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Yahoo
07-04-2025
- Business
- Yahoo
ASUS "Design You Can Feel" Exhibition Opens at Milan Design Week 2025
MILAN, April 7, 2025 /CNW/ -- ASUS today announced the opening of its all-new "Design You Can Feel" exhibition at Milan Design Week 2025. The show explores the themes of materiality, craftsmanship, and artificial intelligence (AI) to explain the design thinking behind ASUS. Hosted at Galleria Meravigli, the exhibition runs from April 8–13 and is open daily from 10:00AM to 6:00PM. An interactive sensory experience: "Willful Wonder", a bespoke installation by Studio INI A highlight of the exhibition is Studio INI's bespoke installation titled "Willful Wonder," designed by Nassia Inglessis. This interactive piece features wing-like panels composed of an aluminum honeycomb infused with ASUS's proprietary material, Ceraluminum™. The panels respond dynamically to visitor presence, mimicking nature's sensitivity and mirroring Zenbook's slim silhouette. Touching the wings feeds data into an AI model, creating visualizations of human interactions. "Willful Wonder" symbolizes the union of humans and technology, embodying ASUS's commitment to AI, innovative design, and nature-inspired materials in crafting high-performing, lightweight, and beautiful devices. ASUS Design Thinking: The Inside Story The exhibition will showcase the latest ASUS products and the design stories behind them through playful interactive exhibits. It will encourage users to feel the lightness, duality, slimness, and sleekness of the ASUS Zenbook, the fragrance of the Adol, the outdoor functionality of ProArt, and the unique style of ROG. The exhibit delves into the heart of brand's design philosophy and allows visitors to experience the company's latest innovations firsthand. ASUS embraces a human-centered approach that prioritizes user needs and experiences. The designs are not only aesthetically pleasing but also intuitive, practical, and meaningful. ASUS Zenbook Ceraluminum™ Signature Edition ASUS is set to unveil a remarkable limited-edition series celebrating the iconic Zenbook line and its groundbreaking Ceraluminum™ material. This patented technology, created by ceramizing aluminum, boasts a fracture toughness three times higher than anodized aluminum while remaining remarkably lightweight, forms the chassis of the Zenbook S14, S16, and A14, showcasing innovation and engineering excellence. Each signature edition device is more than just a color variation—it is a testament to the commitment ASUS has to sustainability and innovative design. The release date for the Signature Edition collection is to be announced. Learn more about ASUS Ceraluminum™ by watching The making of Ceraluminum™ videos and visiting the ASUS Zenbook website. Design You Can Feel Galleria MeravigliVia Gaetano Negri 6, 20123 Milano, ItalyApril 8 to 13, 202510:00AM to 6:00PM daily Media Contact:Joy YuJoy1_Yu@ View original content to download multimedia: SOURCE ASUSTek Computer INC. View original content to download multimedia: Sign in to access your portfolio
Yahoo
20-03-2025
- Business
- Yahoo
ASUS to Unveil First-Ever Zenbook Ceraluminum Signature Edition at Milan Design Week 2025
ASUS plans to unveil four nature-inspired Signature Edition Zenbook S models at Milan Design Week 2025, featuring Ceraluminum™, craftsmanship, and AI-driven innovationTORONTO, March 20, 2025 (GLOBE NEWSWIRE) -- ASUS today announced plans to unveil four Signature Edition Zenbook S models globally at the 'Design You Can Feel' exhibition during Milan Design Week 2025. This exclusive release transforms the Zenbook S into a narrative of nature's splendor through four Ceraluminum™-crafted, nature-inspired finishes, each a tribute to Earth's dynamic landscapes. At the same time, it reinforces the Zenbook S legacy of combining high-performance technology with refined, functional aesthetics. Ceraluminum™- Inspired by Nature, Engineered for a Sustainable Future At the core of this collection is ASUS' patented Ceraluminum™ technology—a revolutionary material that redefines durability and sustainability. Used in both the Zenbook S series and Zenbook A14, Ceraluminum™ combines the lightness of aluminum with the resilience of ceramic. The process involves ceramizing aluminum, resulting in a lighter material with fracture toughness three times higher than anodized aluminum. By eliminating conventional chemical processes, Ceraluminum™ is 100% environmentally responsible. This breakthrough delivers an exceptional aesthetic that celebrates nature's diversity and underscores ASUS' commitment to eco-friendly innovation. The Make of Ceraluminum™ | ASUS Zenbook Zenbook S- Where Art Meets Advanced Engineering The Signature Edition series is rooted in the heritage of the iconic Zenbook S line, combining high-performance technology with refined, functional design. Built with the robust internals of the Zenbook S Copilot+ PC, it features state-of-the-art CNC milling, an ultra-slim chassis, a dedicated Windows Copilot key, and an immersive ASUS Lumina OLED display. Powered by the latest AI-enabled Intel® Core™ Ultra processor, it ensures swift performance, reliable multitasking, and enhanced efficiency—all in an ultra-quiet, cool operating environment. Ceraluminum™ Signature Edition elevates the legacy of the Zenbook S by transforming premium technology into a sensory-rich experience resonating with untapped nature's wonder. ASUS Zenbook Design Why and How An Immersive Journey into Design and Innovation The 'Design You Can Feel' exhibition in Milan invites visitors to embark on an immersive journey where technology, craftsmanship, and nature converge. Alongside interactive installations by Studio INI, attendees can experience firsthand the tactile beauty of Ceraluminum™ and the refined elegance of the Signature Edition Zenbook S. This dynamic showcase reinforces ASUS' commitment to crafting products that resonate emotionally, perform flawlessly, and set new standards for sustainable innovation. Design You Can Feel Galleria Meravigli Via Gaetano Negri 6, 20123 Milano, Italy April 8 to 13, 2025 10:00AM to 6:00PM daily For more information about the exhibition in Milan Design Week 2025: ASUS Zenbook series "Design You Can Feel" NOTES TO EDITORS More on ASUS at the Milan Design Week: ASUS Zenbook: ASUS ProArt: ASUS Vivobook: ASUS LinkedIn: ASUS Pressroom: ASUS Canada Facebook: ASUS Canada Instagram: ASUS Canada YouTube: ASUS Global X (Twitter): About ASUS ASUS is a global technology leader that provides the world's most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today's technologies. Consistently ranked as one of Fortune's World's Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us. A photo accompanying this announcement is available at CONTACT: PRESS CONTACTS Media Relations Redoine Taoussi ASUS Canada Redoine Taoussi ASUS Canada Public Relations Manager Redoine_Taoussi@
Yahoo
06-03-2025
- Business
- Yahoo
ASUS Announces New 'Design You Can Feel' Exhibition for Milan Design Week
The exhibition will explore materiality, craftsmanship, and AI, the driving forces behind the ASUS design philosophy and latest innovations, including the latest Zenbook lineupTORONTO, March 06, 2025 (GLOBE NEWSWIRE) -- ASUS today announced that, following last year's success at the London Design Festival, it is bringing an all-new Design You Can Feel exhibition to Milan Design Week 2025. Taking place in a historic 1920s gallery in the heart of Milan, the exhibition will build on the success of last year's Design You Can Feel exhibition during the London Design Festival (LDF). Also titled Design You Can Feel, it will explore the themes of materiality, craftsmanship, and artificial intelligence (AI) to explain the design thinking behind ASUS products, including the latest ASUS Zenbook laptops. The exhibition will also feature an interactive installation by Studio INI. Exhibition to showcase design thinking behind ASUS products The installation will speak to the design thinking behind many ASUS products by combining sophisticated technology and engineering with material exploration and artistic expression. The exhibition will also showcase these products and the design stories behind them via playful interactive exhibits. A highlight of the event will be the ASUS Zenbook laptops – thin and light ultra-portable premium laptops that feature advanced AI tools and are clad in the proprietary ASUS material Ceraluminum™, which combines the lightness of metal with the resilience of ceramics. Zenbook's design approach is grounded in the ideas of Inspired, Immersive, Intuitive, Quiet, and Secure – qualities that are not only seen but felt. This holistic approach to design, which prioritizes both functionality and the user's emotional connection to the device, is at the heart of the Design You Can Feel exhibition. Additionally, the exhibition will showcase other ASUS models, including ProArt, Adol, Vivobook, and ROG ACRONYM laptops, with a hands-on area for visitors to experience them firsthand. ASUS Zenbook Ceraluminum™ Limited Edition: A Tribute to Nature The Milan exhibition will also debut four limited editions of the ASUS Zenbook laptop featuring special Ceraluminum chassis that draw from natural landscapes. The Ceraluminum Limited Edition collection is inspired by Earth's most breathtaking landscapes, each representing the raw power and beauty that shape our world. From laptops to sleeves and packaging, each finish is a reminder of the ASUS commitment—not just to design, but to a philosophy—to create tools that are as enduring as the landscapes that inspire them. Ceraluminum is a high-tech ceramic that is an industry-first innovation. ASUS invested four years into finetuning the precise colors, texture, and hardness. No pigment is added throughout the entire process, the distinct colors and porosity are precisely controlled by electric current, voltage, and mineral formula. As a result, it offers unmatched scratch resistance and longevity, with a unique look that pays homage to the natural world that inspired its creation. Additionally, Ceraluminum is a more sustainable material that is less hazardous to the environment, substituting the acids traditionally employed for aluminum anodization for a new higher voltage method that uses pure water. The process eliminates organic compounds, volatile organic compounds (VOCs), and heavy metals from the wastewater, resulting in 100% recyclable material. To learn more about Ceraluminum, please see here: Studio INI to create bespoke installation The themes of the exhibition will be encapsulated by a specially commissioned installation by Studio INI, an experimental design and research studio. The installation will combine design, technology, and engineering with artistic expression to create a kinetic, biomimetic sculpture that reacts to visitors' presence. Key to the experience is the stimulation of the senses. Visitors will be invited to touch the installation, encountering the tactility of the ASUS Ceraluminum material. Sensors will track these interactions, with the data used to create AI-generated representations of visitors' real-world behavior. Full details will be announced in the coming months. Design You Can Feel exhibition world tour The Milan exhibition is the third Design You Can Feel exhibition, following events in Shanghai and London that showcased material innovation, craftsmanship, and AI. The Milan exhibition will expand on the themes of the previous exhibition at the biggest and most influential design event in the world. The latest Design You Can Feel exhibition will run from April 8 - 13, 2025. It will be open to the public at Galleria Meravigli in Milan. For more information, please see NOTES TO EDITORS More on ASUS at the Milan Design Week: ASUS Zenbook: ASUS ProArt: ASUS Vivobook: ASUS LinkedIn: ASUS Pressroom: ASUS Canada Facebook: ASUS Canada Instagram: ASUS Canada YouTube: ASUS Global X (Twitter): About ASUS ASUS is a global technology leader that provides the world's most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today's technologies. Consistently ranked as one of Fortune's World's Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us. A photo accompanying this announcement is available at CONTACT: PRESS CONTACTS Media Relations ASUS Canada Redoine Taoussi ASUS Canada Public Relations Manager Redoine_Taoussi@ in to access your portfolio
