Latest news with #Supratechnic
The Sun
02-07-2025
- Automotive
- The Sun
Supratechnic appointed as exclusive distributor for Hidea outboard motors in Malaysia, Singapore
KUALA LUMPUR: Supratechnic (M) Sdn Bhd, a wholly-owned indirect subsidiary of Singapore mainboard-listed USP Group Ltd, and Malaysia's distributor of marine engines, hardware, and related maritime services, signed an exclusive distribution agreement with Hangzhou Hidea Power Machinery Co Ltd, China's leading outboard motor manufacturer. Effective July 1, 2025, the agreement grants Supratechnic sole distribution rights for Hidea's full range of outboard motors, parts, and accessories across Malaysia and Singapore. Under this strategic partnership, Hidea will provide comprehensive technical training and spare parts support, ensuring robust servicing readiness and excellent customer support across Supratechnic's extensive service network. 'We are honoured to partner exclusively with Hidea, a brand that embodies engineering excellence, environmental sustainability, and cost-efficiency,' Supratechnic CEO Melvin Tan said. 'This collaboration not only strengthens our market position but also empowers us to deliver broader, more innovative marine options across Malaysia and Singapore, supported by superior after-sales service and technical expertise,' he said. Hidea operates advanced marine engine manufacturing facilities in Hangzhou, China. Known for its pioneering anti-corrosion technology, robotic automation systems, and high production consistency, Hidea exports over 70% of its 100,000-unit annual output to more than 80 countries, including Europe, North America, and Australia. All products meet international standards and certifications, including ISO9001, EU CE, and US EPA. The partnership includes strategic co-branded marketing opportunities and joint participation in national marine expos to enhance Hidea's visibility in the region. Supratechnic will immediately roll out internal training sessions for its sales and technical teams, implement a nationwide launch campaign aligned with the agreement's effective date, and coordinate logistics, stock planning, and branch allocations based on projected demand. 'We are proud to partner with Supratechnic, one of Southeast Asia's most established and trusted marine distributors,' Hidea founder and executive chairman Zheng Huali said. 'Their deep market knowledge and strong after-sales infrastructure make them an ideal partner as we expand our footprint in Malaysia and Singapore. 'At Hidea, we are committed to delivering highly stable commercial outboard motors, exceptional service, and cost-effective high-horsepower models — engineered to perform reliably in the region's demanding marine conditions,' he said.
Focus Malaysia
01-07-2025
- Automotive
- Focus Malaysia
Supratechnic appointed as Hidea Outboard Motors exclusive distributor in Malaysia, Singapore
SUPRATECHNIC (M) Sdn Bhd, Malaysia's premier distributor of marine engines, hardware and related maritime services, has today (July 1) sealed an exclusive distribution agreement with Hangzhou Hidea Power Machinery Co Ltd, China's foremost and leading outboard motor manufacturer. Today's agreement grants the wholly-owned indirect subsidiary of Singapore Mainboard-listed USP Group Ltd sole distribution rights for Hidea's full range of outboard motors, parts and accessories across Malaysia and Singapore. Under this strategic partnership, Hidea will provide comprehensive technical training and spare parts support, thus ensuring robust servicing readiness and excellent customer support across Supratechnic's extensive service network. 'We are honoured to partner exclusively with Hidea, a brand that embodies engineering excellence, environmental sustainability and cost-efficiency,' commented Supratechnic's CEO Melvin Tan. ALL SYSTEMS GO: (Form left) Supratechnic (M) Sdn Bhd CEO Melvin Tan Wei Yang and Hidea Power Machinery Co Ltd founder & executive chairman Zheng Huali 'This collaboration not only strengthens our market position but also empowers us to deliver broader, more innovative marine options across Malaysia and Singapore while being supported by superior after-sales service and technical expertise.' Hidea currently operates one of the world's most advanced marine engine manufacturing facilities in Hangzhou, China. Known for its pioneering anti-corrosion technology, robotic automation systems and high production consistency, Hidea exports over 70% of its 100,000-unit annual output to more than 80 countries, including Europe, North America and Australia. All its products meet international standards and certifications including ISO9001, EU CE and US EPA. The Supratechnic-Hidea partnership entails strategic co-branded marketing opportunities and joint participation in national marine expos to enhance Hidea's visibility in the region. Supratechnic (M) Sdn Bhd's headquarters in Shah Alam Towards this end, Supratechnic will immediately roll out internal training sessions for its sales and technical teams, implement a nationwide launch campaign aligned with the agreement's effective date as well as coordinate logistics, stock planning and branch allocations based on projected demand. Meanwhile, Hidea's founder & executive chairman Zheng Huali is proud to partner with Supratechnic which he described as 'one of Southeast Asia's most established and trusted marine distributors'. 'Their deep market knowledge and strong after-sales infrastructure make them an ideal partner as we expand our footprint in Malaysia and Singapore,' envisages Zheng. 'At Hidea, we're committed to delivering highly stable commercial outboard motors, exceptional service and cost-effective high-horsepower models which are engineered to perform reliably in the region's demanding marine conditions.' – July 1, 2025
Focus Malaysia
24-06-2025
- Automotive
- Focus Malaysia
Supratechnic appointed official dealer for Honda Marine in Johor, Malacca & Pahang
SUPRATECHNIC (M) Sdn Bhd, Malaysia's premier distributor of marine engines, hardware and related maritime services, has today (June 24) been appointed as the official dealer for Honda Marine in the states of Johor, Malacca and Pahang, The appointment of the wholly owned indirect subsidiary of Singapore Mainboard-listed USP Group Ltd follows a strategic partnership agreement sealed with Victormax Sdn Bhd, the official Honda Marine distributor in Malaysia. Under the dealership agreement, Supratechnic will retail Honda Marine's high-performance outboard engines, genuine spare parts, marine accessories as well as VMTec engine oils in Johor, Malacca and Pahang through its strategically located branches in Muar (Johor) and Kuantan (Pahang). 'We are delighted to add Honda Marine which is globally respected for its superior durability, performance and engineering excellence to our premium portfolio of marine solutions,' commented Supratechnic's chief operating officer Lim Boon Sue. 'This dealership underscores our commitment to providing our customers with world-class products backed by outstanding after-sales service and comprehensive warranty support.' In a nutshell, the partnership with Honda Marine strengthens Supratechnic's capability to offer professional installation, dedicated aftersales support and robust warranty programmes, and ensures customers enjoy an exceptional Honda ownership experience. The partners will jointly implement marketing campaigns, regional promotional activities and targeted dealer engagement initiatives with the aim to drive increased brand visibility and strengthen market penetration throughout Johor, Malacca, and Pahang. 'The partnership will align our businesses with future trends, sustainability goals and also to achieve long-term objectives of gaining market share and strengthening brand reputation in the region,' applauded Victormax's general manager Chan Chung Fai. Established in 1968. Supratechnic (M) Sdn Bhd is a wholly owned subsidiary of Singapore-based Supratechnic Pte Ltd which is indirectly owned by USP Group Ltd, a company incorporated in 2004 and listed on the Mainboard of the Singapore Exchange (SGX) since 2007. This latest dealership complements Supratechnic's distribution of renowned brands and further strengthens its market leadership and commitment to delivering innovative marine solutions tailored for commercial operators and recreational boaters. – June 24, 2025
The Sun
24-06-2025
- Automotive
- The Sun
Supratechnic appointed official dealer for Honda Marine in Johor, Malacca and Pahang
Supratechnic brand was established in 1968 and is a wholly owned subsidiary of Singapore-based Supratechnic Pte Ltd, which USP Group indirectly owns. Supratechnic (M) Sdn Bhd, a wholly-owned indirect subsidiary of Singapore mainboard-listed USP Group Ltd, has been appointed as the official dealer for Honda Marine in Johor, Malacca and Pahang, following a strategic partnership agreement with Victormax Sdn Bhd, the official Honda Marine distributor in Malaysia. Under the dealership agreement, Supratechnic will retail Honda Marine's high-performance outboard engines, genuine spare parts, marine accessories, and VMTec engine oils in the three states, through its strategically located branches in Muar, Johor, and Kuantan, Pahang. Supratechnic chief operating officer Lim Boon Sue said Honda Marine is globally respected for its superior durability, performance, and engineering excellence. 'We are delighted to add Honda to our premium portfolio of marine solutions. 'This dealership underscores our commitment to providing our customers with world-class products, backed by outstanding after-sales service and comprehensive warranty support. 'We look forward to further enhancing our leadership in Malaysia's marine industry through this collaboration,' she said in a statement. The partnership with Honda Marine strengthens Supratechnic's capability to offer professional installation, dedicated aftersales support, and robust warranty programs, ensuring customers enjoy an exceptional Honda ownership experience. The partners will jointly implement marketing campaigns, regional promotional activities, and targeted dealer engagement initiatives to drive increased brand visibility and strengthen market penetration throughout Johor, Malacca, and Pahang. Victormax general manager Chan Chung Fai said the appointment of Supratechnic as Honda Marine dealer for Pahang, Johor and Malacca marks the beginning of a strategic alliance between two of the most reputable organisations in Malaysia's marine engine industry. 'The partnership will align our businesses with future trends, sustainability goals and also to achieve long-term objectives of gaining market share and strengthening brand reputation in the region,' he said. USP Group is Malaysia's premier distributor of marine engines, hardware, and related maritime services. The Supratechnic brand was established in 1968 and is a wholly owned subsidiary of Singapore-based Supratechnic Pte Ltd, which USP Group indirectly owns. This latest dealership complements Supratechnic's distribution of renowned brands and further strengthens its market leadership and commitment to delivering innovative marine solutions tailored for commercial operators and recreational boaters.
Barnama
24-06-2025
- Automotive
- Barnama
Supratechnic Appointed Official Dealer For Honda Marine In Johor, Melaka And Pahang
KUALA LUMPUR, June 24 (Bernama) -- Supratechnic (M) Sdn Bhd ("Supratechnic" or the "Company"), a wholly-owned indirect subsidiary of Singapore Mainboard-listed USP Group Limited, and Malaysia's premier distributor of marine engines, hardware, and related maritime services, today announced its appointment as the official dealer for Honda Marine in the states of Johor, Melaka and Pahang, following a strategic partnership agreement with Victormax Sdn Bhd, the official Honda Marine distributor in Malaysia. Under the dealership agreement, Supratechnic will retail Honda Marine's high-performance outboard engines, genuine spare parts, marine accessories, and VMTec engine oils in Johor, Melaka and Pahang, through its strategically located branches in Muar, Johor, and Kuantan, Pahang.
