7 days ago
- Entertainment
- Indianapolis Star
Chips Ahoy launching 'Stranger Things' cookie. How to get them before launch in stores
Chips Ahoy is getting in on the frenzy around the final season of 'Stranger Things' with a special flavor and a game with prizes.
The company announced a limited-edition soft cookie flavor and special packaging tied to the Netflix series.
The Chips Ahoy x 'Stranger Things' cookie features a chocolatey base, fudge chips and a red strawberry-flavored filling. It's the brand's first ever fruit-flavored filling.
The filling peeks through the cookie to represent the Rifts, also known as the entrance to the Upside Down.
The sleeve has show-inspired designs and has a glow-in-the-dark feature. The brand also is changing the packaging on its Original Chips Ahoy to a 1980s design to celebrate 'Strange Things.'
The cookies will be in stores starting Aug. 11, and pricing will start at $5.79.
The brand launched a cookie presale on July 21 for early access.
Those who purchase via pre-sale will have cookies delivered before the product hits store shelves.
Registration to pre-order the Chips Ahoy x "Stranger Things" cookies is open at and is limited to the first 1,500 people.
An augmented reality game will be available starting August 11 through an on-pack QR code or by visiting Players are transported into the Upside Down where they must find hidden Chips Ahoy cookies throughout different levels of the game to increase a 'happy meter' that unlocks the chance to win exclusive prizes, including a 'Stranger Things' guitar inspired by the Upside Down guitar that character Eddie Munson plays in season four.
Stranger Things 5 will debut in three volumes this fall.
Each volume will be released at 8 p.m. Eastern.
Stranger Things: Return to Hawkins, Indiana, this fall
