Latest news with #SybilShiddell
The Wire
6 days ago
- Lifestyle
- The Wire
Gleeden Survey: 68% Say Social Media Disrupts Relationships; 41% Open to Open Relationships
New Delhi [India], July 10: Gleeden, the largest dating app for discreet connections in the world, has achieved a key milestone, reaching 3 million users in India. Gleeden commissioned a third edition of its national relationship study, partnering with global research agency IPSOS. The goal of the survey was to gain insight into how perceptions of love, commitment and emotional satisfaction differ across generations. The survey was conducted in May 2025 on a sample of 1,510 respondents, representative of the national demographics and aged between 18 and 60 years, living in 12 Tier-1 and Tier-2 cities, including Delhi, Mumbai, Bangalore, Jaipur, Kolkata, Hyderabad, Patna, Ludhiana, Kochi and more. The respondents included men and women from Gen Z, Millennials, and Gen X; this provided a diverse and eye-opening look into the changing relational landscape in India. Having surveyed these diverse respondents, the findings from the study provided some remarkable trends, including in regard to emotional boundaries and social media. 94% reported being happy in their relationships, and 84% were sexually satisfied; meanwhile, a sizable portion disclosed coming from a place of feeling emotionally void. In fact, 51% indicated they feel emotionally disconnected from their partner. A whopping 71% of people indicated that deleting chats or hiding conversations online equates to a breach of trust, regardless of whether there was any physical involvement. The study detected that 41% of participants expressed they would be open to an open relationship if suggested by a partner. 35% of respondents indicated they are already in an open relationship, while 26% are seriously considering one. In fact 55% of all respondents believe an open relationship will be the most dominant relationship trend over the next 10 years, while 59% agreed that non-monogamous relationships will likely be taken up by wider Indian society. Another notable finding was the emotional intimacy burden of life findings. 33% of respondents indicated that dissatisfaction with their relationship finds roots in work-life imbalance and time quality with a partner. Millennials, arguably the majority of the current workforce, were affected most, followed closely by Gen X and Gen Z. Social media itself serves to influence relationship expectations; with 29%, blaming social media's unrealistic romance portrayals, for nurturing discontent. Commenting on the findings, Sybil Shiddell, Country Manager of Gleeden India, said, 'At Gleeden, we have always felt that fulfilment and freedom to be true to oneself make up the cornerstone of any meaningful relationship. The results of this study back up what we have seen on our app--modern Indians are becoming increasingly self-aware, emotionally honest and open to exploring relationships on their own terms. As the norms surrounding love, intimacy and loyalty continue to evolve, Gleeden is proud to provide a non-judgmental safe space where people can redefine connection on their own terms." The survey ultimately illustrates the relationship dynamics of today--a landscape in which all demographics are increasingly aware of their emotional needs and ready to challenge entrenched customs in search for real satisfaction. You can download the app here: Google play: Apple Store: (Disclaimer: The above press release comes to you under an arrangement with PNN and PTI takes no editorial responsibility for the same.). This is an auto-published feed from PTI with no editorial input from The Wire.
Hans India
05-07-2025
- Entertainment
- Hans India
Embracing New Experiences
Gleeden, the world's largest extramarital dating app, made by women for women, recently achieved the milestone of acquiring 3 million users in India. Launched in India in 2017, Gleeden has been highly popularized in the Indian market to become the go-to platform for individuals looking for discreet extramarital affairs. To celebrate this achievement, Gleeden conducted a nationwide survey, to understand the continuously changing status of relationships, focusing on how GenZ, Millennials and GenX individuals feel about love and marriage. This is the third survey of its kind that has been conducted by one of the leading global market research organizations, IPSOS, on behalf of Gleeden and focuses on love, marriage, and infidelity trends among three generations who have deeply embedded India's socio-cultural thinking in themselves. The survey was conducted among 1,510 individuals, both men and women, who are aged between 18-60 years and living in 12 tier-1 Indian cities (Delhi, Jaipur, Ludhiana, Kolkata, Patna, Guwahati, Mumbai, Ahmedabad, Indore, Bangalore, Hyderabad & Kochi), and tier-2 cities (Jaipur, Lucknow, Chandigarh, Gurugram, Indore, Noida, Surat, Nagpur, Bhubaneswar, Bhopal) The focus of the study was to understand the changing perception of infidelity among GenZ, Millennials and GenX, and the emerging trends that are changing their understanding of love & marriages. 'At Gleeden, we have always felt that emotional fulfillment and the freedom to make a choice is central to any connection that matters. This survey reinforces what we have seen on our platform - Indians of all ages are beginning to challenge tradition and seek relationships that fit their changing emotional realities. As the conversations around love, intimacy, and loyalty are changing, Gleeden is slowly becoming the go-to safe & non-judgmental space for individuals to understand and embrace societal changes in an authentic way, and on their own terms.' says Sybil Shiddell, Country Manager, Gleeden India The survey paints a detailed description of how Indians perceive relationships and the challenges these have to face in order stay healthy and happy, including infidelity, and how the different generations have been shifting opinion and mindsets over the past few years. It revealed that 33% of the total respondents feel that work-life balance and lack of quality time with family is a major challenge that leads them towards infidelity. The millennials (42%) make up the major part of these respondents, who are interestingly also part of the current workforce, whereas GenX (27%) and GenZ (31%) respondents also provide major backing in this aspect. Despite affirming to feel very happy and sexually satisfied in their current relationships, over half of the total respondents (51%), say that they lack any emotional connection with their partners, whereas 42% and 38% respectively highlight that lack of excitement & thrill, and physical intimacy is why they are indulging in infidelity. The GenX (55%) are the major voices who do not have any emotional connection with their partners, whereas 49% of GenZ say that they are not satisfied with the physical intimacy that they have currently. 54% of GenX respondents say that they frequently have thoughts of exploring connections beyond their relationships, with 44% of GenZ and 39% of millennials having the same opinion. Furthermore, the survey also reveals that both men (43%) and women (42%) have not stopped there, and therefore engaged in either physical and emotional infidelity Out of them, GenX (52%) leads the charts in having been part of both emotional and physical infidelity, followed by GenZ (41%) and Millennials (36%). The studies also reveal that 62% of millennials are more receptive to understanding the reason behind infidelity before making any decisions, followed by GenZ (50%), instead of looking to end the relationship abruptly. Additionally, the study shows that Indians today are more receptive towards using infidelity as a tool to stay emotionally fulfilled in a relationship. 58% of the respondents say that they are open to infidelity if it helped them stay emotionally fulfilled, whereas 45% are of the opinion that it could also reignite passion in stagnant marriages. Overall, a staggering 45% believe that infidelity can sometimes save a relationship, out of which 47% are married individuals. 50% of GenX respondents also reveal that humankind is not made for monogamy, with 41% of the GenZ and 37% of Millennials sharing the same opinion. 63% of GenX and Millennials also reiterated that societal pressure forces people to stay monogamous, while 59% of the GenZ share the same opinion. But the most striking finding from this part of the research is that men and women share virtually identical views on the subject: 62% of women and 61% of men believe that humans are not wired for monogamy — a model ultimately imposed by centuries of ossified social norms.' Overall, 61% of the respondents agree on this aspect, highlighting societal pressure as a major decision-maker in Indians' relationships. Finally, 41% of the respondents revealed that they are receptive to their partners suggesting an open relationship, while 35% admitted that they are already part of one. 68% of the respondents also pointed towards social media as the major enabler of infidelity, citing that it offers more opportunities. 64% of the respondents also admitted that they flirt on social media platforms despite being in a relationship, out of which 49% of the GenX respondents say that they do it frequently. The survey was conducted in May 2025 by IPSOS on behalf of Gleeden, with the objective of understanding how love and relationships are changing among GenX, Millennials and GenZ Indians, and how their opinions have shifted over the last years. The results have since indicated that more Indians are opening up towards the notion of infidelity as an enabler for emotional availability and happiness and are more receptive towards meeting new people.
Hans India
26-06-2025
- Lifestyle
- Hans India
How to keep your secret life juicy without burning bridges
Let's be real, not every marriage ends with a bang. Some just quietly fade into oblivion behind finely filtered vacation photos. For most people, it's not about hating their partner; it's about disappearing. The emotional connection is declining. Physical chemistry? It barely exists. Touch becomes habitual, conversations become transactional, and somewhere between work deadlines and the morning run to school, intimacy disappears. 'When emotional needs and physical needs are unmet, some people find they become engaged in a 'secret life' — not necessarily full-blown affairs, but opportunities where they feel seen, heard, desired. Whether it's a private online friendship, a hidden fling, or a secret relationship on the side — these 'other lives' become a vent for what the main relationship no longer offers.' says Sybil Shiddell, Country Manager, Gleeden But how do you go about living this secret life without burning down the world? Save The Drama for the Screen Should you lead a double life, don't let it become a Netflix thriller with cliffhangers and screaming fits. The real flex isn't getting away with it — it's being so unobtrusive, that no one is even nosy. Avoid people who are chaos junkies or seem to be auditioning for a reality show. Be especially wary of partners who suggest 'catching feelings' five minutes in, or announce that they 'finally' found something 'real' — those are signals to run. Wherever possible, keep your bounds tight. No meetups in public places, no potential run-ins with your friends of friends, no accepting each other's Instagram requests, and no sentimental 2am voice notes! Everybody's idea of a double life is THAT baggage. You perceive emotional discretion as cold attitudes, I perceive it as class. Drama is good for the screen, in life, it'll cost everything. Passwords Are Your Love Language Now In the time of surveillance, screenshotting, and synced devices — one swipe and you're about to be outed as a double-life lifestyler. Pick your digital hygiene as carefully as your skincare. Password everything and please God, do not make your anniversary date the passcode. Use messaging apps with disappearing messages. After you have finished with chats, archive instead of deleting (traditional receipts never change), and take two seconds to be sure you're not accidentally sending heart emojis in an unwanted chat window. Don't Be Fooled by the Side Storyline Sure, you're saying all the right things. Sure, it all feels so exciting. But you need to be clear about something: what you are doing in this secret is an escape, not a replacement. It is totally natural to start to imagine what your life would be like if you just ditched it all and ran away with your side book to Goa or Greece. But that is fantasy speaking, not reality. Keep your feet on the ground when your head is in the clouds. Don't blur the lines by allowing them to enter your own life or leaning on them for emotional rescue. It's okay to romanticise the 'what if' , just don't go ahead and start writing a whole other sequel. You can enjoy the chapter you are in, but don't let it reverse the entire book. Emotional Exit Plan? Optional. Emotional Awareness? Required. You don't have to have an exit plan or a divorce lawyer present to justify a secret life, but you do need a clear conscience and heightened self-awareness. Why are you there? What void is this filling? Is it being wanted, being listened to, or simply being reminded of who you were when you weren't someone else's partner, parent, or provider? Once you realize your motives, you can avoid reacting to impulse. You will become less likely to self-sabotage or hurt others unnecessarily.
