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Trump's Brazil Tariffs Risk Undermining Lula's Pro-Business Rival
Trump's Brazil Tariffs Risk Undermining Lula's Pro-Business Rival

Yahoo

time15-07-2025

  • Business
  • Yahoo

Trump's Brazil Tariffs Risk Undermining Lula's Pro-Business Rival

(Bloomberg) -- Donald Trump tried to settle a political score when he dragged Brazil to the center of his trade war. In doing so, he's thrust Brazilian conservatives into chaos as they seek to find an answer to the upheaval US tariffs will cause. The Dutch Intersection Is Coming to Save Your Life Advocates Fear US Agents Are Using 'Wellness Checks' on Children as a Prelude to Arrests LA Homelessness Drops for Second Year Manhattan, Chicago Murder Rates Drop in 2025, Officials Say Lea en español. On Tuesday, former President Jair Bolsonaro — who is banned from running and facing trial on charges that he attempted a coup — simultaneously tried to paint himself as Brazil's only hope to talk Trump down from the levies, while urging that the right 'cannot be divided.' It's a sign of how Trump's threats of 50% tariffs are exacerbating a conundrum among Brazil's opposition as it looks to beat leftist Luiz Inacio Lula da Silva in next year's election. Bolsonaro, who remains the party's most popular politician, sees Trump's measures as a means to pressure the government for his 'freedom.' But the business elites and regular citizens, who account for much of the right wing's support, stand to bear the brunt of the tariff pain. The dilemma is perhaps best encapsulated by Sao Paulo Governor Tarcisio de Freitas. His business-friendly policies have positioned him as a potential heir to Bolsonaro, but he's come under fire as he's tried to appease all sides in his response to Trump's threat. 'He is juggling too many plates, and it's getting hard to keep them all spinning,' said Isabela Kalil, an anthropologist at the Sao Paulo School of Sociology and Politics who has studied the rise of the extreme right. Freitas initially tried to blame the levies on Lula, even though Bolsonaro spent months lobbying Trump for help as his legal woes deepened. The US leader cited a supposed 'Witch Hunt' against his old ally as justification for the tariffs. In response, leaders from across the political spectrum slammed Freitas for siding with the US; business groups in Sao Paulo demanded respect for national sovereignty; and one of Brazil's largest dailies savaged him for recently donning a red MAGA cap. 'Wearing a Trump hat today means aligning yourself with a troglodyte who could cause immense damage to the Brazilian economy,' the editorial from O Estado de S. Paulo, a newspaper that has typically aligned with Brazil's business community, read. Freitas has since changed his tone. The day after Trump's threat, he drew attention to the damage facing Sao Paulo — home to major agribusinesses and tens of thousands of manufacturers, including airplane-maker Embraer SA — before meeting with the top US representative to Brazil. That may please industry groups, which estimate that nearly a third of all Brazil's US-bound exports come from the country's wealthiest state. Levies of the sort Trump has threatened would make trade untenable, many of them say. '50% is not just a tariff, it is an embargo,' said Jose Velloso, the head of the ABIMAQ, the national machinery and equipment industry association that represents 9,000 companies. Freitas, who has pushed back on the idea that he is considering a presidential bid, declined to comment via a spokesperson. Over the weekend, he argued that preventing economic damage was far more important than playing politics. 'We need to join hands now to resolve this, leave the political issue aside and try to resolve this issue,' he said Saturday. Discontent on the Right That, however, runs contrary to the message Bolsonaro and his allies have conveyed as they seek to use the tariffs as leverage against Brazil's Supreme Court, which they have accused of politically persecuting right-wing voices. Bolsonaro has suggested in social media posts that the only way to save Brazil's economy is legal amnesty for anyone convicted of crimes related to the Jan. 8, 2023 insurrection attempt in Brasilia, when supporters stormed major government buildings. On Tuesday, he painted himself as uniquely able to talk Brazil out of the spat during an interview with Poder360 website that was broadcast online, calling on the Supreme Court to return his passport — which police seized amid investigations into the alleged coup plot — so he could negotiate with Trump. 'I think I have the power to resolve this issue, but I have to be free to talk to Trump,' he said. 'Right now I don't even have a passport.' Eduardo Bolsonaro, a son of the former president who took leave from congress to lead his family's lobbying efforts in the US, had previously blasted Freitas's diplomatic efforts as 'disrespectful' in a Monday interview with Folha de newspaper. He ramped up the tensions in a subsequent social media post, calling on Freitas to join the family's campaign against the top court. 'But since, for you, servile subservience to the elites is synonymous with defending national interests, I don't expect you to understand,' Eduardo Bolsonaro, who has increasingly positioned himself as a potential successor to his father, said. The former president said he had worked to pacify the dispute between his son and Freitas, adding that the governor had an obligation to defend the interests of his state. 'Everything is settled,' he said, calling Freitas his younger brother. A Boost to Lula Bolsonaro on Tuesday reiterated that he intends to contend in the October 2026 election, despite his ban and the prospect of a conviction on the coup charges. That insistence had stymied election preparations for prospective right-wing candidates — including Freitas — even before Trump gave an apparent boost to Lula, the veteran leftist who had been struggling to reverse declines in popularity. In Trump's tariffs, the 79-year-old leftist now has a rallying call against US aggression and a potential scapegoat for his country's economic woes. He's appeared on television wearing a cap bearing the slogan 'Brazil belongs to Brazilians' and admonished rivals for seeking foreign intervention. His approval rose more than two points to nearly 50% in the wake of the tariff announcement, with Brazilians indicating that they back his confrontational approach to Trump, according to a survey conducted by AtlasIntel for Bloomberg News and published Tuesday. 'Whatever happens, this is a boon for Lula's popularity at a time when he appeared to be in huge trouble,' said Andrei Roman, head of AtlasIntel. That, too, will only pile pressure on Freitas, who will likely have to choose between his state's businesses and citizens or risking it all to stay close to Bolsonaro, said Kalil, the anthropologist. 'I believe money will speak louder,' she said. --With assistance from Daniel Carvalho and Beatriz Amat. (Recasts top with details on state of Brazil's right wing.) Forget DOGE. Musk Is Suddenly All In on AI Thailand's Changing Cannabis Rules Leave Farmers in a Tough Spot The New Third Rail in Silicon Valley: Investing in Chinese AI How Hims Became the King of Knockoff Weight-Loss Drugs 'The Turbulence Is Brutal': Four Shark Tank Businesses on Tariffs ©2025 Bloomberg L.P. Sign in to access your portfolio

Trump's Brazil Tariffs Undermine Investors' Favorite Lula Election Rival
Trump's Brazil Tariffs Undermine Investors' Favorite Lula Election Rival

Bloomberg

time15-07-2025

  • Business
  • Bloomberg

Trump's Brazil Tariffs Undermine Investors' Favorite Lula Election Rival

Donald Trump tried to settle a political score when he dragged Brazil to the center of his trade war. In doing so, he's threatening the presidential chances of the man investors believe has the best shot at beating Luiz Inacio Lula da Silva. Sao Paulo Governor Tarcisio de Freitas's business-friendly policies have positioned him as a potential right-wing heir to former President Jair Bolsonaro, who is banned from running and facing a trial on charges that he attempted a coup after his defeat to Lula in 2022.

Princess Kako receives medal in Brazil
Princess Kako receives medal in Brazil

Japan Today

time07-06-2025

  • Politics
  • Japan Today

Princess Kako receives medal in Brazil

Princess Kako meets with Sao Paulo Gov Tarcisio de Freitas at the Bandeirantes Palace in Sao Paulo, Brazil, on Friday. By SAO PAULO Japan's Princess Kako, a niece of Emperor Naruhito, received the highest order of Brazil's state of Sao Paulo on Friday during her 10-day 11-day trip to the South American nation. Her trip also marks the 130th anniversary of diplomatic relations between the two countries. The younger daughter of Crown Prince Fumihito and Crown Princess Kiko arrived on Thursday in Sao Paulo. She held appointments with members of the Japanese community on Friday and finished her schedule at a dinner with Governor Tarcisio de Freitas at the state government palace. She was awarded the Order of the Ipiranga at a closed ceremony. Princess Kako is welcomed to the Bunkyo Brazilian Society of Japanese Culture in Sao Paulo on Friday. Image: AP/Andre Penner Princess Kako will visit another seven cities, including Rio de Janeiro and capital Brasilia, where she is expected to meet President Luiz Inácio Lula da Silva. Speaking to de Freitas, she made reference to the first Japanese immigrants arriving in the city of Santos in 1908 after a gruesome trip through the seas. On the first day of her trip, she visited the memorial to pioneer Japanese immigrants at Sao Paulo's Ibirapuera Park. 'I felt that the immigrants made an enormous effort to adapt to Brazil, and still today are very active in different areas. The fact that Brazil sheltered the Japanese community made the connections between the two countries to become deeper,' the princess said. Today, Brazil has the largest population of people of Japanese descent in the world, estimated at about 2.7 million. About half of those live in Sao Paulo state, official figures show. Emperor Naruhito has no male children, which makes his brother Akishino, Princess Kako's father, the first successor in line. Japan's tradition does not allow women to take the throne. Princess Mako, who is Princess Kako's older sister, was the last member of Japan's imperial family to visit Brazil. She traveled to 13 cities of the South American nation in 2018. © 025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.

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