Latest news with #TetsuyaNaruse
Asia News Network
2 days ago
- Business
- Asia News Network
Popular Japanese food chain Yoshinoya to offer noodle bowl in Japan to attract more female customers
June 27, 2025 TOKYO – Yoshinoya Co., a major gyudon beef and rice bowl chain operator, announced on Wednesday that it will launch its first ever noodle dish, gyutama stamina mazesoba (dry noodle dish with beef and egg), on July 4 for the summer season only. The company aims to attract more customers, including women and families, by offering more menu options in addition to its mainstay beef bowls. It said that this move is not directly related to the recent rise in rice prices. The dish comprises Chinese noodles, rinsed with cold water, and the same stewed beef used in the beef bowl, along with white onion, egg, green onion and tenkasu, which are crunchy bits of deep-fried tempura batter. The in-store price is ¥767 including tax, and it will be offered at about 1,250 restaurants nationwide until around August. The company aims to sell 2 million servings during the period. Yoshinoya's main customer base is men in their 30s and older, but they want to attract more female customers, who currently account for only less than 30% of the total. 'Expanding our customer base will bring us more customers,' President Tetsuya Naruse said. The Yoshinoya Holdings Co. group already owns noodle businesses, including an udon chain operated by Hanamaru, Inc. and ramen shops, but noodles have never been served at Yoshinoya restaurants.
Straits Times
3 days ago
- Business
- Straits Times
Beef bowl chain Yoshinoya to offer noodles in Japan to attract more female customers
Yoshinoya's main customer base is men in their 30s and older, but they want to attract more female customers. PHOTO ILLUSTRATION: UNSPLASH TOKYO - Yoshinoya, a major gyudon beef and rice bowl chain operator, announced on June 25 that it will launch its first ever noodle dish, gyutama stamina mazesoba (dry noodle dish with beef and egg), on July 4 for the summer season only. The company aims to attract more customers, including women and families, by offering more menu options in addition to its mainstay beef bowls. It said that this move is not directly related to the recent rise in rice prices. The dish comprises Chinese noodles, rinsed with cold water, and the same stewed beef used in the beef bowl, along with white onion, egg, green onion and tenkasu, which are crunchy bits of deep-fried tempura batter. The in-store price is ¥767 (S$6.70) including tax, and it will be offered at about 1,250 restaurants nationwide until around August. The company aims to sell two million servings during the period. Yoshinoya's main customer base is men in their 30s and older, but they want to attract more female customers, who currently account for only less than 30 per cent of the total. 'Expanding our customer base will bring us more customers,' president Tetsuya Naruse said. The Yoshinoya Holdings group already owns noodle businesses, including an udon chain operated by Hanamaru and ramen shops, but noodles have never been served at Yoshinoya restaurants. THE JAPAN NEWS/ ASIAN NEWS NETWORK Join ST's Telegram channel and get the latest breaking news delivered to you.
Yomiuri Shimbun
4 days ago
- Business
- Yomiuri Shimbun
Yoshinoya to Offer Noodle Bowl in July; Move Is Aimed at Attracting More Female Customers
Yoshinoya Co., a major gyudon beef and rice bowl chain operator, announced on Wednesday that it will launch its first ever noodle dish, gyutama stamina mazesoba (dry noodle dish with beef and egg), on July 4 for the summer season only. The company aims to attract more customers, including women and families, by offering more menu options in addition to its mainstay beef bowls. It said that this move is not directly related to the recent rise in rice prices. The dish comprises Chinese noodles, rinsed with cold water, and the same stewed beef used in the beef bowl, along with white onion, egg, green onion and tenkasu, which are crunchy bits of deep-fried tempura batter. The in-store price is ¥767 including tax, and it will be offered at about 1,250 restaurants nationwide until around August. The company aims to sell 2 million servings during the period. Yoshinoya's main customer base is men in their 30s and older, but they want to attract more female customers, who currently account for only less than 30% of the total. 'Expanding our customer base will bring us more customers,' President Tetsuya Naruse said. The Yoshinoya Holdings Co. group already owns noodle businesses, including an udon chain operated by Hanamaru, Inc. and ramen shops, but noodles have never been served at Yoshinoya restaurants.
Business Times
19-05-2025
- Business
- Business Times
Japan's Yoshinoya bets big on ramen noodles for next phase of expansion
[TOKYO] Japan's Yoshinoya said on Monday it was betting on ramen noodles for its next phase of growth, looking to turn it into a third business pillar along with 'gyudon' beef bowls and udon noodles. Announcing a growth plan for the next five years, the fast-food chain operator best known for its gyudon, or stewed beef over rice, said it would target a 10-fold jump in operating profit from the ramen business to 4 billion yen (S$36.4 million). By the financial year ending in February 2035, it hopes to become the world's top seller of ramen, it said. The new business plan comes as Japanese restaurant chains struggle from higher food prices - particularly of domestic rice and US beef - and the difficulty of raising product prices in a country just emerging from years of deflation. 'I see significant potential for ramen,' incoming CEO Tetsuya Naruse told a press conference to announce the plan. Yoshinoya expects its ramen business to garner revenues of 40 billion yen by the 2029 financial year and account for 13 per cent or total sales, versus 4 per cent last year. Setting the stage for growth, Yoshinoya bought two Kyoto-based ramen shop operators, Takara Sangyo and Kiramekino Mirai, last business year, adding to its portfolio of ramen brands including Withlink in Hiroshima and Setagaya in Tokyo. Yoshinoya said its ramen expansion would involve further inorganic growth with more acquisitions. REUTERS
Reuters
19-05-2025
- Business
- Reuters
Japan's Yoshinoya bets big on ramen noodles for next phase of expansion
TOKYO, May 19 (Reuters) - Japan's Yoshinoya (9861.T), opens new tab said on Monday it was betting on ramen noodles for its next phase of growth, looking to turn it into a third business pillar along with 'gyudon' beef bowls and udon noodles. Announcing a growth plan for the next five years, the fast-food chain operator best known for its gyudon, or stewed beef over rice, said it would target a 10-fold jump in operating profit from the ramen business to 4 billion yen ($28 million). By the financial year ending in February 2035, it hopes to become the world's top seller of ramen, it said. The new business plan comes as Japanese restaurant chains struggle from higher food prices - particularly of domestic rice and U.S. beef - and the difficulty of raising product prices in a country just emerging from years of deflation. "I see significant potential for ramen," incoming CEO Tetsuya Naruse told a press conference to announce the plan. Yoshinoya expects its ramen business to garner revenues of 40 billion yen by the 2029 financial year and account for 13% or total sales, versus 4% last year. Setting the stage for growth, Yoshinoya bought two Kyoto-based ramen shop operators, Takara Sangyo and Kiramekino Mirai, last business year, adding to its portfolio of ramen brands including Withlink in Hiroshima and Setagaya in Tokyo. Yoshinoya said its ramen expansion would involve further inorganic growth with more acquisitions. ($1 = 145.1600 yen)
