Latest news with #TATAIPL2025
Time of India
25-06-2025
- Business
- Time of India
Digital tops TV in IPL 2025 viewership: JioStar-MPA report
Digital platforms outpaced television in viewership during the 2025 edition of the Indian Premier League (IPL), according to JioStar 's report 'TATA IPL 2025: A Year of Firsts', released in partnership with Media Partners Asia (MPA) at the APOS conference in Bali. The report highlights a key shift in audience behaviour, with digital reach recorded at 652 million—higher than the 537 million viewers on television. The final match alone attracted 426 million viewers across platforms, with 237 million tuning in via digital and 189 million on TV. In total, the tournament reached 1.19 billion people, driven by strong digital adoption, enhanced features, and wider regional access. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like If You Eat Ginger Everyday for 1 Month This is What Happens Tips and Tricks Undo 'This IPL, not only have we reached a billion viewers across platforms, we have also managed to make this IPL the most monetised edition of the event and also the most monetised sporting event ever in India across advertising and subscription revenue,' said Sanjog Gupta, CEO – Sports & Live Experiences, JioStar. JioHotstar, the digital platform carrying IPL matches, reported growth to 300 million subscribers and over 1.04 billion Android app downloads. Peak concurrency reached 55.2 million, with a total of 514 billion minutes of viewing time across the tournament. Live Events You Might Also Like: Jiohotstar closes in on Netflix, subscribers touch 300 million Explaining JioStar's approach to digital viewing, Gupta said, 'Our premise around sport is don't look to serve many fans as one but look to serve almost each fan as many, and what that means is every fan at different points of time and on different devices and in different modes of consumption will consume your content differently. So can you create infinite hyper-personalised journeys for each and every fan instead of serving one streaming experience to all—and that's the core tenet of the platform.' Women made up 47% of the TV audience on Star Sports, and regional language viewership saw significant growth. Telugu feed consumption rose by 87%, Tamil by 52%, Kannada by 65%, Hindi by 31%, Bengali by 34%, and Haryanvi by 47%. The report also noted strong engagement on social platforms, with 3.83 billion interactions recorded. On mobile, 44% of viewers took part in the interactive play-along game 'Jeeto Dhan Dhana Dhan', while many accessed features such as MaxView 3.0, multi-angle cameras, and voice-assisted search on Connected TVs. Accessibility and technological innovation were also part of JioStar's offering. Viewers had access to AI-generated match highlights, real-time commentary translations, Indian Sign Language interpretation, and audio descriptive commentary for the visually impaired. You Might Also Like: IPL 2025 attracted 1 billion viewers across TV, digital: JioStar Gupta added: 'Our mission wasn't to incrementally change the landscape—it was to completely shift the way consumers perceive paying for content and also over a period of time, attribute value to the entertainment needs they have.' He described JioStar's goal as building 'a platform with infinite consumer journeys by creating a user experience which is inclusive, intuitive, interactive, and immersive.' Commercially, IPL 2025 attracted over 425 advertisers, including 270 new entrants across 40 categories. Thirty-two brands used third-party tools such as Nielsen to track campaign performance. Gupta noted, 'India's growing influence in sport is nothing but a reflection of India's growing significance on the global stage, driven by a strong consumption-oriented economy.' You Might Also Like: IPL 2025 ad blitz intensifies as JioStar chases its 'Super Bowl moment
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Business Standard
19-06-2025
- Entertainment
- Business Standard
TATA IPL 2025 sets historic viewership records across TV and digital
The 18th edition of the TATA IPL 2025 turned out to be a landmark season, reaching over 1 billion viewers across TV and digital platforms. JioStar, the official broadcaster and streaming partner, delivered a record-breaking event that not only engaged massive audiences but also redefined the viewing experience. Record-Breaking Digital Consumption On linear television, Star Sports delivered an exceptional 456 billion minutes of live broadcast watch-time. It also recorded the highest average TVR (Television Rating), cutting across demographics and regions, solidifying IPL's dominance in live sports entertainment. A Final to Remember The TATA IPL 2025 Final set unprecedented viewership benchmarks, becoming the most-watched T20 match in history. Across platforms, the final generated an astounding 31.7 billion minutes of watch time. Television alone contributed 15 billion minutes, with a staggering 169 million viewers tuning in to catch the action live. On the digital front, JioHotstar witnessed phenomenal engagement, with the match amassing 892 million video views. The highlight of the digital surge was a record-breaking 55 million peak concurrency, the highest ever recorded for a T20 fixture. These figures not only highlight the immense popularity of the IPL but also underscore the league's growing reach across traditional and digital media, setting new global standards for cricket viewership and fan engagement. Iconic Season for Fans and Players The season was special for fans with new innovations like MaxView 2.0, multi-cam feeds, and VR 360 Live, offering hyper-personalized experiences. Cricket-wise, Royal Challengers Bengaluru finally lifted the trophy, with Virat Kohli winning his first IPL title. Additionally, 14-year-old Vaibhav Suryavanshi became the youngest centurion in IPL history.
Economic Times
19-06-2025
- Entertainment
- Economic Times
IPL's billion-view blitz: RCB's first title powers record-breaking season
Royal Challengers Bengaluru's Virat Kohli shares a laugh with his wife Anushka Sharma after his team's win in the Indian Premier League final cricket match against Punjab Kings at Narendra Modi Stadium in Ahmedabad, India, Wednesday, June 4, 2025. The TATA IPL 2025 achieved record-breaking viewership, surpassing one billion across TV and digital platforms, as Royal Challengers Bengaluru secured their first title. Virat Kohli claimed his inaugural IPL trophy, and Vaibhav Suryavanshi became the youngest centurion. The season amassed 840 billion minutes of watch-time, with the final between RCB and Punjab Kings drawing unprecedented viewership. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads The TATA Indian Premier League 2025 drew its highest-ever viewership, reaching one billion viewers across TV and digital, as Royal Challengers Bengaluru lifted their maiden title in a season marked by Virat Kohli 's first IPL trophy and 14-year-old Vaibhav Suryavanshi becoming the youngest centurion in tournament 18th edition of the tournament, despite being interrupted mid-season, clocked 840 billion minutes of total watch-time, marking it as the most watched season in IPL final between Royal Challengers Bengaluru and Punjab Kings emerged as the most watched T20 match ever, drawing 31.7 billion minutes of watch-time across JioStar platforms. On television, the match reached 169 million viewers and racked up 15 billion minutes of viewing time on Star the league's digital home, reported 892 million video views for the final, with a peak concurrency of 55 million and 16.74 billion minutes of viewing surged 29% year-on-year, according to JioStar, driven by a 49% rise in Connected TV (CTV) consumption. JioHotstar alone delivered 23.1 billion views and 384.6 billion minutes of watch-time this season. Star Sports, on the TV side, contributed 456 billion minutes of live broadcast watch-time and recorded the highest average TV ratings across key viewer Gupta, CEO - Sports and Live Experiences, JioStar, said the viewership numbers show the potential for growth of even a scaled property like the TATA IPL.'We had a two-pronged approach this season. We wanted to widen the consideration for the tournament experience, by focusing on key viewer cohorts which had a light-touch relationship with IPL while also offering a deep, navigable consumer journey to grow engagement with committed fans. From non-viewers and fringe viewers co-viewing the IPL to deeply immersed fanatics, JioStar offered customized offerings for a wide spectrum of distinct cohorts defined by age, consumption profile and region,' he platforms, the opening weekend of the season, comprising just three matches, registered 49.56 billion minutes of watch-time, another all-time record. JioStar also introduced several new features this season, including MaxView 2.0 for mobile users, voice-based video search, and VOD content in 12 Indian league was presented with 25+ feeds in 12 languages across TV and digital. It featured a panel of 170+ experts including former IPL champions, current and former players, team mentors, and commentators.
Mint
03-06-2025
- Entertainment
- Mint
IPL 2025 Final: Shankar Mahadevan to headline closing ceremony with tribute to Armed Forces - Full list of performers
The Indian Premier League ends today, June 3, and history will be created at the Narendra Modi Stadium in Ahmedabad. The IPL 2025 final will be played by two teams who have never won a title, as the Royal Challengers Bengaluru will take on the Punjab Kings at 7:30 pm on Tuesday. Before the main event, that is the final, fans in Ahmedabad will be treated to a glittering closing ceremony. Renowned singer Shankar Mahadevan will perform a heartfelt musical tribute to the Indian armed forces, who were involved in Operation Sindoor. His act will also pay respects to the martyrs of the Pahalgam attack. Also performing on the night are Bollywood stars Shah Rukh Khan, Disha Patani, Varun Dhawan, Shreya Ghoshal, and Karan Aujla, who will light up the stage with their high-tempo performances. The Indian Premier League's official account took to X to share details of the headline act, writing, "A Grand Final. A Grander Salute. As the final chapter of TATAIPL 2025 unfolds, we take a moment to applaud our nation's true heroes, the Indian Armed Forces. 'Get ready to witness an unforgettable evening where patriotism takes centre stage and music moves the soul, with the legendary Shankar Mahadevan.' By the time the final ball is bowled in the IPL 2025, we will see a new champion crowned as winners of the T20 league. The IPL 2025 final is RCB's fourth appearance in the summit clash, while PBKS are playing their second-ever final, after a gap of 11 years. Neither team has ever held the trophy in the 17 seasons so far, so Ahmedabad is set to witness history being made. Stay updated on all the action from the IPL 2025. Check the IPL 2025 Schedule, track the latest IPL 2025 Points Table, and follow the top performers with the Orange Cap and Purple Cap.
NDTV
02-06-2025
- Entertainment
- NDTV
Preity Zinta Winks At Punjab Kings Star, Celebrates With Shreyas Iyer After Win Over Mumbai Indians
Punjab Kings owner Preity Zinta could not control her excitement as her side defeated Mumbai Indians to set up an IPL 2025 Final date with Royal Challengers Bengaluru. Skipper Shreyas Iyer led by example as Punjab Kings registered a sensational win over Mumbai Indians in Qualifier 2. As soon as Shreyas slammed the winning runs, the PBKS dugout erupted in wild celebrations while Preity and co-owner Ness Wadia celebrated in the stands. The Bollywood actress was seen jumping with her hands raised in the air and she then made her way to the ground. Preity hugged Shreyas and head coach Ricky Ponting before having a brief conversation and she also winked at a Punjab Kings star during the presentation. Damn that wink by Preity Zinta. — Yash. (@TheSDELad) June 1, 2025 Skipper Shreyas Iyer uncorked a remarkable unbeaten 87 to carry Punjab Kings to a five-wicket over Mumbai Indians in the Qualifier 2 on Sunday, and to the IPL final against Royal Challengers Bengaluru, ensuring the league will have a new champion on June 3. CELEBRATION BY PREITY ZINTA • AFTER 11 YEARS PBKS PLAYING FINAL AGAIN. • PREITY ZINTA SHREYAS IYER. #TATAIPL2025 #MIvsPBKS #PBKSvsRCB #SuryakumarYadav #PreityZinta #ShreyasIyer #RohitSharma𓃵 #Qualifier2 — ASHISH SINGH (@ASHISHS_45) June 2, 2025 This will be Punjab's first title clash since 2014, and second successive for Iyer as captain after marshalling Kolkata Knight Riders' triumph in 2024. In an attritional chase of 204, Iyer stood tall with an imperious knock (87 not out, 41b, 5x4, 8x6) as PBKS moved past the target with an over to spare. Once Mumbai posted a 200-plus total, Punjab required someone to play with composure and a sense of purpose, and they found the best man in their ranks putting his hand up. However, Iyer and PBKS will also profusely thank the plucky Nehal Wadhera for exploring his two reprieves to peel off an important 48 off 29 balls and adding 84 runs for the fourth wicket with his captain. Naman Dhir misjudged a catch off Mitchell Santner at deep midwicket and allowed a four in the ninth over while Boult spilled a catch at fine-leg off Pandya in the 10th over when Wadhera was on 13. But the star cast was Iyer as he nonchalantly guided the PBKS' hunt. Josh Inglis (38 off 21 balls, 5x4s, 2x6s) also played his part early after the early loss of Prahsimran Singh (6) to Boult (1/38) and Priyansh Arya (20). Inglis went after Jasprit Bumrah in the sixth over to smack two sixes and as many fours and collect 20 runs. Bumrah's final figures 4-0-40-0 was also a just reflection of MI's struggles with the ball on the night. However, the tables turned in the 13th over bowled by pacer Reece Topley, with the Englishman putting three deliveries in Iyer's hitting arc and the batter dispatched each of them into the stands, signalling Punjab gaining steam. Soon, Iyer finished off the chase with four sixes in the 19th over off left-arm pacer Ashwini Kumar. Earlier, a collective batting performance led by Suryakumar Yadav and Tilak Varma took Mumbai Indians to a par 203 for six in the rain-delayed contest. While no overs were lost as the contest got underway nearly two hours and 15 minutes after the scheduled start time, it was Mumbai Indians who emerged their noses slightly ahead. Jonny Bairstow (38), Tilak Varma (44) and Suryakumar Yadav (44) kept Mumbai on track for a big total, while Naman Dhir's late exploits (18-ball 33) pushed them past the 200-run mark.
