Latest news with #T.C.Taylor
Miami Herald
30-06-2025
- Business
- Miami Herald
Under Armour Drops Documentary with HBCU Football Champs
If there's one HBCU football program that knows how to command attention, it's Jackson State University. And now, the reigning HBCU national champions are bringing fans even closer to the action with Under Armour's latest short-form documentary, "Guard Thee Yard: Jackson State University Spring Football 2025." Told through the lens of Head Coach T.C. Taylor, the documentary dives deep into the Tigers' relentless preparation this spring as they chase back-to-back national titles. The message is simple but powerful: "Guard Thee Yard" isn't just a slogan-it's a mindset. This marks the second time Under Armour and Jackson State's media team have collaborated on a documentary. Their 2023 film exploded past 1.5 million views, proving there's a serious appetite for HBCU football storytelling done right. When Coach T.C. Taylor stepped into the head coaching role after Deion Sanders' high-profile exit in late 2022, the question was whether JSU could sustain that momentum. Safe to say, they've done more than that-they've thrived. Under Taylor, the Tigers have leaned into their identity. The flash is still there, but it's backed by discipline, player development, and a rock-solid culture. Last season's HBCU national title run cemented that JSU isn't just living off Prime's legacy-it's building something even bigger. The documentary also highlights the growing partnership between Under Armour and Jackson State, which signed a contract extension with UA in 2024 that lasts through 2029. The deal doesn't just cover gear for JSU's 17 varsity sports-it's about investing in student-athletes' futures. From the HBCU Career Combine at UA's Baltimore HQ to celebrating JSU's dominance in women's sports-basketball, softball, tennis, and volleyball, all snagging recent SWAC titles-the partnership is a blueprint for how brands can show up for HBCUs. "We're excited to continue to evolve together and positively impact even more student-athletes," said Sean Eggert, SVP of Global Sports Marketing at Under Armour. JSU Athletic Director Ashley Robinson doubled down: "The opportunities of partnership are endless. It heightens the student-athlete experience at Jackson State." "Guard Thee Yard" isn't just a documentary-it's proof of how far Jackson State football has come and how bright its future is. The post Under Armour Drops Documentary with HBCU Football Champs appeared first on HBCU Gameday. Copyright HBCU Gameday 2012-2025
Yahoo
09-06-2025
- Sport
- Yahoo
Jackson State, T.C. Taylor honored at Black College Football Hall of Fame
JACKSON, Miss. (WJTV) – Jackson State and head football coach T.C. Taylor were honored at the Black College Football Hall of Fame on was named the Black College Football Coach of the Year after leading Jackson State to a 12-2 record. He led the Tigers to the Southwestern Athletic Conference (SWAC) East Division crown and the SWAC Championship before winning the school's first Cricket Celebration Bowl on its way to a national title. Jackson State wins award for top men's program in SWAC Taylor was named to the Eddie Robinson Coach of the Year list as the top FCS coach, while amassing a 19-7 overall record in his time at the helm of Jackson State. Meanwhile, the Tigers were named the HBCU National Team of the Year following the national title season. Close Thanks for signing up! Watch for us in your inbox. Subscribe Now Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
