as more customers recognise the value of memberships that make their shopping experience more convenient. 'We found that 73 per cent of UAE shoppers agree that digital memberships make shopping more convenient. Their favorite elements of digital subscriptions are exclusive discounts (51 per cent), free delivery (49 per cent), and faster delivery (44 per cent) – all benefits that we currently offer as part of our Prime membership programme in the UAE. The research also revealed that memberships make customers more likely to shop with the same retailer repeatedly, showcasing the long-term value of programs like Prime,' Stefano Martinelli, Vice President of Amazon Middle East and North Africa, told Khaleej Times. This year, Amazon has extended its Prime Day sales to a full week, from July 25 to July 31. 'Today's customers are more strategic in their approach to sales events, always looking for ways to maximize their savings. Whether preparing for travel or stocking up on summer essentials, affordability is a core priority,' Martinelli said. According to the study, 29 per cent of UAE shoppers time their purchases around sales events; and 36 per cent are actively researching prices and using tools to ensure they get the best deals. This shows that UAE customers are shopping with greater purpose and precision. The study showed that 73 per cent of UAE shoppers prefer extended sale events because it gives them more time to decide what to buy. Furthermore, the research found that 75 per cent of UAE shoppers say it feels good to grab a deal before the product sells out. 'This excitement around limited time offers creates a thrilling shopping experience that resonates strongly with consumers in the UAE,' Martinelli said. The study also found that 77 per cent of UAE shoppers feel a sense of satisfaction when getting something they want for less. In 2024, top purchased products by Prime members in the UAE during Prime Day included smartphones, perfumes, moisturizers, makeup products, personal care appliances such as groomers, as well as grocery items including laundry detergent, batteries, pet food, and dishwasher cleaner. This year, Prime Day deals span over 30 categories. The Amazon-HarrisX study has shown that 33 per cent of customers in the UAE are more likely to buy a product only when it is on sale. 'We also found that customers in the UAE love the free delivery (59 per cent), exclusive discounts and deals (57 per cent), and faster delivery (45 per cent) that come with digital subscriptions. These subscriptions drive customer trust and loyalty, with 73 per cent of UAE shoppers agreeing that digital memberships and subscriptions make them more likely to repeatedly shop with the same retailer,' ' Martinelli said.
Arabian Business
4 days ago
- Business
- Arabian Business
Amazon extends Prime Day sale due to ‘thoughtful shopping' shift in UAE, Saudi, says chief
Amazon has announced its longest-ever Prime Day in the Middle East, extending the annual shopping event to seven days from July 25 July-31, as customers in the UAE and Saudi Arabia increasingly adopt strategic approaches to spending. 'We are seeing a significant shift toward more thoughtful, strategic shopping — customers are no longer simply making impulse purchases but are becoming savvy deal-hunters who carefully research prices and strategically time their purchases around major sale events,' Stefano Martinelli, Vice President of Amazon Middle East and North Africa told Arabian Business. According to Martinelli, the research conducted by HarrisX for Amazon, combined with internal insights, shows a marked shift in shopping behaviour. Amazon Prime Day 2025 extended to seven Days in UAE, Saudi Arabia 'This approach to shopping shows how consumers are becoming more sophisticated in their purchasing decisions, particularly appreciating extended sale periods that allow them to make well-considered choices,' he said. According to the research, 80 per cent of Saudi Arabian shoppers and 75 per cent of UAE consumers report a strong sense of accomplishment when securing items during limited-time offers, with many saying it brings as much satisfaction as traditional leisure activities. Digital memberships are also growing in importance, with 81 per cent of Saudi shoppers and 73 per cent of UAE customers viewing them as essential for convenience. Globally, Amazon Prime now serves over 200 million paid members. 'Understanding these evolving preferences has continued to shape our approach to Prime Day, which we have now extended into a week-long sale event. I'm particularly proud of all the ways we are helping members make the most out of Prime Day, directly responding to local shopping preferences with an extended seven-day sale featuring millions of deals across brands they love, as well as ways to save even more through instant bank discounts, flexible payment options, fast and free delivery options,' Martinelli said. 'There has never been a better time to be a Prime member, and there are lots of ways to save in the week ahead whether Prime members are crossing items off their wish lists, preparing for summer trips, or getting ready for back-to-school season,' he added. Shoppers also prefer longer sales, with 73 per cent of UAE customers and 80 per cent of Saudi customers favouring extended periods. 'Shoppers across the UAE and Saudi Arabia are becoming increasingly strategic in their approach to major sales events like Prime Day. Our research shows that more than a third (36 per cent) of regional customers now actively research prices and utilise various tools to secure the best possible deals. In the UAE specifically, nearly one in three shoppers (29 per cent) deliberately time their purchases to coincide with sales events, showcasing a growing sophistication in shopping behavior and a clear focus on maximising value for money,' Martinelli said. Prime Day offers millions of deals across more than 30 categories, including access to products from Amazon US, UK and Germany through the Global Store. 'This extended format isn't just about giving Prime members more time to shop – it's about creating a more relaxed and convenient shopping experience for them,' he added. Prime Day 2025 offers week-long deals across 30+ categories in UAE, KSA For the first time, Prime Day also includes discounts in Amazon Bazaar, a recently launched in-app shopping experience featuring fashion, home and lifestyle products, with many items priced at AED25 or less. Amazon has focused on fast delivery as a core trust driver. 'Today, we offer Same-Day Delivery and Next-Day Delivery options across major cities in both the UAE and Saudi Arabia, demonstrating our commitment to speed and convenience. Our delivery network has expanded substantially across both countries, allowing us to reach customers faster than ever before, with some items arriving in as little as a few hours in select cities,' Martinelli explained, highlighting a recent partnership with UAE-based 7X to transform urban delivery in Dubai. 'This type of innovation, alongside our existing delivery infrastructure and AI-powered systems, helps us prepare for high-volume shopping events like Prime Day, ensuring we can maintain our delivery promises to customers even during peak periods,' he said. Prime membership in the region, priced at AED/SAR 16 per month or AED/SAR 140 annually, offers benefits including unlimited free same-day and one-day delivery on eligible items, free international delivery, and access to entertainment services such as Prime Video and Prime Gaming. In the UAE, members also get Deliveroo Plus Silver and Amazon Fresh. Popular categories during previous Prime Days included electronics, beauty, grocery, health and personal care, and home. This year's deals include brands such as Samsung, Dyson, Bose, Tommy Hilfiger, and Adidas, as well as local small businesses. 'Prime Day is more than just a sale — it's our way of celebrating and thanking our valued Prime members. This special event is curated exclusively for Prime members, offering them access to millions of deals across more than 30 categories, including access to incredible deals from Amazon US, UK and Germany via the Global Store. Prime Day combines incredible exclusive deals with all the year-round benefits of Prime membership, including free and fast delivery options, access to Prime Video, Amazon Fresh, Prime Gaming, and more. It's an annual shopping event that brings exceptional savings and fast delivery options to our Prime members across a wide selection of products they want and need from both local and international brands,' Martinelli said.
Gulf Business
24-07-2025
- Business
- Gulf Business
Amazon.ae Prime Day 2025: Your guide to the top deals
Image: Amazon has announced the return of its Prime members will gain exclusive access to millions of deals across over 30 product categories, including electronics, fashion, groceries, home goods, and Amazon Devices. The extended sale event reflects shifting consumer preferences in the UAE. According to research conducted by HarrisX and commissioned by Amazon, 73 per cent of UAE shoppers prefer longer sale events to allow for better decision-making, while 77 per cent say they feel satisfied when scoring deals during promotional periods. Prime membership, priced at Dhs16 per month or Dhs140 per year, includes year-round benefits such as free and fast delivery, Amazon Fresh access, Prime Video, Deliveroo Plus Silver, and Prime Gaming. Stefano Martinelli, VP of Amazon MENA, said: 'We're bringing more value than ever to Prime members in the UAE. With a seven-day sale, members can enjoy millions of deals, flexible payment options, and exclusive bank discounts. There's never been a better time to be a Prime member.' Top participating brands this year include Apple, Samsung, Dyson, Nike, Sony, JBL, Philips, LEGO, Pandora, Tissot, and CeraVe, alongside regional favourites like Humantra and Nescafe. Read: Items from Amazon's Global Store, including selections from the US, UK, and Germany, will also be discounted. Here is a guide to this year's best Prime Day deals Everyday essentials and grocery Save up to 35 per cent on water and drinks from brands, including Fiji, Evian, Nespresso, Barbican, and Oatly Save up to 20 per cent on cleaning and laundry detergents from brands including Fairy, Finish, Ariel, OMO, and Comfort Save up to 20 per cent on hair products from brands including Kérastase, GK Hair, L'Oréal, Davines, Milk_Shake, and Wella Save up to 20 per cent on hydration essentials and supplements from brands including Humantra, THORNE, and Sports Research Save up to 10 per cent on rice and oils from brands including Tilda, India Gate, and HANAHANIM Amazon Fresh – with free and fast two-hour scheduled delivery Save up to 5o per cent on sunflower oil, ghee, basmati rice, sugar, and chocolates from Amazon Fresh Save up to 50 per cent on chicken breast, dried figs and apricots, and dates from Amazon Fresh Electronics and gaming Save up to 50 per cent on power banks and adapters from brands including Anker, UGREEN, INIU, Amazon Basics, and SAUNORCH Save up to 40 per cent on gaming consoles, accessories, and monitors from brands including Sony, PlayStation, Nintendo, KTC, Logitech, and SIHOO Save up to 40 per cent on headphones and speakers from brands including Bose, JBL, Sony, and soundcore Save up to 25 per cent on cameras from brands including Canon, DJI, and Fuji Film Save up to 20 per cent on TVs from brands including Philips, Samsung, Hisense, and TCL Save up to 18 per cent on laptops and tablets from brands including Apple, HP, Dell, ASUS, Samsung, and Lenovo Save up to 15 per cent on mobile phones from brands including Apple, Samsung, Xiaomi, and HONOR Amazon devices Save up to 60 per cent on security cameras from Ring, including the recently launched New Ring Outdoor Camera Plus Save up to 47 per cent on Echo devices Save up to 29 per cent on Kindle devices Beauty and personal care Save up to 50 per cent on skincare, makeup, and beauty accessories from brands including ANUA, Beauty of Joseon, medicube, Dr Althea, Maybelline, KIKO Milano, Anastasia, NIVEA, e.l.f., CeraVe, Neutrogena, Eucerin and Jessup Save up to 30 per cent on personal grooming appliances and electric toothbrushes from brands including Philips, Braun, and Oral B Fashion and accessories Save up to 59 per cent on watches and fitness trackers from brands including WHOOP, Apple, Oura, Tissot, Tommy Hilfiger, and Casio Save up to 50 per cent on apparel from brands including Lacoste, Calvin Klein, Tommy Hilfiger, Under Armour, and New Era Save up to 40 per cent on jewelry from brands including Pandora and Swarovski Save up to 30 per cent on bags and luggage from brands including GUESS, Ted Baker, TUMI, Lacoste, Senator, and JW PEI Save up to 30 per cent on shoes from brands including Skechers, adidas, U.S. Polo Assn, and Nike Amazon Bazaar Save up to 50 per cent across the newly launched Amazon Bazaar in-app shopping experience, making trendy fashion, home, and lifestyle finds even more affordable. Prime members can access Prime Day deals on Amazon Bazaar by tapping the Bazaar icon, searching for 'Bazaar', or visiting on the mobile app, or website browser on desktop or mobile device. Kitchen and home Save up to 56 per cent on smart scales, security cameras, and baby monitors from brands including eufy, and EZVIZ Save up to 45 per cent on microwaves and air fryers from brands including Samsung, GEEPAS, Kenwood, and Ninja Save up to 40 per cent on refrigerators and dishwashers from brands including Bosch, Samsung, Hisense, Nikai, Midea, and Hitachi Save up to 38 per cent on vacuum cleaners and mops from brands including Dyson, ECOVACS, roborock, EUREKA, and AOKOAK Save up to 30 per cent on coffee machines, ice cream makers, and blenders from brands including DE'LONGHI, Nescafe, Philips, Bosch, Nutribullet, and Ninja Save up to 30 per cent on air purifiers from brands including Dyson, Levoit, and Blueair Back-to-School essentials Save up to 50 per cent on water bottles and travel tumblers from brands including Hydro Flask and CamelBak Save up to 50 per cent on school stationery from brands including Crayol and Pentel Sports Save up to 11 per cent on sports equipment and accessories from brands including Arena, Gym Monster, and Sperax Toys Save up to 50 per cent on toys and games from brands including Funko, Barbie, Lego, Monopoly, and Gemmicc Additional ways to save Prime members shopping on using Abu Dhabi Commercial Bank (ADCB), Mastercard, and Commercial Bank of Dubai (CBD) credit cards can enjoy additional instant discounts for eligible Prime Day orders. Purchase an eGift Card for Dhs500 now through July 24 and get Dhs35 promotional credit to spend during Prime Day. Prime members on can enjoy hassle-free affordable shopping during Prime Day with Tabby and Tamara, conveniently splitting payments into 4 interest-free installments. Prime members in the UAE can also opt in to 0 per cent bank installment plans for eligible purchases, available from a wide range of banking partners upon checkout, allowing them to pay for their Prime Day orders on in more affordable and easier monthly installments. T&Cs apply for the above. Deliveries Prime members can enjoy all the usual membership benefits this Prime Day, including fast, free delivery on thousands of items, plus the added convenience of being able to choose how those items arrive — whether at home, work, or places you frequent through the network of Amazon lockers. Prime members in the UAE receive unlimited Same-Day and One-Day deliveries across all categories.
Mid East Info
23-07-2025
- Business
- Mid East Info
Amazon.ae Prime Day Top Deals Revealed: Prime Members in the UAE Set to Save Big During Seven-Day Sale From July 25 to 31
From everyday essentials, electronics, grocery, Amazon Fresh, home, kitchen, beauty, fashion, Amazon Devices, Prime Day deals will span top brands including Samsung, Bose, Dyson, Boss, Humantra, PlayStation, Tissot, CeraVe, e.l.f., KIKO Milano, Tommy Hilfiger, Lacoste, Pandora, Swarovski, Nescafe, Under Armour, and Adidas Prime members can save more with ADCB, Mastercard, and CBD instant bank discounts, flexible payment options, as well as free Same-Day and One-Day delivery Dubai, UAE, July 23, 2025 – is gearing up to release millions of incredible deals and deep savings exclusive to Prime members during this year's Prime Day sale event in the UAE, running from July 25 (starting at 00:01am local UAE time) until July 31. It's not too late to join Prime for only AED 16/month, or AED 140/year, at amazon webbsite to access Prime Day, and enjoy the full set of year-round benefits included in the membership such as free and fast delivery, Amazon Fresh, Prime Video, Free Deliveroo Plus Silver, and Prime Gaming. According to recent research from HarrisX, commissioned by Amazon, 73% of UAE shoppers prefer extended sale events for better decision-making. With this year's Prime Day, is bringing an extended seven full days of deals for Prime members to enjoy across more than 30 product categories including everyday essentials, school must-haves, grocery, Amazon Fresh, electronics, fashion, beauty, kitchen, home, toys, and Amazon Devices. Deals will span a wide slate of local and international brands, including brands from Amazon US, UK, and Germany through the Global Store – popular brands include Samsung, Apple, Philips, Sony, Bose, Levoit, Dyson, Braun, Ninja, Whoop, Boss, Roborock, Humantra, Anker, PlayStation, LEGO, Sketchers, Guess, JW PEI, Tissot, Hisense, CeraVe, e.l.f., Rimmel London, Eucerin, KIKO Milano, Tommy Hilfiger, Lacoste, Calvin Klein, Pandora, Swarovski, Nescafe, Under Armour, Adidas, Nike, ANUA, Beauty of Joseon, Pampers, and Ariel. Unlocking further savings, Prime members can redeem additional discounts when using Abu Dhabi Commercial Bank (ADCB), Mastercard, and Commercial Bank of Dubai (CBD) cards on eligible Prime Day orders. Stefano Martinelli, Vice President of Amazon Middle East and North Africa, said: 'The excitement around Prime Day grows every year as we continue to bring more value to our members in the UAE. I'm particularly proud of all the ways we are helping members make the most out of Prime Day, directly responding to local shopping preferences with an extended seven-day sale featuring millions of deals across brands they love, as well as ways to save even more through instant bank discounts, flexible payment options, fast and free delivery options. There has never been a better time to be a Prime member, and there are lots of ways to save in the week ahead whether Prime members are crossing items off their wish lists, preparing for summer trips, or getting ready for back-to-school season.' Prime Day 2025 – More Days and More Deals Based on the recent research by HarrisX, 77% of UAE shoppers feel a sense of satisfaction when getting something they want for less, while 75% of shoppers say they get a buzz from finding a great deal during sale events, and 29% specifically timing their purchases around sale events. The research also reveals that UAE shoppers are more likely to shop with retailers offering membership benefits (73%), with exclusive discounts (51%), free delivery (49%), and faster delivery (44%) being key motivators. This year's seven-day Prime Day sale event on is giving Prime members more time to shop and save on millions of deals across all categories from July 25 to July 31, all backed by free and fast delivery options. Here is a glimpse of some of this year's best Prime Day deals: Everyday Essentials and Grocery Save up to 35% on water and drinks from brands including Fiji, Evian, Nespresso, Barbican, and Oatly Save up to 20% on cleaning and laundry detergents from brands including Fairy, Finish, Ariel, OMO, and Comfort Save up to 20% on hair products from brands including Kérastase, GK Hair, L'Oréal, Davines, Milk_Shake, and Wella Save up to 20% on hydration essentials and supplements from brands including Humantra, THORNE, and Sports Research Save up to 10% on rice and oils from brands including Tilda, India Gate, and HANAHANIM Amazon Fresh – with free and fast two-hour scheduled delivery Save up to 50% on sunflower oil, ghee, basmati rice, sugar, and chocolates from Amazon Fresh Save up to 50% on chicken breast, dried figs and apricots, and dates from Amazon Fresh Electronics and Gaming Save up to 50% on power banks and adapters from brands including Anker, UGREEN, INIU, Amazon Basics, and SAUNORCH Save up to 40% on gaming consoles, accessories, and monitors from brands including Sony, PlayStation, Nintendo, KTC, Logitech, and SIHOO Save up to 40% on headphones and speakers from brands including Bose, JBL, Sony, and soundcore Save up to 25% on cameras from brands including Canon, DJI, and Fuji Film Save up to 20% on TVs from brands including Philips, Samsung, Hisense, and TCL Save up to 18% on laptops and tablets from brands including Apple, HP, Dell, ASUS, Samsung, and Lenovo Save up to 15% on mobile phones from brands including Apple, Samsung, Xiaomi, and HONOR Amazon Devices Save up to 60% on security cameras from Ring, including the recently launched New Ring Outdoor Camera Plus Save up to 47% on Echo devices Save up to 29% on Kindle devices Beauty and personal care Save up to 50% on skincare, makeup, and beauty accessories from brands including ANUA, Beauty of Joseon, medicube, Maybelline, KIKO Milano, Anastasia, NIVEA, e.l.f., CeraVe, Neutrogena, Eucerin and Jessup Save up to 30% on personal grooming appliances and electric toothbrushes from brands including Philips, Braun, and Oral B Fashion and accessories Save up to 59% on watches and fitness trackers from brands including WHOOP, Apple, Oura, Tissot, Tommy Hilfiger, and Casio Save up to 50% on apparel from brands including Lacoste, Calvin Klein, Tommy Hilfiger, Under Armour, and New Era Save up to 40% on jewelry from brands including Pandora and Swarovski Save up to 30% on bags and luggage from brands including GUESS, Ted Baker, TUMI, Lacoste, Senator, and JW PEI Save up to 30% on shoes from brands including Skechers, adidas, U.S. Polo Assn, and Nike Amazon Bazaar Save up to 50% across the newly launched Amazon Bazaar in-app shopping experience, making trendy fashion, home, and lifestyle finds even more affordable. Prime members can access Prime Day deals on Amazon Bazaar by tapping the Bazaar icon, searching for 'Bazaar', or visiting on the mobile app, or website browser on desktop or mobile device. Kitchen and home Save up to 56% on smart scales, security cameras, and baby monitors from brands including eufy, and EZVIZ Save up to 45% on microwaves and air fryers from brands including Samsung, GEEPAS, Kenwood, and Ninja Save up to 40% on refrigerators and dishwashers from brands including Bosch, Samsung, Hisense, Nikai, Midea, and Hitachi Save up to 38% on vacuum cleaners and mops from brands including Dyson, ECOVACS, roborock, EUREKA, and AOKOAK Save up to 30% on coffee machines, ice cream makers, and blenders from brands including DE'LONGHI, Nescafe, Philips, Bosch, Nutribullet, and Ninja Save up to 30% on air purifiers from brands including Dyson, Levoit, and Blueair Back-to-School essentials Save up to 50% on water bottles and travel tumblers from brands including Hydro Flask and CamelBak Save up to 50% on school stationery from brands including Crayol and Pentel Sports Save up to 11% on sports equipment and accessories from brands including Arena, Gym Monster, and Sperax Toys Save up to 50% on toys and games from brands including Funko, Barbie, Lego, Monopoly, and Gemmicc Additional Ways to Save this Prime Day Instant Bank Discounts: Prime members shopping on using Abu Dhabi Commercial Bank (ADCB), Mastercard, and Commercial Bank of Dubai (CBD) credit cards can enjoy additional instant discounts for eligible Prime Day orders. T&Cs apply. Prime members shopping on using Abu Dhabi Commercial Bank (ADCB), Mastercard, and Commercial Bank of Dubai (CBD) credit cards can enjoy additional instant discounts for eligible Prime Day orders. T&Cs apply. ae eGift Card: Purchase an eGift Card for AED 500 now through July 24 and get AED 35 promotional credit to spend during Prime Day. Purchase an eGift Card for AED 500 now through July 24 and get AED 35 promotional credit to spend during Prime Day. Buy Now, Pay Later: Prime members on can enjoy hassle-free affordable shopping during Prime Day with Tabby and Tamara, conveniently splitting payments into 4 interest-free installments. T&Cs apply. Prime members on can enjoy hassle-free affordable shopping during Prime Day with Tabby and Tamara, conveniently splitting payments into 4 interest-free installments. T&Cs apply. Installment plans: Prime members in the UAE can also opt in to 0% bank installment plans for eligible purchases, available from a wide range of banking partners upon checkout, allowing them to pay for their Prime Day orders on in more affordable and easier monthly installments. T&Cs apply. Prime Day Deliveries Prime members can enjoy all the usual membership benefits this Prime Day, including fast, free delivery on thousands of items, plus the added convenience of being able to choose how those items arrive—whether at home, work, or places you frequent with our network of Amazon lockers. Prime members in the UAE receive unlimited Same-Day and One-Day deliveries across all categories. Get Ready for Prime Day Prime members across the UAE can make their Prime Day shopping experience even easier by downloading the Amazon App to browse, shop, and ensure they never miss a deal or by shopping directly on the website Survey Methodology This survey was conducted online by HarrisX among 35,207 recent online shoppers from June 20 through July 1, 2025 across 25 countries. Respondents were recruited through opt-in, web-panel recruitment sampling. Recruitment occurs though a broad variety of professional, validated respondent panels to expand the sampling frame as wide as possible and minimize the impact of any given panel on recruiting methods. Results were weighted by gender, age, and region where necessary to align with actual demographic proportions amongst the population within each country. AMAZON Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's Most Customer-Centric Company, Earth's Best Employer, and Earth's Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.
Hi Dubai
21-07-2025
- Business
- Hi Dubai
Amazon.ae Prime Day Returns: 7 Days of Deals from July 25–31 in the UAE
Unmissable deals across more than 30 categories from top brands including Samsung, Philips, Bose, Dyson, Whoop, ASICS, Boss, Roborock, Ninja, Humantra, Anker, PlayStation, LEGO, JW PEI, Tissot, CeraVe, e.l.f., and Rimmel London Join Prime to access Prime Day, and enjoy shopping and entertainment benefits, including unlimited free and fast delivery, for only AED 16/month. Amazon today announced seven-days of exclusive savings for Prime members in the UAE this Prime Day, from July 25 at 12:01 a.m. (local UAE time) to July 31 on Prime members can shop unmissable deals and enjoy deep savings from top local and international brands across more than 30 categories including everyday essentials, school must-haves, grocery, Amazon Fresh, electronics, fashion, beauty, kitchen, home, toys, and Amazon Devices. As Prime members look to cross off items from their shopping lists, stock up on summer essentials, or get ready for back-to-school season, they can get the most value out of Amazon this Prime Day with access to millions of epic deals, instant bank discounts, flexible payment options, as well as fast and free delivery options. Stefano Martinelli, Vice President of Amazon Middle East and North Africa, said: Prime Day is our exclusive annual shopping event that brings exceptional savings and fast delivery options to our Prime members across a wide breadth of products they want and need from both local and international brands. This year, we are delivering even more value by extending the sale event to seven days, giving members in the UAE more time to explore millions of deals on products they love. With new offers dropping throughout the sale event, we are thrilled to deliver our biggest Prime Day yet and reinforce our commitment to making life both easier and more enjoyable for members. Prime remains the best way to experience everything Amazon has to offer, and we are excited to help our members make the most of their shopping with unbeatable savings once again this Prime Day. What to expect during Prime Day Prime members can shop millions of Prime Day deals across popular local and international brands, such as Samsung, Philips, Sony, Bose, Levoit, Dyson, Braun, Ninja, Whoop, ASICS, Boss, Roborock, Humantra, Anker, PlayStation, LEGO, Crocs, Sketchers, Guess, JW PEI, Tissot, Hisense, CeraVe, e.l.f., Rimmel London, Pampers, and Ariel, as well as support local small and medium-sized businesses. But the deals don't stop there - Prime members will also have access to deals from Amazon US, UK, and Germany via the Global Store with free international delivery on eligible products. Members should keep an eye out throughout the seven-day sale event, as deals will keep dropping during various periods of Prime Day. Additional instant discounts will also be available from select banks, ensuring members can maximize their savings at every turn. For the first time, this year's Prime Day will also feature exclusive savings for Prime members across the newly launched Amazon Bazaar in-app shopping experience, making trendy fashion, home, and lifestyle finds even more affordable. With majority of the products already priced AED 25 or less, and some products priced as low as AED 4, Prime members will be able to explore even more savings on Amazon Bazaar this Prime Day on their mobile app by tapping the Bazaar icon, searching for 'Bazaar', or on their mobile device browser via Not a Prime member yet? Join today to access Prime Day and enjoy the best of Amazon Join now to unlock millions of exclusive deals and additional savings. Customers can become a Prime member at to access Prime Day and enjoy free delivery along with all the money-saving benefits Prime has to offer year-round. Ahead of Prime Day, members can start adding items to their lists to quickly see which products are on deal, or use Buy Again to find deals on items they've purchased frequently. For only AED 16/month or AED 140/year, Prime members in the UAE enjoy a wide range of shopping, savings, and entertainment benefits all year long. These include: Free Same-Day and One-Day Delivery – Enjoy free Same-Day delivery on eligible orders placed before 12pm, while Free One-Day delivery is also available on eligible products, with no minimum purchase. – Enjoy free Same-Day delivery on eligible orders placed before 12pm, while Free One-Day delivery is also available on eligible products, with no minimum purchase. Free International Delivery from Amazon US, UK, and Germany – Shop Prime eligible items from Amazon US, UK, and Germany via the Global Store, with no minimum purchase. – Shop Prime eligible items from Amazon US, UK, and Germany via the Global Store, with no minimum purchase. Exclusive Deals and Early Access – Get access to Prime Day, early access to seasonal sales including the White Friday Sale, and year-round exclusive discounts on local and international brands. – Get access to Prime Day, early access to seasonal sales including the White Friday Sale, and year-round exclusive discounts on local and international brands. Amazon Fresh – Shop a wide selection of fresh groceries and everyday essentials on Amazon Fresh, at great prices, with free and fast two-hour scheduled delivery options available at select locations. – Shop a wide selection of fresh groceries and everyday essentials on Amazon Fresh, at great prices, with free and fast two-hour scheduled delivery options available at select locations. Prime Video – Stream or download thousands of award-winning movies and TV series, including the recently launched action-packed Amazon Original movie 'Heads of State' starring John Cena and Idris Elba, the electrifying crime drama 'Ballard' featuring Maggie Q, in addition to the third and final season of the franchise 'The Summer I Turned Pretty', premiering on July 16 th . – Stream or download thousands of award-winning movies and TV series, including the recently launched action-packed Amazon Original movie 'Heads of State' starring John Cena and Idris Elba, the electrifying crime drama 'Ballard' featuring Maggie Q, in addition to the third and final season of the franchise 'The Summer I Turned Pretty', premiering on July 16 . Prime Gaming – Get access to free in-game content for popular games and a growing library of free games from Prime Gaming. – Get access to free in-game content for popular games and a growing library of free games from Prime Gaming. Deliveroo Plus Silver – Get free delivery on eligible orders of AED 60 or more on Deliveroo from restaurants, grocery stores, and retail stores. – Get free delivery on eligible orders of AED 60 or more on Deliveroo from restaurants, grocery stores, and retail stores. Amazon Home Services – Enjoy 10% off across on-demand professional services on Amazon Home Services with no discount cap, on unlimited orders, applied directly at checkout. Prime members across the UAE can make their Prime Day shopping experience even easier by downloading the Amazon App to browse, shop, and ensure they never miss a deal or by shopping directly on the website on
