Latest news with #SwissBeauty
India.com
4 days ago
- Lifestyle
- India.com
Top Lipsticks for Every Look: Matte, Long-Lasting
Lipsticks come in various textures such as matte, satin, gloss, and cream, each providing a different look and feel. In addition to enhancing beauty, many modern lipsticks also include nourishing ingredients like vitamin E, shea butter, or SPF for added care. Versatile and transformative, lipstick remains one of the most powerful tools in makeup. Video Courtsey: Myntra 1. Praush Plush Matte Long Lasting Lipstick with Shea Butter Image Source: Order Now The Praush Plush Matte Lipstick offers the perfect balance between rich pigmentation and lip care. Infused with nourishing shea butter, it glides smoothly onto the lips, delivering a velvety matte finish without drying them out. Ideal for long days or special occasions, this lipstick ensures comfort and bold color payoff that stays intact for hours. Key Features: Matte finish with a plush, soft texture Enriched with shea butter to keep lips moisturized Long-lasting, fade-resistant color Non-flaky and smooth application Vegan and cruelty-free formulation May require touch-up after heavy meals Limited shade range compared to larger brands Slightly less transfer-proof than claimed 2. Maybelline New York Color Sensational Ultimattes Lipstick Image Source: Order Now This Maybelline lipstick line is known for its ultra-lightweight feel and high-impact color. The Color Sensational Ultimattes Lipstick delivers a soft, blurred matte look with full coverage in a single swipe. Designed for modern makeup lovers, it combines style, comfort, and trend-focused shades in one sleek tube. Key Features: Lightweight, velvety-matte formula High pigment payoff with just one swipe Slim bullet design for precision application Comfortable wear that doesn't feel heavy or dry Wide range of trendy shades May not last as long as traditional matte formulas Light texture might require reapplication through the day Can accentuate dry patches on very chapped lips 3. SWISS BEAUTY Non Transfer Water Proof Lipstick Image Source: Order Now Swiss Beauty's Non Transfer Water Proof Lipstick is crafted for those who need all-day wear without constant touch-ups. This product promises intense color with a transfer-proof, water-resistant finish. Its formula sets quickly and stays in place, making it ideal for events, long work days, or humid conditions. Key Features: Transfer-proof and waterproof performance Intense color payoff with quick-drying formula Long-stay wear without smudging Matte finish ideal for bold looks Budget-friendly option Can feel drying over time Requires an oil-based remover for clean removal Limited hydration, not suitable for very dry lips 4. SWISS BEAUTY Non Transfer Matte Crayon Lipstick Image Source: Order Now This crayon-style matte lipstick from Swiss Beauty offers the ease of a pencil with the rich finish of a traditional lipstick. It provides smooth application with a creamy texture that dries down to a non-transfer matte finish. Great for both beginners and pros, it's compact, precise, and travel-friendly. Key Features: Crayon format for easy and precise application Non-transfer matte finish Creamy texture that glides on effortlessly Portable and mess-free packaging High pigmentation and color payoff May require sharpening, leading to product wastage Not very moisturizing; may need a balm underneath Can break if too much pressure is applied during use Lipsticks are more than just a cosmetic—they are a powerful expression of personality, mood, and style. With a variety of formulations such as matte, satin, waterproof, and crayon styles, modern lipsticks cater to every need, whether it's long-lasting wear, intense color, or nourishing comfort. Brands like Praush, Maybelline, and Swiss Beauty offer diverse options that blend performance with aesthetics, allowing users to find the perfect match for every occasion. While some formulas may require extra prep or touch-ups, a well-chosen lipstick can instantly elevate any look, making it a timeless and essential part of every beauty routine. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
Time of India
27-06-2025
- Business
- Time of India
More than a buzzword: How industry leaders are getting real about inclusivity
Celebrating Pride Month Pride Month has long been associated with rainbow campaigns and symbolic gestures. But in 2025, beauty brands are shifting from performative celebration to meaningful, year-round action. Leaders across the industry are embracing inclusivity not just as a marketing theme, but as a foundational value — one that reflects in their products, workplaces, and long-term vision. For Vidushi Goyal, CMO of Swiss Beauty, Pride is a powerful reminder of what beauty should stand for. 'Pride Month is a celebration of being seen, heard, and accepted for exactly who you are. It's a powerful reminder that beauty isn't about perfection or standards; it's about self-expression in all its forms,' she says. She points to the shift in consumer expectations: 'We're seeing a move toward products that don't prescribe identity but adapt to it — gender-inclusive makeup, flexible textures, and universal shades. Beauty is becoming more fluid and more human.' For her, this ethos isn't just seasonal. 'At Swiss Beauty, inclusivity isn't a campaign — it's a commitment. We believe in creating Beauty That Celebrates Every You, whether loud or subtle, bold or bare, whatever your mood or identity.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Giao dịch CFD với công nghệ và tốc độ tốt hơn IC Markets Đăng ký Undo At The Body Shop India, this sense of responsibility goes even further. 'Pride Month isn't just a moment — it's a movement we champion all year round,' says Harmeet Singh, Chief Brand Officer, Asia South. 'We continue to go beyond symbolic gestures, driving meaningful change anchored in our core values of inclusivity, empathy, and equality.' Singh highlights tangible actions like inclusive hiring practices and gender sensitivity training. 'With representation from over 10 empowered LGBTQ+ team members, we are a living testament to what authentic inclusion and visibility can look like in the workplace.' Many of these initiatives are led by the Youth Collective Council, which gives young changemakers a platform to influence both company culture and broader policy. This sense of purpose resonates with Saahil Nayar, Co-Founder and CEO of Mila Beauté, who believes that, 'Inclusivity in beauty is more than a statement—it's a responsibility.' He notes how the evolving beauty landscape is becoming a safe space for identity and self-expression. 'Makeup is now a space where all identities feel seen, valued, and celebrated. Gender-neutral products, diverse shade ranges, and authentic representation are transforming beauty into a truly inclusive experience,' he says. At Mila Beauté, the focus is on creating skin-loving formulations and universally flattering shades. 'Every shade, every formula, and every product is crafted to celebrate real diversity. Pride isn't just a season — it's a movement toward authenticity,' he concludes.
India.com
10-06-2025
- Lifestyle
- India.com
Glam Up Your Lashes: Top 4 Mascaras to Buy Now on Flipkart
Want to give your eye makeup a level-up without overspending? This article is your perfect mascara matchmaker! Flipkart provides you with many affordable mascara options that make your lashes thick, curly, and stay in place all day long. If you're new to makeup or already have experience, these products create impressive lashes for all kinds of events. With high Flipkart offers and convenient delivery, it's time to purchase your ideal mascara. Let's explore four bestsellers and find your lash hero! Kiss Beauty Colossal Volum' Express Waterproof Mascara – Glam Black, 8 ml Image source- Order Now Always want bigger, bolder lashes that are waterproof and smudge-free all day long? Then Kiss Beauty's Colossal Volum' Express Mascara is your new best friend since it is formulated to deliver dramatic volume in one coat. Available for parties, weddings, or as everyday glam. Key Features: Waterproof design, all day long Volumizing impact within one coat Shake-flat bristle brush for smooth application Refuge from smudges and sweat Travel-friendly 8 ml compact tube It can feel a bit heavy on very fine lashes after several coats. SWISS BEAUTY Waterproof Volume Curling Mascara – Natural Black, 8.5 ml Image source- Order Now For the fan of lashes who desires curl and volume, Swiss Beauty provides a smudge-proof miracle that gives elegantly fanned-out lashes. Its light formula defines without clumps, and it is perfect for everyday wear or all-night events. Key Features: Waterproof and smudge-proof performance Curved wand for lash-lifting curl Lightweight, non-sticky texture Adds visible length and definition Pocket-friendly and compact May require extra effort to remove fully with mild makeup remover. MARS Curl Lock Volumizing Long Lasting Mascara – Black, 9 ml Image source- Order Now Make your eyes pop with MARS Curl Lock Mascara that brings volume, definition, and curl in one swipe. The rich black pigment enhances the drama, while the strong hold ensures no mid-day lash fallouts. Key Features: Intense black pigment for bold eyes Curl-lock technology with long wear Volumizing without clumping Sleek, professional finish Suitable for sensitive eyes It can dry quickly if the cap is left open frequently. Shryoan Long Lash Lengthening Mascara – Black, 15 ml Image source- Order Now If long lashes are your goal, Shryoan's Lengthening Mascara gives your eyes that doll-like look. It's special formula coats every lash from root to tip and creates a visibly stretched, fluttery effect. Key Features: Long lash lengthening formula Large 15 ml tube for repeated use Even, silky coating of lashes No flakes, quick-drying finish Gentle on sensitive eyes The big tube might be hard to jam into tiny clutches or handbags. Mascara is the only make-up product that makes a dramatic difference to how you look, and these four Flipkart bestsellers are no different. Dramatic volume, dramatic curl, or super-length: however you like it, there's a match made in heaven out there. Kiss Beauty gives you dramatic, party-perfect lashes. Swiss Beauty offers a natural, curled appearance. MARS provides long-lasting, waterproof curl and color, and Shryoan offers a wow factor in lash length. All of them are affordable, simple to use, and available to purchase immediately on Flipkart. So why delay further? Visit Flipkart, check reviews, compare specs, and choose the mascara according to your fashion. Luscious lashes are at your doorstep. Disclaimer: At IDPL, we help you stay up-to-date with the latest trends and products. It should not be construed as an endorsement to buy. IDPL may make a very small commission from its sale if one chooses to buy the product from any of the links in this article.
News18
05-06-2025
- Business
- News18
World Environment Day: How Beauty Brands Are Making Sustainability the New Standard
Last Updated: The beauty industry is undergoing a green transformation, with leading brands redefining luxury through sustainability, ethical sourcing, and circular innovation. Sustainability is having its well-deserved moment in the beauty world and this time, it's more than skin deep. Gone are the days when beauty was judged solely by glossy packaging and sensorial formulas. Today, the most forward-thinking brands are rewriting the playbook, proving that luxury and responsibility can and must coexist. This World Environment Day, as global attention turns to environmental accountability, beauty brands in India are not just pledging sustainability they're embodying it. 'At L'Occitane en Provence, beauty and sustainability go hand in hand," says Simi Dewan, Deputy General Manager, L'Occitane India. 'We responsibly source natural ingredients with full traceability, protect biodiversity, and support local communities." The brand's Big Little Things program encourages customers to return empties from any beauty brand for recycling. With eco-refills that cut plastic use by up to 85%, L'Occitane blends indulgence with intention—reminding us that every small action contributes to a larger ripple effect. The Body Shop, a pioneer in ethical beauty, is leading with purpose on multiple fronts. 'Sustainability is at the heart of everything we do—from how we source our ingredients to how we package our products," shares Harmeet Singh, Chief Brand Officer, The Body Shop – South Asia. Their long-standing partnership with Plastics For Change has supported over 2,000 waste collectors in India, building a more inclusive and ethical waste management ecosystem. Meanwhile, their Return, Recycle, Repeat (RRR) program ensures packaging doesn't end up in landfills but gets a meaningful second life. This deepening shift in values is becoming more than just an industry trend—it's an evolution. 'Sustainability in beauty is not just about keeping up with trends, it's about safeguarding the future," explains Vidushi Goyal, Chief Marketing Officer, Swiss Beauty. With a growing focus on vegan formulations and cruelty-free products, Swiss Beauty is part of a new wave redefining what glamour looks like in the age of environmental consciousness. The sentiment is echoed by Saahil Nayar, Co-Founder and CEO, Mila Beauté, a skincare-infused makeup label, 'Modern beauty consumers are thoughtful and discerning. They care not just about how well a product works, but also about its ingredients, production process, and impact on the planet." Mila Beauté's clean, toxin-free approach underscores a rising demand for transparency and integrity—proof that innovation today is as much about ethics as aesthetics. Haircare, too, is undergoing a green glow-up. Celebrity hairstylist Florian Hurel, founder of fhair, shares, 'Our commitment to sustainability starts at the core with clean formulations, recyclable packaging, and ethical sourcing. Sustainability isn't just a standard. With fhair, it's a promise." His label steers clear of harsh chemicals while embracing community-driven eco-awareness, proving hair health and planetary health can grow hand in hand. Brands like O3+ are taking this further by rethinking salon operations. 'We consciously avoid the use of cartons, and our packaging materials are FSC-certified," says Vidur Kapur, Director, O3+. 'In salons, we replace disposable tissues with reusable sponges, and our facial kits use recyclable materials." These changes, though subtle, build toward a larger ecosystem of responsible consumption and low-waste luxury. K-beauty brand Innisfree, known for its nature-powered formulations, is quietly cultivating change, too. 'We've introduced recyclable packaging across several lines and are expanding refillable options in India," says Mini Sood Banerjee, Assistant Director and Head of Marketing, Innisfree India. 'We minimize our environmental impact by using FSC-certified packaging instead of plastic, delivering effective beauty that's kind to the planet." At the heart of this industry-wide awakening lies one shared belief: beauty must no longer come at the cost of the Earth. Whether it's reducing plastic waste, supporting fair trade, or embracing circular design, these brands are showing that sustainability is not a trend to chase, it's the foundation on which modern beauty must be built. Because ultimately, the most beautiful glow is the one that comes with a clear conscience. First Published: June 05, 2025, 07:43 IST
News18
27-05-2025
- Health
- News18
Sunscreen Day: 8 Sun-Safe, Sweat-Proof, and Stunning Sunscreens To Beat the Heat
Last Updated: From ultra-lightweight daily SPFs to glow-boosting mineral formulas, these picks combine serious sun protection with skin-first innovation. With Sunscreen Day (May 27) just around the corner, we've curated a selection of standout SPF-infused products from some of our favourite beauty brands—perfect for upcoming features, listicles, or summer skin roundups. From ultra-lightweight daily SPFs to glow-boosting mineral formulas, these picks combine serious sun protection with skin-first innovation. The Body Shop Skin Defence Multi-Protection Light Essence SPF 50 PA+++ – ₹2,995 An ultra-lightweight, non-greasy sunscreen that hydrates and protects the skin with hyaluronic acid and broad-spectrum UVA/UVB filters. It also defends against both indoor and outdoor pollution. Weightless, fast-absorbing formula Non-comedogenic, non-sticky Suitable for sensitive skin Layers beautifully under makeup Swiss Beauty Protect Maxx Sunscreen Air Mist – ₹399 This broad-spectrum, water-resistant sunscreen mist is ideal for quick reapplication. Enriched with niacinamide and sunflower oil, it hydrates while offering up to 10 hours of sweatproof sun protection—without leaving a white cast. Lightweight, cooling, and quick-absorbing Get high coverage with a breathable feel. This lightweight foundation offers a smooth matte finish and includes SPF 20 plus hyaluronic acid for hydration. Designed for Indian weather, it's perfect for both daily wear and full-glam looks. This SPF 50 & PA+++ sunscreen protects against UV damage while keeping skin nourished, plump, and hydrated. The non-oily, no white cast formula blends seamlessly into all skin tones and types. The Bath and Care Halo Guard Hydrating Sunscreen SPF 50 PA++++ – ₹1,899 Powered by PDRN and Rose DNA extract, this sunscreen offers broad-spectrum protection while aiding skin regeneration. Its non-greasy, hydrating formula soothes and prevents premature aging—ideal for daily use. JOY Ultra Matte Dry Touch Sunscreen SPF 50 PA+++ – ₹325 Tailored for India's tropical climate, this high-performance SPF 50 sunscreen offers a matte, sweat-proof finish that controls shine and tackiness. Infused with Titanium Dioxide, it's gentle, non-comedogenic, and perfect under makeup. CeraVe AM Facial Moisturising Lotion with SPF 50 – ₹1,500 This daily essential delivers broad-spectrum protection with niacinamide, hyaluronic acid, and ceramides—hydrating and calming the skin while defending against UV rays. Lightweight, non-greasy, and dermatologist-approved. Tikitoro Teens Mineral Sunscreen (Ages 11–16) – ₹750 Formulated for young skin, this broad-spectrum, non-comedogenic mineral sunscreen provides water-resistant protection for up to 120 minutes. Prevents tanning and dryness without absorbing into the skin—great for all genders and skin types. First Published: May 27, 2025, 07:05 IST
