Latest news with #ThaiCulture


CNA
01-07-2025
- Entertainment
- CNA
Thailand set to host renowned dance music festival Tomorrowland in 2026
World-renowned annual electronic dance music festival Tomorrowland is set to make its Asia debut in Thailand in 2026 in Chon Buri province. Thai Prime Minister Paetongtarn Shinawatra, who was suspended on Jul 1, posted on Facebook on Jun 25 that she had met with Tomorrowland CEO Bruno Vanwelsenaers. She wrote that Tomorrowland in Thailand "is closer to becoming reality" and that the project "is currently under study and preparation". She added that the country will not merely serve as host venue, but will be "the heartbeat of the festival" with the government ensuring that "Thai cultural elements and Thai people are woven into every aspect of the event" so locals will benefit the most from the festival. Taking place in Belgium every July, Tomorrowland is known for inviting hundreds of renowned international DJs who perform across more than 15 different stages with elaborate large-scale designs. The festival usually stretches over two weekends and sees over 400,000 attendees from all over the world. This year's edition of Tomorrowland in Boom, Belgium, will take place across the weekends of Jul 18-20 as well as Jul 25-27, featuring DJs like Martin Garrix, Meduza, R3hab and more.


Malay Mail
25-06-2025
- Entertainment
- Malay Mail
The Tourism Authority of Thailand (TAT) Launches ‘Be My Guest' Campaign to Spotlight Thai Soft Power on Global Stage
Running from 26 June to 1 July, the campaign features two key initiatives—Soft Power Fam Trip and Rhythm of Thailand—uniting global creators to spotlight Thai culture, creativity, and sustainable tourism. BANGKOK, THAILAND - Media OutReach Newswire - 25 June 2025The Tourism Authority of Thailand (TAT) is set to launch the international Be My Guest campaign as part of the government's flagship Amazing Thailand Grand Tourism and Sports Year 2025. Representing the Grand Celebration pillar of the initiative, the campaign is anchored by two core programmes – the Be My Guest Soft Power Fam Trip and Rhythm of Thailand. It aims to amplify Thailand's cultural influence, attract high-value tourism, and promote sustainable travel across emerging destinations.A key pillar of Thailand's Soft Power strategy, Be My Guest reflects the government's ambition to position the country as a premier Tourism Hub while creating economic value through cultural storytelling. The campaign merges heritage and innovation, pairing immersive Thai experiences with contemporary content creation to forge global awareness of Thai identity."This campaign is about more than tourism," said Ms. Thapanee Kiatphaibool, TAT Governor. "We're inviting the world to see Thailand through the eyes of those who live it – artists, chefs, creators, and communities. Be My Guest allows our heritage to speak for itself, sparking admiration through real stories and shared moments. This is where Soft Power becomes true influence – by forging connections through culture, creativity, and authentic collaboration."Taking place from 26 June to 1 July 2025, Be My Guest activates both strategic storytelling and experiential Be My Guest Soft Power Fam Trip will welcome over 20 prominent international guests – celebrities, embassy-nominated guests, entrepreneurs, and influencers – to explore curated routes through three culturally rich provinces: Samut Songkhram, Sukhothai, and Chanthaburi. These routes are shaped by the Thailand in the Box concept, which offers a compact yet complete immersion into Thai food, history, craft, and lifestyle, reflecting the country's multi-dimensional the Rhythm of Thailand initiative will pair 10 global influencers from key markets such as the US, UK, France, China, Italy, and South Korea with 10 leading Thai creators. Each duo will embark on a mission-driven journey across 10 diverse destinations – including Sukhothai, Chanthaburi, Samut Songkhram, Phetchabun, Nan, Loei, Sakon Nakhon, Phang-nga, Surat Thani, Rayong and Chanthaburi, Phetchaburi, Nakhon Nayok and Khao Yai, and Bangkok. Their content will explore distinct Thai Soft Power themes such as Muay Thai, wellness, gastronomy, fashion, and traditional approach represents a deliberate shift from one-sided reviews to meaningful co-creation – a storytelling model rooted in cultural immersion, mutual exchange, and shared perspectives. TAT will gradually unveil each duo's journey and destination on its official Facebook page: Amazing Thailand, allowing audiences to follow along in real time and engage with the stories as they Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said: "We didn't just bring influencers to Thailand – we gave them purpose. By designing meaningful collaborations and routes rooted in local identity, we're helping them tell fresh stories that resonate across cultures. This is content creation with intent, spotlighting the charm of Thailand's lesser-known gems and redefining how the world experiences our country."A major highlight of the campaign will be the Amazing Thailand Saneh Thai Gala Night, scheduled for 30 June 2025 at the Dusit Thani Hotel, Bangkok. As the embodiment of the Grand Invitation concept—one of the five pillars of the Amazing Thailand Grand Tourism and Sports Year 2025—the event will welcome distinguished guests to experience the very best of Thai culture in one unforgettable gala will feature the "5 Must Do in Thailand", offering immersive encounters with Thai cuisine (Must Taste), traditional craftsmanship (Must Try), cultural heritage (Must Seek), iconic locally made products (Must Buy), and lesser-known destinations (Must See). Serving as the campaign's grand finale, the event will be a vibrant celebration of Thailand's cultural richness in all its rich media content, live coverage, and extensive digital promotion, TAT expects the Be My Guest campaign to spark widespread engagement both online and offline. The campaign is designed to build trust in Thailand's tourism brand while expanding its cultural reach #TAT The issuer is solely responsible for the content of this announcement.


Bloomberg
05-06-2025
- Bloomberg
White Lotus Buzz Can't Reverse Thailand's Tourism Decline
Thailand's tourism outlook in such doldrums that even the so-called The White Lotus effect — a temporary boost in Western visitors inspired by the latest Koh Samui—set season of HBO 's hit show — hasn't been enough to offset a slump in arrivals from neighboring countries. Foreign arrivals to Thailand dropped for the fourth straight month in May, slipping 14% to 2.6 million, government data show. That's the country's longest streak of declines since 2021, when the Covid pandemic closed international borders.


BBC News
29-05-2025
- Entertainment
- BBC News
BBC World Service to bring The Arts Hour on Tour to Bangkok
Recorded in English for broadcast to a global audience on BBC World Service Radio, The Arts Hour on Tour visits cities all over the world to explore their hottest cultural trends by talking to the artists who live and work there, promoting artistic exchange across the world. We are especially excited to visit Bangkok - with its rich mix of cultures, ancient and modern - to present an amazing showcase of Thai talents. The programme will feature live performance and star guest interviews with the city's leading creatives, who join BBC presenter Nikki Bedi on stage, in front of a live audience, to discuss themes of cultural life in Bangkok and Thailand right now. We will explore the fascinating layers of Thai culture that take us far beyond the country's international image as a beloved tourist destination, from the phenomenon of 'Boys' Love' dramas, and the devoted fans who occasionally blur the lines between 'on screen' relationships and reality, to the importance of the supernatural in Thai culture. Popular screen actor, Joss Way-Ar Sangngern, is among the latest stars to be cast in the growing Boys' Love series industry in Thailand. He joins us to discuss his starring role in the hit drama 'My Golden Blood', where he plays a vampire who will do anything to protect his love. Director Ratchapoom Boonbunchachoke reveals the thinking behind his film 'A Useful Ghost', which won the top prize in the Critics' Week section at the Cannes film festival in France this year. The title refers to the main character, who is the spirit of a woman who died from dust pollution and is reincarnated as a vacuum cleaner. There is live music performance from the sensational singer/rapper Milli, who is the first solo Thai artist to perform at the Coachella music festival in the USA, and from alternative rock band Tilly Birds, whose spectacular sound is reaching international audiences. A stand-up comedy set is provided by Pim Boonyawee, one of the youngest rising stars on the Thai comedy scene. Everyone is invited to attend for free and be part of our audience for the recording, which will later be broadcast on BBC World Service Radio to millions of listeners worldwide. Date: Thursday 12 June 2025 Venue: Aksra Theatre Address: King Power Rang Nam. 8 Rang Nam Alley, Thanon Phaya Thai, Ratchathewi, Bangkok 10400, Thailand Doors open 6pm, for a 6.50pm start Please register for free seat reservations through Eventbrite About The Arts Hour on Tour The Arts Hour is the BBC World Service's flagship arts and culture programme. To date, The Arts Hour on Tour has been live on stage in: Accra, Addis Ababa, Amsterdam, Athens, Atlanta, Berlin, Bogota, Brussels, Bucharest, Budapest, Buenos Aires, Copenhagen, Edinburgh, Glasgow, Helsinki, Istanbul, Jakarta, Jaipur, Jerusalem, Johannesburg, Kuala Lumpur, Lisbon, London, Los Angeles, Madrid, Manila, Mexico City, Miami, Milan, Montreal, Mumbai, Nairobi, Nashville, New Orleans, New York, Paris, Reykjavik, San Francisco, Sao Paulo, Sarajevo, Seattle, Seoul, St Louis, St Petersburg, Taipei, Tbilisi, Tirana, Tunis, Warsaw, and Venice. We also recorded 'virtual' shows in Rome, Stockholm, and Sydney during the Covid 19 lockdowns. You can listen to all of these programmes on the BBC Arts Hour on Tour website. About Nikki Bedi Nikki Bedi is an international television and radio broadcaster with a passion for making arts and culture accessible. Her knowledge, curiosity, world-view and comprehensive research, have led to her being described as a 'cultural courier, decolonising the world one programme at a time.' She currently curates, writes and hosts The Arts Hour on the BBC World Service, which several times a year becomes The Arts Hour On Tour, a show which travels to different cities in the world bringing that country's biggest and brightest artists, actors, authors, musicians, comedians, directors, architects, poets and other top creatives in their fields, together, for a spirited debate before a live audience. In covering the arts across the globe for over two decades, which she describes as not only a privilege, but also the greatest education anyone could have, Nikki has interviewed some of the world's biggest names and talents, celebrities and industry heavyweights including: Ariana Grande, Christopher Nolan, Barry Jenkins, Sian Heder, Steve McQueen, Alexander Payne, Ariana de Bose, Aunjanue Ellis, Geena Davis, J.A. Bayona, Michael Mann, Celine Song, Ruth E. Carter, Asif Kapadia, Todd Field, Ruben Östlund, Baz Luhrmann, Colson Whitehead, and Riz Ahmed. Nikki Bedi joined the BBC as a presenter in 2003 and has rarely been off their airwaves since, hosting all kinds of TV and radio shows. RD