Latest news with #StickyGinger
Campaign ME
25-06-2025
- Business
- Campaign ME
Sonos debuts in KSA with immersive activation by StickyGinger
Sonos has officially entered the Saudi Arabian market with a brand-led experiential activation, conceptualised and executed by independent communications agency StickyGinger. The campaign introduced the global audio brand to a new audience during the SLS Expo in Riyadh, combining influencer engagement, media relations and hands-on tech storytelling to deliver a high-impact market entry. For its first appearance in the Kingdom, Sonos tasked StickyGinger to design and lead the brand experience. The launch included a curated programme of media interviews, influencer walkthroughs, and tailored demonstrations, featuring products such as the Arc Ultra, Sub 4, and Era 300. Inside the exhibition space, StickyGinger transformed the Sonos booth into an interactive zone, highlighting the brand's multi-room audio capabilities and immersive sound quality. A total of 26 media and influencer demos were conducted on-site, creating authentic engagement opportunities with a mix of tech reviewers, lifestyle content creators and journalists. According to the agency, the launch generated over 17 million impressions across digital and social media platforms, helping to establish Sonos as a premium entrant in the Kingdom's growing consumer tech and lifestyle segment. Commenting on the agency's broader approach, Heba Hemdan, Head of PR at StickyGinger, noted: 'Sonos was about making noise in a new market… Different briefs, one belief: great storytelling starts with experience.' StickyGinger's campaign integrated its core disciplines– creative, PR, influencer, social, and activation – into a unified strategy focused on real-time interaction and local resonance. With this launch, Sonos positions itself as a tech-forward brand ready to serve the evolving expectations of Saudi consumers, while StickyGinger continues to expand its footprint in delivering culturally relevant, full-service campaigns across the region.
Campaign ME
12-05-2025
- Business
- Campaign ME
StickyGinger strengthens MENA presence with PR hires following brand wins
StickyGinger announces the appointment of three new team members, Bahdja Kirat, Ellie Foster and Zoe Everett. These hires come in the wake of the agency's acquirement of global fashion brands Karl Lagerfeld and GUESS, as well as its expansion into two new markets in the MENA region, Egypt and Iraq. Heba Hemdan, Head of PR at StickyGinger said,'We are thrilled to welcome Bahdja, Ellie and Zoe to StickyGinger. Their diverse expertise and shared passion for creative PR make them invaluable additions to our team.' Hemdan continues, 'As we continue to expand our reach and work with some of the world's most iconic brands, their experience will ensure that StickyGinger remains at the forefront of delivering compelling, results-driven campaigns that resonate with audiences regionally and globally.' These appointments will further support the expansion of the agency through PR and influencer capabilities. Bahdja Kirat, joining as a PR Executive, brings invaluable knowledge of regional PR landscapes, having worked with both international agencies and in-house teams across both lifestyle and corporate brand sectors. A native Arabic speaker, Bahdja possesses an extensive network across the MENA region, including Egypt, and will play a crucial role in executing high-impact strategies. Her understanding of local culture, coupled with her recent experience, positions her perfectly to serve StickyGinger's growing portfolio of global fashion brands in the region. Ellie Foster, appointed PR Manager, adds experience in brand communications and media relations across Europe and the Middle East. With a focus on the lifestyle, hospitality, and tech sectors, Ellie is a key asset in delivering tailored, strategic campaigns that resonate across both Western and MENA markets. Her experience both in and out of market will support crafting compelling narratives for StickyGinger's expanding roster of clients in these sectors. Zoe Everett, as PR and Influencer Manager, brings a wealth of experience in influencer marketing and beauty PR, particularly in the fast-growing beauty and fashion sectors. With a keen eye for emerging trends and an impressive network of regional influencers, Zoe will elevate the agency's influencer-driven campaigns, helping to engage local audiences while maintaining a global brand narrative. These appointments come at a pivotal time for StickyGinger, as the agency increases its presence across MENA. The team's bilingual capabilities and expertise in regional PR will support StickyGinger continues to deliver impactful, culturally relevant, and integrated PR campaigns for an even broader range of global clients. The agency's roster includes brands like Marks & Spencer, Levi's, FUJIFILM INSTAX and Rolls-Royce, and these new hires further strengthen its ability to engage with the right audiences.
Campaign ME
17-03-2025
- Business
- Campaign ME
StickyGinger secures Marks & Spencer MENA PR retainer
StickyGinger has been appointed as the PR agency for Marks & Spencer MENA, operated by Al-Futtaim Group, following a four-month-long pitch process. The agency will oversee PR strategy, regional campaigns, media relations, influencer activations and press shows across the GCC, supporting the brand's positioning and market presence. With a strong footprint in the region, Marks & Spencer offers fashion, beauty, home essentials, and food, catering to a broad consumer base. StickyGinger's remit will focus on enhancing the brand's presence across these categories, tailoring messaging to resonate with regional audiences and aligning campaigns with key retail moments, including Ramadan. 'We're incredibly proud to partner with Marks & Spencer MENA and the Al-Futtaim Group,' says Kiera Purdue, MD of StickyGinger. 'As a British-owned agency, this partnership is a huge win for us, and we're proud to have been selected for our creative thinking, award-winning approach and omnichannel expertise.' Purdue also acknowledged Marks & Spencer's legacy in retail, stating that the agency aims to strengthen its position as a multicategory destination in the region. 'Marks & Spencer has such a strong legacy in retail, and we can't wait to help tell its story and boost its presence as the go-to brand for fashion, beauty, home, and food in the region.' StickyGinger's appointment further reinforces its position in the fashion and lifestyle sector, adding to a portfolio that includes global brands such as Levi's, PUMA, Spinneys, and Pizza Hut. The agency's immediate focus will be on launching Ramadan-specific campaigns, including product launches tailored to the occasion, while developing long-term strategies to maintain and grow Marks & Spencer's visibility and brand relevance throughout the year.
