Latest news with #StephanWinkelmann
Auto Blog
3 days ago
- Automotive
- Auto Blog
Lamborghini's First EV Could Become A Hybrid Instead
Lanzador First Delayed, Now Deviating Revealed in 2023 as a concept, the Lamborghini Lanzador was meant to be Sant'Agata's first all-electric production car, and at the time, the automaker intended for it to enter production in 2028. Not long ago, that timeline was extended by a year, and now it seems that Lamborghini may not even launch an EV, if recent comments by CEO Stephan Winkelmann are anything to go by. 'We took two decisions so far based on the fact that the acceptance curve of the electric cars worldwide and globally, not only in our type of segment, is flattening, and this is even more true for our type [of cars],' said Winkelmann, speaking with Australia's CarExpert. 'The first decision is that Urus replacement would be, again, a plug-in hybrid, and that we postpone the launch of the fourth [model].' Winkelmann went on to say that Lamborghini has to decide which way to go for the Lanzador soon, saying that 'it's possible' the smaller-than-Urus concept will also become a PHEV. Lamborghini Is Keeping Its Options Open For a company specializing in small-volume vehicles, introducing an all-electric vehicle to an unreceptive market could be a huge waste of time, energy, money, and brand value. As he said when the Lanzador was first unveiled, Winkelmann reiterated that Lamborghini does not need to be among the first to sell an EV, 'but we need to be there when the people are ready to buy these things,' he said, adding that 'this is paramount for the success of a company like ours.' Similar sentiments were uttered by Bugatti-Rimac CEO, Mate Rimac, who was adamant the former brand needed a big engine in its Chiron successor when he took over and told Autocar last year that the latter brand may not make another electric hypercar because of weak demand. Wealthy buyers simply aren't that interested in EVs, say CEOs, but they will be, and introducing the right sort of EV for this market at the right time will be critical to long-term success. Combustion To Remain As Long As Possible Source: Lamborghini Mr. Winkelmann commented on the promise of sustainable fuels that could keep the internal combustion engine feasible for many years to come, calling this area of innovation 'a huge opportunity,' adding that Lamborghini will retain combustion in 'the two supercars' – Temerario and Revuelto – as long as possible. As other automakers have noted, this is about more than just performance, with the powertrain also affecting 'emotion' and residual values. Lamborghini is happy to keep delaying its all-electric vehicle, perhaps indefinitely, until it sees market research that suggests such a thing would sell in reasonably profitable numbers, reflecting an industry-wide sentiment. Bentley's first EV was recently delayed, and Ferrari is slowing its entries to the segment too, with both of them adding more hybrid options to their lineups. Porsche didn't wait with the Macan Electric, but it is now rumored to be considering reviving the combustion-powered variant. About the Author Sebastian Cenizo View Profile
Motor 1
3 days ago
- Automotive
- Motor 1
Lamborghini's First EV Might Be Dead On Arrival
Back in December, Lamborghini announced that it would delay its first EV , based on the Lanzador concept first shown in 2023. The car, originally set to launch in 2028, was pushed back to 2029 amid softening demand for high-end electric cars. Now, we're hearing from CEO Stephan Winkelmann that the car might not be an EV at all. "We took two decisions so far based on the fact that the acceptance curve of the electric cars worldwide and globally, not only in our type of segment, is flattening, and this is even more true for our type [of cars]," Winkelmann told Australian publication CarExpert . "The first decision is that Urus replacement would be, again, a plug-in hybrid, and that we postpone the launch of the fourth [model]," he said. In addition to delaying the EV, Lamborghini recently walked back plans to make the next-generation Urus SUV an EV, instead saying it would now be a plug-in hybrid. When asked whether Lamborghini would consider a plug-in powertrain for the production Lanzador, Winkelmann didn't dismiss the idea. "We have to decide whether we go one way or the other very soon, but today is still… it's possible [that it is a plug-in hybrid], but it's something which is still very open," he said. This stance is a strong departure from just a few years ago, when Lamborghini seemed determined to release an electric car to add to its portfolio of series production vehicles. The company has been steadfast in hybridizing its lineup, first with the flagship Revuelto , before introducing the Urus SE hybrid . This year saw the launch of the Temerario , rounding out the company's portfolio. Lamborghini Lanzador Concept As for when the EV will arrive, Winkelmann stresses that the right timing is everything. "Again, we said we don't need to be there at the beginning, but we need to be there when the people are ready to buy these things," he told CarExpert . "And for me, this is paramount for the success of a company like ours. "We are a technology-driven company, but about certain things, you have always to look into the emotional side of the people which it is surrounding, and the second buyer for sure… because performance is driven not by just acceleration or top speed, but by emotion." Of course, Lamborghini remains committed to internal combustion for as long as it'll be allowed. The company plans to rely on pathways such as e-fuels to make that happen. "If sustainable fuels are coming, then this is a huge opportunity to keep internal combustion engines," Winkelmann said. "Besides that, for sure, the headline should be, we will keep them as long as possible, at least for the two supercars." More on Lamborghini Lamborghini Hints at a Rear-Wheel-Drive Temerario: 'A Different Kind of Hybridization' Lamborghini's New Supercar Is Going Racing Get the best news, reviews, columns, and more delivered straight to your inbox, daily. back Sign up For more information, read our Privacy Policy and Terms of Use . Share this Story Facebook X LinkedIn Flipboard Reddit WhatsApp E-Mail Got a tip for us? Email: tips@ Join the conversation ( )
Top Gear
4 days ago
- Automotive
- Top Gear
Lamborghini ditched its V10 for a V8 in the new Temerario. Here's how it sounds
Advertisement Video Watch Top Gear's review of the 907bhp base car: "This is what baby Lamborghinis should be about" 15 minutes 7 seconds 'I have to admit I loved the car because of the engine,' Lamborghini boss Stephan Winkelmann told about the old Huracán. That 5.2-litre V10 - which also did fine, fine service in the Audi R8 - has been retired from very active duty, and in its place comes... a V8 . A turbo V8. What? How? Why? 'We had to decide years ago, from scratch, to do something exceptional, completely new,' Winkelmann added, noting how the Temerario's ambitions for outright power wouldn't have 'been feasible' with the old nat-asp V10. And this new 'baby' Lambo has a tonne of power: 907bhp to be precise, delivered right up to 10,000rpm. That's mad. Advertisement - Page continues below Finally, we've had our first go in the new, more comfortable, still nutjob-quick supercar. How does that sound compare to the old screaming V10? And what's it like around a track? Over to Top Gear's Tom Ford for the answers... Read the full Lamborghini Temerario review here You might like Advertisement - Page continues below Thank you for subscribing to our newsletter. Look out for your regular round-up of news, reviews and offers in your inbox. Get all the latest news, reviews and exclusives, direct to your inbox. Lamborghini Temerario Video Supercars News See more on Lamborghini
The Advertiser
5 days ago
- Automotive
- The Advertiser
Lamborghini focusing on exclusivity, residual values after huge sales growth
While some luxury carmakers pursue rapid expansion, Lamborghini is opting to stabilise production at just over 10,000 units annually, despite demand for its latest models like the hybrid V8-powered Temerario far exceeding supply. Lamborghini's global sales jumped from 3815 in 2017 to 10,687 in 2024, largely thanks to the introduction of the Urus in 2018. However the brand is now holding steady at around 10,000 units as its optimal production capacity. Speaking to CarExpert, Lamborghini CEO Stephan Winkelmann said the company has already sold out roughly one year's worth of Temerario production, despite most customers not having driven the car or even seen it in person. "We covered already, more or less, one year of production, which is a good sign. None of the customers have driven the car, they have barely seen the car," he said. CarExpert can save you thousands on a new car. Click here to get a great deal. Like the Huracan it replaces, Lamborghini produces the body-in-white for the Temerario in Germany while final assembly for the roughly 2500 units per year take place in Italy. The brand's operating profits are now the best in the entire Volkswagen Group, with 2024 representing A$1.5 billion, up from A$700 million in 2021. Despite strong demand for all three of its models, Lamborghini has no plans to scale up significantly. "We want to keep so it's not about the number of cars we sell. It's about having a good balance between order bank and residual value, and also in terms of financial results, we have to have the opportunity to reinvest in the future," Mr Winkelmann explained. The company's current model range – the Aventador-replacing Revuelto, the new Temerario, and the Urus SUV – is seen as sufficient to sustain its annual production cap. "With the three models, we are more or less on the level we want to keep," Mr Winkelmann added. Asked whether Lamborghini could grow to 12 or 15,000 units annually by 2030, Mr Winkelmann dismissed the idea as neither a target nor a priority. "The goal is to start the derivatisation of the cars we have now, to work on the fourth model. So we have a lot on our plate, and now we have had the growth we need to stabilise, and we will see what is happening next," he said. Mr Winkelmann noted that macroeconomic trends are already prompting caution in the luxury space. "If the economy is turning into a, let's say, shrinking of the market, which is already happening because the peak was reached in 2023, 2024 is already lower. And we see also 2025 lower than '24," he said. While other luxury brands have been heavily impacted by downturns in China, Mr Winkelmann said Lamborghini has been more resilient. "We were not overexposed in China. The majority of the luxury brands were overexposed in China. So already in the past years, they suffered much more than what was necessary," he said. The CEO also touched on the broader evolution of luxury car ownership, with more buyers seeking exclusivity and emotional value over pure performance specs. "More and more is about what money can't buy. So the purchase of one car is just the starting point, so this is the starting point now and then you have to organise a lot of events, a lot of things which are crucial to what they think is important to be part of the brand," he said. "And this is something which is evolving constantly, and it's growing. It's something which was not like this a couple of decades ago." Lamborghini's strategy, according to Mr Winkelmann, is about maintaining long-term brand strength – not chasing volume. "You have to be disruptive by keeping the Lamborghini brand a shining star… There is no value standing still. It is a constant [state pf] adaptation," he said. Lamborghini sold 273 cars in Australia in 2024, beating Ferrari for the first time by 27 units. Content originally sourced from: While some luxury carmakers pursue rapid expansion, Lamborghini is opting to stabilise production at just over 10,000 units annually, despite demand for its latest models like the hybrid V8-powered Temerario far exceeding supply. Lamborghini's global sales jumped from 3815 in 2017 to 10,687 in 2024, largely thanks to the introduction of the Urus in 2018. However the brand is now holding steady at around 10,000 units as its optimal production capacity. Speaking to CarExpert, Lamborghini CEO Stephan Winkelmann said the company has already sold out roughly one year's worth of Temerario production, despite most customers not having driven the car or even seen it in person. "We covered already, more or less, one year of production, which is a good sign. None of the customers have driven the car, they have barely seen the car," he said. CarExpert can save you thousands on a new car. Click here to get a great deal. Like the Huracan it replaces, Lamborghini produces the body-in-white for the Temerario in Germany while final assembly for the roughly 2500 units per year take place in Italy. The brand's operating profits are now the best in the entire Volkswagen Group, with 2024 representing A$1.5 billion, up from A$700 million in 2021. Despite strong demand for all three of its models, Lamborghini has no plans to scale up significantly. "We want to keep so it's not about the number of cars we sell. It's about having a good balance between order bank and residual value, and also in terms of financial results, we have to have the opportunity to reinvest in the future," Mr Winkelmann explained. The company's current model range – the Aventador-replacing Revuelto, the new Temerario, and the Urus SUV – is seen as sufficient to sustain its annual production cap. "With the three models, we are more or less on the level we want to keep," Mr Winkelmann added. Asked whether Lamborghini could grow to 12 or 15,000 units annually by 2030, Mr Winkelmann dismissed the idea as neither a target nor a priority. "The goal is to start the derivatisation of the cars we have now, to work on the fourth model. So we have a lot on our plate, and now we have had the growth we need to stabilise, and we will see what is happening next," he said. Mr Winkelmann noted that macroeconomic trends are already prompting caution in the luxury space. "If the economy is turning into a, let's say, shrinking of the market, which is already happening because the peak was reached in 2023, 2024 is already lower. And we see also 2025 lower than '24," he said. While other luxury brands have been heavily impacted by downturns in China, Mr Winkelmann said Lamborghini has been more resilient. "We were not overexposed in China. The majority of the luxury brands were overexposed in China. So already in the past years, they suffered much more than what was necessary," he said. The CEO also touched on the broader evolution of luxury car ownership, with more buyers seeking exclusivity and emotional value over pure performance specs. "More and more is about what money can't buy. So the purchase of one car is just the starting point, so this is the starting point now and then you have to organise a lot of events, a lot of things which are crucial to what they think is important to be part of the brand," he said. "And this is something which is evolving constantly, and it's growing. It's something which was not like this a couple of decades ago." Lamborghini's strategy, according to Mr Winkelmann, is about maintaining long-term brand strength – not chasing volume. "You have to be disruptive by keeping the Lamborghini brand a shining star… There is no value standing still. It is a constant [state pf] adaptation," he said. Lamborghini sold 273 cars in Australia in 2024, beating Ferrari for the first time by 27 units. Content originally sourced from: While some luxury carmakers pursue rapid expansion, Lamborghini is opting to stabilise production at just over 10,000 units annually, despite demand for its latest models like the hybrid V8-powered Temerario far exceeding supply. Lamborghini's global sales jumped from 3815 in 2017 to 10,687 in 2024, largely thanks to the introduction of the Urus in 2018. However the brand is now holding steady at around 10,000 units as its optimal production capacity. Speaking to CarExpert, Lamborghini CEO Stephan Winkelmann said the company has already sold out roughly one year's worth of Temerario production, despite most customers not having driven the car or even seen it in person. "We covered already, more or less, one year of production, which is a good sign. None of the customers have driven the car, they have barely seen the car," he said. CarExpert can save you thousands on a new car. Click here to get a great deal. Like the Huracan it replaces, Lamborghini produces the body-in-white for the Temerario in Germany while final assembly for the roughly 2500 units per year take place in Italy. The brand's operating profits are now the best in the entire Volkswagen Group, with 2024 representing A$1.5 billion, up from A$700 million in 2021. Despite strong demand for all three of its models, Lamborghini has no plans to scale up significantly. "We want to keep so it's not about the number of cars we sell. It's about having a good balance between order bank and residual value, and also in terms of financial results, we have to have the opportunity to reinvest in the future," Mr Winkelmann explained. The company's current model range – the Aventador-replacing Revuelto, the new Temerario, and the Urus SUV – is seen as sufficient to sustain its annual production cap. "With the three models, we are more or less on the level we want to keep," Mr Winkelmann added. Asked whether Lamborghini could grow to 12 or 15,000 units annually by 2030, Mr Winkelmann dismissed the idea as neither a target nor a priority. "The goal is to start the derivatisation of the cars we have now, to work on the fourth model. So we have a lot on our plate, and now we have had the growth we need to stabilise, and we will see what is happening next," he said. Mr Winkelmann noted that macroeconomic trends are already prompting caution in the luxury space. "If the economy is turning into a, let's say, shrinking of the market, which is already happening because the peak was reached in 2023, 2024 is already lower. And we see also 2025 lower than '24," he said. While other luxury brands have been heavily impacted by downturns in China, Mr Winkelmann said Lamborghini has been more resilient. "We were not overexposed in China. The majority of the luxury brands were overexposed in China. So already in the past years, they suffered much more than what was necessary," he said. The CEO also touched on the broader evolution of luxury car ownership, with more buyers seeking exclusivity and emotional value over pure performance specs. "More and more is about what money can't buy. So the purchase of one car is just the starting point, so this is the starting point now and then you have to organise a lot of events, a lot of things which are crucial to what they think is important to be part of the brand," he said. "And this is something which is evolving constantly, and it's growing. It's something which was not like this a couple of decades ago." Lamborghini's strategy, according to Mr Winkelmann, is about maintaining long-term brand strength – not chasing volume. "You have to be disruptive by keeping the Lamborghini brand a shining star… There is no value standing still. It is a constant [state pf] adaptation," he said. Lamborghini sold 273 cars in Australia in 2024, beating Ferrari for the first time by 27 units. Content originally sourced from: While some luxury carmakers pursue rapid expansion, Lamborghini is opting to stabilise production at just over 10,000 units annually, despite demand for its latest models like the hybrid V8-powered Temerario far exceeding supply. Lamborghini's global sales jumped from 3815 in 2017 to 10,687 in 2024, largely thanks to the introduction of the Urus in 2018. However the brand is now holding steady at around 10,000 units as its optimal production capacity. Speaking to CarExpert, Lamborghini CEO Stephan Winkelmann said the company has already sold out roughly one year's worth of Temerario production, despite most customers not having driven the car or even seen it in person. "We covered already, more or less, one year of production, which is a good sign. None of the customers have driven the car, they have barely seen the car," he said. CarExpert can save you thousands on a new car. Click here to get a great deal. Like the Huracan it replaces, Lamborghini produces the body-in-white for the Temerario in Germany while final assembly for the roughly 2500 units per year take place in Italy. The brand's operating profits are now the best in the entire Volkswagen Group, with 2024 representing A$1.5 billion, up from A$700 million in 2021. Despite strong demand for all three of its models, Lamborghini has no plans to scale up significantly. "We want to keep so it's not about the number of cars we sell. It's about having a good balance between order bank and residual value, and also in terms of financial results, we have to have the opportunity to reinvest in the future," Mr Winkelmann explained. The company's current model range – the Aventador-replacing Revuelto, the new Temerario, and the Urus SUV – is seen as sufficient to sustain its annual production cap. "With the three models, we are more or less on the level we want to keep," Mr Winkelmann added. Asked whether Lamborghini could grow to 12 or 15,000 units annually by 2030, Mr Winkelmann dismissed the idea as neither a target nor a priority. "The goal is to start the derivatisation of the cars we have now, to work on the fourth model. So we have a lot on our plate, and now we have had the growth we need to stabilise, and we will see what is happening next," he said. Mr Winkelmann noted that macroeconomic trends are already prompting caution in the luxury space. "If the economy is turning into a, let's say, shrinking of the market, which is already happening because the peak was reached in 2023, 2024 is already lower. And we see also 2025 lower than '24," he said. While other luxury brands have been heavily impacted by downturns in China, Mr Winkelmann said Lamborghini has been more resilient. "We were not overexposed in China. The majority of the luxury brands were overexposed in China. So already in the past years, they suffered much more than what was necessary," he said. The CEO also touched on the broader evolution of luxury car ownership, with more buyers seeking exclusivity and emotional value over pure performance specs. "More and more is about what money can't buy. So the purchase of one car is just the starting point, so this is the starting point now and then you have to organise a lot of events, a lot of things which are crucial to what they think is important to be part of the brand," he said. "And this is something which is evolving constantly, and it's growing. It's something which was not like this a couple of decades ago." Lamborghini's strategy, according to Mr Winkelmann, is about maintaining long-term brand strength – not chasing volume. "You have to be disruptive by keeping the Lamborghini brand a shining star… There is no value standing still. It is a constant [state pf] adaptation," he said. Lamborghini sold 273 cars in Australia in 2024, beating Ferrari for the first time by 27 units. Content originally sourced from:
7NEWS
5 days ago
- Automotive
- 7NEWS
Lamborghini focusing on exclusivity, residual values after huge sales growth
While some luxury carmakers pursue rapid expansion, Lamborghini is opting to stabilise production at just over 10,000 units annually, despite demand for its latest models like the hybrid V8-powered Temerario far exceeding supply. Lamborghini's global sales jumped from 3815 in 2017 to 10,687 in 2024, largely thanks to the introduction of the Urus in 2018. However the brand is now holding steady at around 10,000 units as its optimal production capacity. Speaking to CarExpert, Lamborghini CEO Stephan Winkelmann said the company has already sold out roughly one year's worth of Temerario production, despite most customers not having driven the car or even seen it in person. 'We covered already, more or less, one year of production, which is a good sign. None of the customers have driven the car, they have barely seen the car,' he said. CarExpert can save you thousands on a new car. Click here to get a great deal. Like the Huracan it replaces, Lamborghini produces the body-in-white for the Temerario in Germany while final assembly for the roughly 2500 units per year take place in Italy. The brand's operating profits are now the best in the entire Volkswagen Group, with 2024 representing A$1.5 billion, up from A$700 million in 2021. Despite strong demand for all three of its models, Lamborghini has no plans to scale up significantly. 'We want to keep so it's not about the number of cars we sell. It's about having a good balance between order bank and residual value, and also in terms of financial results, we have to have the opportunity to reinvest in the future,' Mr Winkelmann explained. The company's current model range – the Aventador -replacing Revuelto, the new Temerario, and the Urus SUV – is seen as sufficient to sustain its annual production cap. 'With the three models, we are more or less on the level we want to keep,' Mr Winkelmann added. Asked whether Lamborghini could grow to 12 or 15,000 units annually by 2030, Mr Winkelmann dismissed the idea as neither a target nor a priority. 'The goal is to start the derivatisation of the cars we have now, to work on the fourth model. So we have a lot on our plate, and now we have had the growth we need to stabilise, and we will see what is happening next,' he said. Mr Winkelmann noted that macroeconomic trends are already prompting caution in the luxury space. 'If the economy is turning into a, let's say, shrinking of the market, which is already happening because the peak was reached in 2023, 2024 is already lower. And we see also 2025 lower than '24,' he said. While other luxury brands have been heavily impacted by downturns in China, Mr Winkelmann said Lamborghini has been more resilient. 'We were not overexposed in China. The majority of the luxury brands were overexposed in China. So already in the past years, they suffered much more than what was necessary,' he said. The CEO also touched on the broader evolution of luxury car ownership, with more buyers seeking exclusivity and emotional value over pure performance specs. 'More and more is about what money can't buy. So the purchase of one car is just the starting point, so this is the starting point now and then you have to organise a lot of events, a lot of things which are crucial to what they think is important to be part of the brand,' he said. 'And this is something which is evolving constantly, and it's growing. It's something which was not like this a couple of decades ago.' Lamborghini's strategy, according to Mr Winkelmann, is about maintaining long-term brand strength – not chasing volume. 'You have to be disruptive by keeping the Lamborghini brand a shining star… There is no value standing still. It is a constant [state pf] adaptation,' he said. Lamborghini sold 273 cars in Australia in 2024, beating Ferrari for the first time by 27 units.
