Latest news with #System1
Time of India
5 days ago
- Entertainment
- Time of India
Mark Ritson's 12x rule: Why better ads mean bigger profits
At the 2025 Cannes Lions Festival , amid the usual dazzle of bold campaigns and big-budget brilliance, a quieter truth took stage—one that might redefine how marketers think about creativity. Mark Ritson , branding expert and founder of the Mini MBA in marketing, opened his session with a challenge: Why do so many marketers still treat creativity like a gamble? Despite years of research and industry buzz, a staggering 68 per cent of marketers still see creativity as a risk, not a strategic asset, he pointed out. But new research, jointly conducted by Effie Worldwide and System1, suggests they might be thinking about it all wrong. 'Creativity isn't a risk. Ignoring it is,' Ritson said, summarising the findings of a joint study that could reshape how brands approach advertising effectiveness. Titled 'The Creative Dividend,' the research dug into over 1,250 campaigns across the US and Europe, covering more than USD 140 billion in market share and hundreds of thousands of ad performance data points. The goal was to find out what, if anything, makes creativity pay off. At the heart of the findings is the 'Creativity Stack'—a framework of five proven principles that help ads work harder and longer. Rather than magic, the Stack is built on evidence, answering tough questions marketers often grapple with: What kind of brand effects should we prioritise?Does differentiation matter more than distinctiveness?How does emotion factor into long-term growth?What makes an ad truly profitable? A 12x profit multiplier Referencing analysis by media effectiveness expert Paul Dyson, Ritson highlighted a striking figure: the most creatively effective ads can generate up to 12 times more profit than weaker ones. This isn't abstract theory—it's drawn from real campaign comparisons, he emphasised. But there's a catch: creativity alone isn't enough. The research shows that it's a combination of factors—especially emotion, brand clarity (known as fluency), and campaign duration—that unlock this multiplier effect. 'That 12x figure isn't a fantasy—it's a reality marketers can aim for,' Ritson explained. 'It's not about guessing. It's about building campaigns on what we already know works.' Three pillars of effective advertising 1. Emotion : More than a feel-good add-on Emotionally engaging ads don't just make audiences feel good—they drive results. Across all markets studied, ads that sparked strong emotions significantly outperformed those that didn't, both in consumer preference and bottom-line growth. Interestingly, emotional impact worked best when paired with broad audience targeting—a strategy often overlooked in favor of hyper-specific digital tactics. In other words, emotional resonance isn't niche—it's mainstream. 'If your ad doesn't make people feel something, it's not moving the needle,' said Ritson. And in markets like the U.S., where emotional engagement lags slightly behind other regions, the opportunity for creative improvement is especially large. 2. Fluency : The art of being remembered Even the most moving ad falls flat if viewers can't recall who made it. That's where brand fluency comes in. The research shows that clear brand identification is crucial—and often underestimated. Distinctive brand assets, like a jingle, product shape, or mascot, make a measurable difference. Used consistently—ideally seven times per ad—these 'codes' can boost recognition and amplify impact. Yet many brands underuse or overestimate their own codes' effectiveness, highlighting a gap between marketers' assumptions and consumer perception. Ritson pointed to Kit Kat's 'I want to break free' campaign as a masterclass in 'fluent emotion'—a blend of emotional resonance and unmistakable brand identity, refined over decades with the same agency. 3. Time : The hidden ingredient One of the more surprising insights challenges a common industry habit: pulling ads too early. Contrary to the belief that ads wear out quickly, the study finds that most successful ads maintain (or even increase) their effectiveness over time. Ritson recommended, 'fewer campaigns, run longer.' Ads with strong emotional and fluent elements perform better the longer they stay in the market—especially over two years. Patience, not novelty, drives long-term returns. 'We're addicted to change, but repetition is what builds memory and market share,' Ritson noted. For Ritson, the takeaways are simple but not easy. Brands should focus on fewer, better campaigns—built on emotional depth, branded clarity and long-term presence. 'The creative dividend isn't a theory. It's a measurable, repeatable, scalable outcome,' he said. 'If you want to grow your brand and your profits, creativity is the most powerful—and the most underused—tool you've got.' Ritson concluded, 'Creative advertising isn't a gamble. Betting against it is.'
Globe and Mail
15-06-2025
- Business
- Globe and Mail
When stock markets turn ugly, these four tricks will help prevent knee-jerk reactions
On April 4, the S&P/TSX Composite Index fell almost 5 per cent. While some investors hammered the sell button, others went on with their day and made no changes to their portfolios. Same red numbers, two opposite reactions. Why? Behavioural science says big losses should, in theory, jolt us out of knee-jerk habits and push us into careful 'System 2 thinking' – a term psychologist Daniel Kahneman used to describe our deliberate reasoning, analytical mode. 'System 1' is its opposite: fast, automatic, fuelled by emotion and mental shortcuts. System 2 is reflective, methodical, the part that double-checks math homework and rereads contracts. The trick is getting the brain to shift gears from the first to the second when markets turn ugly. New research published in the Judgment and Decision Making journal offers a clue. Experiments found that financial losses prompt people to spend more time thinking and to make better, more deliberative decisions – but only when there is enough time and cognitive space to think. Add a tight deadline, or the perception of a time pressure, and the benefit disappears: participants flip back to snap (System 1) judgments. The authors paid volunteers to solve brain-teaser questions. Get one right, earn 25 cents in one series of questions. Get it wrong, lose 25 cents in another series. When a potential loss was on the line, subjects spent more time thinking and arrived at more correct answers. That's evidence that the sting of loss can summon System 2. Opinion: If you lose money in the stock market, do you double down? That's called a martingale strategy, and it's dangerous Then the experimenters imposed a 20-second countdown clock. Under the gun, performance tanked and participants defaulted to the fast, intuitive – and often wrong – answer. Losses can prompt deep thinking or blind panic. What decides the outcome is whether the brain is given breathing room. Now bring that insight to Bay Street. Markets embed their own stopwatch: price quotes refresh almost instantly and social feeds stir up emotions around the clock. Investors do not merely sense urgency: both mainstream and social media revolve around it. Worse, the clock never stops. Extended-hours trading sessions for Canadian investors are already available from 4 a.m. to 8 p.m. ET for many stocks, and overnight trading (8 p.m. to 4 a.m. ET the next morning) effectively makes stock trading available around the clock. Given that cryptoasset trading has no market close, maybe the move to around-the-clock security trading is inevitable. But while retail platforms tout overnight access as empowerment, the side effect is obvious: we have lost the natural curfew the closing bell once provided. Instead of cooling off overnight, a jittery investor can unload shares at 3 a.m., when liquidity might be thin and fear might be thick. Opinion: The Big Six banks are to blame for the lifeless Toronto Stock Exchange In contrast, regulators and exchanges recognize the need for oxygen. Market 'circuit breakers' halt stock market trading after big losses occur in a single trading session. These engineered breathing spaces give market participants time to digest what is happening. The implication for investors is obvious: while market losses can jolt us into deeper, more careful reasoning, this benefit is only realized if we have the time and mental space to reflect. In fast-moving markets, or when pressured to make quick decisions, the advantage of loss-induced deliberation may be lost so we need to figure out how to buy time or avoid reflexive decision-making. Here are four practical defence strategies that could help: 1. Write an investment policy statement before you need it. Even a one-page policy, drafted when you are calm, acts as a lighthouse when seas get rough. 2. Automate what you can. Prescheduled contributions and auto-rebalancing reduce decision points. 3. Use a checklist buddy. Talk decisions through with an adviser or trusted friend. Saying it out loud acts as a speed bump against emotion. 4. Respect the bell (even if markets ignore it). For investors that day-trade, decide in advance that you will not place trades outside regular hours unless a preset rule demands it. Sleep, like diversification, can be free risk management. I'm probably guilty of banging the drum on this but investors should remember that platforms hungry for order flow wave the 'democratization is good for all investors' flag proudly. But more access is not synonymous with better outcomes. Investors need to keep their eyes open. When markets nosedive, the colour red is not the true enemy – the alarmism and perceived time crunch is. Give your brain a little oxygen or adopt systems to avoid reflexive responses and the same loss that might have provoked a panicked sale might be avoided. Sometimes the smartest trade is no trade at all and the best circuit breakers may be the ones you install for yourself. Preet Banerjee is a consultant to the wealth management industry with a focus on commercial applications of behavioural finance research.
Business Wire
11-06-2025
- Business
- Business Wire
System1 Class A Common Stock to Begin Trading
LOS ANGELES--(BUSINESS WIRE)--System1, Inc. (NYSE: SST) ('System1' or the 'Company'), an omnichannel customer acquisition marketing platform, previously announced on June 10, 2025, that the Company's board of directors has approved a reverse stock split (the 'Reverse Stock Split') of all of its issued and outstanding Class A Common Stock, par value $0.0001 per share ('Class A Common Stock') and Class C Common Stock, par value $0.0001 per share ('Class C Common Stock', and together with the Class A Common Stock, the 'Common Stock') at a ratio of one post-split share for every ten shares, effective at 5:00 p.m. Eastern Time on June 11, 2025 (the 'Effective Time'). The Company's Class A Common Stock is expected to begin trading on the split-adjusted basis on the New York Stock Exchange (the 'NYSE') when the stock markets open on June 12, 2025, under the existing trading symbol 'SST,' with a new CUSIP number of 87200P 208. Michael Blend, Chairman and CEO of System1, commented, 'Today's reverse stock split is a customary and necessary step to regain compliance with NYSE listing standards. We remain confident in our long-term strategy and are committed to delivering value to our shareholders through the advancement of our strategic priorities.' Reverse Stock Split Implementation As a result of the Reverse Stock Split, every 10 shares of Common Stock outstanding and held of record by each stockholder of the Company, including treasury shares, were reclassified into one (1) new share of Common Stock. The Reverse Stock Split reduced the number of issued and outstanding shares of the Company's Class A Common Stock from 79.8 million to 7.98 million and the number of issued and outstanding shares of the Company's Class C Common Stock from 18.7 million to 1.87 million. Warrant Adjustments and Trading Information The CUSIP for the Company's redeemable warrants has remained unchanged. However, under the terms of the applicable warrant agreement, the number of shares of Class A Common Stock issuable on exercise of each warrant has been proportionately decreased. Specifically, as of the Effective Time, every 10 shares of Class A Common Stock that may be purchased pursuant to the exercise of redeemable warrants now represents one (1) share of Class A Common Stock that may be purchased pursuant to such warrants. Accordingly, every 10 warrants will be exercisable for one share of Class A Common Stock at an exercise price of $115.00 per share of Class A Common Stock. Reverse Stock Split Effects and Related Adjustments As a result of the Reverse Stock Split, proportionate adjustments were made to the number of shares of Common Stock underlying System1's outstanding equity awards and the number of shares issuable under System1's equity incentive plans and existing agreements, as well as the exercise price and/or any strike price, as applicable. The Reverse Stock Split has no effect on the par value of the Company's Common Stock or authorized shares of any class of Common Stock. No fractional shares of Class A Common Stock were issued as a result of the Reverse Stock Split. Instead, stockholders who otherwise were entitled to receive fractional shares of Class A Common Stock will be entitled to receive cash. The Reverse Stock Split affects all stockholders uniformly and will not alter any stockholder's percentage interest in the Company's equity (and the proportional voting power will remain unchanged), except to the extent that the Reverse Stock Split results in some stockholders receiving cash in lieu of fractional shares. Stockholders who own shares via a broker, bank, trust or other nominee organization will have their positions automatically adjusted to reflect the Reverse Stock Split, subject to such organization's particular processes, and will not be required to take any action in connection with the Reverse Stock Split. Additional Information Additional information about the reverse stock split can be found in the Company's definitive proxy statement on Schedule 14A filed with the Securities and Exchange Commission (the 'SEC') on May 19, 2025, which is available on the SEC's website, and on the 'Investors' section of the Company's website at or the Company's Current Report on Form 8-K filed on June 10, 2025. About System1, Inc. System1 combines best-in-class technology & data science to operate its advanced Responsive Acquisition Marketing Platform (RAMP). System1's RAMP is omnichannel and omnivertical, and built for a privacy-centric world. RAMP enables the building of powerful brands across multiple consumer verticals, the development & growth of a suite of privacy-focused products, and the delivery of high-intent customers to advertising partners. For more information, visit Cautionary Statement Regarding Forward-Looking Statements Certain statements made in this press release are considered 'forward-looking statements' within the meaning of the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as 'anticipate,' 'believe,' 'expect,' 'estimate,' 'plan,' 'outlook,' and 'project' and other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements reflect System1's current analysis of existing information and are subject to various risks and uncertainties. As a result, caution must be exercised in relying on forward-looking statements. Due to known and unknown risks, actual results may differ materially from System1's expectations and projections. The following factors, among others, could cause actual results to differ materially from those described in these forward-looking statements: the Company's ability to regain compliance with the minimum bid price requirement; the effectiveness of the Reverse Stock Split; the continued listing of the Class A Common Stock on NYSE; and the Company's financial condition. You should carefully consider the foregoing factors and the other risks and uncertainties described in the 'Risk Factors' section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024 filed with the SEC, as updated by other reports filed with the SEC, including, but not limited to, our Quarterly Report on Form 10-Q for the quarterly period ended March 31, 2025, and the Company's other filings with the SEC. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these risk factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.
Business Wire
10-06-2025
- Business
- Business Wire
System1 Announces Reverse Stock Split
LOS ANGELES--(BUSINESS WIRE)--System1, Inc. (NYSE: SST) ('System1' or the 'Company'), an omnichannel customer acquisition marketing platform, today announced that its board of directors has approved a reverse stock split (the 'Reverse Stock Split') of its Class A Common Stock, par value $0.0001 per share ('Class A Common Stock') and Class C Common Stock, par value $0.0001 per share ('Class C Common Stock', and together with the Class A Common Stock, the 'Common Stock') at a ratio of 1-for-10. Stockholders approved a proposal to allow the board of directors, in its discretion, to effect the Reverse Stock Split at the Annual Meeting of Stockholders held on June 10, 2025, with the final ratio determined by the Company's board of directors. The Reverse Stock Split is expected to become effective at 5:00 p.m. Eastern Time on June 11, 2025 (the 'Effective Time'). Shares of System1 Class A Common Stock are expected to begin trading on a split-adjusted basis on the New York Stock Exchange (the 'NYSE') on June 12, 2025. Shares of the Class A Common Stock will continue to trade under the symbol 'SST' and the new CUSIP number will be 87200P 208. Warrant Adjustments and Trading Information The CUSIP for the Company's redeemable warrants will remain unchanged. However, under the terms of the applicable warrant agreement, the number of shares of Class A Common Stock issuable on exercise of each warrant will be proportionately decreased. Specifically, following effectiveness of the Reverse Stock Split, every 10 shares of Class A Common Stock that may be purchased pursuant to the exercise of redeemable warrants now represents one (1) share of Class A Common Stock that may be purchased pursuant to such warrants. Accordingly, every 10 warrants will be exercisable for one share of Class A Common Stock at an exercise price of $115.00 per share of Class A Common Stock. Impact on Common Stock The Company will file an amendment to its Amended and Restated Certificate of Incorporation to implement the Reverse Stock Split as of the Effective Time. The Reverse Stock Split is intended to, among other things, increase the per share trading price of the Class A Common Stock in order to satisfy the closing price requirements for continued listing on the NYSE. At the Effective Time of the Reverse Stock Split, every 10 shares of Common Stock outstanding and held of record by each stockholder of the Company, including treasury shares, will be automatically reclassified into one (1) new share of Common Stock. As a result of the Reverse Stock Split, proportionate adjustments will also be made to the number of shares of Common Stock underlying System1's outstanding equity awards and the number of shares issuable under System1's equity incentive plans and existing agreements, as well as the exercise price and/or any strike price, as applicable. The Reverse Stock Split has no effect on the par value of the Company's Common Stock or authorized shares of any class of Common Stock. The Reverse Stock Split will affect all stockholders uniformly and will not alter any stockholder's percentage interest in the Company's equity (and the proportional voting power will remain unchanged), except to the extent that the Reverse Stock Split results in some stockholders receiving cash in lieu of fractional shares. No fractional shares will be issued in connection with the Reverse Stock Split. Instead, each holder of Class A Common Stock will be entitled to receive a cash payment in lieu thereof at a price equal to the fraction of one share to which the stockholder would otherwise be entitled multiplied by the closing price per share of Class A Common Stock on the NYSE on June 11, 2025. The terms of System1's outstanding warrants do not permit issuance of fractional shares upon exercise of such warrants. Instead, the number of shares issuable shall be rounded down upon exercise of the warrants. Shareholder Information and Transfer Agent Details Continental Stock Transfer & Trust Company is acting as transfer and exchange agent for the Reverse Stock Split. Registered stockholders who hold shares of Common Stock are not required to take any action to receive split-adjusted shares. Stockholders who own shares via a broker, bank, trust or other nominee organization will have their positions automatically adjusted to reflect the Reverse Stock Split, subject to such organization's particular processes, and will not be required to take any action in connection with the Reverse Stock Split. Additional information about the Reverse Stock Split can be found in the Company's definitive proxy statement on Schedule 14A filed with the Securities and Exchange Commission (the 'SEC') on May 19, 2025, which is available on the SEC's website, and on the 'Investors' section of the Company's website at or the Company's Current Report on Form 8-K filed on June 10, 2025. About System1, Inc. System1 combines best-in-class technology & data science to operate its advanced Responsive Acquisition Marketing Platform (RAMP). System1's RAMP is omnichannel and omnivertical, and built for a privacy-centric world. RAMP enables the building of powerful brands across multiple consumer verticals, the development & growth of a suite of privacy-focused products, and the delivery of high-intent customers to advertising partners. For more information, visit Cautionary Statement Regarding Forward-Looking Statements Certain statements made in this press release are considered 'forward-looking statements' within the meaning of the 'safe harbor' provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as 'anticipate,' 'believe,' 'expect,' 'estimate,' 'plan,' 'outlook,' and 'project' and other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements reflect System1's current analysis of existing information and are subject to various risks and uncertainties. As a result, caution must be exercised in relying on forward-looking statements. Due to known and unknown risks, actual results may differ materially from System1's expectations and projections. The following factors, among others, could cause actual results to differ materially from those described in these forward-looking statements: the Company's ability to regain compliance with the minimum bid price requirement; the effectiveness of the Reverse Stock Split; the continued listing of the Class A Common Stock on NYSE; and the Company's financial condition. You should carefully consider the foregoing factors and the other risks and uncertainties described in the 'Risk Factors' section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024 filed with the SEC, as updated by other reports filed with the SEC, including, but not limited to, our Quarterly Report on Form 10-Q for the quarterly period ended March 31, 2025, and the Company's other filings with the SEC. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these risk factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.
Yahoo
10-06-2025
- Business
- Yahoo
System1 Announces Reverse Stock Split
Shares Expected to Begin Trading on a Split-Adjusted Basis on June 12, 2025 LOS ANGELES, June 10, 2025--(BUSINESS WIRE)--System1, Inc. (NYSE: SST) ("System1" or the "Company"), an omnichannel customer acquisition marketing platform, today announced that its board of directors has approved a reverse stock split (the "Reverse Stock Split") of its Class A Common Stock, par value $0.0001 per share ("Class A Common Stock") and Class C Common Stock, par value $0.0001 per share ("Class C Common Stock", and together with the Class A Common Stock, the "Common Stock") at a ratio of 1-for-10. Stockholders approved a proposal to allow the board of directors, in its discretion, to effect the Reverse Stock Split at the Annual Meeting of Stockholders held on June 10, 2025, with the final ratio determined by the Company's board of directors. The Reverse Stock Split is expected to become effective at 5:00 p.m. Eastern Time on June 11, 2025 (the "Effective Time"). Shares of System1 Class A Common Stock are expected to begin trading on a split-adjusted basis on the New York Stock Exchange (the "NYSE") on June 12, 2025. Shares of the Class A Common Stock will continue to trade under the symbol "SST" and the new CUSIP number will be 87200P 208. Warrant Adjustments and Trading Information The CUSIP for the Company's redeemable warrants will remain unchanged. However, under the terms of the applicable warrant agreement, the number of shares of Class A Common Stock issuable on exercise of each warrant will be proportionately decreased. Specifically, following effectiveness of the Reverse Stock Split, every 10 shares of Class A Common Stock that may be purchased pursuant to the exercise of redeemable warrants now represents one (1) share of Class A Common Stock that may be purchased pursuant to such warrants. Accordingly, every 10 warrants will be exercisable for one share of Class A Common Stock at an exercise price of $115.00 per share of Class A Common Stock. Impact on Common Stock The Company will file an amendment to its Amended and Restated Certificate of Incorporation to implement the Reverse Stock Split as of the Effective Time. The Reverse Stock Split is intended to, among other things, increase the per share trading price of the Class A Common Stock in order to satisfy the closing price requirements for continued listing on the NYSE. At the Effective Time of the Reverse Stock Split, every 10 shares of Common Stock outstanding and held of record by each stockholder of the Company, including treasury shares, will be automatically reclassified into one (1) new share of Common Stock. As a result of the Reverse Stock Split, proportionate adjustments will also be made to the number of shares of Common Stock underlying System1's outstanding equity awards and the number of shares issuable under System1's equity incentive plans and existing agreements, as well as the exercise price and/or any strike price, as applicable. The Reverse Stock Split has no effect on the par value of the Company's Common Stock or authorized shares of any class of Common Stock. The Reverse Stock Split will affect all stockholders uniformly and will not alter any stockholder's percentage interest in the Company's equity (and the proportional voting power will remain unchanged), except to the extent that the Reverse Stock Split results in some stockholders receiving cash in lieu of fractional shares. No fractional shares will be issued in connection with the Reverse Stock Split. Instead, each holder of Class A Common Stock will be entitled to receive a cash payment in lieu thereof at a price equal to the fraction of one share to which the stockholder would otherwise be entitled multiplied by the closing price per share of Class A Common Stock on the NYSE on June 11, 2025. The terms of System1's outstanding warrants do not permit issuance of fractional shares upon exercise of such warrants. Instead, the number of shares issuable shall be rounded down upon exercise of the warrants. Shareholder Information and Transfer Agent Details Continental Stock Transfer & Trust Company is acting as transfer and exchange agent for the Reverse Stock Split. Registered stockholders who hold shares of Common Stock are not required to take any action to receive split-adjusted shares. Stockholders who own shares via a broker, bank, trust or other nominee organization will have their positions automatically adjusted to reflect the Reverse Stock Split, subject to such organization's particular processes, and will not be required to take any action in connection with the Reverse Stock Split. Additional information about the Reverse Stock Split can be found in the Company's definitive proxy statement on Schedule 14A filed with the Securities and Exchange Commission (the "SEC") on May 19, 2025, which is available on the SEC's website, and on the "Investors" section of the Company's website at or the Company's Current Report on Form 8-K filed on June 10, 2025. About System1, Inc. System1 combines best-in-class technology & data science to operate its advanced Responsive Acquisition Marketing Platform (RAMP). System1's RAMP is omnichannel and omnivertical, and built for a privacy-centric world. RAMP enables the building of powerful brands across multiple consumer verticals, the development & growth of a suite of privacy-focused products, and the delivery of high-intent customers to advertising partners. For more information, visit Cautionary Statement Regarding Forward-Looking Statements Certain statements made in this press release are considered "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as "anticipate," "believe," "expect," "estimate," "plan," "outlook," and "project" and other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements reflect System1's current analysis of existing information and are subject to various risks and uncertainties. As a result, caution must be exercised in relying on forward-looking statements. Due to known and unknown risks, actual results may differ materially from System1's expectations and projections. The following factors, among others, could cause actual results to differ materially from those described in these forward-looking statements: the Company's ability to regain compliance with the minimum bid price requirement; the effectiveness of the Reverse Stock Split; the continued listing of the Class A Common Stock on NYSE; and the Company's financial condition. You should carefully consider the foregoing factors and the other risks and uncertainties described in the "Risk Factors" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024 filed with the SEC, as updated by other reports filed with the SEC, including, but not limited to, our Quarterly Report on Form 10-Q for the quarterly period ended March 31, 2025, and the Company's other filings with the SEC. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these risk factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements. View source version on Contacts Investors: Brett MilotteICR, Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
