10-07-2025
Schiaparelli's Beating Heart Necklace Goes Viral on Social Media After Paris Debut
Schiaparelli's beating heart necklace has turned into a pulse-pounding viral sensation. Created by Daniel Roseberry and unveiled during the fashion house's fall 2025 couture show on Monday, the standout jewelry piece has conquered social media's attention.
A post by Roseberry on Instagram has garnered more than 5.7 million views in 24 hours, with his followers praising the creation as 'beautiful' and 'haunting.' On TikTok, fashion enthusiasts are creating multiple videos praising the piece, with one, posted by @houseofhithesh, quickly earning 2 million views.
Shaped like a human heart and engineered to actually beat, the Schiaparelli necklace created a dramatic and surreal effect on the runway, where it was showcased by a model wearing a backward red dress. The surrealist piece draws inspiration from Salvador Dalí's legacy, a tradition that started with the brand's founder, Elsa Schiaparelli. More specifically, the necklace references Dalí's 1953 'Royal Heart' art piece.
Currently displayed at the Dalí Theatre and Museum in Figueres, Spain, the 'Royal Heart' features mechanical elements making the piece contract and pulsate like a living heart, similar to Roseberry's necklace.
In his fall 2025 couture collection, titled 'Back to the Future,' Roseberry also paid homage to Dalí's 'The Eye of Time' brooch from 1949, creating a dress featuring realistic eye motifs.
Salvador Dalí was one of Elsa Schiaparelli's closest collaborators and helped her revolutionize the language of fashion with her Surrealist designs. Together, they crafted a compact with an enamel lid that resembled a telephone dial, as well as the 1937 shoe hat, which resembled an upside-down shoe, among other pieces.
Roseberry purposefully looked back at Elsa Schiaparelli's inter-war era to create his latest collection. 'There's something about that era that felt mournful and also turbocharged at the same time,' he told WWD backstage after the show.
Part of the work created by Dalí and Schiaparelli is showcased in Michèle Gerber Klein's new book, 'Surreal: The Extraordinary Life of Gala Dalí,' which offers a closer look at Gala Dalí, Salvador Dalí's wife, and her influence on his work.
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Launch Gallery: Schiaparelli Fall 2025 Couture
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