Latest news with #Stinggg
The Wire
28-06-2025
- Entertainment
- The Wire
From Grandstand to Every Person: Sting® Makes F1® Dream a Reality for Fans
This season, the Sound of Sting® isn't just heard, it leaves an impact! And it might just take you to the racetrack of your dreams Delhi, India (NewsVoir) In a bold move that fuses cinema, culture, and adrenaline, Sting® Energy, PepsiCo India's high-voltage energy drink, has dialled up its '#F1SoundsLikeSting' challenge – offering fans a golden opportunity to win an unforgettable Formula 1® experience at one of the most iconic races of the season. The contest kicked off with a post on the @sting_india Instagram handle, inviting fans to take part in this once-in-a-lifetime experience. The challenge? Spot the iconic 'Stinggg' sound wherever it's heard—whether in across digital platforms, or in ads and share it for a chance to win F1 Grand Prix tickets. This unexpected sonic moment is set to spark a nationwide hunt, transforming Sting® from just an energy drink into a cultural signal, a fandom trigger, and a sound that refuses to go unheard. Ankit Agarwal, Director, Energy at PepsiCo India said, 'With this extension, we've doubled down on the 'Sound of Sting' campaign by turning a cultural moment into a platform for deeper brand engagement. Our association with Formula 1 allows us to amplify Sting's high-energy persona through sound – a powerful, ownable brand asset. This campaign reflects our strategic shift toward immersive, experience-led marketing that resonates with India's youth and keeps Sting at the heart of culture, conversation, and disruption.' The contest marks the next chapter in Sting's high-decibel, youth-first Sound of Sting® campaign, which went viral earlier and revealed the brand as the official energy drink partner of Formula 1. By placing sound at the centre of its storytelling, Sting® isn't just riding cultural moments, it's amplifying them. From June 27 to July 13, fans across India can participate by identifying where they hear the 'Stinggg' sound. A few lucky winners will be selected for an adrenaline-fueled F1 Grand Prix experience. Prizes* will be awarded by the end of August 2025. *T&Cs apply. For more details on how to participate, fans can visit the official @sting_india Instagram page. So, turn up the volume, follow the buzz, and let the 'Stinggg' lead you to the ultimate F1® experience. Because this season, if fans can hear it – they just might live it. About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's®, Doritos®, Cheetos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, Quaker®, and SodaStream®. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep (PepsiCo Positive). pep is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo. (Disclaimer: The above press release comes to you under an arrangement with Newsvoir and PTI takes no editorial responsibility for the same.).
Fashion Value Chain
28-06-2025
- Entertainment
- Fashion Value Chain
From Grandstand to Every Person: Sting Makes F1 Dream a Reality for Fans
In a bold move that fuses cinema, culture, and adrenaline, Sting Energy, PepsiCo India's high-voltage energy drink, has dialled up its '#F1SoundsLikeSting' challenge – offering fans a golden opportunity to win an unforgettable Formula 1 experience at one of the most iconic races of the season. This season, the Sound of Sting isn't just heard, it leaves an impact! And it might just take you to the racetrack of your dreams The contest kicked off with a post on the @sting_india Instagram handle, inviting fans to take part in this once-in-a-lifetime experience. The challenge Spot the iconic 'Stinggg' sound wherever it's heard-whether in across digital platforms, or in ads and share it for a chance to win F1 Grand Prix tickets. This unexpected sonic moment is set to spark a nationwide hunt, transforming Sting from just an energy drink into a cultural signal, a fandom trigger, and a sound that refuses to go unheard. Ankit Agarwal, Director, Energy at PepsiCo India said, 'With this extension, we've doubled down on the 'Sound of Sting' campaign by turning a cultural moment into a platform for deeper brand engagement. Our association with Formula 1 allows us to amplify Sting's high-energy persona through sound – a powerful, ownable brand asset. This campaign reflects our strategic shift toward immersive, experience-led marketing that resonates with India's youth and keeps Sting at the heart of culture, conversation, and disruption.' The contest marks the next chapter in Sting's high-decibel, youth-first Sound of Sting campaign, which went viral earlier and revealed the brand as the official energy drink partner of Formula 1. By placing sound at the centre of its storytelling, Sting isn't just riding cultural moments, it's amplifying them. From June 27 to July 13, fans across India can participate by identifying where they hear the 'Stinggg' sound. A few lucky winners will be selected for an adrenaline-fueled F1 Grand Prix experience. Prizes* will be awarded by the end of August 2025. *T&Cs apply. For more details on how to participate, fans can visit the official @sting_india Instagram page. So, turn up the volume, follow the buzz, and let the 'Stinggg' lead you to the ultimate F1 experience. Because this season, if fans can hear it – they just might live it. About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
India Today
29-05-2025
- Entertainment
- India Today
The Sound of Speed: Sting Energy® by PepsiCo Hits the Track with Formula 1®
In the ever-intensifying world of Formula 1, where seconds matter and every rev is a heartbeat, there's a new kind of electricity on the track—and this time, it comes with a sound. Enter Sting Energy, PepsiCo's bold, adrenaline-fueled energy drink, now the Official Energy Drink Partner of Formula spark? A global sound-driven moment that didn't just catch fans off guard—it sent a shockwave through the internet. It all started on May 23, 2025, when world-renowned DJ and producer Armin van Buuren shared a video that went viral overnight. While isolating the audio of an F1 engine in his studio, Armin discovered something unusual—one frequency that sounded eerily like 'Stinggg.' What many dismissed as coincidence quickly turned into a cultural moment. View this post on Instagram A post shared by Sting Energy Global (@sting_global)As fans began replaying old race clips and dissecting engine audio, the moment caught the attention of legends and pop culture icons alike. Among the ones to jump in was Bollywood powerhouse Ranveer Singh, whose video set timelines ablaze. He reacts to Armin's discovery, 'Armin, dude – I have been watching Formula 1 since the days of Nigel Mansell and Damon HillI think the experience of watching Formula 1 is now never going to be the same for me! I can't unhear it!' View this post on Instagram A post shared by Ranveer Singh (@ranveersingh)Ranveer later added, 'F1 is pure adrenaline—raw, untamed, and absolutely electric! The speed, the sound, the sheer thrill—it's a sensorial experience. When I saw Armin's video and heard those engines screaming 'Stinggg,' I took a moment to believe what I was listening to. That's the thing about Sting Energy—it's always been ahead of trends and re-energising. Just like F1, it's all about energy, speed and pushing the limits.'Jenson Button, 2009 F1 World Champion also chimed in, 'I've spent my entire life around Formula 1 – from the garage to the podium, and everywhere in between – and I thought I'd experienced every nuance the sport had to offer. But, when Armin played that engine clip and pointed out what he heard, I was genuinely surprised. I played it back and... There it was. 'Sting.' Clear as day.' View this post on Instagram A post shared by Jenson Button (@jensonbutton)As this sound-led movement took shape, it wasn't long before Sting Energy's role became official. The speculation and fan theories were confirmed: Sting Energy had entered the F1 arena—not quietly, but as a jolt of audio-visual on the roar, Vandita Pandey, VP Marketing at PepsiCo, International Beverages, Energy, said, 'Sometimes the most powerful brand moments aren't manufactured – they're discovered. This wasn't just about launching a campaign; it was about listening to culture and amplifying what fans already felt. This partnership is more than regular sponsorship, it's sonic alignment. Sting Energy didn't just join Formula 1, it revealed it had always been there, embedded in the thrill, hidden in the sound; and now, the world knows. The brand officially takes its place on track with a future of vigorous fan experiences ahead.'Jonny Haworth, Director of Commercial Partnerships, Formula 1, said, 'Formula 1 has always been about more than just speed - it's about emotion, energy, and the sensory experience that comes with every race. This partnership with Sting Energy taps into that energy in a fresh, creative way. It's a celebration of the power of sound, and how culture and sport continue to collide in exciting new ways.'From Kush Maini, 2025 F2 Monaco Grand Prix winner, to Supercar Blondie, and Karun Chandhok, the wave of support cemented the moment. The crossover of music, motorsport, and pop culture is now complete—and Sting Energy is at the center of across India and the globe are now tuning into more than just the race. They're listening for that moment—when the engines scream, and somewhere in between, you hear it too: 'Stinggg.'Disclaimer: India Today holds no responsibility for the content written on the website as a basis for making any business, legal, or any other decision. Any reliance placed on such material is at your own risk. advertisement
Hindustan Times
28-05-2025
- Automotive
- Hindustan Times
The sound of speed: Sting energy, a PepsiCo energy drink, hits the track with Formula 1
Sting Energy®, a PepsiCo electrifying energy drink, has officially entered the fast-paced world of Formula 1® as its Official Energy Drink Partner. This official partnership, sparked by authentic fan curiosity even before the official reveal, began as a viral sound-driven moment and has since grown into a dynamic collaboration, racing from the track to screens worldwide. A post shared by Sting Energy Global (@sting_global) In a sport like Formula 1, where fans obsess over every detail, Sting Energy tapped into the most iconic and visceral element of the experience: sound. On May 23, 2025, world-renowned DJ and producer Armin van Buuren posted a video unveiling a surprising discovery – the sound of 'Stinggg' echoing through the roar of an F1 engine. While isolating audio layers from a race recording, Armin noticed an uncanny resemblance between the engine's pitch and the sonic builds in his music. The post piqued global curiosity, as fans, creators, and even F1 icons joined the conversation. And with that, Sting Energy surfaced. Not as a familiar face in Formula 1, but as a bold new force ready to make its mark. Joining the wave of excitement were 2025 F2 Monaco Grand Prix winner Kush Maini, Formula 1 legend Jenson Button, global auto enthusiast Alex Hirschi (SuperCar Blondie) and Indian F1 racer and motorsport enthusiast Karun Chandhok, who amplified the moment with energized reactions – captivated by the sonic connection between Sting Energy and the roar of Formula 1. Their involvement added credibility to what many had dismissed as coincidence, showing it was something much more deliberate. Without any official announcement or clear branding, people started to wonder quietly: could Sting Energy have been part of Formula 1 all along? The frenzy reached its peak at the Monaco Grand Prix, where F1 fans and influencers from around the world were seen recording the races, reacting in real-time as Sting Energy's now unmistakable sonic signature revealed itself within the raw, high-octane roar of the track. Making the discovery, world-renowned DJ and record producer, Armin van Buuren said, "As a longtime F1 fan, I was revisiting some engine sounds in the studio when one frequency stood out, it almost sounded like 'Sting.' At first, I thought it was a coincidence, but the more I listened, the more melodic it became. It's a great reminder that inspiration can come from the most unexpected places – even a car racing down the track." Jenson Button, 2009 F1 World Champion driver, added, 'I've spent my entire life around Formula 1 – from the garage to the podium, and everywhere in between – and I thought I'd experienced every nuance the sport had to offer. But, when Armin played that engine clip and pointed out what he heard, I was genuinely surprised. I played it back and... There it was. 'Sting.' Clear as day. It's strange, but also kind of brilliant – how something so familiar can hide in plain sight for so long. Once you hear it, you can't ignore it.' Commenting on the roar, Vandita Pandey, VP Marketing at PepsiCo, International Beverages, Energy, said, 'Sometimes the most powerful brand moments aren't manufactured – they're discovered. This wasn't just about launching a campaign; it was about listening to culture and amplifying what fans already felt. This partnership is more than regular sponsorship, it's sonic alignment. Sting Energy didn't just join Formula 1, it revealed it had always been there, embedded in the thrill, hidden in the sound; and now, the world knows. The brand officially takes its place on track with a future of vigorous fan experiences ahead.' Jonny Haworth, Director of Commercial Partnerships, Formula 1, said, 'Formula 1 has always been about more than just speed - it's about emotion, energy, and the sensory experience that comes with every race. This partnership with Sting Energy taps into that energy in a fresh, creative way. It's a celebration of the power of sound, and how culture and sport continue to collide in exciting new ways.' With this partnership, Sting Energy will now supercharge fan experiences across 21 races– through immersive brand experiences, co-branded products, on-pack promotions, and digital storytelling. Breaking away from the traditional sponsorship route, Sting Energy approached this collaboration in a way only it can – by tapping into the power of sound. In a sport where audio is emotion, physics, and adrenaline all at once, Sting Energy transformed a shared sensory experience into an unmissable brand moment. As part of the partnership, Sting Energy will now supercharge fan experiences across 21 races - through immersive brand activations, co-branded products, on-pack promotions, and digital storytelling. PepsiCo, today, announced the groundbreaking multi-year global partnership with Sting Energy as the Official Energy Drink of Formula 1.
Hindustan Times
26-05-2025
- Entertainment
- Hindustan Times
Is there a secret sound in F1 engines? The internet can't keep calm!
The internet's latest obsession has just made a full-throttle entrance! On Friday (May 23rd), world-renowned DJ Armin van Buuren shared a video on Instagram that has everyone's ears—and imaginations—in overdrive. In the clip, he's seen listening intently to the roar of an F1 engine when he catches something unexpected: a sharp, almost-too-perfect sound buried within the rev. Armin claims it goes 'Stiiiiiiing!' Yep, you read that right. Amid the high-octane growl, there's a mysterious screech that sounds suspiciously like it's saying 'Stiiiiiiing.' What started as a casual discovery has now exploded into a viral sensation, turning an ordinary Friday into a multitude of reactions. Jenson button, blondie This isn't just any internet moment — it's quickly turning into a buzzing trend across social media. Content creators and influencers are diving headfirst into the audio mystery. Our feeds are buzzing with videos of people cupping their ears, maxing out the volume, and squinting into the abyss of engine noise, trying to catch the elusive 'Stiiiiiiing.' Global F1 icons like former champion Jenson Button, enthusiasts such as SuperCar Blondie and Karun Chandhok, along with popular Indian content creators like Yuvraj Dua and Jatin Sapru, have joined the global frenzy—each sharing their own hilarious and curious reactions. Captions like 'I can't unhear 'Stinggg' now' and 'F1 engines sound like Stinggg' are popping up everywhere. While some fans swear they hear it loud and clear, others insist it's a total stretch. The comment sections? A chaotic mix of 'This sound has me spiralling' and 'I love the STINGGG!' A post shared by Jenson Button (@jensonbutton) Meanwhile, Sejal Kumar was spotted at the Monaco Grand Prix, recording the engine revs in an attempt to capture the now-famous 'Stiiiiiiing' — proving that the buzz isn't just online, it's made its way to the track too. A post shared by Sejal (@sejalkumar1195) So, what's the deal? Is it real? Is it just a huge phantom audio for our ears? Or has it existed for decades and no one truly noticed? A truly high-speed case of viral wizardry? Whatever it is, everyone's talking about it and constantly hearing it. And if this is some clever plan to get us all listening, then hats off! The world is listening in. What about you? Do you hear it too?
