Latest news with #SubaruCorporation
Auto Car
2 days ago
- Automotive
- Auto Car
How Subaru plans to go electric
Word association time: what comes to mind when you think of Subaru? Easy: a blue and yellow Impreza flying sideways down a rally stage, somewhere around – or possibly just beyond – the limit. Here's something that doesn't come to mind, though: electric vehicles. With the heavy cost of electrification and an influx of cut-price Chinese manufacturers, these are difficult times for even the largest car makers operating in Europe. And for the smaller ones struggling for every sale they can get, it's enough to make you wonder: why go to the trouble? Subaru Europe boss David Dello Stritto understands why you might ask that. 'You could think: 'Okay, we're selling around 30,000 cars a year in Europe and we're doing around 700,000 in the US, so why bother?'' says the Scot. 'That would be a fair question.' Yes, Subaru is far more successful in markets where its utilitarian 4x4s are more in vogue and electrification is less of a hot topic – and its one-time great rallying rival, Mitsubishi, drastically scaled back its efforts in Europe years ago. But with all the commitment of Colin McRae on the ragged edge, Dello Stritto says: 'I'll tell you what, Subaru Corporation has said repeatedly they have no intention of leaving Europe. They want to stay in Europe.' He notes that Subaru couldn't shift its European sales to the saturated American market – which already accounts for around 75% of the brand's volume – and it's struggling in China against domestic firms. But, most importantly, there's pride at Subaru about being a global company. So Subaru wants and needs to be present in Europe – but that creates a challenge. While large manufacturers can now hedge their bets and spread their resources between developing electric and combustion lines, smaller ones such as Subaru can't. It's partly why its early EV efforts, the Solterra and forthcoming Trailseeker, have been co-developed with Toyota.
Yahoo
4 days ago
- Automotive
- Yahoo
See the 2026 Subaru Uncharted from Every Angle
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The Advertiser
11-07-2025
- Automotive
- The Advertiser
2026 Subaru Uncharted teased as small electric SUV with video game name
Yes, 'uncharted' means something that's never been mapped, but is Subaru capitalising on the popularity of a certain video game franchise with its latest electric SUV? The 2026 Subaru Uncharted has been teased by the Japanese brand's North American arm as its "newest, all-electric compact crossover SUV". Per US definitions, that makes it a mid-size SUV… which is also what the Solterra is referred to there. Subaru of America has released a single teaser but it's hard to make out much beyond a sleek roofline, what appears to be a full-width light bar, 'Subaru' lettering across the tailgate, and the requisite plastic wheel-arch cladding. The vehicle will be revealed on July 17, 2025 at 7:30pm US Eastern Time, so July 18 for Australians. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. There appears to be a close resemblance to the recently revealed electric Toyota C-HR+ (pictured below), which could point to the Uncharted being yet another Toyota twin. The Trailseeker revealed in April has been twinned with the Toyota bZ4X Touring, differing predominantly in front- and rear-end styling, following the formula set by the Subaru Solterra and Toyota bZ4X. The C-HR+ is being offered in Europe with a choice of single-motor front-wheel drive or dual-motor all-wheel drive powertrains, and with either 57.7kWh or 77kWh batteries. Claimed range is between 455km and 600km depending on the variant, while the entry-level FWD C-HR+ will produce 123kW of power and the flagship dual-motor AWD variant will pump out 252kW of power – good for a claimed 5.2-second sprint to 100km/h. Despite sharing its name with the hybrid C-HR, the C-HR+ is a larger vehicle. At 4520mm long, 1870mm wide and 1595mm tall on a 2750mm wheelbase, it's 55mm shorter and 25mm wider than the outgoing Mazda CX-5, while still being 170mm shorter (if 10mm wider) than the Solterra. The C-HR+ hasn't officially been locked in for an Australian launch, but CarExpert understands it will eventually come here. Subaru has also confirmed it plans to offer more electric vehicles (EVs) in Australia, but has kept mum on what these could be. ABOVE: Subaru Trailseeker; facelifted Subaru Solterra "Globally, Subaru Corporation has made it clear their desire is to have eight EVs by 2028," said Subaru Australia general manager Scott Lawrence in May. "How each one of these and when each one of these fits into… we're working very close with Subaru Corporation. And we absolutely have a desire to build our EV offerings for Australian consumers." The company's Australiam arm has yet to confirm when it'll launch the Trailseeker here, as well as the facelifted Solterra also revealed in April. Subaru announced in 2023 it plans to offer four electric SUVs by 2026, with another four EVs due by 2028 ahead of EVs accounting for 50 per cent – or 600,000 units – of its global sales volume per year by 2030. A three-row electric SUV co-developed with Toyota had been expected to be among the next to be revealed. However, production of the Toyota and Subaru twins was delayed last year from 2025 to 2026. MORE: Everything Subaru Content originally sourced from: Yes, 'uncharted' means something that's never been mapped, but is Subaru capitalising on the popularity of a certain video game franchise with its latest electric SUV? The 2026 Subaru Uncharted has been teased by the Japanese brand's North American arm as its "newest, all-electric compact crossover SUV". Per US definitions, that makes it a mid-size SUV… which is also what the Solterra is referred to there. Subaru of America has released a single teaser but it's hard to make out much beyond a sleek roofline, what appears to be a full-width light bar, 'Subaru' lettering across the tailgate, and the requisite plastic wheel-arch cladding. The vehicle will be revealed on July 17, 2025 at 7:30pm US Eastern Time, so July 18 for Australians. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. There appears to be a close resemblance to the recently revealed electric Toyota C-HR+ (pictured below), which could point to the Uncharted being yet another Toyota twin. The Trailseeker revealed in April has been twinned with the Toyota bZ4X Touring, differing predominantly in front- and rear-end styling, following the formula set by the Subaru Solterra and Toyota bZ4X. The C-HR+ is being offered in Europe with a choice of single-motor front-wheel drive or dual-motor all-wheel drive powertrains, and with either 57.7kWh or 77kWh batteries. Claimed range is between 455km and 600km depending on the variant, while the entry-level FWD C-HR+ will produce 123kW of power and the flagship dual-motor AWD variant will pump out 252kW of power – good for a claimed 5.2-second sprint to 100km/h. Despite sharing its name with the hybrid C-HR, the C-HR+ is a larger vehicle. At 4520mm long, 1870mm wide and 1595mm tall on a 2750mm wheelbase, it's 55mm shorter and 25mm wider than the outgoing Mazda CX-5, while still being 170mm shorter (if 10mm wider) than the Solterra. The C-HR+ hasn't officially been locked in for an Australian launch, but CarExpert understands it will eventually come here. Subaru has also confirmed it plans to offer more electric vehicles (EVs) in Australia, but has kept mum on what these could be. ABOVE: Subaru Trailseeker; facelifted Subaru Solterra "Globally, Subaru Corporation has made it clear their desire is to have eight EVs by 2028," said Subaru Australia general manager Scott Lawrence in May. "How each one of these and when each one of these fits into… we're working very close with Subaru Corporation. And we absolutely have a desire to build our EV offerings for Australian consumers." The company's Australiam arm has yet to confirm when it'll launch the Trailseeker here, as well as the facelifted Solterra also revealed in April. Subaru announced in 2023 it plans to offer four electric SUVs by 2026, with another four EVs due by 2028 ahead of EVs accounting for 50 per cent – or 600,000 units – of its global sales volume per year by 2030. A three-row electric SUV co-developed with Toyota had been expected to be among the next to be revealed. However, production of the Toyota and Subaru twins was delayed last year from 2025 to 2026. MORE: Everything Subaru Content originally sourced from: Yes, 'uncharted' means something that's never been mapped, but is Subaru capitalising on the popularity of a certain video game franchise with its latest electric SUV? The 2026 Subaru Uncharted has been teased by the Japanese brand's North American arm as its "newest, all-electric compact crossover SUV". Per US definitions, that makes it a mid-size SUV… which is also what the Solterra is referred to there. Subaru of America has released a single teaser but it's hard to make out much beyond a sleek roofline, what appears to be a full-width light bar, 'Subaru' lettering across the tailgate, and the requisite plastic wheel-arch cladding. The vehicle will be revealed on July 17, 2025 at 7:30pm US Eastern Time, so July 18 for Australians. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. There appears to be a close resemblance to the recently revealed electric Toyota C-HR+ (pictured below), which could point to the Uncharted being yet another Toyota twin. The Trailseeker revealed in April has been twinned with the Toyota bZ4X Touring, differing predominantly in front- and rear-end styling, following the formula set by the Subaru Solterra and Toyota bZ4X. The C-HR+ is being offered in Europe with a choice of single-motor front-wheel drive or dual-motor all-wheel drive powertrains, and with either 57.7kWh or 77kWh batteries. Claimed range is between 455km and 600km depending on the variant, while the entry-level FWD C-HR+ will produce 123kW of power and the flagship dual-motor AWD variant will pump out 252kW of power – good for a claimed 5.2-second sprint to 100km/h. Despite sharing its name with the hybrid C-HR, the C-HR+ is a larger vehicle. At 4520mm long, 1870mm wide and 1595mm tall on a 2750mm wheelbase, it's 55mm shorter and 25mm wider than the outgoing Mazda CX-5, while still being 170mm shorter (if 10mm wider) than the Solterra. The C-HR+ hasn't officially been locked in for an Australian launch, but CarExpert understands it will eventually come here. Subaru has also confirmed it plans to offer more electric vehicles (EVs) in Australia, but has kept mum on what these could be. ABOVE: Subaru Trailseeker; facelifted Subaru Solterra "Globally, Subaru Corporation has made it clear their desire is to have eight EVs by 2028," said Subaru Australia general manager Scott Lawrence in May. "How each one of these and when each one of these fits into… we're working very close with Subaru Corporation. And we absolutely have a desire to build our EV offerings for Australian consumers." The company's Australiam arm has yet to confirm when it'll launch the Trailseeker here, as well as the facelifted Solterra also revealed in April. Subaru announced in 2023 it plans to offer four electric SUVs by 2026, with another four EVs due by 2028 ahead of EVs accounting for 50 per cent – or 600,000 units – of its global sales volume per year by 2030. A three-row electric SUV co-developed with Toyota had been expected to be among the next to be revealed. However, production of the Toyota and Subaru twins was delayed last year from 2025 to 2026. MORE: Everything Subaru Content originally sourced from: Yes, 'uncharted' means something that's never been mapped, but is Subaru capitalising on the popularity of a certain video game franchise with its latest electric SUV? The 2026 Subaru Uncharted has been teased by the Japanese brand's North American arm as its "newest, all-electric compact crossover SUV". Per US definitions, that makes it a mid-size SUV… which is also what the Solterra is referred to there. Subaru of America has released a single teaser but it's hard to make out much beyond a sleek roofline, what appears to be a full-width light bar, 'Subaru' lettering across the tailgate, and the requisite plastic wheel-arch cladding. The vehicle will be revealed on July 17, 2025 at 7:30pm US Eastern Time, so July 18 for Australians. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. There appears to be a close resemblance to the recently revealed electric Toyota C-HR+ (pictured below), which could point to the Uncharted being yet another Toyota twin. The Trailseeker revealed in April has been twinned with the Toyota bZ4X Touring, differing predominantly in front- and rear-end styling, following the formula set by the Subaru Solterra and Toyota bZ4X. The C-HR+ is being offered in Europe with a choice of single-motor front-wheel drive or dual-motor all-wheel drive powertrains, and with either 57.7kWh or 77kWh batteries. Claimed range is between 455km and 600km depending on the variant, while the entry-level FWD C-HR+ will produce 123kW of power and the flagship dual-motor AWD variant will pump out 252kW of power – good for a claimed 5.2-second sprint to 100km/h. Despite sharing its name with the hybrid C-HR, the C-HR+ is a larger vehicle. At 4520mm long, 1870mm wide and 1595mm tall on a 2750mm wheelbase, it's 55mm shorter and 25mm wider than the outgoing Mazda CX-5, while still being 170mm shorter (if 10mm wider) than the Solterra. The C-HR+ hasn't officially been locked in for an Australian launch, but CarExpert understands it will eventually come here. Subaru has also confirmed it plans to offer more electric vehicles (EVs) in Australia, but has kept mum on what these could be. ABOVE: Subaru Trailseeker; facelifted Subaru Solterra "Globally, Subaru Corporation has made it clear their desire is to have eight EVs by 2028," said Subaru Australia general manager Scott Lawrence in May. "How each one of these and when each one of these fits into… we're working very close with Subaru Corporation. And we absolutely have a desire to build our EV offerings for Australian consumers." The company's Australiam arm has yet to confirm when it'll launch the Trailseeker here, as well as the facelifted Solterra also revealed in April. Subaru announced in 2023 it plans to offer four electric SUVs by 2026, with another four EVs due by 2028 ahead of EVs accounting for 50 per cent – or 600,000 units – of its global sales volume per year by 2030. A three-row electric SUV co-developed with Toyota had been expected to be among the next to be revealed. However, production of the Toyota and Subaru twins was delayed last year from 2025 to 2026. MORE: Everything Subaru Content originally sourced from:
Canberra Times
11-07-2025
- Automotive
- Canberra Times
2026 Subaru Uncharted teased as small electric SUV with video game name
"How each one of these and when each one of these fits into… we're working very close with Subaru Corporation. And we absolutely have a desire to build our EV offerings for Australian consumers."
Fast Company
17-06-2025
- Automotive
- Fast Company
How Subaru became the brand face of America's rally racing program
Rally racing is a distinctly wild sport, with small cars barreling down dirt tracks in the woods, kicking up gravel as they skid around tight curves. Subaru is a distinctly practical brand, known for dependable all-wheel drive vehicles. So it might come as a surprise to some that Subaru, owned by 68-year-old Japanese transportation giant Subaru Corporation (market cap: $12.7 billion), has been placing bets on rally racing, a gritty but emerging corner of the motorsport world that it's been supporting for around thirty years. But there's a long-term strategy involved, and it's now paying off. Subaru's rally racing program offers a unique opportunity to build community around its brand and attract buyers in a key age segment: between 18 and 34 years old. Subaru's rally racing lead Over the past three decades, Subaru has invested millions to participate in the American Rally Association (the company declines to say how many). The ARA—a younger, feistier sibling of Europe's World Rally Championship, which Subaru has participated in since the 1970s—hosts more than 20 rallies per year, with the backing of the United States Auto Club. Since 2017, Subaru has been a main sponsor of the ARA national championship series. advertisement The final deadline for Fast Company's Next Big Things in Tech Awards is Friday, June 20, at 11:59 p.m. PT. Apply today.
