2 days ago
VAARA debuts its first international outpost in Dubai
VAARA, the London-based athleisure brand founded by Tatiana Korsakova, opens its first-ever retail boutique at The Dubai EDITION.
The Dubai EDITION was a natural partner for VAARA's retail debut. Spanning 20 square metres, the space marks a milestone in VAARA's journey, allowing shoppers to experience its world, showcasing its core pillars: Studio, Lounge, Beach, and Mountain – each collection, designed to move with purpose, adapt, and endure.
ADVERTISING
Tatiana Korsakova, founder of VAARA, shares the key intention behind this expansion strategy and retail approach, 'Dubai has always held a special place in my heart, both personally and professionally. Opening our first international store here is a meaningful step forward – one that connects our vision of elevated wellbeing with a global community of women who live with style and purpose'.
Oak panelling, travertine stone flooring, and soft-glow lighting set within a coffered ceiling find harmony and give the boutique a contemporary aesthetic and warm atmosphere. The pieces are displayed on a technical metail detailing and on a ceramic tile centerpiece in a deep espresso tone that anchors the space for clients to explore as they please. The fusion of x and x, thoughtfully designed by London-based studio, Studio XAG, is curated and constructed to support the journey of discovery.
Open daily from 9 AM to 9 PM and providing guaranteed two-hour delivery through Careem, VAARA at The Dubai EDITION offers a retail experience shaped by purpose, design, and an enduring sense of ease.
– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
Images: Supplied
