Latest news with #SweetCarolina
Campaign ME
25-06-2025
- Entertainment
- Campaign ME
Shake Shack brings burger showdown to life in new campaign
Shake Shack rolled out a bold, twin-themed campaign to promote its new limited-time BBQ menu in the UAE, positioning the clash between two BBQ flavours as a summer showdown. The creative centres on the idea of 'same family, different personalities' – a narrative that runs across film, social, in-store and OOH activations. The campaign introduces the Smoky BBQ Burger and the Sweet Carolina BBQ Burger – two creations from the same BBQ family but with distinctly different flavour profiles. To capture this contrast, the campaign rolls out with a playful concept centred on twins – alike on the outside, completely different on the inside. The hero film, created by Amber Communications, features twin brothers engaging in a light-hearted argument over which burger is superior. Each brother passionately defends his pick – Smoky or Sweet Carolina – before curiosity gets the better of them, and they swap bites. The film ends on a cheeky, inclusive note: 'Which side are you on? Try both today'. At the heart of the campaign is a relatable insight: BBQ is personal. People form strong opinions around their preferred BBQ style – smoky vs sweet, bold vs tangy. It's not just about flavour, it's about choosing sides. But even in the most heated debates, curiosity wins. That emotional back-and-forth reflects real-life dynamics between siblings, friends and partners – and helped Shake Shack frame its two limited-time burgers as part of a playful, flavour-led rivalry. The visual storytelling reinforces this duality with a warm, saturated colour palette built around yellow and orange tones – used to distinguish the two burgers while maintaining a unified aesthetic. 'The creative direction played off warm yellow and orange hues, distinguishing the two sauces visually while keeping them in the same colour family, a subtle reminder that while these burgers may bring different flavour profiles, they belong to the same BBQ family,' said Neha Sathe, Senior Copywriter at Amber Communications. In-store, the brand extended this experience through colour-coded activations: floor stickers, POS displays and even buzzer wraps showcased the visual identities of the two burgers. Orange floor stickers guiding Smoky fans and yellow leading Sweet Carolina loyalists to different counters. Colour-coded zones were rolled out to reinforce the 'pick a side' concept in store. The banners for the menu were also extended to the store's external signage and to the outdoor drive-thru and surrounding parking area. Bold, split-screen graphics and playful banter in the film, combined with interactive in-store experiences, further deepened customer engagement. The campaign also made its way to social with high-energy content that included a blind taste test challenge held in-store, encouraging customers to guess the sauce and win a free burger. Influencer storytelling helped extend reach and buzz beyond the counter. Sayari Ghosh, Director – Marketing, Shake Shack, said, 'Early response to the campaign has been overwhelmingly positive, with guests enjoying both the burgers and the buzz. The campaign really set the vibe for the BBQ Menu and is turning this limited-time offer into a fan-favourite!' By tapping into personality, play and preference, Shake Shack turned two burgers into a full-on flavour debate – and made BBQ the conversation of the season. Credits Client: Alshaya Group Brand: Shake Shack Director, Marketing: Sayari Ghosh Head of Marketing: Ritesh Lambba Brand Manager: Nourhan Elassar Marketing Executive: April Amancio Agency: Amber Executive Creative Director: Leslie Paul Director, Brand Services: Shynil Hashim Senior Copywriter: Neha Sathe Senior Art Director: Wilson Philipose Manager, Brand Services: Athina Varghese Production House: Amber Director & DoP: Drona Antony Producer: Jomet Joy
Yahoo
05-06-2025
- General
- Yahoo
Hundreds celebrate life of 19-year-old Jack Constable from Norton Fitzwarren
HUNDREDS of people celebrated the life of 19-year-old Jack Constable at a "beautiful" funeral last month, with his parents announcing a memorial fund in his honour. Over 425 people turned out to pay their respects to Jack, from Norton Fitzwarren, who died on April 10 after an 18-month fight with extremely rare Ewing Sarcoma cancer. The service was held at Taunton Crematorium on May 9, with Silk Mills Road temporarily closed as a funeral procession led by 16 supercars travelled through Taunton, marking Jack's "passion for cars" — including Lamborghinis, Ferraris, Aston Martins, and McLarens. Katie Constable, Jack's mother, said: "It was such an amazing funeral, it was just lovely that everyone was there who should have been. On arrival at the crematorium, it was truly overwhelming as so many people had travelled from every direction to support us and, more importantly, to show their respect for Jack and the battle he endured with dignity and grace — including my best friend from Oz. Jack loved our family and his friends and everyone that supported us, he made everyone laugh with his quirky way, and constantly checked in on all around him." She added: "Jack's four best friends and two cousins were pallbearers and carried him into his favourite drum and bass tune, Sweet Carolina. His other besties walked Jack in, and his beautiful girlfriend Poppy walked behind." There were "no dry eyes" at Jack's final goodbye, which included a rendition of All Things Bright And Beautiful and readings from his girlfriend, Poppy Charles, 19, and friends Kira, Dave, and Fin. Katie wishes to share a "special thank you" to trumpeter Elliott Coles, who performed a "wonderful solo of Amazing Grace". The service was then shown "35 pics of Jack's wonderful fulfilled life with everyone that mattered". Jack's adored dogs, two Blue Staffies, Ivy and Olive, attended the ceremony. In his honour, Jack's parents are launching The Jack Constable Memory Fund, which will be the only UK charity dedicated to raising funds for the fight against Ewing Sarcoma cancer. Jack's charity will become his "legacy for eternity", Katie said. Donations can be made at with fundraising events planned. Jack's parents, Katie and Jeremy Constable, said: "As the days and weeks pass, our hearts still in pieces with an emptiness never to be filled, we realise that keeping busy is the wisest option and still with so many wonderful friends holding fundraising events which will now go into The Jack Constable Memory Fund once up and running. "This charity is super important as it will be the only Ewing sarcoma charity in the UK. Jem, myself and the incredible people we have surrounding us will forever more raise money to help other families not feel the pain from broken hearts as we are having to. So please help us with any ideas, and let's together continue to help others as this would be what our super kind-hearted son would want. "We are grateful for all the money raised that helped Jack beyond words during his 18-month battle, and let's pull together and help as many others as possible."
