Latest news with #Suitsupply
The Sun
16-07-2025
- Business
- The Sun
I tried a custom suit from a brand that uses the same Italian fabrics as top designers for 80% LESS
I'VE come to realise two truths about suits. Number one: a man will never look better than he does in a well-fitting suit. Number two: a man will rarely look more uncomfortable than he does in an ill-fitting suit. However, getting a perfect fit is much easier said than done, especially if you don't have off-the-rack dimensions. And, understandably, expertly-made tailor-made suits don't come cheap. With wedding season upon us, I decided to do a Suitsupply review: the brand makes made-to-measure suits from "just" £573, but is it cut from the right cloth? Shop custom suits at Suitsupply Pros: The business plan allows you to get the expertise of a tailor without the astronomical prices usually associated Gives you access to designer-level fabrics without their usual price tag You can do the whole thing online if you don't live near a store Great selection of ready-to-wear suits if you don't want to go down the made-to-measure route Cons: Getting the suits made in China and shipped to the UK doesn't seem like the most environmentally friendly choice I wonder if, long term, the company could aim to provide virtual consultations for people who can't make it into a store? It would be good to be able to order fabric swatches Rating: 9/10 How I tested Suitsupply 5 Shop custom suits at Suitsupply BUY HERE I won't lie — sometimes my job as Sun Shopping's reviews manager has some pretty sweet perks. For this Suitsupply review, I trotted over to the brand's London Vigo branch — right off Savile Row — had an appointment with one of the brand's expert tailors and, two weeks later, trotted back to pick up my new made-to-measure suit. I also did a deep dive into its website to get a sense of how easy it is to order a made-to-measure suit without having to trek down to London, and compared it to similar services to see if it offers decent value for money. How much are Suitsupply suits? At the time of writing, made-to-measure suits start at £573, while ready-to-wear suits start at a smidge under £400. Both top out at just over £1200. Who's it best for? The made-to-measure route I went down is great if you don't have, let's say... "traditional" dimensions. More generally, it's great if you want a high-quality yet fashion-forward suit that doesn't cost an arm and a leg. What we loved: The way that Suitsupply operates its business is clever: premium Italian fabrics and the expertise of British tailors are formed into suits in China, to keep the cost of the suit low. They're then sent back to the UK to be adjusted by expert British tailors. What we didn't: While the business model is clever, and Suitsupply consistently ranks excellently when it comes to working conditions in its factories, transporting every custom suit from China doesn't feel like the most sustainable choice. It'd also be nice to be able to order fabric swatches if you're shopping online. Does Suitsupply have sales? No, Suitsupply doesn't run sales, so now is as good a time to shop as any! Suitsupply review: The Nitty Gritty First impressions 5 Shop custom suits at Suitsupply It's immediately clear when you go to Suitsupply's website that this is a modern suitmaking outfit (pardon the pun). Despite its flagship store being just off Savile Row, there's nothing stuffy or tradition-bound about its suits. While there's a plentiful choice when it comes to sensible black, navy and grey suits, you'll also find some more outré ready-to-wear options, like a mint green double-breasted number, or a suit in this year's most on-trend colour, butter yellow. However, to test the brand's personalisation options, I headed to the Custom Made section of the website, where you can get anything from a full suit to a wool overcoat or single shirt made to order. If you go for a suit, you'll be greeted by an interface that allows you to pick from one of almost 400 fabrics, mostly from Italy, ranging from £571 to just over £1,200 (that's for the whole suit, unless you choose extras — more on that later). You can filter these by price, colour, season or print, making the overwhelming library of designs a lot easier to navigate. If you look closely, you'll notice that some are the fabrics are labelled as being woven by "Lanificio Ermenegildo Zegna" — that's the mill that makes the fabrics for Zegna, Gucci, Tom Ford and other high-fashion brands. At Suitsupply, a suit made from a Zegna fabric will cost between £873 and £1,073. I know that sounds mega expensive, but a ready-to-wear (i.e. not bespoke) suit from Zegna starts at £5,000. At Suitsupply, a suit made from a Zegna fabric will cost between £873 and £1073. I know that sounds mega expensive, but a ready-to-wear (i.e. not bespoke) suit from Zegna starts at £5000. Does it deliver? I wanted to get an impression of Suitsupply's whole shopping experience, and living in London, it was easy for me to head over to one of its branches for an appointment with a tailor. I was paired up with a tremendous chap called Alex, who has worked at Suitsupply for nine years. The custom suit fitting was as much a lesson in the art of tailoring as anything else — Alex told me things about my physique I didn't know myself. To his trained eye, for instance, it's obvious that I wear my work bag on my left shoulder, as it sits slightly lower than my right. I also have a 'backwards' posture and hold my arms in a slightly odd way. He also told me, in a manner so delicate that it could only belong to a tailor, that I have powerful shoulders and quads but a 'strong seat' (read: big arse), and altered the dimensions of my suit accordingly. Getting clothes made in this way certainly takes some honesty and humility. It was also a personal shopping appointment as much as anything else — Alex carefully ensured every decision was mine, but was more than happy to provide his thoughts and make sure I didn't make any decisions I'd regret. 5 Shop custom suits at Suitsupply And I can tell you now, there are certainly worse ways to spend a Monday evening than designing your perfect suit over a bottle of Heineken. It does seem a shame that this experience, which doesn't add anything to the cost of your suit, isn't available unless you go to a store. While there is an option to use WhatsApp or a phone call to receive personal style advice, I wonder if Suitsupply, at some point, could aim to offer more formalised virtual consultations, so that everyone could make use of its tailoring expertise. When I put this to the brand, they said that its knowledgeable customer service team are available to assist with questions regarding style, size and fit. However, it said that it doesn't offer virtual style consultations as "it can be challenging to offer the same experience digitally, especially when it comes to measuring someone for a suit or shirt". 5 Shop custom suits at Suitsupply Anyway, back to the suit — I settled on a beautiful Italian pure wool fabric, light enough for summer but heavy enough for winter, made from a four-ply weave that gave it a wonderful coarse texture. Alex measured me up, walked me through the rest of the process, and then told me to come back in a couple of weeks to collect my suit. Although his knowledge and expertise were extremely helpful, and if you live in or near London, I would suggest going down to a branch, it's not crucial — if you know your measurements and have a sense of what you want, the process is very easy to complete on the website. During those two weeks, my choices and dimensions were sent to Suitsupply's factory in China, where my suit was made up before being sent back to the UK for any final alterations to be done at the hands of British tailors. As it happens, Alex had done such a good job that no final alterations were needed; the suit fit me perfectly as soon as it arrived. How much is a Suitsupply suit? My suit came in at £770, which admittedly made me want to spit out my Heineken, but mostly because I thought that price would increase with every decision I made. In my head, it'd be, 'want double pleats instead of single? That's £50. Want a full lining rather than a half lining? That'll be £80. Want a six-button double-breasted suit rather than a two-button single? £120.' However, not a single decision I made increased the price. Upon asking, I discovered that the only add-ons are fancy mother-of-pearl or horn buttons (£10 extra, regardless of how many buttons there are on the suit), an unlined jacket (also £10 extra) and a second pair of trousers (…quite a lot extra, but that's not surprising). Even adding a personalised monogram to the lining of the suit and under the lapel didn't add anything to the cost. Of course, I understand that offering these extras for 'free' is probably accounted for in the initial pricing structure. But I prefer that system to feeling like I have to skimp when it comes to designing my dream suit to keep the price down. My criminally expensive taste also means I didn't exactly go for the cheapest fabric. Prices start at a smidge over £550, which isn't bad for a custom-made suit. Depending on your proportions, it might even end up cheaper than buying off the rack — my sizeable midriff and, erm, 'strong seat' mean I'd spend more money altering a ready-to-wear suit than getting it custom-made to begin with. Going bespoke also allows for more specific alterations — there are parts of a ready-to-wear suit that you simply can't change. In summary, treat yourself to a proper suit. You won't regret it. Suitsupply alternatives 5 Unsurprisingly, there are racks of tailoring companies out there, but only a few allow you to complete the entire process online. Moss, which has become synonymous with affordable suiting in the UK, allows you to do the entire thing on your laptop, though. It's also similarly priced to Suitsupply, although there's a smaller selection of fabrics, and I prefer Suitsupply's interface. Hockerty has a similar system, and you can get a suit from as little as £229, but, again, there's a smaller selection of fabrics, and few of them seem to be quite as luxurious as Suitsupply's. Suitsupply also has the upper hand when it comes to how specific you can be with your personalisation.
Business Insider
16-06-2025
- Business
- Business Insider
I got the best-fitting made-to-measure suit I've ever worn at Suitsupply — here's how it works and what it costs
When it comes to made-to-measure suits, not all brands are created equal. Suitsupply wants to be the superior choice compared to its competitors, like Indochino, and in this style editor's opinion, it does so by offering top-tier luxury fabrics and a more bespoke fitting process. Plus, the prices aren't painful. Founded in 2000 in Amsterdam, Suitsupply's style, craftsmanship, fine attention to detail, and use of premium materials have landed it on our list of the best menswear brands for work clothes, though we also love it for formal events and weddings. After testing it for our buying guide (alongside tons of other suiting brands), I'm sharing what it was like to get the best made-to-measure suit I've ever worn. How to get measurements for your custom suit Suitsupply offers off-the-rack sizing for most items, but its Size Passport is what really sets it apart from other menswear brands. While other made-to-measure brands usually allow you to take your own measurements for your profile, Suitsupply requires you to visit an in-store location for professional measurements. Not being able to upload your own measurements might seem less convenient, but it's intended to eliminate the margin for error and ensure your garments fit exactly as they should. The good news is that once your initial measurements are done, you can conveniently shop online and order additional made-to-measure pieces without ever visiting a tailor again. There are 150 Suitsupply locations worldwide, and I chose to visit the Soho store for my fitting. Designing my custom suit When I say this is a custom suit, I don't just mean the sizing. Virtually every part of the suit can be customized to your liking — from the interior lining, lapels, pockets, and buttons, all the way down to the color and font of the monogram, if you choose to add one. If you need help deciding what will work best for the suit you've envisioned or you're simply impartial to the many detailed choices, the Suitsupply style specialist is there to guide you through the customization process with troves of men's style knowledge. Rather than flipping through hundreds of swatches, I told my specialist, Jaquan, that I wanted a material that was formal, dark blue in color, and a weight ideal for all seasons of the year. He helped me narrow it down to a few solid contenders. The same process applies to the dress shirt I went through a similar process designing my shirt, and decided on a light blue Egyptian cotton with a white collar and cuffs. The monogrammed accent is an excellent little style detail, and the overall quality of the shirt speaks for itself. Picking up my suit My suit was ready about two weeks after my fitting. You can have your suit shipped directly to you, but I opted to pick it up from the store for a final fitting. During my final fitting, we decided that my pant legs should be just a bit shorter, so they started the alterations the same day. Once those minor adjustments were made, the suit was absolutely perfect. I felt comfortable, able to move around easily, and confident in the sharp navy color. Pricing The total price of my three-piece suit was $1,073, but if I had just ordered the same suit in off-the-rack sizing, it would have been $898. The cost of getting the suit made with my measurements was ultimately less than I would have spent buying it off the rack and going to a quality tailor, so the value is definitely there. Otherwise, pricing really depends on what materials you opt for. Off-the-rack suits start at $499, and made-to-measure options start around $675, so you definitely don't have to spend a grand if you don't want to. The shirts are also pretty reasonable at $99 off the rack (though the made-to-measure version I got was $169). Suitsupply accessories In addition to the shirt and suit, I was able to pick out a tie and dress shoes from Suitsupply to complete the look. You'll also find socks, pocket squares, belts, and more online and in-store. That means this place is a real one-stop shop for getting dressed head-to-toe for your next formal event. And if you've ever shopped for a suit and all of the necessary accouterments, you know just how hard it can be to piece things together nicely if you're shopping from different brands at different places. Why a personalized touch matters First and foremost, a suit should stand out for how well it fits you. But even if the public won't see your monogrammed accents (especially under the collar), there's something special about knowing there's no other suit exactly like the one you're wearing. It's a sure way to help yourself exude a little extra confidence — plus, you'll never have it mixed up at the dry cleaners. The bottom line Suitsupply offers one of the most thorough, detail-oriented shopping experiences out there. Although it's more expensive than other custom suits I've had the opportunity to test, and it took an initial fitting and some alterations, it's also undeniably the best-fitting suit I've worn, making it well worth the price and time commitment. If you're on a tight budget, yes, you can absolutely get a nice suit for less. But if you're willing to invest in long-lasting pieces of exceptional quality for your formal wardrobe or a special event, I strongly recommend Suitsupply.
FF News
28-05-2025
- Business
- FF News
Adyen Enables Tap to Pay on iPhone in Seven Additional European Markets
Adyen , the global financial technology platform of choice for leading businesses, has officially enabled Tap to Pay on iPhone in seven new markets: Belgium, Croatia, Cyprus, Denmark, Iceland, Luxembourg, and Malta. The functionality allows businesses such as Suitsupply, an international men's fashion brand with more than 100 stores worldwide, to enable iPhones to accept contactless payments without the need to purchase or manage additional hardware. By expanding Tap to Pay on iPhone to new markets, Adyen continues to provide best in class solutions for in-person payments. 'With Tap to Pay on iPhone, we're enabling a secure, scalable and smooth payment process for merchants and their customers that enhances the shopping experience, rather than interrupting it,' said Alexa von Bismarck, President EMEA at Adyen. ' The in-store experience remains a key touchpoint between consumers and brands, so we're proud to be expanding this offering to even more countries today in partnership with Apple'. 'Tap to Pay on iPhone has been a key component in delivering a best-in-class checkout experience for our customers,' said Valentijn Bolle, IT Product Owner at Suitsupply. 'We've already implemented Tap to Pay on iPhone in every available country, equipping more than 2000 Style Advisors with their own personal device for this purpose. Together with Adyen, we're looking forward to providing this seamless, flexible and efficient payment experience to even more customers across the globe.' Tap to Pay on iPhone accepts all forms of contactless payments, including contactless credit and debit cards, Apple Pay, and other digital wallets, using only an iPhone and a supporting iOS app — no additional hardware or payment terminal needed. Using an iPhone XS or later, running the latest version of iOS, at checkout, merchants will simply prompt the customer to hold their contactless payment method near the merchant's iPhone, and the payment will be securely completed using NFC technology. Tap to Pay on iPhone will enable Adyen's customers to stay at the forefront of innovation by: Simplifying in-person payments by removing the dependence on payment hardware to accept transactions, providing a complementary way to accept payments for line-busting. Getting up and running quickly with installation and onboarding, allowing businesses to scale up their payment operation. Providing safe and fast checkout experiences that increase mobility on location. Allowing for a convenient and secure way to pay for customers since transactions are encrypted and payment data is protected by the same technology that makes Apple Pay private and secure. Tap to Pay on iPhone uses the built-in features of iPhone to keep business and customer data private and secure. When a payment is processed, Apple does not store card numbers or transaction information on the device or on Apple servers. To learn more, visit here . Companies In This Post Adyen
Finextra
27-05-2025
- Business
- Finextra
Adyen enables Tap-to-Pay on iPhone in seven new European markets
Adyen, the global financial technology platform of choice for leading businesses, has officially enabled Tap to Pay on iPhone in seven new markets: Belgium, Croatia, Cyprus, Denmark, Iceland, Luxembourg, and Malta. 0 The functionality allows businesses such as Suitsupply, an international men's fashion brand with more than 100 stores worldwide, to enable iPhones to accept contactless payments without the need to purchase or manage additional hardware. By expanding Tap to Pay on iPhone to new markets, Adyen continues to provide best in class solutions for in-person payments. 'With Tap to Pay on iPhone, we're enabling a secure, scalable and smooth payment process for merchants and their customers that enhances the shopping experience, rather than interrupting it,' said Alexa von Bismarck, President EMEA at Adyen. 'The in-store experience remains a key touchpoint between consumers and brands, so we're proud to be expanding this offering to even more countries today in partnership with Apple'. 'Tap to Pay on iPhone has been a key component in delivering a best-in-class checkout experience for our customers,' said Valentijn Bolle, IT Product Owner at Suitsupply. 'We've already implemented Tap to Pay on iPhone in every available country, equipping more than 2000 Style Advisors with their own personal device for this purpose. Together with Adyen, we're looking forward to providing this seamless, flexible and efficient payment experience to even more customers across the globe.' Tap to Pay on iPhone accepts all forms of contactless payments, including contactless credit and debit cards, Apple Pay, and other digital wallets, using only an iPhone and a supporting iOS app — no additional hardware or payment terminal needed. Using an iPhone XS or later, running the latest version of iOS, at checkout, merchants will simply prompt the customer to hold their contactless payment method near the merchant's iPhone, and the payment will be securely completed using NFC technology. Tap to Pay on iPhone will enable Adyen's customers to stay at the forefront of innovation by: Simplifying in-person payments by removing the dependence on payment hardware to accept transactions, providing a complementary way to accept payments for line-busting. Getting up and running quickly with installation and onboarding, allowing businesses to scale up their payment operation. Providing safe and fast checkout experiences that increase mobility on location. Allowing for a convenient and secure way to pay for customers since transactions are encrypted and payment data is protected by the same technology that makes Apple Pay private and secure. Tap to Pay on iPhone uses the built-in features of iPhone to keep business and customer data private and secure. When a payment is processed, Apple does not store card numbers or transaction information on the device or on Apple servers.
Telegraph
29-04-2025
- Entertainment
- Telegraph
How the Prince and Princess of Wales have reinvented couples' dressing
The Prince and Princess of Wales are celebrating 14 years of marriage on Tuesday with a visit to Scotland and the Isle of Mull. And while we've no way of knowing exactly what Their Royal Highnesses will wear for the inevitable photo opportunities that accompany such a trip, one thing is pretty much guaranteed – they will be in coordinating outfits that bely their solidness as a couple. After all, they've made subtly matchy-matchy couple style their sartorial signature over the past decade plus. 'I think in the early years of their marriage there was a lot more variation in what they wore, bouncing back and forth between extremely traditional royal clothing and more casual, modern looks as they tried to find what worked for them,' explains Rosie Harte, author of The Royal Wardrobe: Peek Into The Wardrobes of History's Most Fashionable Royals. 'Things really started to settle for them between 2015-2017, when their family started to grow. I think they realised that the visuals of working parents really worked for them, as it's a modern, relatable aesthetic that catches the attention of the public very well.' Take their looks for a visit to Moray in Scotland back in 2023, for example, when they both wore hunter green jackets (hers checked Burberry, his more outdoorsy Suitsupply), dark trousers and brown boots. Sometimes, it's also more subtle, too: like when William will wear a tie in the same colour as Kate's dress for an event like Royal Ascot, or a Buckingham Palace Garden Party. 'I generally love any time when they look really relaxed and casual, as I think that's them at their most authentic,' shares Bethan Holt, The Telegraph's Fashion Director and author of The Duchess of Cambridge: A Decade of Modern Royal Style. 'I also love when William makes as much effort as his wife. They looked so glamorous together in Pakistan when he wore a traditional sherwani in the same shade of green as Kate's anarkali – not only did they deliver a real wow couple dressing moment but it was a great show of soft power and modern diplomacy.' And while a lot of the time, it's the occasion itself – as well as their itinerary – that dictates what they are wearing (it's appropriate to be in wax jackets or khaki trousers for a visit to see the Scouts, or coordinating black tie for the BAFTAs, for instance), it's undoubtedly true that the couple use matching style to subtly communicate their strength as a couple. A notable recent example would be on World Mental Health Day last October, when they wore complimentary shades of maroon – on what was their first joint official duty since the end of the Princess's cancer treatment. It would be fair to say that the couple have leaned on this sartorial approach more and more over the past five years, amidst the ups and downs of Megxit, the pandemic, the deaths of Prince Philip and Queen Elizabeth II and the cancer diagnoses of both Kate and King Charles III. Indeed, one of the most obvious times in which Kate and William have used clothes to show a united front was shortly after Prince Harry published his bombshell memoir, Spare, when the couple stepped out wearing coordinating navy and green ensembles for a visit to the Royal Liverpool University Hospital. The couple has also started to dress their three children, Prince George, 11, Princess Charlotte, 9, and Prince Louis, 7, in the same colours as them too, with a notable recent example being at the Sandringham Christmas Day church service, where they all wore shades of dark blue and green. 'Even small details are coordinated,' says Susan Kelley, founder of the site What Kate Wore, which details Kate's outfits. 'Princess Charlotte's navy tights blended with her brothers' and father's suits, while the velvet collar of her coat punctuated the velvet bow worn by her mother. Christmas Day photos also demonstrate the coordination and planning taking place ahead of time, as Prince George and Prince Louis wore tartan ties that matched their mother's scarf and Princess Charlotte's coat.' As Harte explains, the outcome of this styling decision is obvious: the Waleses have the appearance of a cohesive family unit. 'They love to use colour to create a visual narrative,' she explains. 'Blue is their preferred colour, whether that's William's tie or Princess Charlotte's tights, and they use it to establish themselves as their own group within larger royal events. The colour blue has appeared in lots of William and Kate's most important moments – famously their engagement photos, but also for more recent events like their 10th wedding anniversary photos and their portrait by Jamie Coreth. Blue is still a traditional royal colour, but it's less aggressive than red or purple. Blue brings to mind modernity and stability, two values that I'm sure the Waleses are trying to embody.' Of course, the Prince and Princess are far from the first couple in the public eye to use matching fashion as a way to signify their closeness – or even the first royals. 'Historically speaking, group dressing is not a new thing for the royal family,' says Harte. 'Queen Victoria and Prince Albert were responsible for creating the concept of the royal family as we know it today, and they achieved that through dress. Albert in particular was responsible for choosing many of the clothes that his wife and children wore, emphasising a homely rather than stylish or powerful look for the Queen. They delighted in dressing their children in matching clothes, particularly highland dress or sailor suits, which continue to be an enduring trend for royal children to this day.' Meanwhile, over in Denmark, King Frederick and Queen Mary have also used the same approach, most notably when quelling rumours about the state of their marriage last year. And while dressing like your other half is something that happens naturally when you spend a lot of time together (see: Brad Pitt and Gwyneth Paltrow's identikit looks in the 1990s) it's also undeniably a great brand-building exercise as a couple. One of the first real adopters of this comms strategy were David and Victoria Beckham, who started dressing similarly in the early 2000s as a way of amplifying brand Beckham. 'Visual messaging is hugely important to the royals and there's no better way to semaphore a sense of unity and happiness than by coordinating outfits,' shares Holt. 'The Waleses have been brilliant at doing this for many scenarios, whether it's a big official royal occasion or a relaxed video or engagement. On a more simple level, pictures look their best when the subjects have coordinated their outfits. Kate and William are highly image conscious so they'll be keen to ensure their looks are harmonious.' 'Living in a world where just about everyone has a smartphone with a camera, the couple clearly understands the power of a photograph or a frame of video,' agrees Kelley. 'They know that images from their engagements will be looked at through the ages, and their wardrobes reflect this. You don't see loud, trendy styles, but pieces that will stand the test of time.' Harte, meanwhile, argues that having a set formula for their fashion makes life easier for them. 'Creating an intentional dress code requires effort at first, with lots of trial and error, but it pays off in the long run as it makes it easier to plan outfits for public appearances,' she explains. 'When there's a very clear code for how to dress, the process of picking out clothes becomes a much smaller part of the process.' The couple's style statements through the years Countryside elegance, March 2007 Even in the early stages of their relationship, the couple's complementary approach to dressing was beginning to take root. They channelled countryside elegance at the 2007 Cheltenham Festival, both opting for tailored khaki tweed ensembles, with Catherine's skirt suit by Ralph Lauren. Staying true to her sustainable approach to fashion, the now-Princess of Wales brought this jacket back into rotation this past February for a visit to Pontypridd. Matching military style, June 2011 Marking Armed Forces Day in Great Britain on the 25th of June 2011, the then-Duke of Cambridge wore a black-and-gold-trimmed Irish Guards Royal Colonel uniform, which the then-Duchess tastefully echoed with a bespoke double-breasted Alexander McQueen princess coat. Cowboy duds in Calgary, July 2011 Clad in denim and traditional white felt hats, the newlywed couple kicked off the Calgary Stampede rodeo as part of their royal tour of Canada. The Duchess wore a pretty lace-trimmed blouse by Temperley London (fittingly named the 'Rodeo' style) while the Duke cut a dashing cowboy figure in a blue-and-green plaid button-down shirt. Matching black velvet for a gala in London, December 2011 Attending an awards ceremony at the Imperial War Museum, the Duke, Duchess and Prince Harry opted for rich, black velvet looks: Catherine looked glamorous in a sweetheart gown by Sarah Burton for Alexander McQueen, the designer and label the Duchess had entrusted to craft her wedding dress months earlier. William rose to the occasion in a black velvet tuxedo jacket and bow-tie. Baby blue for the announcement of Prince George's birth, July 2013 Beaming on the steps of St Mary's hospital in London, both William and Catherine fittingly wore baby blue to announce the birth of their first child, Prince George. The Catherine effect proved its sheer force once these photos were released, as demand for the princess's breezy polka-dot dress caused designer Jenny Packham's website to crash. Fishing in Haida Gwaii, September 2016 Bringing English countryside sensibilities to Canada's rugged west coast, the couple wore his-and-hers cinch-waist wax jackets, with Catherine's from Troy London, while on a fishing trip in Haida Gwaii. Powder blue at Wimbledon Men's championship, July 2019 To present the runners-up trophy at the Wimbledon Men's championship in 2019, the Princess of Wales wore a delicate cap-sleeve frock by Emilia Wickstead. William, perhaps encouraged by his wife, notably stepped out of his darker-palette comfort zone to dress for the summertime occasion, opting for a periwinkle-and-stone coloured blazer with a smartly coordinated tie and shirt. Emerald hues in Pakistan, October 2019 This image was one of the most striking and memorable from the couple's Pakistan tour, thanks in large part to their coordinating shades of emerald. While Kate wore a sequinned Jenny Packham gown, William wore a traditional sherwani by Pakistani brand Naushemian – in and of itself a masterstroke in diplomatic dressing. Seeing red in January 2020 The couple put on a cohesive display at this Buckingham Palace reception in 2020, with William nodding to Kate's all-red look – comprising a Needle & Thread sequin gown, Gianvito Rossi shoes, Jenny Packham clutch bag and Soru ruby earrings – with his corresponding tie. Jewel tones for their first official portrait, 2022 A lot of thought would have gone into what the couple wore for their first official portrait together in 2022. Kate's choice of the emerald green Falconetti dress from cool British designer The Vampire's Wife signals that she is on the pulse of fashion, while William's corresponding tie pulls the couple's unified look together. Black-and-white glamour at the Top Gun: Maverick London premiere, May 2022 While William's red carpet look for the Top Gun: Maverick premiere was always going to be restricted to a black and white tuxedo, it's significant that Kate opted to twin with him in a monochrome off-the-shoulder design by Roland Mouret. Laid-back looks to announce the end of Catherine's chemotherapy, September 2024 With a renewed focus on living a simpler life, the Princess chose a laid-back blue shirt dress by Veronica Beard and Veja trainers for a video that announced the end of her cancer treatment in September 2024. Fittingly, her husband is dressed in similarly relaxed looks throughout the video, including a polo shirt and shorts. Festive red as a family at Westminster Abbey, December 2024 The entire family (and indeed, a lot of the guest list) coordinated in festive shades of red, claret and maroon for the Princess of Wales's annual Christmas Carol Service at Westminster Abbey. While Kate wore her trusty Sarah Burton for Alexander McQueen red dress coat (this time zhuzhed up with a new bow), her mini-me daughter Princess Charlotte wore a corresponding burgundy dress coat from Trotters. The boys – Prince William and the couple's sons Princes George and Louis – wore matching suits with red ties. Pop of Catherine Walker red for the Commonwealth Day Service, March 2025 Another head-to-toe red look from Kate – this time by one of her go-to formalwear designers, Catherine Walker – is met with a red tie by William for this year's Commonwealth Day Service.
