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Forbes
11-07-2025
- Business
- Forbes
When Does Prime Day End? Plus The Best Deals To Shop While You Still Can
After three days filled with millions of deals, Amazon Prime Day 2025 is officially winding down. The sale will end at 11:59 p.m. PDT tonight, meaning you have less than 24 hours left to take advantage of this year's Prime Day deals. To help you make the most of day four, our editors have rounded up 16 standout offers based on price history research. When does Prime Day end? You have just hours left to shop Amazon Prime Day 2025. ILLUSTRATION: FORBES / PHOTOS: RETAILER Some of the best markdowns still available include 43% off the Tempur-Pedic Tempur-Cloud pillow, 30% off the Apple Watch Series 10 and 34% off the Bissell Little Green Machine. A lot of Prime Day deals aren't as impressive as they initially seem (Amazon will sometimes fudge prices to make discounts look better than they really are) so we've done the extra vetting for you. Here, find more info on when Prime Day ends, plus all of the deals that we recommend shopping in the meantime. Amazon Prime Day 2025 will end at 11:59 p.m. PDT tonight—2:59 a.m. EDT tomorrow morning for those on the East Coast. The four-day sale (the longest Prime Day in history) has flown by, and we're down to the final 24 hours of the event Crest 3D Professional Effects Whitestrips: Now $30, Was $46 (35% Off) Tempur-Pedic Tempur-Cloud Pillow : Now $50, Was $89 (43% Off) : Now $50, Was $89 (43% Off) Hisense 55-Inch U6 4K Fire TV : Now $448, Was $800 (44% Off) : Now $448, Was $800 (44% Off) Bissell Little Green Machine: Now $82, Was $124 (34% Off) Apple Watch Series 10 (GPS, 42mm): Now $279, Was $399 (30% Off) Amazon Kindle (16GB, Newest Model): Now $85, Was $119 (23% Off) Beats Solo 4 Wireless Headphones: Now $98, Was $200 (51% Off) SereneLife Portable AC: Now $299, Was $370 (19% Off) Instant Pot Duo Multi-Cooker : Now $57, Was $90 (37% Off) : Now $57, Was $90 (37% Off) Coway Airmega AP-1512HH Mighty Air Purifier: Now $155, Was $230 (33% Off) Vitamix 5200 Blender: Now $350, Was $500 (30% Off) Osprey Hikelite Backpack : Now $86, Was $115 (25% Off) : Now $86, Was $115 (25% Off) Tarte Shape Tape Concealer: Now $19, Was $32 (40% Off) Anker Soundcore AeroClip Open Earbuds: Now $113, Was $170 (34% Off) Ring Battery Doorbell (2nd Gen): Now $70, Was $140 (50% Off) Suri Electric Toothbrush: Now $89, Was $119 (25% Off) Our beauty team named these the best whitening strips overall. The kit brightens your teeth over 22 days with 20 sets of strips with a 45-minute application period and two one-hour treatment strip sets. This discount has been live throughout the Prime Day sale and we don't expect it to drop any further, so now is a great time to stock up on these strips. Our pick for one of the best pillows you can buy, our tester found especially ideal for combination sleepers. 'As a combination sleeper, I found the Tempur-Cloud incredibly comfortable on my back and stomach, but I didn't feel like it offered as much support while side sleeping as other options I tested,' they said. Its memory foam is comfortable and has a removable, machine-washable knit cover so you can easily clean it. The pillow also comes with a five-year warranty, too. At 44% off, this is the lowest price we've seen since Amazon's last Prime Day sale. With a lovely 4K picture, this 55-inch Hisense TV comes with Amazon Fire TV built in, making it easy to stream your favorite shows and movies. Gamers can also expect a 144Hz refresh rate for smooth AAA gameplay, it gets plenty bright for most spaces, and it includes built-in Dolby Vision to help enhance your picture, too. At 44% off, this is the lowest price we've seen. This cult-favorite cleaning device with a 4.5-star rating and almost 100,000 reviews on Amazon effortlessly removes stains, pet hair, spills and other accidents with spray power and suction. It offers a compact, portable design so you can essentially clean up anywhere—including the hard-to-reach places. The Apple Watch Series 10 is the brand's latest smartwatch design. It's gone on sale for $300 a handful of times in the past year, but this deal represents a new low. This model boasts a bigger display than past generations, plus advanced health and fitness tracking features like an electrocardiogram and overnight heart and breathing rate monitoring. This is the device's lowest price ever, making it a rare opportunity to get a Kindle for under $100. Supervising deals and coupons editor Kara Cuzzone, who has been testing this newest model for the past two weeks, says that the display quality is superior to her three-year-old Paperwhite. Compatible with Mac and Android users, the Beats Solo 4 Wireless Headphones offer clean and crisp sound, including personalized spatial audio, and a battery life that allows up to 50 hours of listening time. At $98, they're back to the same low sticker price that we saw on Black Friday and earlier this year. Here's your chance to pick up this portable AC for its lowest price since April—and the best price you're likely to see for the rest of the summer. This model can cool rooms of up to 450 square feet and has built-in dehumidifier and fan functions, too. When you're short on time but don't want to sacrifice flavor, a pressure cooker can help you quickly whip up a meal with the press of a button. There are 11 options to choose from in this Instant Pot model, and built with a sturdy stainless steel. The pot and lid are also dishwasher safe for a quick post-dinner cleanup. Right now, it's 37% off; this is second-lowest price we've seen in the past year (with the lowest having dipped to $49). MOST POPULAR In just 12 minutes, this popular air purifier can filter and deodorize up to 99.7% of contaminants from the air in rooms up 361 square feet. It also has an eco mode that helps conserve energy when it doesn't detect any pollutants. This discount matches the best price we've seen on this model in 2025. Vitamix is one of the most popular and reliable names in kitchen appliances. The Vitamix 5200—our favorite blender overall—is a kitchen workhorse that can handle the trickiest of ingredients. It's powerful, versatile and currently available for 30% off. This pair of open earbuds was one of our budget picks for the best wireless earbuds you can get right now, and with good reason: They're comfortable to wear for long hours and the audio quality punches well above its weight. You can get them in three colorways for 34% off their original price, which is the lowest price we've seen on Amazon. The Osprey Hikelite 26L Unisex Hiking Backpack comes discounted in multiple colorways. With a ventilated back panel, you can hike all day in comfort and carry every last one of your essentials. There's also an integrated rain cover located in the backpack's base to keep your most important gear dry. Achieve a full-coverage look with this classic concealer that has one of the largest beauty product fan bases on the internet. It's on sale for 40% off, making it a great time to stock up on, especially since we had yet to see this product go on sale. Up your home security by adding a Ring Doorbell to your front porch, back door or anywhere around your home you would like enhanced monitoring. Keep an eye on packages that arrive, expected (or unexpected) guests, pets and more with its webcam feature and take advantage of its two-way-talk feature. At 50% off, it's the best deal we've seen on this product in its history on Amazon. In our guide to the best electric toothbrushes, we named this Suri toothbrush the best sustainable toothbrush, in part thanks to its lightweight design, long battery life and bristles made from castor oil (not plastic). Right now you can save 25% on this toothbrush in all five colorways offered. Amazon Prime Day 2025 started July 8 at 12 a.m. PDT (3 a.m. EDT on July 9). It ends today, July 11, at 11:59 p.m. PDT (3 a.m. EDT on July 12). This year, Amazon Prime Day is a four-day event. In previous years, the shopping event has lasted two days. How Many Times A Year Is Amazon Prime Day? Technically, Prime Day only happens once a year. It's an annual event that typically falls in July. That said, Amazon has started running a similar sale for Prime members in October over the past few years—but it's officially called Prime Big Deal Days instead of Amazon Prime Day.


Tom's Guide
09-07-2025
- Business
- Tom's Guide
I'm a sleep writer — the pillow I use to keep me from waking up with neck pain is 43% off in Prime Day bedding deal
I used to wake up with neck pain at least four nights a week... until I switched my pillow. And you can save 43% on the pillow that changed my sleep, the Tempur-Pedic Tempur-Cloud, in the Amazon Prime Day sale. The Tempur-Cloud doesn't look as fluffy as the name would suggest but the dense foams deliver marshmallow-comfort and the adaptable support earned it a place in our guide to the best pillows you can buy online. The Prime Day bedding deals are live now with money off bedding, pillows and other sleep accessories — but the Tempur-Pedic Tempur-Cloud pillow is my top pick of this year's Prime Day sleep deals. Looking to refresh your entire sleep set up? Check out our guide to the best Prime Day mattress deals. Tempur-Pedic Tempur-Cloud Pillow: was $89 now $50.35 at Tempur-PedicFinding the right pillow loft can make all the difference to your comfort and as a stomach sleeper, that means using a thinner pillow to keep my neck and spine aligned (back sleepers should look for something similar.) But thin doesn't have to mean low quality, as the dense, snuggly, sink-in foams of the Tempur-Cloud pillow proved. In my Tempur-Pedic Tempur-Cloud pillow review I praised the pressure relief — no ear pain — while the slow moving foams immediately adapt to the shape of my neck. Amazon Prime members can enjoy 43% off, reducing the Tempur-Cloud pillow to the lowest price I've seen at $50.36. Keep in mind that it does have a tendency to sleep hot, so you might want to invest in a cooling pillow protector while you're at it — this Serta set is now only $12.99 at Amazon. It's not unusual to see a Tempur-Pedic sale on the Tempur-Cloud pillow but you're more likely to see a bundle deal than a straight discount. That's great news if you need more than one pillow; maybe for a partner who has the exact same sleep habits or as a back up for laundry days. But most of us will only need the one pillow (especially as the Tempur-Cloud isn't one for stacking) which means a bundle deal is rarely the right choice. That's why I'm so excited by this saving. Not only is it a major discount, reducing the Tempur-Cloud to close to half price, but it's a rare chance to get a single Tempur-Pedic pillow for less. Coop Home Goods Original Cut-Out Adjustable Pillow: was $99 now $79.20While the Tempur-Cloud is ideal for stomach and back sleepers, if you lie on your side, you'll need something different to rest your head on. The Coop Home Goods Cut-Out pillow uses a shaped design to cradle the head and neck while leaving room for the shoulders and the adjustable fill means you can change the loft to suit your needs exactly. There's 20% off a queen size for Prime members, reducing it to just $79.20.


Tom's Guide
04-06-2025
- General
- Tom's Guide
Tempur-Pedic Tempur-Cloud vs Coop Original Adjustable: Which pillow for stomach sleeping should you buy?
Type: Tempur foamPrice: from $89 at Tempur-PedicBest for: Stomach and back sleepersSizes: Queen and KingTrial: N/AWarranty: 5 yearsShipping: Free Type: Memory foam and microfiber blendPrice: from $85 at Coop Sleep GoodsBest for: All sleepersSizes: Queen and KingTrial: 100 nightsWarranty: 5 yearsShipping: Free Experts often say that stomach sleeping is the unhealthiest sleep position because of how it strains your body, for periods of up to eight hours or longer. But what if you're a natural stomach sleeper? The best mattresses for stomach sleepers are designed to maintain a healthy spinal alignment, minimizing the risk of getting back pain and aches due to a compromised sleeping position. However, it is crucial to pair it up with a mid or low loft pillow, as sleeping with your head at the wrong angle can quickly strain your neck muscles, leading to pain and, potentially, serious injury. In your search for a decent pillow that supports your stomach sleeping position, you might be tossing up between the Tempur-Pedic Tempur-Cloud and Coop Original Adjustable — two plush fan favorites currently holding a spot each in our guide to the best pillows of the year. Here, we'll compare them against key performance indicators like price, comfort and support. Let's get started... Both the Tempur-Pedic Tempur-Cloud and Coop Original are the most affordable pillows from their respective brands, and there isn't a great difference in price between the two. The Tempur-Cloud is available in two sizes: queen and king. The queen is priced at $89 while a king will cost you $109. The brand often runs a bundle sale on all pillows that drops the price of two queen Tempur-Cloud pillows from $178 to $119. Besides this standard deal, we've previously seen the Tempur-Cloud with up to 64% off and on a 'buy one get one free' sale during events like Memorial Day and Black Friday, which drops the price of a queen to $56.96. It's also worth looking up the Tempur-Cloud on Amazon, where you'll regularly find it at a lower price than at the Tempur store. However, unlike other pillows in the market, the Tempur-Cloud does not include a sleep trial, however you get a 5-year warranty and free shipping. The Coop Original Adjustable comes in three shape variants and two sizes: queen and king. The classic Original Adjustable is the cheapest of the lot starting from $85 for a queen while a king is priced at $99. The Coop Original is usually up to 20% off during major sale events which reduces the price of a queen to $68. And unlike the Tempur-Cloud, the Original Adjustable from Coop comes with a 100-night sleep trial as well as a 5-year warranty and free shipping. Considering both price and deals, the Coop Original seems to be the clear winner here, but let's continue to look at the other differences in detail. While both include memory foam, the Tempur-Pedic Tempur-Cloud and Coop Adjustable are remarkably different in terms of design and build. The Tempur-Cloud consists of a single slab of extra soft Tempur foam encased in a hypoallergenic quilted polyester cover. The 5-inch tall pillow features gusseted sides that ensure it has an even height across the surface. You can find the Tempur-Cloud in two sizes (queen and king), with an option for hot sleepers to choose a cooling upgrade (at an additional cost of $20). The Coop Original Adjustable has a fully customizable memory foam and microfiber fill. It's a medium-soft to medium-firm pillow that comes with a half-pound bag of additional fill, so you can fluff it up or remove some to suit your sleeping position and preferences. It comes in a Lulltra fabric (a blend of polyester and bamboo-derived viscose) cover, which is stretchy, soft, breathable and machine-washable. One concern stomach sleepers might face with the Coop Original is the lack of a precise guide to the amount of fill to be added or removed for a particular sleeping style. This can result in multiple trial and error attempts, until you find what works for you. In terms of design, we think that out of the box, the Tempur-Cloud is a more suitable stomach sleeping pillow than the Coop Original. Our stomach sleeping tester was impressed by how the Tempur-Cloud kept her neck aligned with the spine, delivering both support and pressure relief. The mid to low loft Tempur-Cloud was effective in keeping her head from tilting upwards, which is often the issue when using pillows that are too tall. The temperature regulation, on the other hand, is a little lacking. She recommends hot sleepers to go for the cooling upgrade, as the Tempur foam has a tendency to trap heat. Considering all the factors, it was awarded an overall rating of 4 out of 5 stars in our Tempur-Pedic Tempur-Cloud pillow review. In our review we concluded that this is an ideal pillow for all sleeping positions. Our combination sleeping tester (back and side), found it to be a plush and contouring headrest in every position. The key to making it work for you is to try and adjust the fill, which can be tricky to get right immediately. However, one disadvantage of the Coop Original is that it requires constant fluffing up to maintain its support and shape. It tends to flatten easily and hence might lack enough support for stomach sleeping all night. Like the Tempur-Cloud, the Coop also has a tendency to retain heat. Our tester points out in the Coop Original Adjustable Pillow review that hot sleepers are better off choosing the cooling alternative offered by the brand: the Cool+ Adjustable Pillow. Considering overall performance, we think the Tempur-Cloud does better when it comes to delivering the right balance of comfort and support for stomach sleeping. ✅ You're a stomach sleeper: The mid-loft Tempur-Cloud minimizes any risk to your neck while stomach sleeping and relieves any built-up tension. ✅ You struggle with neck pain: If you're a back sleeper who experiences neck pain, the mid-loft Tempur-Cloud offers the right comfort and support to soothe any aches or discomfort. ✅ You need a portable pillow: Our tester was impressed by how you can pack up and compress your Tempur-Cloud, due to its travel-friendly design. ✅ You're a combination sleeper: The Coop Original is ideal for anyone who is not a dedicated stomach sleeper and shifts their position during the night. ✅ You want a pillow with a sleep trial: Coop is a bedding brand that sets the bar high for pillow benefits with a 100-night sleep trial, 5-year warranty and free shipping. ✅ You need customizable firmness: Thanks to the adjustable fill, you can change the firmness and feel of your Coop pillow to suit your sleeping preferences.


Tom's Guide
13-05-2025
- Business
- Tom's Guide
Is the Tempur-Pedic early Memorial Day mattress sale any good? Here's how it compares to the brand's normal deals
When I first started working as a sleep writer almost two years ago I was told to keep Tempur-Pedic mattress deals on my radar — especially during big sale events like Memorial Day. Why? Tempur-Pedic is one of the most recognizable mattress brands in America so it's important I know its deals and discounts inside out. Especially as Tempur-Pedic's mattresses feature the high-quality designs and materials you usually find in our 2025 best mattress guide, so they aren't cheap. That's why I immediately took notice when I saw the brand's early Memorial Day mattress sales have started. Right now, you can save up to 30% on mattresses at Tempur-Pedic. It sounds like a big discount but is this actually a good deal? Here I'll tell you my thoughts on the Tempur-Pedic deals, sharing whether they're genuinely great Memorial Day mattress sales or bog-standard discounts I've seen before. There are a variety of Tempur-Pedic mattress sales live this Memorial Day, including deals on bedding and accessories. But let's start with the brand's cheapest mattress, the Tempur-Cloud. You can save 30% with the Memorial Day discount, taking up to $719 off. This is the same discount we saw during last year's Memorial Day sales but it's appearing as a flash sale — if it isn't live right now, we expect it to return in a few days. We tested this memory foam bed for our Tempur-Pedic Tempur-Cloud mattress review, and felt it was a great mattress for side sleepers in particular thanks to its excellent pressure relief. Next up is the Tempur-Adapt Mattress, currently $200 off (with the bonus of $300 worth of free bedding accessories). The MSRP of this mattress has remained unchanged since we tested it in our Tempur-Pedic Tempur-Adapt mattress review, with a queen reduced from $1,699 to $1,499. However, it's not just Tempur-Pedic mattresses that are reduced, as you'll also find savings on mattress toppers and pillows. The brand is currently behind our top-pick in our guide to the best mattress toppers, with our Tempur-Pedic Tempur-Adapt Topper review team praising how it softens hard mattresses. For the early Memorial Day sales, there's a 20% discount on both the Tempur-Cloud and Tempur-Adapt mattress toppers. Pillows, meanwhile, now either have bundle discounts or are included in buy-one-get-one-free deals. We tested the brand's most affordable pillow for our Tempur-Pedic Tempur-Cloud Pillow review, and it's currently $69 for two queen-size pillows. Let me begin by saying that I am disappointed with these early Memorial Day "deals", as they're either the evergreen discounts slapped with a Memorial Day badge or a poor deal that's even lower than the regular sale price. But remember: an evergreen deal isn't always a bad thing, as it means you can either buy now or later without worrying you'll miss out on a huge price drop at a different time. For example, I have never seen more than 30% off the Tempur-Cloud mattress (Black Friday sales included), so you should buy now if you're in the market for it. The same goes for Tempur-Pedic Tempur-Cloud pillow, which is never a better price than it is at the moment (I have seen the occasional 10% off sale on single pillows but it's been a while since this deal has returned.) However, the Tempur-Adapt mattress and the brand's toppers are a completely different story. Usually, the Tempur-Pedic Tempur-Adapt and Tempur-Cloud mattress toppers are 40% off (and even if they aren't, you could apply our TOPPERS40 promo code to get that discount), so the current 20% off deal seems like small potatoes. But it's not as bad as it first appears because the MSRP has also dropped. While it's not the cheapest price we've seen it is still a significant saving. The Tempur-Adapt mattress meanwhile, has had up to $300 off its MSRP, so we're hoping the early $200 discount is just temporary. I recommend only shopping Tempur-Pedic's early Memorial Day sales if you want the Tempur-Cloud mattress or a Tempur-Pedic pillow, as these deals are highly unlikely to change during Memorial Day weekend. On the flip side, I recommend avoiding the current deals on Tempur-Pedic's mattress toppers and the Tempur-Adapt mattress, as I'm hoping their respective 40% and $300 discounts return soon. And if they don't, this sale is likely to stick around until Memorial Day on May 26th, meaning you won't miss out on a saving. ✅ You want to buy the Tempur-Cloud mattress: The current deal can help you save 30% on the Tempur-Cloud Mattress at Tempur-Pedic, and if past sales are anything to go by, that's unlikely to change during Memorial Day. ✅ You want a Tempur-Pedic pillow: You can now enjoy bundles deals and buy-one-get-one-free discounts on all pillows at Tempur-Pedic, and it's been that way for a long time. ❌ You need a mattress topper: The current 20% off deal on Tempur-Pedic bed toppers is no match for the usual 40% discount, so I suggest you wait to see what Memorial Day weekend brings. Alternatively, check out the Tempur-Pedic Amazon store, where I've seen some excellent discounts on toppers before. ❌ You're on a tight budget: While the Tempur-Pedic sale can save you money on mattresses these are still premium designs. Our mattress sales hub has more deals for you to browse, with options for every budget.


USA Today
06-02-2025
- Business
- USA Today
Presidents Day mattress sales are live! Save up to $948 at Saatva, Nectar, Mattress Firm
Presidents Day mattress sales are live! Save up to $948 at Saatva, Nectar, Mattress Firm Shop the most popular mattress deals for all types of sleepers this February. — Recommendations are independently chosen by our editors. Purchases you make through our links may earn us and our publishing partners a commission. If you're not buying a new mattress on sale, what are you doing? There are a few times throughout the year that I highly suggest buying a mattress and February is one of them. The best Presidents Day mattress sales are ramping up and I found the most insane discounts that you won't want to miss. Whether you're looking for a luxurious Saatva mattress or a more budget-friendly mattress-in-a-box option from Nectar, there are star-spangled deals out there for all types of sleepers. Check out our favorite Presidents Day mattress deals below and upgrade your sleep experience today! Shop the most popular Presidents Day mattress deals 1. DreamCloud Hybrid Queen Mattress 🛌 More: Sleep in luxury with free white glove delivery and $400 off Saatva mattresses 🛏️ More: Don't miss Nectar's New Year mattress sale for up to 50% off 4. Serta Perfect at Mattress Firm 💰 Major savings: Save up to $700 at Mattress Firm's early Presidents Day sale now through Tuesday, February 11. 5. Tuft & Needle Original Hybrid Mattress 💤 More: Tuft & Needle's most popular mattress is on sale for less than $720 6. Tempur-Pedic Tempur-Cloud Mattress 7. Cocoon by Sealy The Chill Mattress 8. Casper The Dream Mattress 9. Nolah Original Mattress, Queen 🛍️ More: The Cozy Earth Bubble Cuddle Blanket is back in stock! Save 20% at this Valentine's Day sale 10. Purple Mattress Queen 11. Avocado Green Mattress How often should I replace my mattress? It's usually recommended to replace your mattress every seven to 10 years, depending on its condition and your sleep quality. Pay attention to signs that it is time to buy a new mattress including if your sleeper is sagging or lumpy, and if you have discomfort while sleeping or wake up with aches and pains. What should I consider when buying a mattress online? Trial Period : Ensure the mattress comes with a sufficient trial period to test it out at home. : Ensure the mattress comes with a sufficient trial period to test it out at home. White Glove Delivery Service : Many mattress brands offer this special delivery service that makes getting your new mattress effortless. : Many mattress brands offer this special delivery service that makes getting your new mattress effortless. Old Mattress Removal : Check if your new mattress brand offers to remove your old mattress. It might be an additional cost but it will save you so much time and effort. : Check if your new mattress brand offers to remove your old mattress. It might be an additional cost but it will save you so much time and effort. Warranty : Look for a robust warranty that covers defects and provides long-term protection. : Look for a robust warranty that covers defects and provides long-term protection. Customer Reviews : Read reviews from other customers to gauge the mattress's performance and quality. : Read reviews from other customers to gauge the mattress's performance and quality. Return Policy: Check the return policy to ensure you can easily return the mattress if it doesn't meet your expectations. Shop other popular Presidents Day mattress sales: Amerisleep: Get up to $500 off any mattress and free, contactless-delivery at this Presidents Day sale Get up to $500 off any mattress and free, contactless-delivery at this Presidents Day sale Brooklyn Bedding: Save 30% sitewide with promo code PRESDAY30 Save 30% sitewide with promo code Helix Sleep: Save 20% sitewide and get two free pillows with any mattress purchase Save 20% sitewide and get two free pillows with any mattress purchase Leesa: Save 25% and get two free pillows during Leesa's Presidents Day sale Save 25% and get two free pillows during Leesa's Presidents Day sale Puffy: Shop this Puffy Presidents Day sale to save up to $1,350 with coupon code FEBSALE Shop this Puffy Presidents Day sale to save up to $1,350 with coupon code Sleep Number: Save up to 50% on Sleep Number mattresses this February Save up to 50% on Sleep Number mattresses this February Zoma Sleep: Use code SLEEP25 to save 25% and get free shipping and returns What type of mattress is best for side sleepers? Side sleepers typically benefit from a mattress that offers good pressure relief and contouring. Memory foam and latex mattresses are often ideal for side sleepers, as they provide cushioning for the shoulders and hips while maintaining proper spinal alignment. How do I choose the right mattress firmness? The right firmness level depends on your usual sleep position, body weight and of course, personal preference. Here is a quick guide to help you choose: Soft : Suitable for side sleepers and those who prefer a plush, enveloping feel. : Suitable for side sleepers and those who prefer a plush, enveloping feel. Medium : A versatile option that works well for most sleep positions, including back and combination sleepers. : A versatile option that works well for most sleep positions, including back and combination sleepers. Firm: Ideal for stomach sleepers and those who need extra support for their lower back. Prices were accurate at the time this article was published but may change over time.