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Tracee Ellis Ross: Understanding the Diversity of Humanity is Good Business
Tracee Ellis Ross: Understanding the Diversity of Humanity is Good Business

Business of Fashion

time20-06-2025

  • Business
  • Business of Fashion

Tracee Ellis Ross: Understanding the Diversity of Humanity is Good Business

Listen to and follow the 'BoF Podcast': Apple Podcasts | Spotify | Overcast Background: When Tracee Ellis Ross launched Pattern Beauty in 2019, she set out to challenge the beauty industry's lack of products for curly, coily and tight-textured hair. Despite numerous obstacles, including scepticism about market viability and systemic biases in the product testing process, Ross has built Pattern into a leading haircare brand addressing an underserved market. 'Black beauty and textured hair was not being mirrored back as a celebration but instead it was a problem,' Ross shared. '[Pattern] is to allow people to have the access to their most beautiful hair and self in their own bathroom as opposed to having to always trust a professional.' During her conversation with BoF founder Imran Amed at The Business of Beauty Global Forum 2025 in Napa Valley, California, Ross shared her journey from Hollywood actress to entrepreneur, detailed the systemic changes she's driving in the haircare industry and emphasised the importance of humanity in business building. The author has shared a YouTube video. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Accept Key Insights: Ross described her early struggle with understanding and accepting her natural hair as a deeply personal and emotional journey. 'Making sense of how my hair grew out of my head was difficult,' she said. 'I had to master and understand and gain a sense of love and celebration in my hair.' This experience became the foundation for her brand Pattern, which aims to shift the narrative around textured hair from one of difficulty to one of pride and empowerment. Ross articulated how the standard beauty narrative has often required Black women to erase parts of themselves to be seen. 'There's a part of beauty and beauty culture that has been about erasing who we are in order to fit in,' she said. Through Pattern, she seeks to change that narrative by celebrating individuality and authenticity: 'I want people to have their hair. They just need the right products to support their hair. That's what doesn't exist.' Pattern was not an overnight success born of celebrity privilege — it took a decade of perseverance, rejection and self-education, Ross said. 'There's this myth that I was this famous actress who had lots of money to start a company — garbage,' she said. 'I'm a Black actress in Hollywood. Let's be clear about my finances.' While products are at the heart of Pattern, Ross stressed that her brand is rooted in community, identity and purpose. 'Pattern is about allowing people access to their most beautiful hair, their most beautiful self, in their own bathroom,' she said. 'You have an opportunity to take all that wasted space not serving this customer and turn it into money, purpose, and value.' Additional Resources:

Dispatch From Napa: Speaking to the Heart and Soul of the Beauty Industry
Dispatch From Napa: Speaking to the Heart and Soul of the Beauty Industry

Business of Fashion

time13-06-2025

  • Business
  • Business of Fashion

Dispatch From Napa: Speaking to the Heart and Soul of the Beauty Industry

NEW YORK — This week, The Business of Beauty Global Forum 2025 took place in Napa Valley, California. Our speakers and guests came from 17 countries — as far away as Australia, South Korea, Indonesia, South Africa, India and Sweden — to share their personal journeys, their business insights and their plans for navigating a beauty industry in flux. Across a wide range of topics, expertly curated by executive editor Priya Rao, our Global Forum touched on a variety of subjects that spoke not just to the nuts and bolts of building and sustaining a beauty business, but also to the hearts and souls of everyone who joined us, creating a sense of shared humanity and solidarity amid the Trump Administration's anti-immigrant crackdown taking place not far away in Los Angeles. Lindsay Toczylowski, whose client Andry José Hernández Romero has not been heard from since his deportation to El Salvador in March, forcefully defended the rule of law in a talk at The Business of Beauty Global Forum. (for The Business of Fashion) In a defiant call to action, Lindsay Toczylowski, president and co-founder of the Immigrant Defenders Law Center, shared the story of Andry José Hernández Romero, a 31-year-old Venezuelan makeup artist who was seeking asylum in the US before he was deported to the notorious CECOT prison in El Salvador. Toczylowski explained why the deportation of undocumented immigrants without due process is a direct attack on democracy. 'The moment that we stop talking about Andry, about his story and others like him is the moment that the Trump administration is successful in completing the disappearance of Andry José Hernández Romero,' she said. Over the course of the two days we spent together, we also examined the findings of the second edition of The State of Fashion: Beauty report and gauged the untapped potential of AI on the beauty industry during our Knowledge Breakfasts, participated in breathwork classes and group workout sessions led by our friends Manoj Dias and Joe Holder, and exchanged ideas and personal stories over intimate meals under the midnight sky. (L-R) Imran Amed, Founder & CEO, The Business of Fashion and Tracee Ellis Ross, Owner/Founder/Co-CEO, Pattern Beauty speak onstage at "Inside the Industry" during The Business of Beauty Global Forum 2025 presented by The Business of Fashion at Stanly Ranch on June 10, 2025 in Napa, California. (Getty Images for The Business of Fashion) Our two headliners Hailey Bieber and Tracee Ellis Ross may have been what helped draw the crowds and media attention, but not only did Hailey and Tracee demonstrate the same kind of passion, dedication and obsession of all true founders, they also helped bring deserved awareness and appreciation to scores of other executives, founders and creatives who are making their mark in beauty. This was especially true for our finalists for The Business of Beauty Global Awards 2025 , supported by L'Oréal Groupe and Sephora. Now in its second year, the Global Awards expanded to recognise six founders across three categories: Creative Execution, Business Innovation and Positive Impact in two tracks: emerging businesses with less than $2 million in annual revenues and breakthrough businesses with up to $10 million in revenue. In the end, our gongs went to Akt London, Commune, Manasi 7, Ruka, Unifrom and Yse Beauty. We look forward to sharing in-depth profiles of these budding entrepreneurs and their businesses next week on The Business of Beauty. Priya Rao and Hailey Bieber speak during at the "Connection in the Age of Disruption" discussion during The Business of Beauty Global Forum 2025 presented by The Business of Fashion at Stanly Ranch on June 10, 2025 in Napa, California. (Getty Images for The Business of Fashion) And this week on The BoF Podcast, I'm pleased to share Priya's conversation with Hailey Bieber, her first live conversation since selling her business to E.l.f. in a $1 billion deal last month. There's no doubt this is just the beginning for The Business of Beauty. I could not be more proud of our entire team. In three short years, they have made this the most meaningful and sought-after event in the global beauty industry. We're already thinking about how to make next year's Global Forum even better. Have a great weekend, Imran Amed, Founder and Editor in Chief Below are my top picks from our analysis on fashion, luxury and beauty this week: 1. Garment Workers Are at Risk. Fashion Can't Afford to Look Away. The Trump administration is rapidly stepping up immigration raids in US cities, touching off protests and legal challenges. Even if brands aren't willing to weigh in publicly, they need a plan to support their workforce. (Getty Images) 2. The State of Fashion: Beauty Report — Solving the Growth Puzzle. Beauty's era of effortless growth is giving way to a more complex landscape. Download the second volume of BoF and McKinsey & Company's industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead. 3. How to Acquire Customers with Instagram Ads in 2025. As paid marketing on Meta gets cheaper and easier to target customers, brands are getting more strategic about the content that attracts consumers at different points in their shopping journey. (BoF Collage) 4. Why Chanel Is Getting Into the Recycling Business. The French luxury giant is launching a new circularity focused venture with investments in waste management and recycling companies, much as it has bought up top-end ateliers in a decades-long push to future-proof its supply chain. (Chanel) 5. Why Lace and Crochet Are Everywhere Right Now. Brands from Magda Butrym to Chloé are appealing to shoppers with delicate handwork that's nostalgic and romantic, providing a contrast to fast fashion and the minimalism of quiet luxury. (BoF Team) This Weekend on The BoF Podcast When Hailey Bieber launched her beauty and skincare brand Rhode in 2022, it quickly built a loyal customer base and achieved rapid commercial success. By early 2025, Rhode had generated $212 million in annual sales and, in May, was acquired by E.l.f. Beauty in a landmark $1 billion deal. 'Rhode is not just about the product; it's the whole entire world of Rhode. I want people to feel something when they get the products. When they use it, I want them to feel that they are a part of something,' Bieber shared this week at The Business of Beauty Global Forum 2025 in Napa Valley, California. 'I really do see us being a legacy brand. Rhode is going to go down as one of the greats.' In her first public appearance since the acquisition, Hailey spoke with The Business of Beauty's executive editor Priya Rao about launching her brand, how the deal with E.l.f. transpired, and her vision for the future of Rhode. To receive this email in your inbox each Saturday, sign up to The Daily Digest newsletter for agenda-setting intelligence, analysis and advice that you won't find anywhere else.

Hailey Bieber on Building Rhode into a Billion-Dollar Beauty Brand
Hailey Bieber on Building Rhode into a Billion-Dollar Beauty Brand

Business of Fashion

time13-06-2025

  • Business
  • Business of Fashion

Hailey Bieber on Building Rhode into a Billion-Dollar Beauty Brand

Listen to and follow the BoF Podcast: Apple Podcasts | Spotify | Overcast Background: When Hailey Bieber launched her beauty and skincare brand Rhode in 2022, it quickly built a loyal customer base and achieved rapid commercial success. By early 2025, Rhode had generated $212 million in annual sales and, in May, was acquired by E.l.f. Beauty in a landmark $1 billion deal. 'Rhode is not just about the product; it's the whole entire world of Rhode. I want people to feel something when they get the products. When they use it, I want them to feel that they are a part of something,' Bieber shared this week at The Business of Beauty Global Forum 2025 in Napa Valley, California. 'I really do see us being a legacy brand. Rhode is going to go down as one of the greats.' In her first public appearance since the acquisition, Hailey spoke with The Business of Beauty's executive editor Priya Rao about launching her brand, how the deal with E.l.f. transpired, and her vision for the future of Rhode. The author has shared a YouTube video. You will need to accept and consent to the use of cookies and similar technologies by our third-party partners (including: YouTube, Instagram or Twitter), in order to view embedded content in this article and others you may visit in future. Key Insights: Rhode is intentionally positioned as more than a skincare brand. 'It's not just about the product, it's the whole entire world of Rhode,' Bieber said. She envisions the company evolving into a lifestyle brand with editorial flair and cultural relevance beyond just beauty. In building Rhode, Bieber looked past traditional beauty incubators and industry insiders and instead focused on building a close-knit team with a fresh perspective. 'I knew I wanted to put my own money into it. I knew I always wanted to be the majority owner,' she said. The result is a brand that feels 'super curated and tight' — an intentional strategy to maintain clarity and control. The $1 billion sale to E.l.f. Beauty was not a quick decision. Bieber was deliberate about finding a partner that respected Rhode's DNA. 'Rhode is like my baby; I'm so precious about it. The idea of ever even considering [a sale] was a very big deal to me,' she said. Bieber underscored the importance of personal connection and integrity in building a brand that resonates. 'I am Rhode and Rhode is me,' she said, explaining that the brand's tone, aesthetic and communication all reflect her own sensibilities. 'That's why I always say, Rhode is my world. It doesn't feel like a job to me.' Bieber said she is building Rhode for the long haul, something that endures, rooted in authenticity and longevity rather than trend-chasing. 'I really do see us being a legacy brand,' Bieber said. 'Rhode's going to go down as one of the greats.' Additional Resources:

Justin Bieber could be placed in conservatorship by Hailey if she can prove 3 points to court amid his bizarre behavior
Justin Bieber could be placed in conservatorship by Hailey if she can prove 3 points to court amid his bizarre behavior

The Irish Sun

time12-06-2025

  • Entertainment
  • The Irish Sun

Justin Bieber could be placed in conservatorship by Hailey if she can prove 3 points to court amid his bizarre behavior

JUSTIN Bieber could be placed in a conservatorship by wife Hailey if she can prove three key points to the courts amid his concerning behavior, a legal expert has told The U.S. Sun. In recent weeks, the pop star has gone on bizarre rants and 9 Justin Bieber has sparked concern in recent social media posts Credit: Instagram 9 Hailey Bieber during The Business of Beauty Global Forum 2025 on June 10, 2025 Credit: Getty If "As a seasoned attorney, I'll say this bluntly: If Justin Bieber's recent behavior is as troubling as reported amidst erratic social media posts, visible signs of impairment, and statements hinting at isolation and emotional instability, then YES, a conservatorship could be considered,' powerhouse legal expert However, the decision would not be made lightly, as the acclaimed lawyer made it clear that conservatorships are 'legal nuclear options.' 'In California, a conservatorship is a court-ordered plan where a designated person (conservator) is appointed to manage the affairs, personal care, or finances of an adult deemed unable to manage these on their own. READ MORE ON JUSTIN BIEBER 'This isn't just about being 'out of it' on Instagram. Courts require substantial medical evidence, and the bar is high. 'Especially post-Britney, with the public and legal community rightfully wary of abuses in the system,' Counselor Wright said of Britney Spears' unprecedented, and historic, She went on to explain that in most conservatorship cases, the spouse or parent would have legal standing to file. However, in order for Most read in Celebrity 9 Justin Bieber sparks concern with a series of worrying selfies Credit: Instagram 9 The pop star lies on the concrete shirtless in bizarre social media posts Credit: Instagram 9 Many fans have been concerned over Justin's social media posts Credit: Instagram 'If a conservatorship were granted, it could have profound implications. Legally, Justin could lose control over decisions about his health, money, and even parental rights. 'Custody of his child could be questioned if there's evidence he's an unfit parent. 'It would certainly put pressure on his marriage with Hailey and would raise serious reputational questions that could derail future endorsements, brand partnerships, and touring plans. "He's young, powerful, and high-profile, so any conservatorship move would face intense public scrutiny and likely pushback," the attorney added. Justin Bieber sparks concern with series of worrying selfies as he refers to drugs in shock post 9 Powerhouse attorney Jamie E. Wright poses in her Los Angeles office Credit: Jamie E. Wright 'But when safety, especially of a child, is on the line, no one is untouchable. If this situation escalates, the law will step in. 'Bottom line, no one wants to see another celebrity conservatorship saga play out — but if the signs are as serious as they seem, it's not out of the question," Counselor Wright stated. 'HE NEEDS HELP' Recently, Justin sparked concern with a series of comments he's made online - including openly discussing drug use and being "done with transactional relationships." Things escalated further when the Sorry singer took to his Instagram Stories, posting close-up selfies where many said he One slide he shared this week featured a screenshot from an AI chat interface asking: 'Has ketamine been used to control people's emotions?' The AI chatbot allegedly answered: 'There is clear evidence that ketamine has been misused in certain law enforcement scenarios, particularly in ways that amount to chemical restraint or social control." In another slide, Justin superimposed text over a photo of himself looking defeated: 'This is how I feel after people keep telling me theres more work to do after the ive given everything I have to give.' Welcome Baby Bieber! Singer Justin Bieber and his wife, model Hailey Bieber, welcomed their first child in August 2024. The celebrity couple The pair announced the birth on August 24, sharing their son's name, Jack Blues Bieber, for the first time. Justin shared a photo of Hailey's hand touching their newborn's foot, which was wrapped in a blanket. Fans immediately congratulated Hailey and Justin while Justin's great-grandfather was Jack Arnold, and his father, Jeremy Bieber, has Jack as a middle name. He followed up with: 'I don't think any of us can handle hearing 'You just gotta try a little harder and you will be like me.' It's not true. "I listened to those fools who told me to work harder. And there's no end to trying to earn ur spot in this life because I tried. U have everything u need right now.' On another snap, he admitted: 'We wanna make our life about work so bad. But this life is about God. Loving us so we can love each other. Quit making ur life about work smh. God will always inspire u to wait to work hard. 'U think if you don't tell people to work hard that they won't. Stop playing God please.' Justin went on: 'Conditioning. Will make u feel i didn't know what the f*** u knew.' This cryptic post was followed by another black-and-white selfie with the caption: 'But I f***in always knew in my gut Jesus was always the answer to pain we are all facing. 'People still keep making me think If I work hard on myself I'll be better like them. But the harder I work on myself the more I think about myself. I though the point was to think about one another?' He finished with: 'The only thing that helps me to think about others to let go not try harder. Join me in letting go of not trying harder.' This follows reports that Justin is also facing great financial strain - allegedly owing his former manager, Scooter Braun, over $8 million, audits obtained by 9 Justin Bieber and Hailey Bieber are seen on February 06, 2025 in New York City Credit: GC Images 9 Justin Bieber holds billionaire wife Hailey Bieber's chest in cheeky snap after her $1 billion Rhode deal Credit: Instagram 9 Justin Bieber and Hailey Bieber attend The 2021 Met Gala, Celebrating in NYC Credit: Getty

The Business of Beauty Global Forum: Connection in the Age of Disruption
The Business of Beauty Global Forum: Connection in the Age of Disruption

Business of Fashion

time11-06-2025

  • Business
  • Business of Fashion

The Business of Beauty Global Forum: Connection in the Age of Disruption

NAPA, CALIFORNIA — On the final day of The Business of Beauty Global Forum, speakers unpacked strategies for building bridges in a time of division. 'Turning on the news or scrolling on social media at the moment can feel a bit disheartening, dystopic and chaotic,' said Imran Amed, founder and editor-in-chief of The Business of Fashion as he opened the floor for the last session of the day. 'At times, the most powerful, life-affirming parts of the human experience, helping one another and learning from each other, have given away to division, insularity and isolation,' he said. 'But here at The Business of Beauty Global Forum, we still see value in the threads of connection, of unity and of togetherness.' Conversations spanned the power of vulnerability, brands' ability to connect with their audiences and the importance of finding purpose. Making Meaning in a Time of Chaos The Business of Fashion Presents the Business of Beauty Global Forum 2025 - Day 2 NAPA, CALIFORNIA - JUNE 10: Varun Soni speaks onstage at "Connection in the Age of Disruption" during The Business of Beauty Global Forum 2025 presented by The Business of Fashion at Stanly Ranch on June 10, 2025 in Napa, California. (for The Business of Fashion) Amid geopolitical turmoil, economic uncertainty and a climate crisis, Varun Soni, dean of religious studies at the University of Southern California, kicked off the session with an address on finding meaning in challenging times, or what he calls true north. 'Embracing the three Ts of time, tribe and transcendence can be a powerful spiritual practice at a time when we all need it most,' said Soni. 'Asking three simple questions, how do I spend my time, who are my people and what takes my breath away can help us calibrate our internal compass to point to true north.' Throughout challenges like the January 2025 wildfires in Los Angeles, where Soni lives, reframing his perception of the situation to focus on what he could control — his three Ts — has made all the difference. 'Even though I couldn't find meaning in it, I could make meaning out of it,' he said. The wildfires turned out to be the most destructive in Los Angeles history, leaving $50 billion of damages in their wake. As the Los Angeles Fire Department worked to contain the fires on January 20, US President Donald Trump pulled out of the Paris Agreement and halted environmental funding to the United Nations on his first day in office. Beauty founders who lived in areas ravaged by the fires including Sheena Zadeh, founder of Kosas; Amy Liu, founder of Tower 28; Iván Pol, facialist and founder of The Beauty Sandwich; and Stacy Cunningham, owner of Silhouette Hair Studio gathered on stage to discuss how they 'moved from survival to resilience,' said Zadeh. At the height of the wildfires, Los Angeles-based brands rallied together to support their community with donations. Shortly after being evacuated from her home in Pacific Palisades, Liu jumped straight into action, organising the LA Fires Community Support event and donating 70,000 pieces of product to 1,500 impacted families. 'It feels good to do something, sometimes we all feel so helpless,' she said. All four founders underscored the importance of community amid adversity. 'It's a very difficult and scary way to learn how much people actually love you,' said Zadeh. 'What I realised through this situation is how much I needed people.' Creating Trust in Science and Wellness The Business of Fashion Presents the Business of Beauty Global Forum 2025 - Day 2 NAPA, CALIFORNIA - JUNE 10: Sydney Towle speaks onstage at "Connection in the Age of Disruption" during The Business of Beauty Global Forum 2025 presented by The Business of Fashion at Stanly Ranch on June 10, 2025 in Napa, California. (for The Business of Fashion) Influencer Sydney Towle quickly became a hot topic when she shared she had a rare form of cancer, cholangiocarcinoma, on social media in 2023. Followers on TikTok expressed their support, while others on Reddit accused her of lying because she still had her hair, travelled and appeared 'too optimistic,' according to Towle. Despite the noise online, Towle has continued to share her experiences, driven by the connections she made. For instance, one follower reached out to her saying she got a mammogram and caught her own breast cancer early, and Towle said moments like these reinforce the sense of meaning in telling her story. 'Vulnerability is a superpower,' she said. As science becomes increasingly politicised and misinformation runs rampant on social media, influencers have a responsibility to champion the truth, Towle argued. 'People come to me not for medical knowledge, but for a sense of connection,' she said. 'But in doing that, I think that it does lead to more awareness and to people going to the doctors, and actually seeking out a source of truth.' Next Gen Brands, Next Gen Consumers The Business of Fashion Presents the Business of Beauty Global Forum 2025 - Day 2 NAPA, CALIFORNIA - JUNE 10: Sumin Lee, Co-Founder, Beauty of Joseon speaks onstage at "Connection in the Age of Disruption" during The Business of Beauty Global Forum 2025 presented by The Business of Fashion at Stanly Ranch on June 10, 2025 in Napa, California. (for The Business of Fashion) As beauty shoppers in 2025 are more knowledgeable than ever before, exceptional product formulation is a non-negotiable when it comes to driving success. But in a saturated landscape, a unique brand identity is also key. The indie brands that are winning today excel in these areas, and 'know what beauty shoppers want before they even know what they want themselves,' said Pryia Rao, executive editor of The Business of Beauty. K-beauty brand Beauty of Joseon, for instance, became viral in recent years, driven by the appeal of its traditional Korean ingredients and SPF formulation. But beyond its hero product, the brand is focused on 'building the ecosystem of our BOJ world,' said founder Sumin Lee. 'We don't want to be considered as a one-hit wonder on TikTok.' Australian suncare line Ultraviolette launched when the prestige suncare category didn't really exist in its native country. 'When you do one category, you have to do it really, really well,' said the brand's founder, Ava Matthews. Excelling in product innovation has been the business's guiding light, but building a 'strong brand story' was also crucial in a 'boring category' such as sunscreen, she said. Byoma founder Marc Elrick built his brand for Gen-Z who are 'playing chemist in their bathrooms' with the countless beauty products on offer, he said, with the aim of simplifying their routines and helping customers make educated choices around skin barrier health. Byoma products are rooted in clinical trials; 'if we can't do it better than anyone else, we don't do it,' Elrick said. For prestige brands to compete in today's crowded playing field, there are two crucial levers to pull, according to Mary Carmen Gasco-Buisson, chief executive of Unilever Prestige in conversation with BoF chief business officer Johanna Stout. The first goes back to one of the oldest adages in luxury: desirability. 'There are some products that we just have to have, and that multiplier is really important, particularly today, where ...There's so much information,' said Gasco-Buisson. The second lever is providing a product that caters to an unsolved consumer need. 'When that product changes something that really matters to you, it becomes unforgettable,' she said. Finding a Path to Your Next Act The Business of Fashion Presents the Business of Beauty Global Forum 2025 - Day 2 Yasmin Sewell of Vyrao speaks onstage at "Connection in the Age of Disruption" during The Business of Beauty Global Forum 2025 presented by The Business of Fashion at Stanly Ranch on June 10, 2025 in Napa, California. (for The Business of Fashion) Fragrance brand Vyrao founder Yasmin Sewell did not get her start in the beauty industry. She began her career as a fashion buyer and it was only after deciding to take a break in her role at Farfetch following a divorce that she decided to make a change. The leap into beauty was intuitive, she said; Sewell has always had an interest in wellness, energy and spirituality — all of which lie at the core of her new brand. When the idea for Vyrao came to her, the vision was 'crystal clear' — to help transform people's energy through her products. And while she had the aesthetic eye from her career in fashion, she needed to bring the right partners, including seasoned perfumers and bottling experts, into the mix to bring her idea to life. But following her gut has always been what has guided her decision-making. 'I lead with intuition, but I use the brain as a tool,' she said. Breaking Beauty's Barriers The Business of Fashion Presents the Business of Beauty Global Forum 2025 - Day 2 Priya Rao and Hailey Bieber embrace after at the "Connection in the Age of Disruption" discussion during The Business of Beauty Global Forum 2025 presented by The Business of Fashion at Stanly Ranch on June 10, 2025 in Napa, California. (for The Business of Fashion) In the news that broke the internet on May 28, Hailey Rhode Bieber sold her beauty company, Rhode, to e.l.f. for $1 billion. The Gen-Z cult favourite, which gained its notoriety with products like Peptide Lip Tint and Glazing Milk essence, has grown rapidly since its founding in 2022. Bieber has managed to break the mould of celebrity-led brands with her genuine interest in beauty. 'It's me come to life in this world that I've built, I don't even know how to separate it. Rhode is my world,' she said. Her knack for brand-building has been another defining factor in Rhode's success. From her viral branded phone cases to buzzing pop-ups, Bieber has built a universe around Rhode that resonates with young consumers like no other. 'It's not just about the product, it's the whole entire world of Rhode,' Bieber said. 'It's the way I want people to feel something when they get the products, when they use them. I want them to feel that they are a part of something.' The Business of Beauty Global Forum 2025 is made possible in part by our partners Front Row, Unilever Prestige, Citi, McKinsey & Company, Getty Images, Grown Alchemist and Stanly Ranch and our awards partners L'Oréal Groupe and Sephora. If you are interested in learning about partnership opportunities, please contact us here.

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