3 days ago
How AIOO is turning cities into real-time media platforms
We've digitised everything: Television, radio, retail and, even, fridges. But despite the onward march of pixels across cityscapes, out-of-home (OOH) media has remained frozen in time. Screens got flashier, but not smarter. They still broadcast the same message to everyone, regardless of who's walking by.
That's the gap AiOO is closing.
BUILT FOR THE REAL-TIME CITY
AiOO isn't a dashboard; it's an ecosystem. At its core is Audience-Eye, an anonymised audience intelligence engine that analyses and understands in real time the audience present in front of a screen, demographics, behavioural signals and intent clusters.
No facial recognition. No tracking. Just smart, privacy-first audience data that turns public space into engaging contextual media.
This engine powers real-time content and campaign delivery decisions. The moment someone steps into view, AiOO decides what message they see. It's media that adapts to people, not the other way around.
And this isn't vapourware. AiOO is already live across Dubai's metro, malls and supermarkets. Screens are reacting. Campaigns are learning. Audiences are being addressed, not assumed.
THE DUBAI ADVANTAGE
AiOO was born in a city that doesn't prototype slowly. Backed by 25 years of legacy from W Group Holding and first deployed across Hypermedia's vast digital-out-of-home (DOOH) network, the tech reflects Dubai's broader philosophy: build fast, scale globally.
But AiOO isn't stopping at the city's borders. Through its global SSP infrastructure, AiOO is rolling out internationally, giving agencies and advertisers worldwide access to real-time audience-targeting at urban scale.
This is Dubai's smart city playbook, exported.
FROM SCREENS TO SIGNALS: A NEW MARKETPLACE
With AiOO, advertisers aren't just buying media, they're bidding on live, verified qualified audiences.
The platform's Campaign IQ engine uses behavioural clustering and predictive modeling to automate standard and programmatic DOOH (pDOOH) campaigns, planning and delivery.
AiOO and SSP dynamically price impressions based on audience composition and demand, turning fleeting urban attention into a liquid, measurable asset.
It's not about slots. It's about moments.
WHY IT MATTERS
In a world where AI can spin up ad creatives in seconds and target people across applications and devices, it's absurd that the physical world still broadcasts like it's 1999.
AiOO closes that loop. It makes the public screen responsive. Alive.
And, ultimately, it reimagines what a city can be.
Not just smart. Conversational.
By Hammad Benjelloun, CEO, AiOO
