Latest news with #SumitChhabra
Business Standard
3 days ago
- Business
- Business Standard
MyFlowerTree Reports 60% Surge in Online Rakhi Gifting Ahead of Raksha Bandhan 2025
VMPL New Delhi [India], July 22: Leading online gifting platform MyFlowerTree has reported a 60% year-over-year increase in online Raksha Bandhan gifting orders, reflecting a growing trend among Indian consumers to celebrate sibling bonds with thoughtful, timely, and long-distance-friendly gift options. With Raksha Bandhan falling on August 9th, 2025, early data from MyFlowerTree suggests that more people than ever before are choosing to send Rakhi gifts online, especially to siblings living in different cities or countries. The brand attributes this growth to a sharp rise in demand for personalized combos, same-day delivery options, and emotionally driven gifting experiences. "Raksha Bandhan is no longer just about tying a Rakhi -- it's about expressing love in creative, memorable ways," said Sumit Chhabra, Founder and CEO of MyFlowerTree. "We've seen incredible demand for curated gift combos that include Rakhis, sweets, personalized mugs, indoor plants, and even cakes. The convenience of online delivery combined with emotional storytelling is driving the shift." Top Rakhi Gifting Trends from MyFlowerTree 2025: Customized Combos Rule: Bundles featuring personalized mugs, Rakhi threads, chocolates, and greeting cards have seen a 75% surge. Pan-India Reach: Orders from tier 2 and 3 cities have doubled as families reconnect across geographies. Same-Day Deliveries Up by 85%: Express gifting is in demand as last-minute shoppers seek instant ways to surprise loved ones. Plant-Based Gifting Rising: Eco-friendly Rakhi gifts like indoor plants and seed Rakhis are trending with Gen Z shoppers. Personalized Products Dominate: Names, messages, and photos on Rakhi combos continue to gain traction. Changing Consumer Behavior As per internal insights, more than 65% of MyFlowerTree's Rakhi orders are being placed by sisters sending gifts to brothers, often accompanied by heartfelt messages or personalized notes. The platform also reported a growing interest in "Return Rakhi Gifts" -- where brothers are now sending flowers, cakes, and personalized gifts back to their sisters, redefining the tradition as a two-way celebration. Digital Gifting Becomes the New Normal The brand's seamless website and mobile platform, along with fast-tracked logistics and pan-India delivery capability, have played a crucial role in enabling meaningful, long-distance celebrations. With a presence in over 550+ cities and a wide selection of Rakhi gift combos, fresh flowers, cakes, and personalized items, MyFlowerTree continues to bridge the emotional gap between siblings -- even when miles apart. "We're not just delivering gifts -- we're delivering emotions. The rise in Rakhi orders this year is proof that people are prioritizing relationships more than ever, and we're honored to be a part of that story," added Puneet Agarwal - Category Head.
Associated Press
28-02-2025
- Business
- Associated Press
Food Allergy App Launches 'Allergy Friendly Canada' section to Spotlight Local Brands
Canada, February 28, 2025 -- Flappd Tech Inc., creators of the popular Food Allergy App, is proud to announce the launch of its new 'Allergy Friendly Canada' section. This innovative online resource is set to become the go-to platform for Canadian consumers seeking reliable allergen information while also highlighting local brands and fostering the 'Buy Canadian' movement. The new section is designed with a focus on clarity and ease-of-use. Users can filter brands based on specific allergens—such as peanuts, tree nuts, gluten, dairy, and soy—and further narrow their search by region or province. This dual functionality not only empowers consumers with actionable information but also helps drive consumer preference towards Canadian brands. By showcasing brands that comply with Canadian labeling regulations and meet international standards, the platform positions itself as a trusted intermediary for both consumers and brand partners. 'Our mission is to serve the food allergy community by providing transparent, accessible data on allergy-friendly brands,' stated Sumit Chhabra, CEO and Founder of Flappd Tech Inc. 'This initiative is timely given the increasing consumer demand for local products. At the same time, we remain fully inclusive of international partners who meet Canadian standards, ensuring our platform serves a diverse user base.' For brand partners, the Allergy Friendly Canada section offers an attractive opportunity to connect with a targeted audience. Brands that claim their listing will benefit from increased visibility through our curated listings, which are optimized for search engines and promoted via SEM, SMM, and PR channels. While all listings are free and merit-based, Flappd Tech Inc. is exploring future options for featured placements to further elevate brand profiles. Key features of the new section include: Intuitive Search and Filtering: Allowing users to easily select allergens and regional preferences. Compliance and Transparency: Featuring self-reported data from reputable brands that follow Canadian labeling regulations and internationally recognized GMP-based certifications like BRCGS and SQF. Community Recommendations (Launching Soon): Empowering users to share and discover trusted allergy-friendly brands tailored to their dietary preferences. Flappd Tech Inc. plans to continuously update the platform through quarterly reviews, ensuring that all brand information remains current and accurate. This proactive approach not only reinforces consumer trust but also offers brands a dynamic and responsive platform for engagement. 'We believe that a transparent, user-focused approach benefits everyone—from consumers navigating complex dietary needs to brands looking to build trust and loyalty in a competitive market,' added Neha Chhabra, PhD, Advisory Board Member at Flappd Tech Inc. For more information on the new 'Allergy Friendly Canada' section, or to schedule an interview with our leadership team, please contact support at Food Allergy App or visit the Allergy Friendly Canada section. About Flappd Tech Inc. Flappd Tech Inc. is committed to innovating in the food allergy space through technology. With a focus on safety, transparency, and community empowerment, the Food Allergy App aspires to become a trusted resource for millions of users navigating the challenges of food allergies. Contact Info: Name: Sumit Chhabra Email: Send Email Organization: Food Allergy App Phone: +1 8444352773 Release ID: 89154209
