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Business Insider
9 hours ago
- Business
- Business Insider
Longevity enthusiast Bryan Johnson says he doesn't want to run his antiaging company anymore
For Bryan Johnson, balancing profit and prophet isn't easy. The biotech entrepreneur told Wired's Katie Drummond in an interview published Monday that he was considering winding up or selling his antiaging startup, Blueprint. "Honestly, I am so close to either shutting it down or selling it," he told Drummond, adding that he'd "been talking to people about this." "I don't need the money, and it's a pain-in-the-ass company," he said. Johnson didn't respond to a request for comment from Business Insider. The 47-year-old is best known for his aggressive quest for eternal youth. In 2021, Johnson embarked on his antiaging program, Project Blueprint, which he says costs him $2 million a year. At one point, Johnson infused himself with blood from his son to slow down his aging. He stopped the transfusions after six months, saying there were "no benefits detected." Johnson's company sells a variety of wellness products. These include a $55 "longevity mix" drink and a $42 mushroom coffee alternative called "Super Shrooms." In March, Johnson announced on X that he was starting his own religion, "Don't Die." The name is derived from the slogan Johnson used to brand his Netflix documentary, products, and events. "Years ago, I did a thought experiment imagining myself in the presence of people from the 25th century. It seemed obvious that they'd say Don't Die is how humanity saved itself and merged with AI," Johnson wrote in an X post at the time. Now, Johnson says he's beginning to see how running a longevity-focused business may not mesh with preaching a religion on the same subject. Johnson said he started the longevity business because his friends were asking him for the health supplements he was taking. "It just evolved in a way where I was trying to do people a solid. The problem is now people see the business and give me less credibility on the philosophy side," Johnson said. "I will not make that trade-off. It is not worth it to me. So yeah, I don't want it," he added. Earlier this year, The New York Times reported that Blueprint was facing problems with its finances. The story was published in March and was based on interviews with current and former employees as well as court records and internal documents. The Times reported that Blueprint was missing its break-even point by at least $1 million a month. Johnson responded to the Times on several matters concerning Blueprint and its staff and products but did not address the company's financial situation. Johnson told Wired that Blueprint wasn't in "some kind of emergency financial situation." "We are break-even, and I've said that publicly many times," he added. "We've had profitable months; we've had loss months."
Time of India
21 hours ago
- Business
- Time of India
Bryan Johnson to sell anti-ageing company, says 'I don't need the money and...'
Bryan Johnson, the longevity enthusiast, considers shutting down Blueprint. He cites conflict between business and philosophical pursuits. Johnson established "Don't Die" religion recently. Blueprint sells wellness products, but Johnson prioritizes his philosophical work. He denies financial trouble, stating the company is break-even. New York Times reported losses, which Johnson refuted. He aims to dedicate more time to his religion. Tired of too many ads? Remove Ads Who is Bryan Johnson Tired of too many ads? Remove Ads Longevity enthusiast and biotech entrepreneur Bryan Johnson has said he may shut down or sell his wellness startup, Blueprint Johnson , who recently established a religion called "Don't Die", said managing his business ventures and philosophical pursuits has become difficult.'Honestly, I am so close to either shutting it down or selling it,' Johnson told Wired. 'I don't need the money, and it's a pain-in-the-ass company.'Johnson is known globally for his anti-ageing project, Project Blueprint , which he claims costs him $2 million (around Rs 17 crore) a company sells wellness products like a Rs 4,700 "longevity mix" drink and a Rs 3,600 mushroom-based coffee alternative named " Super Shrooms ."The 47-year-old says the company started after his friends asked him for his supplements, but it 'evolved in a way where I was trying to do people a solid.'He now thinks that the business is affecting the way people view his philosophical work. 'People see the business and give me less credibility on the philosophy side,' he said. 'I will not make that trade-off. It is not worth it to me. So yeah, I don't want it.'This comes after having established "Don't Die," the religion he announced on social media platform X in March. He claims to want to spend more time on this year, The New York Times reported that Blueprint was making a loss of at least Rs 8.3 crore every month. The report cited internal documents, court records, and interviews with staff. Johnson responded to other parts of the article but refused to comment on the financials,However, speaking to Wired, Johnson denied the company is in trouble. 'We are break-even, and I've said that publicly many times. We've had profitable months, we've had loss months,' he said. 'We are not in some kind of emergency financial situation.'
Time of India
a day ago
- Business
- Time of India
‘Pain in the a**': Bryan Johnson may shut down his anti-ageing startup Blueprint, says philosophy matters more than profit
File photo: US tech entrepreneur Bryan Johnson US tech entrepreneur Bryan Johnson , known for his $2 million-a-year quest to reverse ageing, is now considering shutting down or selling his biotech company Blueprint, calling it a burden he no longer wants to carry. 'Honestly, I am so close to either shutting it down or selling it,' Johnson said in an interview with American magazine Wired published Monday, adding, 'I don't need the money, and it's a pain-in-the-a** company.' Blueprint, Johnson's anti-ageing startup, markets itself as a system for longevity, offering supplements, biometric tests, and plant-based nutrition products like a $55 'longevity mix' and $42 mushroom coffee alternative called 'Super Shrooms.' But despite the company's bold pitch, Johnson now says the commercial venture is interfering with his broader ideological mission. Johnson believes running a health-focused company has undermined his credibility in advocating for what he sees as a deeper philosophical movement. 'The problem is now people see the business and give me less credibility on the philosophy side,' he said in the interview. 'I will not make that trade-off. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Career Help with IGNITE BITS Pilani Digital Apply Now Undo It is not worth it to me. So yeah, I don't want it', he added. The 47-year-old launched Project Blueprint in 2021, an intensive anti-ageing regimen that includes dozens of daily supplements, strict calorie tracking, and sleep monitoring. At one point, Johnson transfused blood plasma from his teenage son, though he later stopped the practice, saying there were 'no benefits detected.' Earlier this year, The New York Times reported that Blueprint was missing its monthly break-even point by at least $1 million, citing internal documents and interviews with staff. Johnson did not address the financial specifics in response to the Times, but said the report was inaccurate. 'They painted it like we are in some kind of emergency financial situation. That is not the case,' he said. 'We are break-even... We've had profitable months, we've had loss months.' Johnson also pushed back on criticisms of Blueprint's use of confidentiality agreements. Multiple former employees, including a former fiancée, filed complaints with the National Labour Relations Board alleging overly restrictive NDAs. Johnson acknowledged the complaints but framed them in the context of his personal experiences with wealth. 'When I made that money, I did not understand what it means to have money and how it fundamentally changes your relationship with the entire world,' he said. Aside from Blueprint, Johnson has turned his focus to a new project, launching a religion. In March, he announced the formation of 'Don't Die,' a movement aimed at redefining humanity's existential priorities in an age of AI. As per Wired, the religion is rooted in a belief that the highest virtue is existence itself. 'I'm not arguing for immortality. I'm not arguing for utopia,' he said. 'We as a species, our existence is at risk... The single thing we have in common is that nobody wants to die right now. That's it.' Johnson believes his message is incompatible with running a commercial venture. 'Companies come and go. Religions have endured for millennia,' he said, adding that Blueprint started simply because friends asked for the supplements he was taking. Now, he says he's ready to walk away. Stay informed with the latest business news, updates on bank holidays and public holidays . AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Economic Times
a day ago
- Business
- Economic Times
Bryan Johnson to sell anti-ageing company, says 'I don't need the money and...'
Bryan Johnson, the longevity enthusiast, considers shutting down Blueprint. He cites conflict between business and philosophical pursuits. Johnson established "Don't Die" religion recently. Blueprint sells wellness products, but Johnson prioritizes his philosophical work. He denies financial trouble, stating the company is break-even. New York Times reported losses, which Johnson refuted. He aims to dedicate more time to his religion. Tired of too many ads? Remove Ads Who is Bryan Johnson Tired of too many ads? Remove Ads Longevity enthusiast and biotech entrepreneur Bryan Johnson has said he may shut down or sell his wellness startup, Blueprint Johnson , who recently established a religion called "Don't Die", said managing his business ventures and philosophical pursuits has become difficult.'Honestly, I am so close to either shutting it down or selling it,' Johnson told Wired. 'I don't need the money, and it's a pain-in-the-ass company.'Johnson is known globally for his anti-ageing project, Project Blueprint , which he claims costs him $2 million (around Rs 17 crore) a company sells wellness products like a Rs 4,700 "longevity mix" drink and a Rs 3,600 mushroom-based coffee alternative named " Super Shrooms ."The 47-year-old says the company started after his friends asked him for his supplements, but it 'evolved in a way where I was trying to do people a solid.'He now thinks that the business is affecting the way people view his philosophical work. 'People see the business and give me less credibility on the philosophy side,' he said. 'I will not make that trade-off. It is not worth it to me. So yeah, I don't want it.'This comes after having established "Don't Die," the religion he announced on social media platform X in March. He claims to want to spend more time on this year, The New York Times reported that Blueprint was making a loss of at least Rs 8.3 crore every month. The report cited internal documents, court records, and interviews with staff. Johnson responded to other parts of the article but refused to comment on the financials,However, speaking to Wired, Johnson denied the company is in trouble. 'We are break-even, and I've said that publicly many times. We've had profitable months, we've had loss months,' he said. 'We are not in some kind of emergency financial situation.'
Mint
a day ago
- Business
- Mint
Bryan Johnson Net Worth: A look at anti-ageing influencer's key ventures and assets
Anti-ageing influencer and entrepreneur Bryan Johnson has said he might close or sell his wellness startup, Blueprint, describing it as a "pain-in-the-ass company." Johnson, who recently established an ideology named 'Don't Die,' mentioned that balancing his business pursuits with his philosophical interests has become increasingly challenging. The 47-year-old entrepreneur began an anti-ageing initiative, Project Blueprint, which reportedly aims to reverse biological age and improve overall health. According to him, the project costs nearly $2 million annually. Blueprint sells wellness products, including a ₹ $4,700 "longevity mix" drink and a ₹ $3,600 mushroom-based coffee alternative called "Super Shrooms." Johnson's first business involved selling phones. He even recruited fellow college students to sell service plans alongside mobile phones and earned around $300 commission on every sale, according to a report by Fortune. However, his first venture was unsuccessful. Similar to Skype, he founded a voice communications company called Inquist, which closed in 2001. In 2007, Johnson established the mobile payment platform Braintree. Within three years, Braintree had expanded by over 4,000% and reported $4.6 million in revenue, securing a place on Inc. magazine's list of the 500 fastest-growing companies for two consecutive years. In 2013, PayPal bought the business for $800 million. Out of the total amount earned from the acquisition, Johnson invested $200 million to establish OS Fund, a biotech venture company, in 2014. He later established neurotechnology company Kernel in 2016. In 2021, he began Project Blueprint that gave him widespread global attention. Notably, Bryan Johnson's net worth stands at $400 million as of 2024, according to several reports. His net worth for the present year remains unavailable. In 2017 and 2019, he authored two children's books. Besides his investments and startups, the revenues from 'Code 7: Cracking the Code for an Epic Life' and 'The Proto Project: A Sci-Fi Adventure of the Mind' have contributed significantly to his wealth, the Fortune report said
