25-06-2025
TRU & BEYOND Unveils The Glowing Truth Serum
TRU & BEYOND®️, the holistic wellness and beauty platform founded by entrepreneur Miriam Abadi, proudly announces the launch of its highly anticipated product, The Glowing Truth Vitamin C & Beta-glucan Serum, available globally starting June 16, 2025 on
The brand's latest innovation, The Glowing Truth Vitamin C & Beta-glucan Serum, is the only serum you'll need in the morning. This multi-benefit skincare essential is consciously formulated for all skin types and free From: Mineral oils, silicones, PEGs, microplastics, and parabens.
Why These Two Ingredients Work So Well Together?
Vitamin C is a powerful antioxidant that brightens skin, fades hyperpigmentation, and boosts collagen for firmer, more elastic skin. Beta-glucan, a deeply effective hydrator, soothes irritation and strengthens the skin barrier, shown in some studies to be 20% more hydrating than hyaluronic acid. Together, they deliver a complete solution: amplifying each other's effects for a radiant, resilient complexion.
Crafted in Germany with carbon-neutral production, this lightweight serum blends a stable Vitamin C-derivative with hydrating Beta-Glucan, soothing Panthenol, moisture-locking Glycerin, and antioxidant-rich Glutathione.
Founder Miriam Abadi, a leading voice in beauty and wellness across the MENA region, spent years developing this formula with a focus on results-driven simplicity. With her background in beauty, wellness and her deep understanding of skin science, Abadi designed The Glowing Truth to fit seamlessly into any skincare routine while delivering transformative results.
"This serum represents everything TRU & BEYOND®️ stands for superior quality ingredients , visible efficacy, and responsible formulation," said Miriam Abadi. "It's a product I personally use and believe in, and I'm thrilled to finally share it with the community."
TRU & BEYOND®️ is a curated wellness community and lifestyle brand that offers clean, high-performance beauty solutions alongside expert-led workshops, treatments, and holistic experiences. At its core is a commitment to transparency, personal growth, and uncompromising quality.
The Glowing Truth… Unveil your TRU Glow!
