Latest news with #TarunSharma
India.com
7 days ago
- Business
- India.com
IDBI Bank Disinvestment: Strategic Sale Likely To Be Completed By October 2025, Say Sources
New Delhi: Disinvestment in state-run IDBI Bank is set to be completed by October, with the process of financial bids and the lender's announcements in the same month, sources told Zee Business. Earlier, the government had said that the bank's deal is expected to be concluded within the current financial year. Public sector banks are expected to raise funds to the tune of Rs 40,000-45,000 crore through the qualified institutional placement (QIP) route this year, including State Bank of India's Rs 20,000 crore, said the sources. They said that SBI's QIP will be launched soon, with the government's approval already in place. Also, Punjab & Sind Bank, Indian Overseas Bank (IOB), Central Bank of India, and UCO Bank will offload stakes through the offer for sale (OFS) route. The Department of Financial Services (DFS) has also given the nod to Life Insurance Corporation's OFS. Part of a broader disinvestment strategy, the LIC OFS is set to promote retail participation while unlocking value in the PSU insurance major. Bank of Maharashtra will also launch a QIP during the year, in order to meet the minimum public shareholding requirement, according to the sources. As per rules, at least 25 per cent of a listed company's total shares must be held by public shareholders. In another significant development, the deadline for such companies to meet the minimum public shareholding norms may be extended from 2026 to 2027. The proposed offloading of government stake in IDBI Bank has been delayed several times over the past three years. Currently, Government of India and LIC jointly own 94.71 per cent of IDBI Bank. --By Tarun Sharma (The Story Originally Appeared In
Time of India
08-07-2025
- Business
- Time of India
ETBWS 2025: From niche to nation: The bold vision of mCaffeine's playbook for D2C success
HighlightsTarun Sharma, co-founder of mCaffeine and Hyphen, emphasized the importance of creating brands tailored for Indian consumers, leveraging the internet and increased capital to develop sustainable and relevant solutions. Sharma introduced the "4Es" framework—Efficacy, Ethos, Experience, and Emotional currency—to effectively engage millennials and Generation Z in the competitive beauty and personal care market. The "5Cs" framework for achieving profitability focuses on understanding the consumer, category, and channel, while the "6Ps" framework guides product development to ensure effective communication and brand stability. At the recent ETBrandEquity 's Brand World Summit 2025, Tarun Sharma , co-founder of mCaffeine and Hyphen, offered a compelling look into his decade-long journey building successful direct-to-consumer (D2C) brands. As the head of a conglomerate that includes mCaffeine (a caffeine-based body care brand), Hyphen (a face care brand blending nature and science), and Fiem (a fragrance sub-brand), Sharma shared his insights on thriving in India's competitive beauty and personal care market . Domestic vision: Building for India Sharma's core philosophy centers on creating brands specifically for Indian consumers, a direct response to the historical dominance of international products. He highlighted how the internet and increased capital have empowered founders to develop relevant, homegrown solutions at scale. His journey has been marked by a constant pursuit of sustainability, questioning whether they were simply building a business or a true, enduring brand. Sharma pointed to the explosion of competition, with brands on Amazon skyrocketing from 9,600 when mCaffeine launched to 17,000 by Hyphen's debut. This intense environment underscored the need for a strong, adaptable company culture to maintain agility and core values across all ventures. The "4Es" for engaging millennials and GenZ Sharma unveiled his "4Es" framework for connecting with younger demographics: Efficacy : The product must deliver on its promises. A sunscreen, for instance, must effectively protect and a lightweight product must genuinely feel light. Ethos : This generation demands ethical practices, including no animal testing. Experience : The entire brand interaction should be delightful. This extends from tactile packaging and unique textures to thoughtful details like a "cute little spoon" with a body scrub. Emotional currency: Brands are ultimately built on the invisible, emotional value they create in consumers' minds. This requires consistent effort in every decision and communication, shaping a distinct brand persona that resonates deeply. Driving profitability with the "5Cs" and "6Ps" Beyond subjective appeal, profitability is crucial. Sharma introduced the "5Cs" framework for achieving unit profitability: understanding the consumer , the specific category they're interested in, and the channel where they prefer to purchase. Executing this culture correctly, he noted, consistently generates cash . He admitted that past missteps occurred when rapid scaling overshadowed focus on the right consumer-category-channel fit, leading to inefficient marketing. The "6Ps" framework then guides daily product development: Proposition : Clearly defining the product's promise (e.g., "SPF 50 PA++++ a lightweight sunscreen"). Product : Ensuring the product genuinely delivers on that promise. Packaging : Making it not only appealing but also highly usable. Pricing : Setting an accessible price point. Platform : Selecting the ideal sales channel where the category and consumer align. Promotion : Crafting effective communication vital for an experiential brand. Sharma warned that ineffective communication can be "suicidal" for an experiential brand founder. These frameworks, sharpened over a decade, are integral to mCaffeine and Hyphen's continued growth and stability.
Mint
23-06-2025
- Business
- Mint
Metropolis, Dr Lal PathLabs shares dip up to 3% as Amazon enters diagnostic market
Diagnostic stocks including Metropolis Healthcare, Dr Lal PathLabs, Krsnaa Diagnostics, and Thyrocare Technologies came under pressure during Monday's trade (June 23), falling up to 3% intraday as investor sentiment turned cautious after Amazon launched home diagnostic services, intensifying competition in India's $15 billion diagnostics market. On Sunday, Amazon India announced the launch of Amazon Diagnostics — an at-home service that allows customers to book lab tests, schedule and track appointments, and access digital reports via the Amazon app — marking an expansion of its medical offerings beyond online pharmacy and teleconsultations. The service, being offered in collaboration with Orange Health Labs, will be available in Bengaluru, Delhi, Gurgaon, Noida, Mumbai, and Hyderabad, across over 450 PIN codes, the company said in a statement. Last week, the company announced that it would invest over $233 million in 2025 to enhance its India operations. While the healthcare foray is in line with Amazon's global strategy, India is the only country that has diagnostic services currently. Amazon is not the only digital player entering diagnostics. Online pharmacies like Tata 1mg, Apollo 24/7, Pharmeasy, and Netmeds have all expanded their offerings beyond medicines to include diagnostics. Industry experts believe that the diagnostics space, which has largely been unorganized and fragmented in India so far, holds significant potential due to changing consumer preferences as well as higher profit margins. 'There are three primary revenue streams in the B2C health tech space—teleconsultation, diagnostics, and pharmaceutical distribution. Of these, diagnostics remains the most significant profit pool,' Tarun Sharma, senior fund manager and healthcare and consumer strategy head at 360 ONE Asset, said. 'So, this space continues to attract competition, which means constant pricing risk. At the same time, consumers are becoming increasingly discerning about the accuracy of reports and the overall quality of their experience,' he added. Disclaimer: The views and recommendations given in this article are those of individual analysts. These do not represent the views of Mint. We advise investors to check with certified experts before making any investment decisions.
Time of India
05-06-2025
- Sport
- Time of India
Jaipur girl Shreyanshi Jain creates history by winning gold medal in 38th National Under-7 Open & Girls Chess Championships 2025
Jaipur: Jaipur's promising chess player Shreyanshi Jain brought laurels to the region by emerging champion at the 38th National Under-7 Open & Girls Chess Championships 2025 which concluded at KT Global School, Barunei Temple Road, Khordha, Odisha, on Thursday. The five-day Nationals was organised by the All Odisha Chess Association (AOCA) under the auspices of All India Chess Federation. The talented girl created history by becoming the first chess player from the city to claim the U-7 national title. City girl Shreyanshi created a record of sorts by registering wins in all nine rounds to clinch the crown displaying her deep understanding, amazing mental strength and dedication. Shreyanshi, a Standard II student of Neerja Modi School, gives credit for her success to her parents and coach Tarun Sharma of Zeal Chess Academy. Earlier this year, Shreyanshi won a gold medal in the National Schools Under-7 Championship held in Andhra Pradesh. Waves NGO, JDCA, CPA, RCA extended their heartfelt congratulations and best wishes to Shreyanshi on this unprecedented achievement. Shreyanshi's credit for this success goes to her maternal grandfather Shiv Narayan Agarwal, retired bank officer, her parents Dr Sushil Jain and Dr Shimona Jain, coach Tarun Sharma, Zeal Chess Academy and Upstep Academy. "We are not just proud of Shreyanshi's triumph but also salute the role of her family and coach who stood behind her. This victory is just the beginning of many successes to come," said Jaipur District Chess Association officials. This pipeline of chess talents in Rajasthan is set to shine brighter in times to come — and Shreyanshi is a great start to this era.
Time of India
03-06-2025
- Entertainment
- Time of India
Ludhiana West bypoll in Punjab: Bharat Bhushan Ashu team creates social media content using emotions not professionals.
Ludhiana: In an election season where parties burn through lakhs to craft viral content, Congress candidate Bharat Bhushan Ashu is taking a different route — relying on a team of loyal supporters, not professional consultants, to power his online campaign. Tired of too many ads? go ad free now A group of seven long-time associates, most of whom learned social media tricks from YouTube, have taken charge of Ashu's digital presence — producing catchy songs and satirical videos aimed at his political opponents, all free of charge. Among the group's recent viral hits are songs skewering Aam Aadmi Party candidate Sanjeev Arora and AAP national convenor Arvind Kejriwal. With lyrics like "Arora nai si ladna chaunda, dhakke naal ladaya ae" and "Nai kursi deyange, sara le jawage Delhi nu maal", the content has gained traction locally for its colloquial punch and emotional tone. Only one team member — editor Narinder Singh — is a professional. The rest, including Jassi Sekhon, Tarun Sharma, Sunny Juneja, Bobby Singla, Anup Singh, and Sunny Thakur, contribute as lyricists, composers, and content planners, all without pay. "We've been with Ashu ji since 2012. He's like an elder brother," said Sekhon. "Social media has changed the political game, and we're simply using what we've learned to support him. " Tarun Sharma added that their efforts are powered more by sentiment than strategy. "We aren't professionals, but we believe heartfelt content cuts through better than polished campaigns," he said. Ashu acknowledged that his party had initially considered hiring professionals, but chose to stick with his old team. "These are people I've built relationships with over the years. They're doing this purely out of emotion, and I value that more than any agency," he said. While other campaigns flaunt costly creatives and influencer tie-ups, Ashu's strategy underscores a grassroots approach to digital campaigning — one built not on budgets, but bonds. MSID:: 121600023 413 |
