Latest news with #SummitPartners
Yahoo
3 days ago
- Business
- Yahoo
Unilever to pay $1.5 billion for men's grooming brand Dr Squatch, FT reports
(Reuters) -Unilever is paying $1.5 billion to buy men's personal care brand Dr Squatch from private equity firm Summit Partners, the Financial Times reported on Friday, citing sources. The deal was announced earlier this week by all three parties, without disclosing financial details. Reuters could not immediately verify the FT report.
Reuters
3 days ago
- Business
- Reuters
Unilever to pay $1.5 billion for men's grooming brand Dr Squatch, FT reports
June 27 (Reuters) - Unilever (ULVR.L), opens new tab is paying $1.5 billion to buy men's personal care brand Dr Squatch from private equity firm Summit Partners, the Financial Times reported on Friday, citing sources. The deal was announced earlier, opens new tab this week by all three parties, without disclosing financial details. Reuters could not immediately verify the FT report.
Yahoo
3 days ago
- Business
- Yahoo
Unilever to pay $1.5 billion for men's grooming brand Dr Squatch, FT reports
(Reuters) -Unilever is paying $1.5 billion to buy men's personal care brand Dr Squatch from private equity firm Summit Partners, the Financial Times reported on Friday, citing sources. The deal was announced earlier this week by all three parties, without disclosing financial details. Reuters could not immediately verify the FT report. Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Fashion United
6 days ago
- Business
- Fashion United
Unilever acquires Dr. Squatch in push for premium men's grooming growth
Consumer goods giant Unilever has announced its acquisition of men's personal care brand Dr. Squatch from Summit Partners, signalling its intent to pivot further into premium, digitally native brands with cult-like followings. Best known for a portfolio of household staples, from laundry detergent to mayonnaise, Unilever's push into the higher-margin, emotionally resonant world of men's grooming is both a tactical and symbolic evolution. Dr. Squatch, with its nature-inspired, no-nonsense products and viral marketing savvy, presents a markedly different profile from Unilever's more utilitarian legacy lines. Founded in the U.S., Dr. Squatch has built a stronghold in the North American market, leveraging a direct-to-consumer strategy, influencer partnerships, and irreverent digital content to build a loyal base of young male consumers. With products ranging from natural soaps and deodorants to shampoos and skincare, all marketed with a tone of rugged health and humorous bravado, the brand has managed to turn artisanal soap into a lifestyle statement. For Unilever, this acquisition follows a pattern: acquiring fast-growing, niche personal care players to revitalise its personal care division amid stagnation in its legacy categories. Fabian Garcia, President of Unilever Personal Care, praised Dr. Squatch's 'desirable products and clever digital engagement strategies,' framing the deal as a pathway to international scale in the fast-growing men's grooming segment. But beneath the surface lies a broader narrative. As global conglomerates face increasing pressure from agile, culturally attuned brands that speak directly to consumers, legacy players are buying relevance. and often, built-in communities, rather than building them. Dr. Squatch's success is rooted in a deep understanding of digital consumer behaviour, a playbook Unilever is eager to adopt more fully across its wider portfolio. The acquisition also reflects a rising trend in the consumer goods sector: the pursuit of 'premiumisation' not through price tags alone, but through storytelling, values, and perceived authenticity. While the deal terms remain undisclosed and the transaction is subject to regulatory approval, the acquisition is expected to close later this year. In an age where soap can spark social connection and grooming routines are marketed as rituals of self-betterment, Unilever's interest in brands like Dr. Squatch is hardly surprising. For a company more traditionally associated with supermarket shelves than Instagram reels, it's a sign of the times, and a calculated step toward staying relevant in a market where personality sells as much as product.
Fashion Network
6 days ago
- Business
- Fashion Network
Unilever to acquire men's personal care brand Dr Squatch
Unilever has announced an agreement to buy US-based personal care brand Dr Squatch for an undisclosed sum from growth equity firm Summit Partners. The deal should complete later this year. The company said the 'complementary acquisition marks another step in expanding Unilever's portfolio towards premium and high-growth spaces'. The retail and DTC brand is built on 'natural, high-performance personal care products' including natural soaps and body washes, deodorants, hair care, skin care, and other men's grooming products with 'unique scents and quality ingredients'. And the company was drawn to its 'viral social-first marketing strategies, partnerships with influencers and celebrities, and culturally-relevant collaborations' with limited-edition packs that have 'helped to drive sales and grow a loyal consumer following on social media platforms and beyond'. Fabian Garcia, president of Unilever Personal Care said: 'Dr Squatch has built a solid foundation and loyal following with highly desirable products and clever digital engagement strategies. Building on its success in the US, we are excited to scale the brand internationally and complement our offering in the fast-growing men's personal care segment.' And the brand's CEO Josh Friedman added: 'Our mission is to inspire and educate men to be happier and healthier, and we're excited about our ability to amplify our brand and mission in this next chapter with Unilever. We're just getting started... [with] the opportunity to advance the brand's scale, reach new heights internationally, and entertain and positively connect with more consumers seeking high-quality, natural products around the world.' The brand is distributed through digital commerce, retail and direct-to-consumer channels, primarily in North America and Europe.
