03-07-2025
- Business
- Fashion Value Chain
The Bear House Debuts in Pune with Flagship Store
Modern men's fashion brand The Bear House has opened its first standalone store in Pune, marking its growing retail expansion across India. Spanning 2,000 sq. ft. at Amanora Mall, the store offers an immersive brand experience inspired by nature and comfort.
Known for its elevated essentials, The Bear House showcases a curated collection of bestselling flannel shirts, polo tees, denim, boxers, sweatshirts, and outerwear—all crafted with breathable fabrics and minimalist sophistication.
Designed to reflect the brand's identity, the store merges wilderness with modernity—featuring asymmetrical architecture, bear-themed elements, and cozy interiors that mimic a bear's den.
Tanvi Somaiya, Co-Founder, shared:
'Opening our first standalone store in Pune marks a significant milestone. It's not just about retail—it's about creating spaces that embody our philosophy of comfort and elevated design.'
Customers can expect live styling sessions, launch offers, and interactive in-store experiences.
Harsh Somaiya, Co-Founder, added:
'Pune's fashion-forward market makes it a key location for us. This is just the beginning of a larger pan-India expansion.'
Founded in 2017, The Bear House has earned recognition through its sleek European-inspired menswear and online presence on Myntra, Amazon, Flipkart, Ajio, and its D2C platform. The brand also gained visibility through Shark Tank India.
Store Address:
Shop No. 30 & 30A, Ground Floor, East Block, Amanora Mall, Hadapsar, Pune – 411028.
