Latest news with #StoutPorter
BusinessToday
4 days ago
- Entertainment
- BusinessToday
Connor's Turns Up the Volume on Culture with Record-Breaking Festival
Connor's Stout Porter has made its mark once again, this time as the proud sponsor and inspiration behind Malaysia's longest techno festival. The event, branded Connor's Collective, set a Malaysia Book of Records title for the 'Longest Non-Stop Techno Music Event' with a continuous 13-hour celebration from 11am to midnight at Heritage Valley KL. This high-energy gathering drew more than 3,700 festivalgoers to experience an immersive world where music, creativity, and community came together under the banner of doing things differently. Olga Pulyaeva, Marketing Director at Carlsberg Malaysia, highlighted the festival's role in celebrating trailblazers and non-conformists who resonate with the Connor's brand ethos. She emphasised that Connor's is more than just a stout; it is a community that embraces fearless self-expression and the spirit of being 'Made to Be Different.' After earning a world record last year, Connor's has kept this momentum alive by not only showcasing quality stout but also fostering a space where creativity and daring meet. The music was relentless. With over 20 acts, the techno line-up built momentum throughout the day, culminating in a high-energy set from Brazilian electronic artist Liu. Beats, Brews and Bold Experiences Beyond the beats, festivalgoers explored immersive installations and community-driven experiences that brought Connor's Made to Be Different ethos to life. The Skate Park Stage added a layer of local grit, while the Mixology Bar served up Connor's infused cocktails that kept the crowd refreshed. One of the festival's standout attractions was The Great Blend of Four Malts, a cinematic walkthrough that told the story behind Connor's signature stout. The journey ended at the Connor's Bar, where guests joined in the Shake & Sip ritual — a fun twist on tradition that encouraged participants to shake their cans before pouring for a smoother, creamier experience. Immersive Moments That Celebrate Creative Expression Around the venue, attendees engaged with a host of creative activities, including personalised jagua tattoos by TATTmeNOT, upcycling workshops with Xue, and live graffiti by local artist Yang. The festival also debuted the Connor's x Doubleback streetwear collaboration and teased the upcoming From Zero to CEO videocast series with an exclusive interview featuring Bryan Chin of SneakerLAH, hosted by Peter Yong of MrMoneyTV. The festival capped off a broader campaign aimed at encouraging self-expression through fashion and lifestyle. At the centre of this was the launch of the Connor's x Doubleback Duffleback Backpack — a streetwear hybrid valued at RM900. With over 1,500 bags up for grabs through purchases across various retail and F&B platforms, the campaign puts creative ownership directly into fans' hands. Connor's isn't stopping there. Its Shake & Sip experience is set to roll out to more than 120 locations across Malaysia, while new vending machines offer instant access to exclusive merchandise with every purchase. The brand is extending its bold, flavour-forward vision beyond events and into everyday life. Related
Rakyat Post
16-07-2025
- Entertainment
- Rakyat Post
Connor's Just Threw The Wildest 13-Hour Rave In KL
Subscribe to our FREE Forget the typical product launches with boring speeches and ribbon-cutting ceremonies. Connor's Stout Porter just rewrote the rulebook by throwing a 13-hour non-stop techno rave that landed them straight into the Malaysia Book of Records for the Longest Non-Stop Techno Music Event. On Saturday (12 July), Connor's Collective 2025 at Heritage Valley KL wasn't just another corporate event – it was a full-blown musical endurance test. From 11 AM sharp until the stroke of midnight, DJs kept the beats pumping without a single break, officially claiming the title for Malaysia's longest non-stop techno music event. The lineup featured an impressive roster of local and international talent, including Curzon, Mr Yang, AnnTo, Sutty, Gasing, Bebehatesyou, Shelhiel, Smooth Brain Girly, Suhsi, Sherrine, Vanns Ngo, Crinkle Cut, Odelia Tirza, Resort, Arvind Raj, Exclusive Pete, Karo, Novern, DJ Reeve, and Clef. Why Go This Hard for a Beer Launch? The marathon rave wasn't just for show – it perfectly captured Connor's new rebellious 'Made to Be Different' brand identity. The beer company is ditching its old 'Taste the Good Times' messaging for something grittier, targeting young Malaysians who are tired of conforming to expectations. 'We believe every get-together, no matter how big or small, deserves to be memorable,' explained Carlsberg Malaysia's Marketing Director, Olga Pulyaeva. Connor's x YOU: Makers of Good Times is more than just a campaign; it is an invitation for stout lovers to embrace the moment and create unforgettable memories and experiences. And we loved seeing how Malaysian fans made their good times with Connor's. Record-Breaking Vibes The event showcased underground DJs, indie bands, and young entrepreneurs – precisely the kind of rule-breakers Connor's wants to celebrate. Guests didn't just witness history being made; they danced through every single hour of it. Halfway, people were either completely exhausted or completely energised – there was no in-between. But somehow, everyone stayed until midnight to see them officially break the record. Beyond the non-stop beats, attendees honed their mixology skills at an exclusive cocktail workshop led by mixologist Angel Ji, unleashed their creativity through spray can art and graffiti photography sessions led by local street artist Yang, and expressed their bold style with henna tattoos and upcycling stations that transformed old items into cool pieces. More Than Just a Stunt The record-breaking event marks the beginning of Connor's broader campaign to connect with young adults who feel pressured to follow conventional paths. The brand has partnered with streetwear label Doubleback to create limited-edition convertible backpacks, priced at RM900 each, with 1,500 units available nationwide – a total prize pool of RM1.3 million. Connor's isn't stopping at record-breaking raves. The brand is rolling out its signature Whether you're into techno or not, Connor's just proved they're serious about their 'Made to Be Different' promise. In a market full of safe, predictable beer campaigns, throwing a record-breaking rave is definitely one way to stand out. Connor's Stout is available at bars, restaurants, supermarkets, and online platforms. But after this stunt, something tells us their next marketing move won't be your typical TV commercial either. Still hearing those beats? That's just the sound of marketing history being made. *For 21+ non-Muslims only. If you drink, don't drive. #CelebrateResponsibly Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
Scottish Sun
21-05-2025
- Business
- Scottish Sun
UK's only Guinness attraction to open in time for Christmas party season
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) LONDON'S Guinness microbrewery is a step closer to opening, as a launch date is announced. The new Guinness venue will be located in Covent Garden, next to the iconic Stanford's bookshop. Sign up for Scottish Sun newsletter Sign up 3 The venue was first announced in 2022 Credit: DIAGEO/GUINNESS 3 It will be located close to Covent Garden Credit: DIAGEO/Guinness The venue is now expected to open in the run up to Christmas this year. The brewery was originally announced back in 2022 - however, since then it Guinness has spiked in demand, with some pubs in the capital having to hand out ration cards for the drink. Officially called The Open Gate Brewery, the build for the venue has cost £73million. It is located on a historic site that first produced beer over 300 years ago. In total, the venue spans 50,000-square-foot, across five buildings and will feature events spaces, a rooftop with panoramic views, a merch shop and a microbrewery serving up 14 limited edition brews. There will also be no and low alcohol options. Guinness itself however, will not be brewed on site as all the Guinness produced for Europe is brewed in Dublin. The venue will also boast three different food spots including a food truck, brasserie and grill and a seafood restaurant on the rooftop. Guinness hopes that the free-to-enter destination will attract half a million visitors in its first year. The destination will be open from 9:30am to 11:30pm each day, with paid tours available in the early evenings. Why Guinness tastes better in Ireland This will be the fourth site for the drink brand, with other locations in Dublin, Baltimore and Chicago. According to The Standard, the venue will also become the southern UK hub of Diageo's Learning for Life Bartending and Hospitality programme. The programme aims for over 100 London based students to graduate from the 'Guinness at Old Brewer's Yard' programme annually. Brewing originally took place at the site from 1722 to 1905. Beers originally produced at the brewery included the aged brown beers, which became knowns as 'Stout Porter' before the name was eventually shortened to 'stout'. Last year, another popular drink brand - Heineken - announced it would reopen 62 popular British pubs with £39million investment injection. Plus, the UK's highest pub with insane countryside views set to open new beer garden.
The Irish Sun
21-05-2025
- Business
- The Irish Sun
UK's only Guinness attraction to open in time for Christmas party season
LONDON'S Guinness microbrewery is a step closer to opening, as a launch date is announced. The new Guinness venue will be located in Covent Garden, next to the iconic Stanford's bookshop. Advertisement 3 The venue was first announced in 2022 Credit: DIAGEO/GUINNESS 3 It will be located close to Covent Garden Credit: DIAGEO/Guinness The venue is now expected to open in the run up to Christmas this year. The brewery was originally announced back in 2022 - however, since then it Guinness has spiked in demand, with some pubs in the capital having to hand out ration cards for the drink. Officially called The Open Gate Brewery, the build for the It is located on a historic site that first produced beer over 300 years ago. Advertisement Read more on breweries In total, the venue spans 50,000-square-foot, across five buildings and will feature events spaces, a There will also be no and low alcohol options. Guinness itself however, will not be brewed on site as all the Guinness produced for Europe is brewed in Dublin. The venue will also boast three different food spots including a food truck, brasserie and grill and a seafood restaurant on the rooftop. Advertisement Most read in News Travel Guinness hopes that the free-to-enter destination will attract half a million visitors in its first year. The destination will be open from 9:30am to 11:30pm each day, with paid tours available in the early evenings. Why Guinness tastes better in Ireland This will be the fourth site for the drink brand, with other locations in Dublin, Baltimore and Chicago. According to Advertisement The programme aims for over 100 London based students to graduate from the 'Guinness at Old Brewer's Yard' programme annually. Brewing originally took place at the site from 1722 to 1905. Beers originally produced at the brewery included the aged brown beers, which became knowns as 'Stout Porter' before the name was eventually shortened to 'stout'. Last year, another popular drink brand - Heineken - announced it would reopen 62 popular British pubs with £39million investment injection. Advertisement Plus, the 3 Tours will be available, as well as 14 limited edition brews Credit: Not known, clear with picture desk
Yahoo
19-05-2025
- Business
- Yahoo
Guinness hopes to attract half a million visitors a year to new Covent Garden brewery
Brewing is set to return to Covent Garden after more than a century with the opening of a huge beer making, restaurant, shopping, and cultural hub before the end of the year. Diageo, the drinks giant that owns Guinness, is spending £73 million on the project at Old Brewer's Yard near Neal Street in the heart of the West End. It was first announced in January 2022 with a planned launch in Autumn 2023. But the scheme was hit by delays including the collapse of the lead contractor and Diageo now hope for an opening date in the run up to Christmas. The Open Gate Brewery will be the fourth site of its kind in the world - after Dublin, Baltimore and Chicago - and become the Guinness brand's new home in London. It is hoped the free-to-enter destination over five buildings and a covered courtyard will attract half a million visitors in its first year. The new 54,000 sq ft venue between Long Acre and Shaftesbury Avenue will create up to 250 jobs and provide an space with a capacity for up to 350 people. The microbrewery will produce a range of up to 14 limited edition craft beers at any time, including a low alcohol option, under the direction of head brewer Hollie Stephenson. However, Guinness will not be brewed on site, although it will be possible to buy a pint of the 'black stuff' at its bars. All Guinness for the European market is brewed in Dublin. It is estimated that at least one in every ten pints pulled in London is now a Guinness and before Christmas, pubs were hit by a shortage of the stout as the company struggled to keep up with an unprecedented spike in demand . The brewery building will be open from 9.30am to 11.30pm during the week with paid for tours available in the early evening. As well as the brewery there will be two restaurants, including a brasserie and grill on the ground and first floor and a seafood outlet on the roof-top. There will also be a food truck in the courtyard. A shop will sell limited edition Guinness branded merchandise. The venue will also become the southern UK hub of Diageo's Learning for Life Bartending and Hospitality programme, with an ambition for over 100 London based students to graduate from the 'Guinness at Old Brewer's Yard' programme annually. Open Gate Brewery will occupy the five buildings around a covered courtyard on a site owned by the Mercers livery company. Brewing is recorded taking place there from 1722 until 1905 when Watney Combe Reid closed their Covent Garden premises to focus on production at its Mortlake Brewery. Beers originally produced at the brewery included the aged brown beers that was popular with the porters of Covent Garden, Smithfield and Billingsgate and became knowns as 'Stout Porter', before the name was shortened to just 'stout'.
