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Axios
16 hours ago
- Business
- Axios
Axios Event: Media execs are betting big on women's sports
CANNES, France – Media executives are focusing investments into the fast-growing market of women's sports, they said at an Axios event at the Cannes Lions International Festival of Creativity. Why it matters: Women's sports is booming in viewership, engagement and fandoms as more women's teams are launching and business executives are noticing the growth opportunities. Axios' Sara Fischer spoke with Roku Media president Charlie Collier, NBCUniversal global advertising and partnerships chairman Mark Marshall, NBC Sports host and play-by-play announcer Mike Tirico and Tubi CEO Anjali Sud at the June 18 event, sponsored by Nielsen. What they're saying: Roku Media and Tubi see opportunities in investing and promoting women's sports. "We have all sorts of women's sports and we have a women's sport zone and we've invested in women's volleyball and we've invested in women's soccer," Collier said. "Platforms like iON that had the [WNBA player] Caitlin Clark games as part of their package before Caitlin Clark blew up, we absolutely made sure that we got our viewers to those games on iON. It wasn't our rights, but it was absolutely our right to elevate that pop-cultural moment," he added. "For women in sports in particular, there's just a need here. There's a vacuum that I think we have an opportunity to fill," Sud said. Sud also mentioned that Gen Z audiences care about the stories behind the athletes as well as the game, so Tubi is developing more "shoulder content" to appeal to younger audiences. "We just announced … a [tennis player] Naomi Osaka doc that's going to be coming out on Tubi in August," Sud said. "It's going to be talking about her journey coming back into the game after having a baby." "Beyond the diehard sports fans, there are people who are in it for the culture. And we need to serve them with compelling stories and content and build that momentum." Separately, NBC Sports discussed its major deal with the NBA, which will broadcast on NBC from Sunday to Tuesday nights, blending linear and streaming to maximize reach. "Sunday, we'll have a pregame and then the game," Tirico said. "Monday, there'll be games on Peacock. …Tuesday, on NBC. … We'll have an NBA game on the East Coast at 8 Eastern time and then we'll have a game for our Mountain and Pacific time zone affiliates at 8 o'clock Pacific time." "What I'm excited about is the amount of NBA that will be on broadcast TV in prime time. So you'll have a game every week on Tuesday night, which I think will be a boost for the league and really get the package off to a great start." Marshall added: "Part of what I really was hoping for and it worked out was to be on the front half of the week and so we can promote the rest of the entertainment programming that will happen on Wednesday, Thursday, Friday, Saturday. Whereas, you know, 'Sunday Night Football,' that's what we've done for years. Now we'll actually go from 'Sunday Night Football' to 'Sunday Night Basketball' on Peacock every Monday night and Tuesday on NBC prime time." "So all of a sudden we have this huge promotional platform that's going to bring a younger, more multicultural audience to NBC that's probably been there, that's not there every week as we sit here today." In a View From the Top conversation, Nielsen CEO Karthik Rao emphasized the major growth of women's sports.
Yahoo
5 days ago
- Entertainment
- Yahoo
Maria Taylor Named Lead NBA & WNBA Studio Host For NBC
NBCUniversal is gearing up for its NBA coverage when it begins its long-term rights deal with the league this fall, tapping sports broadcaster Maria Taylor as lead studio host for both the NBA and WNBA. Taylor will host NBC Sports' NBA studio shows on Sunday and Tuesday nights alongside analysts Carmelo Anthony and Vince Carter on NBC and Peacock. Along with the studio gig, Taylor will also host select WNBA games on NBC and Peacock in 2026, according to Advertisement More from Deadline The NBA on NBC and Peacock will spotlight national coverage of regional doubleheaders on Tuesday nights beginning in October. After Sunday Night Football coverage concludes in Jan. 2026, NBC Sports will launch Sunday Night Basketball across NBC and Peacock on Feb. 1. Peacock will also livestream exclusive national Monday night games starting this fall. Taylor has been the lead host of Football Night in America since 2022. Taylor has also hosted for the Tokyo, Beijing, and Paris Olympics; Big Ten College Countdown and NBC Sports' primetime college football studio program among others. Due to her new NBA role, Taylor will no longer host Big Ten College Countdown. A new host will be announced soon. Advertisement Taylor won a Sports Emmy for Outstanding Live Special – Championship Event as part of NBCUniversal's coverage of the 2024 Paris Olympics. 'I'm deeply honored to be part of NBC Sports' incredible legacy covering the NBA and to return to the game that first captured my heart, women's basketball,' said Taylor. 'To know that I'll spend the next five years with my NBC family telling the stories of the Super Bowl, the Olympics, the NBA Playoffs, and the WNBA Finals is more than a dream come true — it's a full-circle moment.' Best of Deadline Sign up for Deadline's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Time of India
16-05-2025
- Entertainment
- Time of India
Michael Jordan's mysterious NBA return sparks intrigue as his new role remains cloaked in uncertainty
In a surprising move, Michael Jordan is joining NBC Sports as a special contributor to its NBA coverage when the 2025-26 season begins. NBC also confirmed it has hired Michael Jordan to contribute to its NBA coverage, which tips off later this year. NBC made the announcement on Monday morning during its upfront presentation at Radio City Music Hall previewing the networks offerings during the upcoming television season. 'I am so excited to see the NBA back on NBC,' Jordan said during a video message. 'The NBA on NBC was a meaningful part of my career, and I'm excited about being a special contributor to the project. I'm looking forward to seeing you all when the NBA on NBC launches this October.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like 세계 1위 수면시간, 핀란드인들이 먹는 XXXX주스? 수면연구원 김민재 더 알아보기 Undo Michael Jordan's comeback at NBC NBC announced Jordan's involvement during its upfront presentation at Radio City Music Hall, highlighting the network's renewed 11-year, $76 billion deal with the NBA and WNBA. Jordan expressed enthusiasm about the NBA's return to NBC, recalling the network's significance during his playing career, particularly when NBC held rights from 1990 to 2002 and covered all six of his championship wins with the Chicago Bulls. Live Events ALSO READ: Hundreds of Voice of America contractors face mass job losses in Trump's latest crackdown NBC's new broadcasting agreement includes exclusive streaming of Monday night games on Peacock, regional Tuesday doubleheaders, and the launch of "Sunday Night Basketball" in January. The network also plans to revive the iconic "Roundball Rock" theme song by John Tesh, adding a nostalgic touch to its coverage. Jordan's addition to NBC's team, which already features NBA legend Carmelo Anthony as an in-studio analyst and commentators like Mike Tirico, Noah Eagle, Jamal Crawford, and Reggie Miller, is expected to significantly boost viewership and engagement for NBA broadcasts. NBC is returning to NBA coverage after a 23-year hiatus. The network previously held NBA broadcasting rights from 1990 to 2002, airing all six of Michael Jordan's championship victories with the Chicago Bulls. This marks the first time Jordan is formally partnering with a network. His impactful appearances and candid remarks in the 2020 documentary The Last Dance, which chronicled his career and the Bulls' final championship run in 1998, generated widespread attention. 'Michael's legacy both on and off the court speaks for itself,' said NBC Sports President Rick Cordella. 'We're incredibly proud to have him join our coverage.' ALSO READ: Justin Bieber breaks silence on if he was a Sean Diddy victim amid latter's bombshell sex trafficking trial NBC's new 11-year deal with the NBA and WNBA kicks off in October. As part of the agreement, Peacock will exclusively stream Monday night games. NBC and Peacock will team up for regional doubleheaders on Tuesdays, and will debut Sunday Night Basketball starting in January. A mysterious absence Jordan's move into this new role remains cloaked in uncertainty. The basketball legend—renowned for his elusive public presence and mysterious aura—was conspicuously missing from NBC's first informal team meeting. His absence has fueled curiosity and speculation about the scope of his involvement and how he'll navigate the demands of day-to-day sports broadcasting. By choosing to forgo the initial gathering, Jordan has left many questioning what his participation will truly look like and how his iconic status will fit into this unfamiliar territory. (With AP inputs)
Yahoo
13-05-2025
- Sport
- Yahoo
Michael Jordan joining NBC as a special contributor for NBA coverage
Michael Jordan is joining NBC Sports as a special contributor to its NBA coverage when the 2025-26 season begins. NBC made the announcement on Monday morning during its upfront presentation at Radio City Music Hall previewing the networks offerings during the upcoming television season. 'I am so excited to see the NBA back on NBC,' Jordan said during a video message. 'The NBA on NBC was a meaningful part of my career, and I'm excited about being a special contributor to the project. I'm looking forward to seeing you all when the NBA on NBC launches this October.' NBC returns to carrying the NBA after a 23-year absence. It had NBA rights from 1990 through 2002 and carried all six of Jordan's championships as a member of the Chicago Bulls. This is the first time Jordan has joined a network. His appearances and comments during the 2020 'The Last Dance' documentary about his career and the end of the Bulls dynasty in 1998 created plenty of headlines. 'Michael's legacy both on and off the court speaks for itself,' NBC Sports President Rick Cordella said. 'We're incredibly proud to have him join our coverage.' NBC's 11-year agreement with the NBA and WNBA begins in October. Peacock will exclusively stream games on Monday night while NBC/Peacock will have regional doubleheaders on Tuesday. NBC and Peacock will also launch 'Sunday Night Basketball' in January. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Yahoo
13-05-2025
- Sport
- Yahoo
Michael Jordan's new NBA broadcast role revealed in career stunner
NBA fans will be seeing plenty more of Michael Jordan this fall. The NBA legend, 62, is joining NBC's coverage of the league as a special correspondent, the network announced Monday during its upfront presentation in New York. Advertisement 'The NBA on NBC was a meaningful part of my career, and I'm excited about being a special contributor to the project,' Jordan said in a statement. Michael Jordan will be a special correspondent for NBC Sports' NBA coverage in the fall. AP 'I'm looking forward to seeing you all when the NBA on NBC launches this October.' A six-time NBA champion and six-time NBA Finals MVP with the Bulls, Jordan played 15 seasons in the league and was named an All-Star 14 times. He also earned league MVP honors five times. Jordan, who has never shown an inclination to be part of the media, has maintained a low profile since selling the Hornets in 2023 while enjoying a lavish lifestyle with his wife, Yvette Prieto. Michael Jordan won six NBA championships during his time with the Bulls. NBAE via Getty Images The NBA announced a new 11-year media rights agreement with NBC last summer that would begin with the 2025-26 season. Advertisement Mike Tirico and Noah Eagle will serve as the play-by-play voices while Jamal Crawford and Reggie Miller have been tapped as game analysts. The addition of Carmelo Anthony as an in-studio analyst was announced earlier this month. Michael Jordan looks on courtside in March 2023. Getty Images As part of its NBA coverage, 'Peacock will livestream exclusive national Monday night games while NBC/Peacock will present national coverage of regional doubleheaders on Tuesday nights,' according to the network's press release. 'Sunday Night Basketball' will launch in 2026 on both NBC and Peacock. Michael Jordan with wife Yvette Prieto in 2012. WireImage The NBA on NBC's X account formally welcomed Jordan to its team Monday by sharing a highlight reel of his illustrious career. 'A legendary addition to our team!' the post read. 'We're thrilled to welcome Michael Jordan as a special contributor to the NBA on NBC and Peacock.'
