Latest news with #TaarakMehta
India.com
6 hours ago
- Entertainment
- India.com
World's most watched TV show is Indian, broke record with 8500000000 views, name is…, has an IMDb rating of…, not Friends, KBC, Anupamaa, Bigg Boss, Taarak Mehta Ka Ooltah Chashmah
World's most watched TV show is Indian, broke record with 8500000000 views, name is..., has an IMDb rating of..., not Friends, KBC, Anupamaa, Bigg Boss, Taarak Mehta Ka Ooltah Chashmah India television has curated some classic television programs that have entertained viewers for many years. From mythological series to family dramas, Indian TV has offered wide range of shows, and some of them have even broke viewership record and built a massive fan following that span generations. Today, we will talk about one such show that has experienced massive success, as evident through its impressive TRP ratings! Ramanand Sagar's Ramayan was not just a show; it was an emotion, a shared devotion and a weekly ritual. When debuted in 1987, it quickly rose to the top of the Indian TV ratings charts. The show featured Sunil Lahri as Lakshman, Deepika Chikhalia as Sita, and Arun Govil as Lord Ram. It also starred actors like Lalita Pawar as Manthara, Arvind Trivedi as Ravana and Dara Singh as Lotd Hanuman.
Hindustan Times
6 days ago
- Entertainment
- Hindustan Times
How Taarak Mehta Ka Ooltah Chashma's Jethalal aka Dilip Joshi lost 16 kg in a month with just ‘45-minute daily run'
Dilip Joshi, widely recognised as Jethalal from the popular sitcom Taarak Mehta Ka Ooltah Chashmah, shed 16 kilograms in just 45 days. Interestingly, the 57-year-old actor shared didn't rely on intense gym sessions or fad diets. Instead, he followed a simple, disciplined routine to achieve his impressive transformation. (Also read: Ranbir Kapoor's insane fitness routine for Ramayana includes mid-air callisthenics, clap pull-ups, hiking and more ) Taarak Mehta star Dilip Joshi loses 16kg in 45 days with daily running routine. (Instagram) How Dilip Joshi lost 16 kgs in 45 days Unlike his on-screen persona, Jethalal, who enjoys indulging in fafda-jalebi and other treats, Dilip embraced a more disciplined and health-focused lifestyle in real life. In a 2023 interview with Mashable India, he revealed that his impressive weight loss wasn't the result of fad diets or drastic measures but came from a simple routine: just a 45-minute workout each day. The veteran actor shared that he shed 16 kilograms in just one and a half months. While working a regular office job at the time, Joshi made it a habit to run daily on his way back home, proving that consistency and simple habits can lead to significant results. Dilip recalled his simple yet dedicated fitness routine. "I used to go to work, change at the swimming club, and run across Marine Drive to Oberoi (the hotel) in the rain, and then go back. I would jog the whole way, and it used to take me 45 minutes. I lost 16 kgs in one and a half months," he shared. Joshi revealed that his motivation for the weight loss was a film role. He stayed consistent with his routine to prepare for his character as a scientist in the 1992 Gujarati film Hun Hunshi Hunshilal, which required him to achieve a toned physique. Can running help you lose weight? Running is considered one of the most effective ways to burn more calories than you consume, which plays a key role in weight loss. A 2011 study published in the Journal of Biomechanics found that running not only burns more calories per minute compared to walking but also engages multiple muscle groups, including the core, legs, and back, making it an efficient full-body workout. The study further noted that running enhances post-exercise oxygen consumption (EPOC), meaning your body continues to burn calories even after you've stopped running.
Hindustan Times
08-06-2025
- Entertainment
- Hindustan Times
Netflix CEO Ted Sarandos defends platform going massy with CID, Kapil Sharma show: 'We're broadening the offering'
When Netflix first arrived in India, it only had original programming originating in the US and Europe, such as House of Cards, along with licensed TV shows and movies. Over the years, Netflix built a bank in India and greenlit scores of shows and films in local languages, from Hindi to Tamil and more. But over the last year or so, there has been concern among some brand 'loyalists' if Netflix is going too massy in the country. (Also read: Crime Patrol debuts on Netflix after CID, fans predict Taarak Mehta Ka Ooltah Chashmah will be next) Netflix brought Kapil Sharma, the popular primetime comedian, with his own show, onto the platform in 2024. Soon after, it bought the streaming rights of late-night TV hits CID and Crime Patrol as well. Netflix CEO Ted Sarandos addressed bringing these massy shows onto the platform recently. Speaking on Nikhil Kamath's WTF podcast, he said, 'That's the beauty of the personalisation work we've been doing since the company began—we're not doing those shows instead of doing other shows. We're doing them in addition to everything else. So if you like those kinds of shows, that's what you'll see on Netflix. If you don't, you'll see something else. We're broadening the offering, not narrowing it.' When asked what Netflix has found works in India the best, Sarandos added, 'From Japanese anime to all kinds of different things that you would not expect would work very well in India, work very well. The audience here is very hungry for diverse storytelling from around the world. They love Bollywood, they love South Indian action movies for sure, but they are far more adventurous as viewers than I expected.' The Great Indian Kapil Show began streaming on Netflix in March 2024. It has since streamed 26 episodes over two seasons. The third season will premiere on the platform later this month. Earlier this year, Netflix began to stream popular Sony TV crime thriller CID and the true crime show Crime Patrol as well. The two shows, along with Kapil Sharma's previous talk shows, have been among the most watched on Indian TV for over a decade.
Time of India
22-05-2025
- Entertainment
- Time of India
Taarak Mehta Ka Ooltah Chashmah: Rakesh Bedi shares a behind-the-scenes video from the sets with Sachin Shroff; says 'shooting for TMKOC is always next level fun'
Taarak Mehta Ka Ooltah Chashmah has been spreading laughter for 17 years and remains one of the most cherished sitcoms on Indian television. Featuring beloved actors such as Dilip Joshi, Amit Bhatt, Munmun Dutta, Mandar Chandwarkar, and more, the show continues to delight viewers and bring joy to countless households. Recently, veteran actor Rakesh Bedi , who plays the pivotal role of Babulal in Taarak Mehta Ka Ooltah Chashmah, gave fans a sneak peek from the sets. He posted a behind-the-scenes video featuring moments from his shoot alongside Sachin Shroff , who portrays Taarak Mehta in the show. In the video, Rakesh Bedi expresses his happiness of being on the sets. He shared, "Hi guys and welcome to Hi chai with Rakesh Bedi from the sets of Taarak Mehta. Shooting for Taarak Mehta is always fun because we try to make it very funny and we try to make it funnier. And when we are together (panning the video at Sachin Shroff) it becomes the funniest. My dear friend Taarak, you play the role fantastically my god, another level. " Rakesh Bedi was joined by Sachin Shroff, who thanked him for showering the praises and said, "Thank you so much sir you make the scene so much easier and fun that it's super to work with you." Rakesh responded saying that even he looks forward to working with him. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Trade Bitcoin & Ethereum – No Wallet Needed! IC Markets Start Now Undo Sachin introduced the director of the show Harshad and credited him for the success of the show. Rakesh Bedi further shared that they strive to bring good comedy to the audience and requested them to continue to watch the show. The video concluded with director Harshad applauding Rakesh Bedi for his impeccable comic timing, mentioning how his witty one-liners and humour keep the entire team in splits on set. Rakesh Bedi posted the video on his Instagram account and wrote, "Hi guys! Welcome to Hi Chai with Rakesh Vedi straight from the streets of Tarak Meta ☕🎬 Shooting for Tarak Meta @sachinshroff1 is always next level fun – full on masti and comedy guaranteed! 😄 I always look forward to working with you all and taking things to the next level. Let's keep the vibe high and the entertainment rolling!" For the uninitiated, Rakesh Bedi plays the role of Taarak Mehta's boss. Diwali 2024: Taarak Mehta Ka Ooltah Chashmah's Tapu Sena Looks Back At 16 Years Of Celebrations
Mint
18-05-2025
- Business
- Mint
India's meme marketing boom faces legal reckoning as copyright battles heat up
Mumbai: Remember when you casually shared the perfectly synced choreography of dance influencer Parveen Kumar Sharma on the viral hip-hop track 'Vartman'? While it feels like harmless fun, sharing such content can unknowingly step on copyright infringement. India's meme marketing boom, where pages earn lakhs monthly promoting brands through witty, viral content, is built on a fragile foundation of widespread copyright violations, misinformation, and regulatory grey areas. What started as a fun, low-cost way for brands to tap millions of young social media users has ballooned into a ₹3,000 crore industry by 2025, according to equity firm Equentis. 'When I started this page for fun in 12th standard in 2014, I never anticipated that it would become a lucrative business due to paid promotions," said Archit Madaan, founder of The Indian Sarcasm, a meme page turned marketing agency managing hundreds of pages. Yet as meme pages replicate content, lift clips from popular shows without permission, and skirt advertising disclosure rules, they risk legal crackdowns, reputational damage, and spreading fake news. Regulators and content owners, including makers of iconic shows like Taarak Mehta Ka Ooltah Chashmah, are fighting back through copyright enforcement and legal action, signalling that the meme economy's wild west days may be numbered. Meme marketing: The business model Meme pages, which began as casual, humorous posts, have now evolved into mini marketing agencies, offering brands a low-cost, high-impact way to reach millions of young social media users. "Meme pages have become a convenient source of promotions for brands, offering a high return on investment due to lower cost with charges starting with ₹1,000 per story and typically ranging between ₹3, 000 ₹6,000 per post," said Madaan. For brands, meme marketing is an affordable alternative to traditional advertising. For context, ₹5 lakh can deliver 10 million organic views, a reach that would typically cost far more on mainstream platforms, according to Madaan. "Niche pages with over a million followers are able to earn up to ₹20 lakh per month in this industry. Leading meme pages get 3-4 brand promotions per day if they regularly post 20-25 content pieces daily," Madaan added. Meme pages primarily generate revenue through advertising, including sponsored content and brand partnerships, as well as ad revenue from monetized videos. But as competition intensifies, content copying has become rampant. "When we work with brands, they usually whitelist those posts so they appear on both the brand's and our page. However, due to overcrowding and high competition, other pages often repost the same content across different social media platforms, inviting copyright strikes from the brands," he added. Copyright infringement: A growing legal flashpoint Meme pages routinely use clips from popular shows, infringing on copyright and intellectual property (IP) laws, and sometimes even the personality rights of actors. In August 2024, the Delhi High Court restrained unauthorized use of characters and content from Taarak Mehta Ka Ooltah Chashmah following a suit by Neela Film Productions, holders of the show's trademarks and copyrights. 'As makers of a brand spanning animation, games, merchandise, and gamified learning, we take copyright infringement seriously," said Asit Modi, managing director of Neela Film Productions. While fan-made content is welcomed, monetizing clips or characters like Jethalal or Daya Ben without permission is not tolerated. Mint reported earlier this week that user-generated content using copyrighted material does not attract legal action if it is not monetized. However, with copyright infringement rampant on social media, enforcement remains challenging. As a result, copyright holders often refrain from taking action unless significant financial losses are involved. Read this | Music labels crack the whip as influencers flout copyright rules on social media In addition to copyright violations, meme pages also risk infringing on personality rights, an individual's exclusive rights to control the commercial use of their unique traits such as name, likeness, image, and persona. Indian celebrities like Anil Kapoor, Amitabh Bachchan, and Jackie Shroff have secured these rights to prevent unauthorized use of their personalities in advertising, merchandise, and digital content. A representative for a Bollywood actor who has secured a personality trademark told Mint that they frequently request the removal of digital content profiting from the actor's videos on social media platforms. "With AI-generated content on the rise, protecting the integrity of our brand is crucial, especially when inappropriate or vulgar depictions compromise our family-friendly values. We actively enforce our rights through copyright strikes and legal notices to safeguard our brand and ensure that our content remains respectful and enjoyable for audiences across all platforms," Modi added. According to Neela Films' anti-piracy partner, approximately 10 million infringing links are taken down annually, 700,000 monthly, covering videos, games, and merchandise. The misinformation risk Meme pages are a favoured news source for many young Indians, but their influence carries the risk of misinformation and fake news. Read this | Rise of legal influencers raises concerns over consequences of misleading advice, say partners of top law firms "The meme industry is a powerful tool for disseminating information, leveraging its cultural relevance in the social media era. It predominantly appeals to younger audiences, often serving as their primary source for vital news and information," said Aditya Gurwara, cofounder of influencer marketing agency Qoruz. However, this influence comes with a downside. 'Over the years, we have observed the rise of misinformation and fake news on these platforms as well. Given their extensive reach, it is imperative to recognize the power memes pose in shaping public perception," Gurwara said. Lawyers point out that meme pages, while breaching Indian laws over other malpractices, also promote illegal products and services. "Under the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, social media platforms are required to make reasonable efforts by themselves and ensure that its users do not publish or share misinformation or information which is patently false, untrue or misleading in nature," said Ishan Johri, partner at law firm Khaitan and Co. "Further, the Bhartiya Nyaya Sanhita 2023 also penalises persons that make hate speech and circulate false information and rumours with the intent to cause fear or alarm to the public. Apart from copyright infringement and fake news, problematic practices include advertising of unlawful products or services embedded within meme content," Johri added. Brands walking a legal tightrope Brands have embraced memes for their viral potential and cultural relevance despite the risks. Read this | Brand-influencer court battles set the boundaries for creators 'Brands are certainly aware of the reputational and legal risks associated with meme pages, particularly when it comes to copyright infringement. However, many still choose to engage, albeit carefully, because of the unique cultural relevance and viral potential these platforms offer. The key is rigorous vetting and clearly defined content guidelines," said Amiya Swarup, partner and marketing advisory leader at consulting firm EY. The Advertisement Standards Council of India (ASCI) prescribes caution for brands working with meme pages, as they often don't declare paid partnerships. Also read | Influencer marketing presents brands with its challenges, ROI biggest concern 'Major brands have successfully integrated memes into their marketing strategies, often generating millions of engagements. Such brand-owned or authorised communications qualify as advertisements under ASCI's framework and must comply with disclosure requirements," said Manisha Kapoor, secretary general of ASCI. 'This ensures transparency and helps consumers distinguish between organic content and paid promotions."
