Latest news with #SurftoSaveLives
Business Upturn
24-06-2025
- Automotive
- Business Upturn
MasterCraft Returns to Lake Tahoe with Standout Activations for 2025 American Century Championship
By GlobeNewswire Published on June 24, 2025, 20:00 IST VONORE, Tenn., June 24, 2025 (GLOBE NEWSWIRE) — MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) and the best-selling towboat brand, is proud to return as an official sponsor of the 2025 American Century Championship (ACC) in Lake Tahoe, beginning July 9. Building on its six years of sponsorship, MasterCraft will showcase its premium towboat lineup – including the recently redesigned flagship models, XStar 23 and XStar 25 while leading several high-impact activations including a $300,000 hole-in-one prize, a national sweepstakes with Travis Mathew, Ogio and Callaway, and the return of Surf to Save Lives in support of St. Jude Children's Research Hospital. 'We're proud to return to the American Century Championship and celebrate performance, purpose, and shared passions,' said Krista Schipner, Vice President of Marketing at MasterCraft. 'It's always an incredible week – connecting with fans and participants, supporting a great cause, and bringing our brand to life both on the course and on the water.' From headturning prize moments to waves that make a difference, MasterCraft's presence will leave an impression both on the course and on the water. The full lineup of MasterCraft's on-site activations is outlined below: A Hole-in-One Like No Other: Win the 2024 MasterCraft X24 Set on Hole 12, the 135-yard par-3 challenge ups the ante with a spectacular prize: a fully loaded 2024 MasterCraft X24, valued at over $300,000. This X24 is a wave-making machine, equipped with the Ilmor Supercharged 6.2L engine, underwater lights, cockpit heater, stern thruster, wireless phone chargers, and saltwater-ready tech. It also features hand-stitched CoolFeel upholstery, seamless smartphone integration, and best-in-class surf and wake performance. 'This boat isn't just a prize—it's a statement. One swing. One X24. One unforgettable win,' said Krista Schipner, Vice President of Marketing at MasterCraft. For more information on the X24 model visit HERE * Select features will differ from giveaway model Travis Mathew x Callaway x MasterCraft Sweepstakes From June 30 to July 20, fans can enter the Travis Mathew x Callaway x MasterCraft Sweepstakes for a chance to win the ultimate 2026 ACC experience: All-access tickets for three tournament days Roundtrip airfare + hotel for two VIP boating session with MasterCraft team athlete and professional wakeboarder, Steel Lafferty on the Travis Mathew-branded MasterCraft Full Travis Mathew apparel collection ($1,000 value) Callaway gift card Ogio travel luggage Bonus entries are awarded for following Travis Mathew, Callaway, and MasterCraft on Instagram. Surf to Save Lives: Every Ride Counts MasterCraft's philanthropic initiative, Surf to Save Lives, returns in partnership with St. Jude Children's Research Hospital. Throughout ACC, celebrities and athletes can log minutes riding behind MasterCraft boats—each tracked minute contributing to the brand's $75,000 donation commitment. Childhood cancer survivor and MasterCraft athlete Alexa Score will be on site to lead demos and support participants in raising awareness and funds for families fighting childhood cancer. 'The energy around this event is incredible—but what makes it truly special is our chance to use that momentum to give back,' said Krista Schipner, Vice President of Marketing at MasterCraft. 'From hole-in-one dreams to on-water fundraising, this is what performance with purpose looks like.' More on the initiative: Surf to Save Lives Premium Boats & Bold Partnerships on Display Attendees can visit MasterCraft at Hole 17, where the all-new XStar 23 and XStar 25 will be on display alongside a Chevrolet Silverado, showcasing the shared performance DNA behind the MasterCraft x General Motors relationship. Both XStar models feature the industry-first Z100 tower, MAAX Audio for immersive sound, and MasterCraft's signature SurfStar system. The booth will also offer opportunities to learn more about the technology, craftsmanship, and engineering that powers the brand. 'Whether it's pulling a world-class athlete or pulling up to Hole 17 in style—MasterCraft delivers performance and style with an abundance of attitude,' added Schipner. More on the GM partnership: MasterCraft x GM On the Water, After the Course Following ACC, MasterCraft will extend its presence with two on-water activations on the shores of Tahoe: Monday, July 14 – MasterCraft will host a Rule the Water VIP Demo Day at Lakeside Marina, part of its 60-stop nationwide tour. Attendees can experience the latest MasterCraft lineup firsthand, including exclusive rides, product walk-throughs, and one-on-one time with the team. – MasterCraft will host a Rule the Water VIP Demo Day at Lakeside Marina, part of its 60-stop nationwide tour. Attendees can experience the latest MasterCraft lineup firsthand, including exclusive rides, product walk-throughs, and one-on-one time with the team. Tuesday, July 15 – The brand will hold its signature Let Her Rip women's clinic, designed to empower girls and women to feel confident behind the wheel and behind the boat. With coaching from Alexa Score, demos, and a supportive environment, it's all about building skills—and confidence—on the water. For inquiries and to reserve a spot for the Tahoe Let Her Rip or Rule the Water day, contact: Lucas at [email protected] To get more details about MasterCraft and the exciting upcoming activations, visit and follow along on Instagram, YouTube, X and Facebook. About MasterCraft: MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company's goal remains the same – to continue building the world's best ski, wakeboard, wake surf, and luxury performance powerboats. About MasterCraft Boat Holdings, Inc.: Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit and Media Contact:The Brand Amp [email protected] Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same. Ahmedabad Plane Crash GlobeNewswire provides press release distribution services globally, with substantial operations in North America and Europe.
Yahoo
20-05-2025
- Business
- Yahoo
MasterCraft Boat Company Launches Third-Annual ‘Surf to Save Lives' Campaign in Support of St. Jude Children's Research Hospital®
MasterCraft Unites Watersports Community with Season-Long Fundraising Platform to Support St. Jude's Lifesaving Mission Pledging $75,000 in 2025, Bringing Total Funds Raised to $225,000 Since 2023 VONORE, Tenn., May 20, 2025 (GLOBE NEWSWIRE) -- With summer on the horizon and families gearing up to make unforgettable memories on the water, MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) and the best-selling towboat brand, today announced the return of its popular philanthropic campaign, Surf to Save Lives. Entering its third year, the campaign unites the watersports community to raise funds for St. Jude Children's Research Hospital® and support its lifesaving mission against childhood cancer and other life-threatening diseases. Over the past two years, MasterCraft has donated $150,000 towards St. Jude Children's Research Hospital, reaching the campaign's maximum annual donation of $75,000 each year. This year, the mission remains the same, with MasterCraft committed to supporting St. Jude's lifesaving work of ensuring that families never receive a bill for treatment, travel, housing, or food so they can focus entirely on their child's care. From May 23 to September 30, boaters nationwide can take part in the Surf to Save Lives campaign by logging their on-water activities through the MasterCraft Connect app. Whether wakeboarding, waterskiing, tubing, or wakesurfing, participants can make every moment on the water count towards supporting St. Jude's lifesaving mission, as MasterCraft will donate $1 for every minute logged behind a boat this season and has pledged a maximum of $75,000 towards St Jude's efforts. Participation in the campaign is open to all boaters, not just MasterCraft owners, making it easy for anyone to join the cause by simply downloading the app and logging their time. 'We couldn't be more excited to continue the Surf to Save Lives campaign with St. Jude,' said Krista Schipner, Vice President of Marketing at MasterCraft. 'It has been incredibly rewarding to hear how this initiative has positively impacted St. Jude families, and we're looking forward to another summer of creating meaningful memories on the water, all while supporting a cause that's close to our hearts.' At St. Jude, some children's care can surpass more than $1 million per patient for a variety of reasons. More than 50 percent of St. Jude patients are under- or uninsured. However, even if a family has insurance, St. Jude will bill the insurance company, but no family ever receives a bill from St. Jude for care, and no family is asked to pay co-pays or deductibles. As the inspiring face of MasterCraft's Surf to Save Lives campaign, Alexa Score embodies its very spirit. A childhood cancer survivor who defied the odds, Score turned her diagnosis into a life and career fueled by strength, adventure, and purpose, becoming a professional wakeboarder, TV host, and advocate. During her toughest times, she found solace on the water, which is why she remains committed to championing the Surf to Save Lives campaign as its official spokesperson. 'Since the launch of this campaign, my excitement has only grown each year,' said Score. 'It's been an honor to support St. Jude's mission in partnership with MasterCraft, and every summer, I look forward to seeing boaters across the country turn their time on the water into something truly meaningful.' Beyond the Surf to Save Lives campaign, MasterCraft team members also have the opportunity to support St. Jude through a dedicated Employee Giving Program. For more information about MasterCraft and the Surf to Save Lives campaign, please visit Make sure to follow MasterCraft and Alexa Score on Instagram. About MasterCraft:MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company's goal remains the same - to continue building the world's best ski, wakeboard, wake surf, and luxury performance powerboats. About MasterCraft Boat Holdings, Inc.:Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit and About St. Jude Children's Research Hospital®St. Jude Children's Research Hospital is leading the way the world understands, treats, and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%, and it won't stop until no child dies from cancer. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing, or food, so they can focus on helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love, and kindness. Support the St. Jude mission by donating to liking St. Jude on Facebook, following St. Jude on X, Instagram, LinkedIn, and TikTok, and subscribing to its YouTube channel. Media Contact:Mandie AlbertThe Brand AmpMasterCraftPR@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
