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Globe and Mail
16-07-2025
- Business
- Globe and Mail
Global Wellness Tourism Market Revenue to Worth USDUSD 954.11 Billion by 2030, Driven by Holistic Health Demand
"Global Wellness Tourism Market Research by Focus Report store" Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast 2025–2030. According to recent research by Focus Reports, the global wellness tourism market is projected to grow from USD 954.11 billion in 2024 to USD 1,680.97 billion by 2030 registering a CAGR of 9.90% during the forecast period. This high-growth sector is fueled by rising consumer awareness of holistic health, demand for self-care, and the long-term effects of pandemic-era lifestyle shifts. As travelers seek more personalized, immersive, and health-driven experiences, wellness tourism is evolving, blending advanced technology, nature-based healing, and cultural authenticity. From AI-powered diagnostics to eco-retreats and luxury wellness resorts, brands are racing to innovate in a space expected to exceed the trillion-dollar mark globally. Report Scope: Market Size (2030): USD 954.11 Billion Market Size (2024): USD 1,680.97 Billion CAGR (2024-2030): 9.90% HISTORIC YEAR: 2021-2023 BASEYEAR: 2024 FORECAST YEAR: 2025-2030 LARGEST REGION (2024): North America FASTEST-GROWING REGION: APAC MARKET SEGMENTATION: Service Offerings, Travel Purpose, Travel Type, and Geography Wellness Tourism Market Enters High-Growth Phase: Driven by Tech Integration Technology is reshaping wellness tourism, making it more personalized, accessible, and data driven. From AI-powered booking platforms to virtual yoga and meditation sessions, travellers now enjoy seamless access to wellness services tailored to their needs. The integration of wearable devices and wellness apps, such as fitness trackers and meditation tools, allows tourists to monitor real-time health metrics like heart rate, sleep, and activity levels, encouraging lasting wellness habits. Innovations in digital health, telemedicine, and wearable tech are driving this transformation, offering travellers more control over their experiences. Looking ahead, the industry is embracing AI, virtual reality, and immersive health tools to deepen personalization. Recovery-focused solutions are also evolving, with smart wearables tracking stress, sleep, and movement, while therapies like red-light therapy and photo-biomodulation gain traction. A notable shift is the rise of diagnostic wellness tourism, where travellers undergo advanced assessments, including genetic testing, metabolic analysis, and DNA mapping, alongside traditional wellness therapies. This convergence of tech and health is empowering travellers with deeper insights and a more meaningful wellness journey. Eco-Wellness Tourism: A Growing Market at the Intersection of Sustainability and Healing The wellness tourism market is undergoing a strategic shift toward nature-based and regenerative models, creating new revenue streams aligned with sustainability goals. Travelers increasingly seek immersive experiences in forests, coastal zones, and culturally rich landscapes, combining wellness with eco-conscious values. This demand is fueling the rise of eco-wellness retreats, forest therapy programs, and regenerative resorts that use local resources and low-impact infrastructure. Governments and developers are responding with 'green and blue' initiatives that integrate therapeutic gardens, wellness trails, and sustainable accommodations, laying the groundwork for long-term, environmentally aligned tourism growth. These models not only support recovery and mental well-being but also offer scalable frameworks for regions looking to differentiate through health-led destination branding. Global Hospitality Leaders Redefine Wellness Tourism to Stay Ahead in a Competitive Market As the $1T+ global wellness tourism market rapidly evolves, leading hospitality brands are differentiating through innovation, cultural integration, and tech-driven personalization. With over 42 major players competing in this space, generic spa offerings are no longer enough to capture discerning travelers. Marriott is doubling down on large-scale wellness with a 52-hectare holistic resort set to launch under its Autograph Collection in the Philippines by Q3 2025. Hilton is expanding its wellness portfolio through experiential partnerships like AutoCamp and multi-generational offerings that blend active and restorative travel. Meanwhile, Hyatt is embedding sustainability and cultural immersion into its wellness retreats, while also investing in AI-powered treatments and touchless therapies for privacy-conscious, tech-savvy guests. In a market shaped by authenticity and innovation, brands that blend local traditions, natural settings, and advanced wellness technologies are best positioned to lead and scale, in this highly competitive landscape. North America Leads Global Wellness Tourism—Driven by High Spending and Strategic Promotion North America remains the dominant force in the global wellness tourism market, accounting for over 42% of the industry's value in 2024. The region's leadership is fueled by significantly higher average spending per trip, as North American wellness travelers consistently outspend their counterparts in Europe and APAC. This strong preference for premium wellness experiences has created a robust market for upscale retreats, therapeutic travel, and integrated wellness services. Recognizing this potential, governments across the U.S. and Canada are actively promoting wellness tourism. More than one-third of U.S. states, particularly in the West, highlight attractions like natural hot springs and spas on official tourism portals. Similarly, a majority of Canadian provinces are weaving wellness into their destination marketing strategies. Key Vendors Accor S.A. Four Seasons Hotels and Resorts Hilton Worldwide Holdings Hyatt Hotels Corporation InterContinental Hotels Group (IHG) Marriott International Radisson Hotel Group Other Prominent Vendors Alba Wellness Valley by Fusion Aman Group S.a.r.l. Ananda In The Himalayas Aro Hā Bhutan Spirit Sanctuary Blue Lagoon Iceland Brenner's Park-Hotel & Spa Canyon Ranch Chiva-Som Clinique La Prairie COMO Shambhala Euphoria Retreat (Greece) Gaia Retreat & Spa (Australia) Golden Door Kamalaya Wellness Sanctuary (Thailand) Lake Austin Spa Resort (Texas, USA) Lanserhof Group (Germany) Mandarin Oriental Hotel Group Mekosha Ayurveda Spasuites Retreats Niraamaya Wellness Retreats Omni Hotels & Resorts Palazzo Fiuggi (Italy) Preidlhof Luxury Dolce Vita Resort (Italy) Rancho La Puerta Red Carnation Hotels Red Mountain Resort Rosewood Hotels and Resorts Santani Wellness Resort (Sri Lanka) SHA Wellness Clinic Soneva Resorts (Maldives & Thailand) Thanyapura Sports & Health Resort (Thailand) The Asclepius Wellness Pvt. Ltd. The Body Holiday (Saint Lucia) The Ranch Malibu Vana Retreats (India) Vilalara Longevity Thalassa & Medical Spa (Portugal) Wellness Retreats Thailand Y01 Health Resort (New York, USA) Market Segmentation & Forecast Service Offerings Lodging Food & Beverage Wellness Activities In-country Travel Shopping Other Services (Including Concierge, Telecommunications, Travel Agent Services, Insurance, Etc.) Travel Purpose Secondary Wellness Traveler Primary Wellness Traveler Travel Type Domestic International Geography North America US Canada Europe Germany UK France Italy Swtizerland APAC China Japan India South Korea Australia Latin America Brazil Mexico Argentina Middle East & Africa Turkey UAE Saudi Arabia Other Related Reports that Might be of Your Business Requirement Global Cruise Tourism Market - Focused Insights 2024-2029 U.S. Health & Wellness Spa Market-Focused Insights 2024-2029 What Key Findings Will Our Research Analysis Reveal? How big is the global wellness tourism market? What is the growth rate of the global wellness tourism market? Who are the major players in the global wellness tourism market? What are the key drivers of the global wellness tourism market? Which region shows the highest growth in the global wellness tourism market? About Focus Reports Welcome to Focus Reports, an esteemed Arizton Advisory & Intelligence subsidiary committed to delivering precise and insightful market research reports across all key geographies. Our unique selling proposition lies in our affordable pricing, accurate data, in-depth research, and presentation-ready reports. With us, expensive market research is outdated. We aim to be strategic, providing valuable data.
Trade Arabia
18-05-2025
- Business
- Trade Arabia
ITB China 2025 unveils new Travel Innovation Hub
The Travel Innovation Hub, a new platform at ITB China 2025, will showcase the intelligent and sustainable integration of technology into the travel industry. The hub consists of three pillars: the Travel Innovation Showcase, the Travel Tech Forum, and the Travel Innovators Pitch. It features major tech players such as Group, Fliggy, Tongcheng Travel, Meituan, Petal Ads, Heytrip International, Mize, Guangdong Qiyouji, CONVERGENT, Expedia Group, Travco, and others. The initiative marks a significant step forward in the digital transformation of the global travel ecosystem, reflecting how emerging technologies such as artificial intelligence, big data, and cloud computing are transforming travel experiences. Emerging technologies such as immersive virtual tourism, location-based virtual reality (LBVR), AI-driven assistants, contactless services, and smart hospitality systems are redefining how travel is created, delivered, and consumed. Vincent Wen, Director of Huawei Consumer Cloud Service Business Growth Dept, stated that this year marks their second appearance at ITB China. Petal Ads, an intelligent marketing platform powered by the HarmonyOS ecosystem, is poised to deliver one-stop cultural tourism solutions for more industry partners. The Travel Innovation Hub is built around three core components designed to foster innovation, promote meaningful collaboration, and accelerate the future of travel. The Travel Innovation Showcase showcases AI-powered breakthroughs from leading online travel platforms, such as Group's personalised travel ecosystem driven by AI, Fliggy's multi-model AI itinerary assistant, Tongcheng Travel's unique business model integrating eSports with cultural tourism, and Expedia Group's customisable travel experiences powered by its robust APIs and service capabilities. The Travel Tech Forum explores the transformative potential of technology across tourism through expert-led dialogues, with panels discussing "A two-way Journey of digital travel and extended reality" and "What new sparks will be ignited when AI meets tourism services?" The ESG Tech section, co-organised with Petal Ads, presents a panel titled "Sustainable Travel: A New Paradigm for Tourism from a Global Perspective." The Travel Innovators Pitch is a high-energy platform where eight handpicked tech companies present their groundbreaking products and solutions to investors, tourism leaders, and media. The event also includes the Travel Tech Tour, a series of roadshows co-organised by ITB China and media partner 36Kr, aimed at bridging the gap between the technology and tourism industries. -TradeArabia News Service
