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The National
3 days ago
- General
- The National
Firing FED Chair divides White House
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The National
15-07-2025
- General
- The National
Trump ups pressure on Putin over war
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The National
03-07-2025
- General
- The National
Manus on markets: Sluggish US job growth and Trump's big beautiful bill
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The National
10-06-2025
- General
- The National
Mohammed bin Rashid honours winners of the fourth edition of the Mohammed Bin Rashid Al Maktoum Global Water Award
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Bloomberg
18-04-2025
- Entertainment
- Bloomberg
YouTube Looks to Creators (and Their Data) to Win in the AI Era
Bloomberg News reporter Mark Bergen charted YouTube's turbulent journey to become the sleeping giant of modern media in his book Like, Comment, Subscribe (Viking, 2022). Since then, a boom in artificial intelligence has presented the video giant with one of the biggest challenges and opportunities in its 20-year lifespan. In this Next Chapter, Bergen looks at what's ahead for YouTube in the era of AI. Amjad Hanif, a YouTube vice president, recently met with Egyptian influencer Farah Medhat, who has a huge following overseas. Medhat's second-largest audience on YouTube is in South Korea, where fans watch her Arabic videos with subtitles. Hanif believes his company's artificial intelligence will soon make Medhat a fluent Korean speaker onscreen, letting her reach even more viewers.
