Latest news with #Tetley
Business Standard
24-06-2025
- Health
- Business Standard
Tetley Launches Tetley Green Tea Slim Care, First Ever Green Tea with Added L-Carnitine, a Natural Nutrient Proven to Burn Body Fat
NewsVoir Bangalore (Karnataka) [India], June 24: Tetley Green Tea, one of India's most trusted Green Tea brands under Tata Consumer Products, today announced the launch of two breakthrough green tea variants -- Tetley Green Tea Slim Care with added L-Carnitine and Tetley Green Tea Beauty Care with added Biotin -- redefining what green tea means for the modern Indian consumer. These are not just regular green teas. With proven ingredients and great taste, the new range is built to deliver real benefits -- L-Carnitine is a natural nutrient proven to burn body fat while Biotin is a natural vitamin known to support beautiful hair and glowing skin. Leading the charge is Kriti Sanon, actor, wellness enthusiast, and the new face of Tetley Green Tea's wellness portfolio. As the brand ambassador, Kriti, known for her love of fitness and healthy living, brings alive the proven efficacy of these science backed natural ingredients, with the vibrant new #NotYourRegularGreenTea campaign. Link to the film: "Tetley Green Tea Slim Care isn't your regular green tea -- and that's exactly why I love it. It's powered by L-Carnitine, a natural nutrient proven to burn body fat. For someone like me, always on the move, this blend of flavour and function fits right in. It's smart, simple, refreshing, purposeful and makes every cup count," adds Kriti. With added L-Carnitine and Biotin, Tetley has crafted green teas that are in line with the category's evolution towards holistic wellness. Both variants are designed to help address real consumer needs -- weight management and skin & hair health-- while offering a refreshing and enjoyable green tea experience. Puneet Das, President - Packaged Beverages, India & South Asia, Tata Consumer Products, added, "Consumers today are looking for more from their everyday wellness choices -- they want efficacy with enjoyment. Tetley Green Tea Slim Care and Beauty Care are tailored for this evolving mindset. With functional ingredients backed by science, we are offering green teas that not only taste great but also support consumer's wellness goals. These are truly not just regular green teas." Arpan Bhattacharyya, Executive Director - Head of Creative (South) at MullenLowe Lintas said, "Green tea with added L-Carnitine is new news in the category. Our attempt was to bring alive the new proposition with a deep-rooted consumer insight of how even for celebrities, like Kriti Sanon, the best laid wellness and fitness plans are hard to stick to in everyday life. We crafted slice of life moments and positioned the new Tetley Green Tea with added L-Carnitine as a solid modern wellness companion with proven efficacy. Kriti's charm and authenticity adds relatability to the campaign, and we hope that it resonates with the consumer." Both Tetley Green Tea Slim Care and Tetley Green Tea Beauty Care are available across major retail stores and e-commerce platforms nationwide. This launch reaffirms Tetley's position as a category pioneer -- blending innovation, functionality, and lifestyle relevance in every sip. Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company's portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O'Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching's Secret and Smith & Jones. In India, Tata Consumer Products has a reach of over 275 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 17,618 Crs with operations in India and International markets.
Fashion Value Chain
24-06-2025
- Lifestyle
- Fashion Value Chain
Tetley Launches Tetley Green Tea Slim Care, First Ever Green Tea with Added L-Carnitine, a Natural Nutrient Proven to Burn Body Fat
Kriti Sanon unveils the #NotYourRegularGreenTea Campaign as the new Brand Ambassador With the power of L-Carnitine, Tetley's new Slim Care range brings ingredient-led innovation to green tea, blending wellness and science Tetley also launches Tetley Green Tea Beauty Care, the first ever green tea with added Biotin, A natural vitamin known to support beautiful hair and glowing skin Tetley Green Tea, one of India's most trusted Green Tea brands under Tata Consumer Products, today announced the launch of two breakthrough green tea variants – Tetley Green Tea Slim Care with added L-Carnitine and Tetley Green Tea Beauty Care with added Biotin – redefining what green tea means for the modern Indian consumer. These are not just regular green teas. With proven ingredients and great taste, the new range is built to deliver real benefits – L-Carnitine is a natural nutrient proven to burn body fat while Biotin is a natural vitamin known to support beautiful hair and glowing skin. Tetley Green Tea Slim Care #NotYourRegularGreenTea Leading the charge is Kriti Sanon, actor, wellness enthusiast, and the new face of Tetley Green Tea's wellness portfolio. As the brand ambassador, Kriti, known for her love of fitness and healthy living, brings alive the proven efficacy of these science backed natural ingredients, with the vibrant new #NotYourRegularGreenTea campaign. Tetley Green Tea SlimCare | #NotYourRegularGreenTea Link to the film: 'Tetley Green Tea Slim Care isn't your regular green tea – and that's exactly why I love it. It's powered by L-Carnitine, a natural nutrient proven to burn body fat. For someone like me, always on the move, this blend of flavour and function fits right in. It's smart, simple, refreshing, purposeful and makes every cup count,' adds Kriti. With added L-Carnitine and Biotin, Tetley has crafted green teas that are in line with the category's evolution towards holistic wellness. Both variants are designed to help address real consumer needs – weight management and skin & hair health- while offering a refreshing and enjoyable green tea experience. Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products, added, 'Consumers today are looking for more from their everyday wellness choices – they want efficacy with enjoyment. Tetley Green Tea Slim Care and Beauty Care are tailored for this evolving mindset. With functional ingredients backed by science, we are offering green teas that not only taste great but also support consumer's wellness goals. These are truly not just regular green teas.' Arpan Bhattacharyya, Executive Director – Head of Creative (South) at MullenLowe Lintas said, 'Green tea with added L-Carnitine is new news in the category. Our attempt was to bring alive the new proposition with a deep-rooted consumer insight of how even for celebrities, like Kriti Sanon, the best laid wellness and fitness plans are hard to stick to in everyday life. We crafted slice of life moments and positioned the new Tetley Green Tea with added L-Carnitine as a solid modern wellness companion with proven efficacy. Kriti's charm and authenticity adds relatability to the campaign, and we hope that it resonates with the consumer.' Both Tetley Green Tea Slim Care and Tetley Green Tea Beauty Care are available across major retail stores and e-commerce platforms nationwide. This launch reaffirms Tetley's position as a category pioneer – blending innovation, functionality, and lifestyle relevance in every sip. Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company's portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Its key beverage brands include Tata Tea, Tetley, Organic India, Eight O'Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull, Ching's Secret and Smith & Jones. In India, Tata Consumer Products has a reach of over 275 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has a consolidated annual turnover of ~Rs. 17,618 Crs with operations in India and International markets. Last 10-year financials are available on Historical financial data. For more information on the Company, please visit our website
The Guardian
07-06-2025
- Business
- The Guardian
Kenya tells tea factories to cut ties with Rainforest Alliance due to costs
The Kenyan government has told its tea factories to stop working with the Rainforest Alliance because it says the costs involved in securing the ethical label don't add up for farmers. The non-profit organisation is one of the world's most recognisable certification schemes with its green frog seal on food packaging a sign consumers 'can feel confident that these products support a better world'. However the world's third largest tea producer has ordered tea factories to suspend certification work because the cost is adding to the financial strain on struggling smallholders. A recent Fairtrade Foundation poll found only one in five tea workers and farmers in Kenya are earning enough each month to support their families with essentials. In a memo issued after an industry summit, the agriculture principal secretary, Paul Ronoh, said the 'burden of implementation' of the Rainforest Alliance scheme was vested on tea factories then 'cascaded to the tea farmers and growers'. This cost 'ordinarily should be met by the customers', Ronoh said. Rainforest Alliance is a global non-profit organisation that works to promote sustainable agriculture, forestry and responsible business practices. The green frog seal appears on nearly 240 brands and is almost ubiquitous in UK supermarket tea ranges with big names including Tetley, PG Tips and Yorkshire Tea among those signed up. About half the tea consumed in the UK comes from Kenya. The widespread demand for ethical certification is linked to the reputational risk of sourcing from tea-producing regions with a long list of problems. These include low wages, unsafe working conditions, gender inequality and environmentally unsustainable practices. In addition, countries such as India and Kenya are grappling with climate crisis-related weather changes. However critics complain that while buyers for western markets only want to buy certified tea they rarely offer to pay a premium for it. While UK consumers are happy to splurge on coffee, the same is not true of tea. The average price of a teabag is 'just 2 or 3p' despite the fact that the cost to grow and pick tea is increasing, according to a recent Fairtrade Foundation report on the subject. Although Rainforest Alliance facilitates certification, it does not set the fees charged by external auditors who evaluate whether growers meet its 'sustainable agriculture standard'. The cost of certification depends on factors such as farm size, with growers often grouping together. For a smallholder-managed tea factory the annual cost is estimated to be about $3,000. This could come down however as a streamlined process that cuts the preparation work involved in an audit is being introduced this year. Ronoh said that as the Rainforest Alliance logo 'had not demonstrated solid impact commensurate to the costs of implementation, the meeting resolved to suspend the scheme with immediate effect'. Sign up to First Edition Our morning email breaks down the key stories of the day, telling you what's happening and why it matters after newsletter promotion Tea is a major cash crop for Kenya and the decision comes as the country grapples with the knock-on effect of a moribund tea price on the millions of people who rely on it for their livelihood. The Rainforest Alliance says it is engaging with the State Department of Agriculture in Kenya to 'gain clarity and to work towards a joint resolution quickly'. It has contacted certificate-holders to assure them that the endorsement remains valid until the expiration date, meaning 'farmers are able to sell their tea as certified'. A spokesperson said: 'We remain committed to supporting in Kenya to the fullest extent possible, and our tea brands and companies have communicated that they remain fully committed to continuing to purchase Rainforest Alliance certified tea.' The Kenyan government is said to be considering putting in place a localised certification model. It would likely have similar sustainability goals but lower compliance costs and less administrative complexity. A spokesperson for the Ethical Tea Partnership (ETP), an NGO focused on tackling problems in the tea sector, said it hoped the Kenyan suspension would be 'short-lived and that a solution to this current impasse will be found'. Certification is a 'critical tool to allow all stakeholders in the tea supply chain to ensure that the workers, farmers and communities who rely on tea for their livelihoods are being treated fairly', the ETP added.
Spectator
06-06-2025
- Entertainment
- Spectator
The bitter end of bitter
'Another pint of bitter, love, when you're ready.' To those of a certain age the request slips off the tongue like the opening line of a sonnet. A pint of bitter is as English as the first cuckoo of spring or the last rose of summer. It brings to mind a pub, the people in it, and that social phenomenon which binds us to those we trust – the round. And, of course, one pint may lead to another. Television adverts used to be full of jolly pint-swillers. Whitbread 'Big Head' Trophy Bitter was 'the pint that thinks it's a qua-art'. Tetley of Leeds, a big player in those days, introduced viewers to their 'Bittermen', with the declaration: 'You can't beat 'em.' Bitter, more than its maltier cousin mild, was the favoured hoppy drink of the pub before the tasteless brute lager swaggered into our taverns. Sometimes, particularly in the north and Midlands, the two went together in a single beaker – though if you try telling the tale of 'mixed' to the hipsters of Camden Town, you might get some funny looks. The trendy modern toper prefers to take his ale from a barrel marked 'craft', as though the indentured brewers of previous decades hadn't the foggiest. Their successors, terrified by the prospect of being behind the times, are running scared. The Wye Valley Brewery, responsible for the superb Butty Bach, has decided to 'rebrand' its best bitter as Pyoneer. Although they insist the change is a way of honouring native traditions – Canon Pyon being the village where the brewery has its roots – a spokesman rather gave the game away by referring to the hunt for 'a new demographic'. We know what that means. Out with the woolly jumpers; in with bucket hats. So fare thee well, bitter beer. It was lovely knowing you. These days, if you promise to behave, you may be passed off as 'amber ale', which, strictly speaking, is true. Sometimes your dance card says 'pale ale', which is more or less true. Bitter and pale ale have always worn each other's clothes – like those hipsters in Camden. Landlord, the world classic brewed in Keighley by Timothy Taylor, is designated a pale ale. Their best bitter has for some years been called Boltmaker – and jolly good it is, too. There is no time for tears so long as brewers offer regulars such sapid stuff. London Pride, the jewel in the crown of Fuller's of Chiswick, is also promoted as an amber ale. There was a deliberate change of tone when Asahi, the Japanese brewers, bought the company six years ago – and you can still get Pride worth a gargle. The Red Lion in Barnes, a white-walled fortress with a garden, is a good place to satisfy your curiosity. But the foreign invasion, represented in part by the rise of those overrated craft beers, has claimed some notable victims. Later this year, the Banks's Brewery in Wolverhampton, which has pleased Black Country boozers for 150 years, will close its doors. Their mild is justly famous so this is a real deprivation. The carve-up of regional brewers by multinational corporations has changed the culture of drinking habits in a land known for its range of ales The carve-up of regional brewers by multinational corporations has changed the culture of drinking habits in a land known for its range of ales. Jennings of Cockermouth and Ringwood of the New Forest are merely the latest brewers to join the likes of Boddingtons in the taproom of history. Who ever thought 'Boddys' could go? It was as much a part of Manchester folklore as rain in July and the gay village. Well, the palace next to Strangeways Hotel, where they brewed what beer guides called 'a distinctive straw-coloured bitter', was pulled down 20 years ago. It can be difficult to keep up with developments. Draught Bass is now brewed under licence by Marston's. It is one of the great beers, characterised by the red triangle – the UK's first registered trademark – that appeared in Manet's Bar at the Folies-Bergère. Is it a bitter, or a pale ale? It doesn't really matter – though you might be stretching the tolerance of Burton folk to call it an amber ale. Sitting outside the Swan Inn at Milton last week, six miles from the brewery, it was possible to close one's eyes and pretend the cataclysm hadn't happened. There are still corking beers to be supped. Bateman's of Wainfleet, Holt's of Manchester, Batham's of Brierley Hill, and Woodforde's of Norwich won't let you down. And there are plenty of local breweries giving it a go without having to pretend they've 'gone craft'. Is there an outstanding candidate? There most certainly is. If we put Landlord to one side, for the sake of argument, then Harvey's Sussex Best of Lewes lands the strongest punch. 'Sussex Best Bitter', to put a proper handle on the jug, must be considered the champion. At the Express Tavern on Kew Bridge you may find this great ale, which has been sluicing through their pumps for 105 consecutive years. There is no excuse for not popping in to see how they are getting on.
Yahoo
07-05-2025
- Business
- Yahoo
Those on the Right should be taking credit for the India trade deal, not sniping at it
Those on the Right should be taking credit for the India trade deal, not sniping at it Let's start with the big picture – big being the apt word, for India is the fourth-largest economy in the world, and about to overtake Germany to be third. So far, India's free trade agreements have been shallow and sparse. For the first six decades of its independence, India retained a Gandhian distrust of commerce. The wheel on its flag derives from a stylised handloom, like the one that Gandhi used to carry around as a symbol of economic self-reliance. This is only the 16th trade deal that India has signed, and it is vastly more ambitious than the previous 15. Britain has pulled off something that no other country has, at least not on anything like the same scale. It has secured a comprehensive trade agreement with a teeming sub-continent that contains the world's largest and fastest-growing consumer class. ADVERTISEMENT We live in a polarised age, and people who dislike Labour are looking for reasons to oppose what it has agreed. They have found three pegs on which to hang their doubts: migration, taxation and uneven tariff reduction. All three are nonsense. But, before we come to that, let us consider some of the other gains. Britain Indian trade deal struck India is a common-law and (for business purposes) English-speaking country. There are more than two million Brits of Indian origin. All these things make for a natural economic partnership and, sure, enough, there has been a great deal of investment. Indians enjoy buying famous British brands, such as Tetley and Jaguar. And British companies that invest the other way are thought of as Indian. Many Indians are astonished when they learn that JCB is in fact based in the UK. In their country, its initials have become a deonym, like Hoover or Kleenex – every Indian digger is 'a JCB'. Trade, though, has not followed on the same scale, partly because India only recently started to open its markets, and partly because Britain only recently left the EU. Our share of India's trade has been falling, not least because we have been ceding ground to the countries that did strike trade deals with Delhi – above all Japan whose FTA, until yesterday, was the most ambitious. ADVERTISEMENT Well, not any more. Apart from reducing or eliminating tariffs on almost all our traded goods, the deal opens India's gargantuan services market. There are chapters covering accounting, auditing, environmental services and some financial services. British know-how in services will boost India's growth, just as Indian imports boost ours. India's sheer size makes this a bigger deal for us than the Australia, New Zealand and Japan FTAs combined. Let's deal with the objections, which are largely based on misunderstandings. First, migration. There is nothing in the deal about migration. Nothing. And nor should there be: it is a trade deal. All the stories about Indian students being allowed to stay here for longer, or easier family reunification, or more visas, are sheer nonsense. The only issue that involves the movement of workers is an extension in the number of sectors for which a still limited number of business visas can be issued. But these are short-term work permits, carrying no right of settlement. Those Indian nationals who overstay their visas do not come here on business permits. They come as students or tourists and disappear when their visas expire. The supposed national insurance exemption is in fact a double taxation treaty of the kind that we have with dozens of countries, designed to ensure that workers who cannot claim benefits in Britain (because they are not here long enough) don't pay social security contributions in two places. All foreign employees get 12 months off, and we have numerous treaties that extend that time reciprocally to two, three or four years. Cutting tariffs might bring some incidental benefits to foreign exporters, but the chief benefit is to the country doing the cutting. Because its products become cheaper, its people have more spending money, and use that money to drive economic growth across the board. ADVERTISEMENT This point is uncontroversial among economists; but it is counterintuitive, and therefore always unpopular with voters. Still, if we are reducing our tariffs on Indian textiles faster than they are reducing theirs on Scotch whisky, we are the bigger winners. (In any case, imported Indian textiles are mainly competing with imported Chinese textiles, not with domestic industries.) This, in short, is a win-win treaty that will make both nations wealthier. It will also mean that each country is invested in the other's prosperity – no small consideration when the orientation of India matters so much in world affairs. It was for precisely these reasons that talks were initiated under Boris Johnson. Instead of carping, Conservatives should be patting themselves on the back for having launched the initiative, and being big enough to congratulate Labour for finishing the job.
