Latest news with #TailorSwif
Express Tribune
22-07-2025
- Entertainment
- Express Tribune
ASAP Rocky spotted in wheelchair in West Hollywood sparking concern over sudden condition
ASAP Rocky was seen in a wheelchair this week in West Hollywood, prompting a wave of concern and speculation from fans online. In photos published by TMZ, the rapper was captured being assisted into a yellow Hummer while partially covering his face with a blanket. He appeared visibly subdued, and the unusual appearance quickly went viral. Photo: Backgrid While no official statement has been made by Rocky or his representatives, TMZ has since reported that the artist was reportedly recovering from recent dental surgery. Despite this explanation, fans were caught off guard, especially considering his recent string of public appearances where he appeared healthy and upbeat. Just days before, Rocky had returned from Paris Fashion Week, where he presented his latest AWGE collection and attended Jonathan Anderson's Dior debut. Prior to that, he appeared alongside Rihanna at the Smurfs world premiere in Brussels. Rihanna, who voices Smurfette in the film, is currently expecting their third child following the birth of their sons in 2022 and 2023. The timing of the incident comes as Rocky continues to prepare for the release of his long-anticipated fourth album, Don't Be Dumb. Originally slated for release in August 2024, the project has been delayed, though several singles—such as 'Highjack,' 'Tailor Swif,' 'Ruby Rosary,' and 'Pray4DaGang'—have already been released.
Time of India
18-06-2025
- Entertainment
- Time of India
A heart for every frame
In the " BE Extraordinary " series, in collaboration with Harsh Kapadia, CCO, Grey India , we highlight campaigns from Cannes Lions that broke through the clutter, often earning silvers and bronzes without the extensive public discussion that's the exclusive preserve of Grand Prix winners. This segment turns its lens to filmcraft, showcasing how brands are leveraging cinematic storytelling and visual artistry to convey messages and engage audiences in memorable ways. Together is for Christmas - Telstra, +61 and Bear Meets Eagle On Fire The "Together is for Christmas" campaign, created for Telstra, Australia's telephone network, by agencies +61 and Bear Meets Eagle On Fire, utilised an elaborate narrative to serve as its festive commercial. The film's objective was to subtly convey Telstra's extensive network coverage while simultaneously connecting the brand with the emotional themes of togetherness and connection during the holiday season. The commercial opens with a man engaged in decorating his home for Christmas. His phone, which is playing music nearby, is accidentally swallowed by a donkey. The donkey then wanders away from the property. As the donkey travels across various locations, the swallowed phone continues to play music, leading observers to believe the animal is singing. This phenomenon rapidly transforms the donkey into a national sensation, becoming known as the "singing donkey," and embarking on a journey of celebrity that lasts for much of the year. The donkey, after experiencing widespread fame and fortune, decides to return home for Christmas, seemingly recognising the importance of being with loved ones during the festive period. The donkey returns, carrying a small Telstra-branded bag, inside which is the man's phone. The man, unaware of the donkey's extraordinary journey and newfound celebrity, simply receives his phone back. This cinematic storytelling approach, leveraging classic advertising humor, effectively demonstrates Telstra's pervasive network reach: the music plays uninterrupted regardless of the donkey's location. Beyond this subtle product demonstration, the film aims to evoke the emotional significance of Christmas and position Telstra as a facilitator of human connection. The execution relies on detailed cinematic techniques and narrative depth to create a memorable and endearing festive advertisement. A$AP Rocky - Tailor Swif, Iconoclast The music video for A$AP Rocky's song 'Tailor Swif', produced by Iconoclast and directed by Vania Heymann and Gal Muggia, stands out as a distinctive example of filmcraft within the music industry. The video was filmed in Kyiv, Ukraine, in 2021 and officially released in 2024. The creative approach behind Tailor Swif involved pushing the boundaries of traditional music video aesthetics, blending elements of hip-hop culture with avant-garde and internet-inspired imagery. Every frame is meticulously crafted and designed to offer a unique and often unexpected visual surprise, contributing to a rich and layered viewing experience. A notable detail highlighted in discussions, for instance, includes a wig constructed entirely from cigarettes, serving as an example of the video's unconventional visual vocabulary. This continuous stream of visual stimulation encourages repeated viewings, as audiences often discover new details and interpretations with each watch. The film's artistic direction and production emphasise a form of visual surrealism that is frequently understated, requiring a moment for viewers to fully register the ingenious and unconventional elements presented within each scene. The video is considered a visually captivating and innovative piece of work, demonstrating advanced filmcraft in its execution. The Paris Paralympics Commercial, Channel 4 The Paris Paralympics Commercial, widely associated with Channel 4's distinct approach to sports advertising in the UK, focused on promoting the upcoming Paralympic Games. The campaign's core objective was to fundamentally reframe public perception of the Paralympics, shifting the narrative away from one centered on sympathy or merely overcoming disability. The film prominently featured dynamic reactions of Paralympians engaged intensely in their respective sports. The visual execution emphasised the athletes' raw competitive spirit and dedication, regardless of any physical disadvantage they might have. The central message asserted that, for Paralympians, the focus is purely on performance and the pursuit of gold, mirroring the competitive drive seen in Olympic athletes. The campaign deliberately challenged viewers by communicating that factors like disability, external conditions, or even public sentiment should not detract from the athletes' sporting prowess. This commercial aimed to directly address the audience, encouraging them to view the Paralympics as a genuine and hardcore sporting event, rather than a "feel-good" or charitable occasion. By showcasing the intense competition and the athletes' singular focus on performance and winning, the campaign sought to elevate the status of Paralympic sport to that of any elite athletic competition. It was designed to foster a perception where ability, competitive spirit and the pursuit of excellence are paramount. (At BE Extraordinary, a series about the winners at Cannes Lions in collaboration with Harsh Kapadia, CCO, Grey India, we peer outside the Grand Prix, and look at clutter breaking work that picked the silvers and the bronzes, but don't often get discussed.)
Yahoo
19-02-2025
- Entertainment
- Yahoo
Rihanna Jubilantly Reacts To Boyfriend A$AP Rocky's Not Guilty Verdict
Rihanna had an emotional reaction to the news that her boyfriend and father of her children, fellow musician A$AP Rocky, had been found not guilty in his felony assault trial. The Only Girl In The World singer had supported Rocky throughout the three-week trial, which saw him charged with two felony counts of assault with a semiautomatic firearm. He had been accused of firing two shots at a former friend on a Hollywood street corner in 2021, though his legal team argued that the three-time Grammy nominee had only fired blanks from a prop gun he had picked up for security on a music video shoot. Following three weeks of court appearances, it took the jury just three hours to deliberate, with Rocky being cleared of both counts on Tuesday afternoon. Rocky had previously turned down a prosecution offer of just six months in jail, along with probation and other conditions, if he would plead guilty to one count. After Rocky's not guilty verdict was announced, the Tailor Swif rapper was seen enthusiastically bounding into the gallery to hug Rihanna. A$AP Rocky hugs Rihanna after his Not Guilty verdict. — Pop Base (@PopBase) February 19, 2025 'Thank y'all for saving my life,' he told the jurors as he left court. 'This whole experience has been crazy for the past four years,' Rocky then told the hoards of people waiting outside of the courthouse. 'I'm thankful and it's blessed to be here right now to be a free man talking to y'all.' A jubilant Rihanna later posted on her Instagram story: 'The glory belongs to God alone! Thankful. Humbled by his mercy.' Rihanna celebrates A$AP Rocky being found not guilty for assault:'THE GLORY BELONGS TO GOD AND GOD ALONE! THANKFUL, HUMBLED BY HIS MERCY! 🙏🏿' — Pop Base (@PopBase) February 19, 2025 Rocky and Rihanna have been together for around five years. The couple share two sons, two-year-old RZA and one-year-old Riot, who Rihanna brought with her to court last week on the day closing arguments were delivered. Next month, Rocky is set to headline at the Rolling Loud music festival in California, and is also a co-chair at the upcoming Met Gala, which is due to take place in March. His new album Don't Be Dumb is also expected later this year. Julianne Moore 'Shocked' To Learn Her Children's Book Is 'Under Review' From Trump Administration Aubrey Plaza Subtly Honours Late Husband Jeff Baena During Saturday Night Live Special Shakira Forced To Cancel Tour Date After Being Hospitalised In Peru
Yahoo
19-02-2025
- Entertainment
- Yahoo
A$AP Rocky Found Not Guilty in Gun Assault Trial, Avoids 24 Years in Prison
A$AP Rocky was cleared on Tuesday of all charges in a felony assault trial. After a three-week trial, a Los Angeles jury, found the rapper not guilty on all counts. The hip-hop star gratefully hugged his lawyers after the verdict was read. His partner, Rihanna, with whom he shares two children, was also in the courtroom. Rocky, whose legal name is Rakim Mayers, was charged with two felony counts of assault with a semiautomatic firearm and faced up to 24 years in prison if convicted. The jury had to reach a unanimous verdict about whether Rocky fired two shots at a former friend A$AP Relli near the W Hotel on Hollywood Blvd. on Nov. 6 2021. Rocky's defense team insisted that the gun in question was only a prop that shot blanks, an assertion backed by several witnesses although the gun itself was not found, according to media reports. On Friday, Rocky's lawyer Joe Tacopina told the Jury that Relli was 'a perjury machine' who had merely suffered 'knuckle scrapes,' the New York Times reported. The Los Angeles District Attorney, Nathan Hochman, told TheWrap via statement, 'While today's verdict is not the outcome we sought, we respect the jury's decision and the integrity of our justice system.' He wrote this his office 'remains committed to seeking accountability for those who break the law, no matter their status or influence' and that 'fame does not place anyone above the law.' Rocky has been nominated for three Grammys, the most recent for 'Best Music Video' for 'Tailor Swif,' which was released on Aug. 30, 2024 ahead of his fourth album, 'Don't Be Dumb.' Watch the moment when A$AP Rocky is found not guilty in the video above. The post A$AP Rocky Found Not Guilty in Gun Assault Trial, Avoids 24 Years in Prison appeared first on TheWrap.
The Guardian
29-01-2025
- Entertainment
- The Guardian
ASAP Rocky's ex-friend due to testify in hip-hop star's firearm-assault trial
A former friend of ASAP Rocky is set to testify on Wednesday about the moment the hip-hop star allegedly fired a gun at him on a Hollywood street in 2021. The trial's key witness, known by the name ASAP Relli, will provide what's likely to be the trial's most important piece of testimony when he gets back on the stand. Rocky, whose legal name is Rakim Mayers, has pleaded not guilty two felony counts of assault with a semiautomatic firearm. His lawyer says the shots he fired were blanks from a starter pistol that he carried as a prop. On Tuesday, Relli, born Terell Ephron, described the first part of the confrontation, and was on the verge of describing the alleged shooting itself when court ended for the day. He said he and Rocky, members of ASAP, a crew of creators at a New York high school, had been close but their relationship eroded after fame came for Rocky. He said their relationship had been strained for years and getting worse in the previous days, but he was still 'furious' when Rocky pulled a gun on him after a scuffle that began the moment the two met up near the W Hotel. 'I told him to use it. Because mentally I couldn't believe it,' Relli testified, with his old friend staring at him intently from the defense table. 'I physically could not believe there was a gun in my face. That was the breaking point for me.' He said he had expected to argue but reconcile with his old friend, and the last thing he wanted to do was get into a fight that could ruin the modest music management business he had built. 'He's famous,' Relli said. 'I'm nobody.' The testimony will come on an abbreviated court day. The trial will only be in session for two hours in the morning because of a prosecutor's previous commitment. Relli can expect to face fierce cross-examination from the defense that could begin on Wednesday. Raised in Harlem, Rocky's rap songs became a phenomenon on the streets of New York in 2011. He had his mainstream breakthrough when his first studio album went to No 1 on the Billboard 200 in 2013. The second one, in 2015, did the same. He's set to have his biggest career year as a multimedia star. This Sunday, he's nominated for a Grammy award for best music video for his song Tailor Swif, at the ceremony at the arena just two miles from the Los Angeles courthouse where his trial is being held. He's also set to headline the Rolling Loud music festival, to star opposite Denzel Washington in a film directed by Spike Lee, and to co-chair the Met Gala in May. But the prospect of a conviction and the possibility of a maximum of 24 years in prison casts a shadow over all of it. Rocky is the longtime partner of Rihanna, with whom he has two toddler sons. She has yet to appear at his trial.
