Latest news with #StyleCapital
Yahoo
4 days ago
- Business
- Yahoo
Re/Done Reunites with Alessandra Ambrosio for a Summer Campaign
Re/Done is getting back to its roots in a new Summer 2025 campaign featuring Alessandra Ambrosio. The campaign, shot by photographer Zoë Ghertner, shows Ambrosio styled in Re/Done's cult-favorite upcycled Levi's, Hanes essentials, and Re/Done Vintage. The campaign also debuts a lineup of fresh summer staples including breezy terry cloth separates and the relaxed Surf Pant—the brand's bestselling beach pant inspired by classic board shorts. More from Sourcing Journal Ksubi Debuts Its Most Exaggerated Women's Jeans Coach Partners with Bank & Vogue to Make Upcycled Denim Bags Levi's and Be@rbrick Drop Denim-Clad Collectibles The campaign captures the 'warmth and nostalgia of a lazy drive down the Pacific Coast Highway, salty swims, and the timelessness of good denim worn the right way,' said Phillip Prado, Re/Done newly appointed CEO. He added how Ghertner's lens 'brings emotional depth to every frame, balancing editorial sharpness with a deeply personal sensibility.' The campaign was a creative reunion for Ambrosio and the denim brand. In 2015, the Brazilian model posed for the first Re/Done Hanes campaign. 'Re/Done is about living in your clothes, feeling strong, feminine, and yourself,' Ambrosio stated. 'Returning to this campaign felt like coming home, especially in a place as special as Malibu.' Summer 2025 marks more than a campaign for Re/Done. In early June, the company announced Prado's appointment, following a renewed commitment from majority owner Style Capital, a Milan-based private equity firm. Under the former Gucci global chief merchandising officer's leadership, Re/Done aims to grow its direct-to-consumer business and expand into new categories and global markets. Susan Chokachi, Gucci's former chief brand officer, and president and CEO of Gucci Americas, joined as chair of the board, adding strategic vision and deep industry insight. Together with the brand founders Sean Barron and Jamie Mazur, the new leadership is guiding Re/Done into its next era of creativity and expansion. Since 2014, Re/Done has upcycled over 260,000 pairs of discarded jeans into new signature styles like the 90s Jean, the Ex Boyfriend and the Denim Trucker. 'This season is about reconnecting with our roots; California, denim, and the stripped-down authenticity that made Re/Done a cult brand from day one,' Prado said. 'With Alessandra and Zoë, we're not just looking back, we're honoring the brand legacy while pushing it into the future.' Solve the daily Crossword
Fashion Network
21-07-2025
- Business
- Fashion Network
Luisaviaroma closes Milan headquarters
Luisaviaroma is leaving Milan and moving individuals employed at its Milan headquarters to Florence. This was confirmed to by the luxury e-commerce company, which had opened its headquarters in the Lombard capital in 2024. The 500-square-meter space on Via Spadari will close its doors after just over a year of existence, while jobs will be safeguarded. Layoffs have been averted for the 22 employees present in the Lombard capital, for whom a transfer to Florence has been planned by the end of September. The opening in Milan had marked an important step in the Florentine luxury e-tailer's expansion plan, followed by its landing in New York with a mega-store of over 1,000 square meters. The positive growth phase driven by post-Covid online sales then slowed with the return to the physical channel, aggravated by the outbreak of the luxury crisis and now squeezed between wars and tariffs. "A change in consumption is taking place, prices have been too high and less is being created. For us, a location in Milan was too much, but we protected the workers by proposing an incentivised relocation," Luisaviaroma CEO Tommaso Maria Andorlini told the press. The company, which owns the e-commerce platform of the same name and the historic boutique in Florence, is 40% controlled by the private equity fund Style Capital and, since last January, has taken on a group structure with the acquisition of Holding It (Playground and FFW Srl), with a workforce of 200 employees and around 400 million in gross sales. Andorlini was positive about the business' 2024 performance. "It was better than 2023 with sales up and margins negative but improving."
Fashion Network
21-07-2025
- Business
- Fashion Network
Luisaviaroma closes Milan headquarters
Luisaviaroma is leaving Milan and moving individuals employed at its Milan headquarters to Florence. This was confirmed to by the luxury e-commerce company, which had opened its headquarters in the Lombard capital in 2024. The 500-square-meter space on Via Spadari will close its doors after just over a year of existence, while jobs will be safeguarded. Layoffs have been averted for the 22 employees present in the Lombard capital, for whom a transfer to Florence has been planned by the end of September. The opening in Milan had marked an important step in the Florentine luxury e-tailer's expansion plan, followed by its landing in New York with a mega-store of over 1,000 square meters. The positive growth phase driven by post-Covid online sales then slowed with the return to the physical channel, aggravated by the outbreak of the luxury crisis and now squeezed between wars and tariffs. "A change in consumption is taking place, prices have been too high and less is being created. For us, a location in Milan was too much, but we protected the workers by proposing an incentivised relocation," Luisaviaroma CEO Tommaso Maria Andorlini told the press. The company, which owns the e-commerce platform of the same name and the historic boutique in Florence, is 40% controlled by the private equity fund Style Capital and, since last January, has taken on a group structure with the acquisition of Holding It (Playground and FFW Srl), with a workforce of 200 employees and around 400 million in gross sales. Andorlini was positive about the business' 2024 performance. "It was better than 2023 with sales up and margins negative but improving."
Fashion Network
21-07-2025
- Business
- Fashion Network
Luisaviaroma closes Milan headquarters
Luisaviaroma is leaving Milan and moving individuals employed at its Milan headquarters to Florence. This was confirmed to by the luxury e-commerce company, which had opened its headquarters in the Lombard capital in 2024. The 500-square-meter space on Via Spadari will close its doors after just over a year of existence, while jobs will be safeguarded. Layoffs have been averted for the 22 employees present in the Lombard capital, for whom a transfer to Florence has been planned by the end of September. The opening in Milan had marked an important step in the Florentine luxury e-tailer's expansion plan, followed by its landing in New York with a mega-store of over 1,000 square meters. The positive growth phase driven by post-Covid online sales then slowed with the return to the physical channel, aggravated by the outbreak of the luxury crisis and now squeezed between wars and tariffs. "A change in consumption is taking place, prices have been too high and less is being created. For us, a location in Milan was too much, but we protected the workers by proposing an incentivised relocation," Luisaviaroma CEO Tommaso Maria Andorlini told the press. The company, which owns the e-commerce platform of the same name and the historic boutique in Florence, is 40% controlled by the private equity fund Style Capital and, since last January, has taken on a group structure with the acquisition of Holding It (Playground and FFW Srl), with a workforce of 200 employees and around 400 million in gross sales. Andorlini was positive about the business' 2024 performance. "It was better than 2023 with sales up and margins negative but improving."
Fashion Network
09-06-2025
- Business
- Fashion Network
Re/Done appoints Phillip Prado as new CEO
With the appointment of Prado, Re/Done is set to further evolve its product offering, enter new categories, and diversify its channel mix. While wholesale has been a key driver of growth to date, with distribution in over 350 stores across top-tier global retailers in over 30 countries, the brand is increasing its investment in direct-to-consumer. The brand now has two boutiques in California, another in the Hamptons, in Aspen, and two more stores in Seoul, South Korea. Two years ago, Barron and Mazur also opened their first boutique in Paris, on the chic Rue de Grenelle in the 7th arrondissement. Further initiatives are expected in the coming months with new markets such as New York, London and further expansion in Asia, and a renewed focus on optimizing the e-commerce business at Style Capital, the Milan-based private equity firm that first invested in Re/Done in 2018, has reaffirmed its commitment to the brand, becoming majority shareholder and signaling confidence in the company's long-term potential and international expansion plans. Susan Chokachi, longtime luxury executive and former Gucci chief brand officer and president and CEO of Gucci Americas, joins as chair of the board. 'Now is the right time to reinforce the structure of the company, financially and from a management standpoint, so we are pleased to appoint Phillip and to have Susan's experience to help guide the company into the next era,' said Roberta Benaglia, CEO of Style Capital. 'We have always believed in the vision of Re/Done and are committed to help fuel the brand's growth for the future.' 'Re/Done has always had a distinct position in the market—equal parts iconic brand, cultural movement, and creative platform,' said Chokachi. 'Re/Done has been an industry trailblazer on vintage and upcycling, building a great American brand on creative principles that matter to younger consumers. With Phillip at the helm and the continued support of Style Capital and the brand founders, we are poised to scale the best of the brand's core promise, while honoring its California roots and cultural authenticity.'
